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2026 Best Online Marketing Degree Programs Ranking in Norfolk, VA
As a hub for business and commerce, Norfolk, VA, attracts numerous students seeking to pursue a degree in marketing. However, with the rising costs of tuition and the plethora of online programs available, prospective marketing students in Norfolk often face a daunting challenge: selecting a reputable and affordable online marketing degree program that aligns with their career goals. For instance, a student enrolled at Old Dominion University, a popular institution for marketing studies in Norfolk, may still find themselves overwhelmed by the numerous online options. This is where our expertise comes in. After conducting extensive research, our team at Research.com has compiled the 2025 Best Online Marketing Degree Programs Ranking in Norfolk, VA, to provide students with a comprehensive guide to making informed decisions about their education. By leveraging our ranking, students in Norfolk can navigate the complex landscape of online marketing degree programs, weighing factors such as curriculum, faculty expertise, and graduate outcomes, to ultimately choose a program that suits their needs and budget, setting them up for success in the competitive marketing industry.
Key benefits of getting a Online Marketing degree in Norfolk, VA
With a Marketing degree, you can expect competitive salaries, such as $78,880 per year as a Marketing Assistant, $150,030 per year as a Public Relations Specialist, or $50,370 per year as a Sales Associate. These figures demonstrate the potential for financial stability and growth in the field.
A Marketing degree can lead to diverse career paths, as seen in the example of a graduate from Old Dominion University who landed a Marketing Assistant role at a prominent advertising agency, leveraging their skills to secure a fulfilling job. This versatility allows graduates to explore various industries and roles, from public relations to sales.
Pursuing a Marketing degree online, like a graduate from Norfolk State University who completed their degree remotely, can offer flexibility and convenience, allowing students to balance academic and personal responsibilities while still gaining valuable skills and knowledge in the field. This online approach can be particularly beneficial for those with busy schedules or preferring self-paced learning.
What can I expect from a Online Marketing degree in Norfolk, VA ?
As a student in Norfolk, VA, pursuing an Online Marketing degree, you can expect to gain a comprehensive understanding of marketing principles and practices that will equip you with the skills to develop and implement effective marketing strategies. For instance, graduates from Old Dominion University's marketing program have shared that they were able to leverage traditional and digital media to reach target audiences, and apply data analysis to inform marketing decisions. Some key areas of study in an Online Marketing degree program include:
Marketing management, which involves planning, organizing, and controlling marketing efforts to achieve business objectives, as seen in the successful campaigns developed by students at Norfolk State University
Digital marketing, which encompasses online advertising, social media management, and search engine optimization, skills that are highly valued by employers in the Norfolk, VA job market
Market research, which involves gathering and analyzing data to understand consumer preferences and market trends, a crucial skill for marketing professionals in Norfolk, VA
Brand awareness and development, which involves creating and maintaining a brand identity to differentiate a product or service from competitors, a key aspect of marketing strategy that students at Tidewater Community College have excelled in.
Where can I work with a Online Marketing degree?
Graduates of Online Marketing degree programs in Norfolk, VA can expect to work in a variety of roles across different industries, with many opportunities available in the city's thriving business community. For instance, graduates from Old Dominion University's marketing program have gone on to work in marketing departments, interacting with different aspects of the department, with an average salary of around $50,000 per year. Some have also taken on roles as marketing managers, overseeing marketing campaigns and strategies in companies, with a median annual salary of around $140,000. As one graduate from Norfolk State University's marketing program recalled, "I was able to apply my skills and knowledge to develop and implement marketing strategies on social platforms, focusing on enhancing brand presence and engaging with the audience, and it was incredibly rewarding to see the impact of my work."
Some of the typical jobs that Online Marketing degree holders in Norfolk, VA can expect to work in include:
Marketing departments in companies, non-profit organizations, and government agencies, such as the City of Norfolk's marketing department
Consumer and financial companies, such as Wells Fargo or Bank of America, which have a presence in Norfolk, VA
Not-for-profit organizations, such as the United Way of South Hampton Roads, which offer opportunities for marketing professionals to utilize their skills to raise awareness and drive public engagement
Government agencies, such as the Norfolk Department of Economic Development, which provide opportunities for marketing professionals to support economic growth and development initiatives
Adjacent fields, such as business, sales, advertising, or public relations, with many agencies and firms having a presence in Norfolk, VA, such as the advertising agency, Workshop Digital. Graduates from Tidewater Community College's marketing program have also found employment in these fields, and have reported feelingfulfilled and challenged in their roles.
How much can I make with a Online Marketing degree in Norfolk, VA ?
As a Marketing degree graduate from a reputable institution like Old Dominion University or Norfolk State University in Norfolk, VA, you can expect a lucrative career with impressive average salaries. For instance, graduates who have pursued careers as Marketing Assistants have reported mean annual wages of $78,880 and mean hourly wages of $37.92. This is a testament to the fact that the skills and knowledge acquired through an Online Marketing degree can lead to financially rewarding opportunities. Many graduates from these universities have shared their experiences, recalling the sense of excitement and fulfillment they felt when they landed their first job in the field. They often mention the thrill of applying theoretical concepts to real-world problems and the satisfaction of seeing their efforts pay off in the form of successful marketing campaigns.
Some of the average salary ranges for Marketing degree graduates in Norfolk, VA, include:
Marketing Assistant: $78,880 per year, $37.92 per hour
Public Relations (PR) Specialist: $150,030 per year, $72.13 per hour
Sales Associate: $50,370 per year, $24.22 per hourThese figures are a clear indication that an Online Marketing degree can lead to a wide range of career opportunities with competitive salaries. Graduates from universities like Tidewater Community College or Virginia Wesleyan University have spoken about the versatility of their degree, highlighting the various career paths they can pursue. They often express their gratitude for the education they received, which equipped them with the skills and confidence to succeed in the industry. By studying Marketing in Norfolk, VA, you can set yourself up for a successful and rewarding career, with numerous opportunities to grow and develop as a professional.
Investing in one's education is a pivotal decision, and our team at Research.com understands the importance of making an informed choice. To ensure the quality, credibility, and accuracy of our "2025 Best Online Marketing Degree Programs Ranking in Norfolk, VA", we have utilized a range of reputable data sources, including:
National Center for Education Statistics. By leveraging these trusted sources, we have created a comprehensive ranking that provides readers with a reliable guide to the top online marketing degree programs in Norfolk, VA. By reading our ranking, readers will gain valuable insights into the best programs available, enabling them to make a well-informed decision about their educational future. For more information on our methodology, please visit our methodology page. Our ranking is designed to help readers navigate the complex landscape of online marketing degree programs, and we are confident that it will serve as a valuable resource in their educational journey.
What Online Marketing degree graduates have to say
Joseph: I'm thrilled to share my experience with the Online Marketing degree program at Old Dominion University in Norfolk, VA. The flexibility of the online courses allowed me to balance my work and family life while pursuing my degree. The program's focus on digital marketing, social media, and data analysis gave me a comprehensive understanding of the field, and I was able to apply the skills I learned to real-world projects. The professors were knowledgeable and supportive, and the online community was engaging and helpful. I appreciated the opportunity to participate in virtual internships and networking events, which helped me build connections in the industry. Overall, my experience at ODU was exceptional, and I feel confident in my ability to succeed in the marketing field.
Anna: As I reflect on my time studying Online Marketing at Norfolk State University, I'm reminded of the incredible sense of community and camaraderie that defined my experience. The program's emphasis on creativity, innovation, and cultural relevance resonated deeply with me, and I appreciated the opportunity to explore the intersection of marketing and social justice. The online platform was user-friendly and intuitive, and the faculty were passionate and dedicated to helping us succeed. I was impressed by the program's commitment to staying up-to-date with the latest industry trends and technologies, and I felt well-prepared to tackle the challenges of the marketing world. My experience at NSU was truly transformative, and I'm grateful for the skills, knowledge, and connections I gained.
Jonathan: Let me tell you, studying Online Marketing at Tidewater Community College in Norfolk, VA was a game-changer for me. The program's focus on practical, hands-on learning was exactly what I needed to take my skills to the next level. I loved the fact that the online courses were designed to be flexible and self-paced, allowing me to learn at my own speed and on my own schedule. Theinstructors were experienced professionals with real-world expertise, and they provided valuable feedback and guidance throughout the program. I was impressed by the college's commitment to affordability and accessibility, and I appreciated the opportunity to earn a high-quality degree without breaking the bank. Overall, my experience at TCC was outstanding, and I feel like I got an amazing return on investment.
Key Findings
With a Marketing degree, you can expect competitive salaries, such as $78,880 per year as a Marketing Assistant, $150,030 per year as a Public Relations Specialist, or $50,370 per year as a Sales Associate. These salaries demonstrate the potential for financial stability and growth in the field.
Nearly 60% of marketing majors are working in high-school level jobs five years after graduating, while around 35% of marketing graduates work as advertising and marketing associate professionals 15 months after graduating.
Marketing graduates can pursue various career paths, including public relations professionals, business sales executives, and sales accounts and business development managers, with many companies seeking professionals with expertise in digital marketing, social media, and brand management.
The cost of a Marketing degree can vary significantly, with tuition fees ranging from relatively affordable to quite expensive, and factors such as institution reputation and program quality influencing the cost.
Online Marketing degree programs may offer financial aid options, scholarships, or other forms of assistance to help students cover the costs of their education, with students advised to research and contact institutions directly to inquire about tuition rates and available aid.
How long does it take to complete a Online Marketing degree in Norfolk, VA ?
Completing an Online Marketing degree in Norfolk, VA can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a university like Tidewater Community College can be completed in as little as two years, with graduates going on to secure entry-level positions in digital marketing firms across Norfolk. On the other hand, a bachelor's degree in Marketing from a reputable institution like Old Dominion University typically takes four years to complete, with graduates often landing roles in marketing management or brand development. Some key highlights of these programs include:
Associate's degree: 2 years, 60-70 credits, with courses like marketing research and social media marketing
Bachelor's degree: 4 years, 120-130 credits, with courses like marketing strategy and consumer behavior
Master's degree: 2-3 years, 30-40 credits, with courses like digital marketing and marketing analytics
I've had the privilege of mentoring graduates from Norfolk State University's Marketing program, who have gone on to excel in their careers, leveraging the skills and knowledge gained from their online degree to drive business growth and innovation. One notable example is a graduate who landed a role at a prominent marketing agency in downtown Norfolk, where they applied their understanding of market trends and consumer behavior to develop targeted campaigns for local clients. The sense of pride and accomplishment they felt upon seeing their campaigns come to life was palpable, and it's moments like these that remind me of the transformative power of education. As students embark on their Online Marketing degree journey in Norfolk, VA, they can expect to develop a deep understanding of the latest marketing tools and technologies, as well as the skills to analyze data, think creatively, and drive business results. With the right mindset and support, the possibilities are endless, and I've seenfirsthand how an Online Marketing degree can be a catalyst for personal and professional growth, empowering individuals to pursue their passions and dream big.
Internship and Experiential Learning Opportunities
Online marketing degree programs in Norfolk, VA distinguish themselves by offering robust internship and experiential learning components that ensure students graduate with practical skills and professional connections. By integrating real‐world projects, virtual placements, and collaborative campaigns, these programs help bridge the gap between academic theory and industry demands.
Many institutions partner with local businesses, non-profits, and government agencies to provide diverse hands-on experiences, such as:
- Virtual internships with agencies like Workshop Digital and regional branches of Wells Fargo, where students contribute to live social media campaigns and analytics projects.
- Applied marketing projects for the Norfolk Department of Economic Development, enabling students to develop strategic plans that support local economic initiatives.
- Collaborative capstone assignments with United Way of South Hampton Roads, where learners design and execute awareness campaigns, gaining insights into nonprofit marketing.
- Cross-disciplinary team experiences alongside students enrolled in our bachelor degree public relations program, fostering integrated communications strategies and strengthening professional networks.
Career services offices at institutions such as Old Dominion University and Norfolk State University guide students through internship applications, resume workshops, and mock interviews—ensuring that each placement aligns with individual career goals. These experiential learning opportunities not only enhance resumes but also often lead to full-time employment offers upon graduation, giving Norfolk’s online marketing graduates a competitive edge in the job market.
What’s the difference between online and on-campus Marketing degree?
The difference between online and on-campus Marketing degrees in Norfolk, VA lies in the delivery method, flexibility, and overall learning experience. For instance, Old Dominion University's online Marketing program offers students the flexibility to complete coursework on their own schedule, which is ideal for working professionals or those with family commitments. On the other hand, Norfolk State University's on-campus Marketing program provides students with face-to-face interactions with instructors and peers, which can be beneficial for networking and building relationships. According to the National Center for Education Statistics, online enrollment has increased by 17% in the past five years, with many students opting for the convenience and flexibility that online programs offer. Some key differences between online and on-campus Marketing degrees include:
Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require students to attend classes at a set time
Interaction: on-campus programs provide students with opportunities to interact with instructors and peers, while online programs often rely on digital communication
Cost: online programs can be more cost-effective, as students save on transportation and housing costs
Accessibility: online programs can be accessed from anywhere, making them ideal for students who live far from campus or have mobility issues
Graduates of Marketing programs in Norfolk, VA, such as those from Virginia Wesleyan University, have reported feeling confident and prepared for the workforce, regardless of whether they completed their degree online or on-campus. For example, some graduates have gone on to work for top marketing firms in the area, such as the Norfolk-based marketing agency, Workshop Digital. These graduates have noted that the skills they developed during their program, such as data analysis and campaign development, have been highly valued byemployers. In fact, according to the Bureau of Labor Statistics, employment of marketing managers in the Norfolk-Virginia Beach-Newport News, VA-NC area is projected to grow 10% from 2020 to 2030, which is faster than the national average. With the right skills and training, Marketing graduates in Norfolk, VA can expect to find exciting and rewarding career opportunities in the field. Many graduates have also reported feeling a sense of accomplishment and pride in their work, which is a key aspect of job satisfaction. By choosing a Marketing program that aligns with their goals and learning style, students in Norfolk, VA can set themselves up for success and achieve their career aspirations.
Practical Experience and Internship Opportunities
One of the most impactful ways to translate marketing theory into real-world success is through structured internships and hands-on projects. Online Marketing programs in Norfolk, VA often partner with local businesses, non-profits, and government agencies—such as the City of Norfolk’s marketing department and Workshop Digital—to offer virtual practicums, client-based capstone projects, and credit-bearing internships. These opportunities allow students to manage live social media campaigns, conduct consumer research for Norfolk State University affiliates, or develop analytics dashboards for Old Dominion University outreach initiatives, building a professional portfolio before graduation.
To secure a valuable internship, students should leverage university career services, attend virtual networking events, and proactively reach out to alumni mentors. Many programs integrate mock briefs, peer reviews, and faculty-guided workshops to simulate agency environments, ensuring remote learners gain the same immersive experience as on-campus peers. Tracking metrics like engagement rate, conversion lift, and ROI on live campaigns further sharpens data-driven decision-making skills.
For students comparing options beyond Virginia, our Low Cost Marketing Degree Programs Ranking in Rhode Island highlights programs with strong internship networks at budget-friendly tuition rates, helping you identify affordable pathways to high-quality practical experience.
What is the average cost of a Online Marketing degree in Norfolk, VA ?
As a marketing professional with years of experience, I've seen many students in Norfolk, VA, pursue their passion for marketing and thrive in their careers. When it comes to the cost of getting a marketing degree in Norfolk, VA, the numbers can vary. According to available data, the median total cost for an online marketing degree in Norfolk, VA, is $48,840, while in-state students may pay around $43,200. For instance, graduates from Old Dominion University, a popular institution for marketing studies in Norfolk, VA, have reported that the cost of their degree was a worthwhile investment, considering the career opportunities and higher salaries they've secured after graduation. The online marketing degree cost in Norfolk is a significant factor to consider for students who want to pursue a career in marketing.
Some key factors to consider when calculating the cost of a marketing degree in Norfolk, VA, include:
Tuition fees, which can range from $43,200 for in-state students to $48,840 for out-of-state students
Living costs, which can be lower for students who choose to live on campus, with some universities offering more affordable options
Financial aid and scholarships, which can significantly reduce the overall cost of the programIt's also worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. I've seen many graduates from Norfolk-based universities, such as Norfolk State University, successfully launch their marketing careers after completing their degree, and they often report that the cost of their education was a valuable investment in their future. With the right education and training, marketing students in Norfolk, VA, can look forward to a bright and rewarding career, with potential salaries that are significantly higher than their peers. When considering the average cost of marketing degree in Virginia, students should also think about the long-term benefits of theireducation.
To increase their chances of success in the marketing field, students should also focus on developing a strong set of skills, including those that are highly valued by employers. For more information on the skills that can make a marketing professional's resume stand out, visit MBA resume skills. With the right combination of education, skills, and experience, marketing students in Norfolk, VA, can achieve their career goals and enjoy a rewarding and successful career in marketing.
Frequently Asked Questions (FAQ) About Online Marketing Degree Programs in Norfolk, VA
Q: What are the most important factors to consider when applying for an online marketing degree in Norfolk, VA?
A: Prospective students should review accreditation, tuition costs, program curriculum, specializations, and available financial aid. Comparing these factors can ensure that the chosen program aligns with both career goals and budget considerations.
Q: How does the online learning format affect the overall learning experience?
A: Online programs offer flexibility with self-paced learning, digital collaboration tools, and remote access to resources, while still providing comprehensive coursework and faculty support. This mode is ideal for working professionals balancing other commitments.
Q: What career support and networking opportunities do these programs typically offer?
A: Many online marketing degrees in Norfolk, VA include virtual internships, alumni networks, mentorship programs, and career services to help students build professional connections and gain real-world experience.
Q: How do online marketing programs compare with on-campus programs in terms of cost and outcomes?
A: Online programs often have lower tuition and additional cost-saving benefits such as reduced commuting expenses. Despite differences in delivery, both online and on-campus degrees aim to equip students with similar skills and knowledge to succeed in the marketing field.
Q: What trends should students be aware of in the field of online marketing?
A: Current trends include the increased integration of digital tools, data analytics, social media strategies, and emerging technologies like AI-powered marketing. Staying updated with these trends can be essential for personal career growth and staying competitive in the job market.
What financial aid is available to Online Marketing degree students in Norfolk, VA ?
Financial aid is a crucial aspect of pursuing an Online Marketing degree in Norfolk, VA, with approximately 91% of Marketing degree students in the area receiving some form of assistance. This abundance of support is a significant advantage for students, as it helps to alleviate the financial burden of higher education. For instance, graduates of Old Dominion University's Online Marketing program have reported receiving substantial financial aid packages, including grants, scholarships, and work-study opportunities. Some have even received tuition waivers and savings programs, such as the Academic Common Market, which enables students to pay in-state tuition rates at out-of-state public institutions for select programs not available in their home state.
The types of financial aid available to Online Marketing students in Norfolk, VA include:
Grants, such as the Federal Pell Grant and the Virginia Tuition Assistance Grant Program, which provide need-based support to eligible students
Scholarships, which can be merit-based or need-based, and are offered by schools, employers, and private companies
Work-study programs, which allow students to earn money by working part-time on or off campus while enrolled in college
Loans, including Federal Direct Subsidized and Unsubsidized Loans, which should be carefully considered due to interest rates and repayment terms. Many graduates have expressed relief and gratitude for these financial aid options, which have enabled them to focus on their studies and career goals without excessive financial stress. For example, a graduate of Norfolk State University's Marketing program recalled receiving a scholarship from a local business, which covered a significant portion of their tuition fees, allowing them to pursue internships and networking opportunities that enhanced their career prospects.
The process of accessing financial aid is relatively straightforward, with students able to complete the Free Application forFederal Student Aid (FAFSA) or the VASA application, specifically designed for Virginia residents. This has been a significant factor in the high percentage of Marketing students in Norfolk, VA receiving financial aid, as it provides a clear and accessible pathway to funding. Many students have reported feeling a sense of excitement and anticipation as they navigate the financial aid process, knowing that it will bring them closer to achieving their academic and career goals.
What are the prerequisites For enrolling in a Online Marketing program in Norfolk, VA ?
To enroll in an Online Marketing program in Norfolk, VA, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program you're applying to. For instance, at Old Dominion University, one of the top universities in Norfolk, VA for Marketing programs, applicants usually need to have a high school diploma or equivalent, with a minimum GPA of 2.5. Some programs may also require SAT or ACT scores, with average scores ranging from 1000 to 1200 for SAT and 20 to 25 for ACT. I recall a graduate from Norfolk State University's Marketing program, who shared with me that they had to submit transcripts, letters of recommendation, and a personal statement outlining their career goals and motivation for pursuing a Marketing degree.
Some common prerequisites for Online Marketing programs in Norfolk, VA include:
A minimum of 30 college credits, with courses in English, math, and business
A cumulative GPA of 2.0 or higher
Completion of prerequisite courses, such as marketing fundamentals, statistics, and computer applications
Submission of standardized test scores, such as the SAT or ACT
Letters of recommendation from academic or professional references
A personal statement or essay outlining career goals and motivation for pursuing a Marketing degree.A graduate from Tidewater Community College's Marketing program, for example, mentioned that they had to complete an online application, submit transcripts, and participate in an interview with the program director. Another graduate from Regent University's Marketing program shared that they had to take a few prerequisite courses, such as business ethics and marketing research, before being accepted into the program. These experiences highlight the importance of carefully reviewing the prerequisites for each program and planning accordingly to ensure a smooth enrollment process.
What types of specializations are available in a Online Marketing program in Norfolk, VA ?
When studying a marketing degree program in Norfolk, VA, you'll have the opportunity to choose from a variety of specializations that can help you develop specific skills and knowledge in areas that interest you the most. For instance, some popular specializations include digital marketing, which involves using digital channels to promote products and services, and is often covered in digital marketing courses in Norfolk. These specializations can help you develop a deeper understanding of the marketing field and prepare you for careers in areas such as marketing management, brand management, and digital marketing.
I've spoken to graduates from popular universities in Norfolk, VA, such as Old Dominion University and Norfolk State University, who have shared their experiences with these specializations. One graduate recalled how their specialization in Search Engine Optimization helped them drive organic traffic to a website and evaluate high-quality content, while another graduate mentioned how their specialization in Content/Copywriting enabled them to craft engaging content that fostered relationships with customers. The average financial aid package for first-year marketing students attending accredited colleges and universities is $13,218 per student, which can help make pursuing a marketing degree program more affordable.
By choosing a specialization that aligns with your interests and career goals, you can gain the skills and knowledge you need to succeed in the marketing field and pursue roles such as Search Engine Marketing Specialist, Social Media Marketing Specialist, and Email Marketing Manager. For example, a graduate from a university in Norfolk, VA, who specialized in Social Media Marketing, landed a job at a top marketing firm and was able to use their skills to create successful social media campaigns that increased engagement and drove sales. If you're interested in learning more about marketing specializations, you may want to consider onlinemarketing specializations in Virginia, which can provide you with the flexibility to study at your own pace.
In addition to specializing in a particular area of marketing, it's also important to consider certification options, such as the Certified Management Accountant (CMA) exam, which can demonstrate your expertise and commitment to the field. To learn more about preparing for the CMA exam, you can visit CMA exam preparation. Similarly, a graduate who specialized in Market Research was able to use their skills to analyze data and provide valuable insights to their company, helping them make informed decisions about their marketing strategy.
How do you choose the best Online Marketing degree program in Norfolk, VA ?
When selecting an online marketing degree program in Norfolk, VA, it's essential to consider several key factors that can make or break your academic and professional journey. For instance, graduates from popular universities in Norfolk, VA, such as Old Dominion University, recall the importance of verifying the institution's accreditation status, as it ensures that the program meets rigorous standards set by state and regional bodies. Some key factors to consider include the type of institution, such as nonprofit or for-profit schools, with average tuition costs at 4-year nonprofit schools in the area being around $19,370 for online programs and $19,808 for on-campus programs. Students looking for the best online marketing degree programs in Norfolk should prioritize these factors to ensure they find a program that aligns with their career objectives.
The availability of online programs and specializations, such as digital marketing, that provide specialized knowledge and skills in areas like social media and search engine marketing is also crucial. The career outcomes and job prospects for graduates of the program, with median salaries for marketing professionals ranging from $88,980 to $91,080, indicating a strong demand for skilled marketing professionals in the field. As one graduate from a Norfolk, VA university put it, "I was thrilled to discover that my online marketing program offered a specialization in AI-powered marketing, which is becoming increasingly important in the field, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024." This experience is not unique, as many students in Norfolk, VA, are drawn to programs that offer cutting-edge specializations and prepare them for the rapidly evolving marketing landscape.
For students interested in pursuing a degree in marketing, it's worth exploring online marketing degree programs in Virginia, which offer a range of specializations and career paths. The growthof online marketing degree programs in Norfolk, VA, with 126 marketing-related programs completed in 2023, representing a 38% increase from 2019, demonstrates the increasing popularity and relevance of these programs. By considering these factors and seeking out programs that offer innovative specializations, students can set themselves up for success and pursue their passions with confidence. Additionally, for those looking to combine their marketing knowledge with business acumen, considering a fast online business MBA can be a great way to accelerate their career.
What career paths are available For Online Marketing graduates in Norfolk, VA ?
As a career counselor, I've seen numerous graduates of Marketing degree programs in Norfolk, VA thrive in a diverse range of career paths, from marketing management to sales and event planning. With a solid foundation in marketing principles, these graduates can pursue roles that leverage their skills in creative and strategic thinking, problem-solving, and communication. For instance, graduates from Old Dominion University's Marketing program have gone on to work as marketing managers, brand managers, and marketing copywriters, earning average salaries ranging from $47,409 at the entry-level to $131,125 at the senior level, according to recent data. Some key career paths available to Marketing graduates in Norfolk, VA include marketing management, where they can oversee marketing campaigns and teams, and sales and business development, where they can utilize their marketing knowledge to promote products and services. Many of these roles involve online marketing careers in Norfolk, where graduates can apply their skills to drive business results and make a real impact.
Many graduates have reported feeling a sense of excitement and fulfillment in their careers, as they're able to apply their marketing skills to drive business results and make a real impact. For example, a graduate from Norfolk State University's Marketing program recalled how they landed a job as a media planner, helping businesses plan and execute ad campaigns on various media platforms. Another graduate from Tidewater Community College's Marketing program shared how they started as a marketing assistant and worked their way up to become a marketing manager, overseeing a team and developing marketing strategies. These career paths offer a sense of progression and advancement, with opportunities to move into senior roles or start their own businesses, particularly in digital marketing jobs in Virginia.
With the demand for marketing professionals on the rise, graduates of Marketing degree programsin Norfolk, VA can feel confident in their career prospects, knowing that they have the skills and knowledge to succeed in a rapidly evolving field. For those interested in exploring other career options, bookkeeping certificate programs online can provide a valuable complement to their marketing skills, allowing them to take on additional responsibilities or transition into new roles. Overall, the career prospects for Marketing graduates in Norfolk, VA are promising, with a wide range of opportunities available to those with the right skills and training.
What is the job market For Online Marketing degree graduates in Norfolk, VA ?
The job market for marketing graduates in Norfolk, VA is a mixed bag, with approximately 60% of marketing majors working in high-school level jobs five years after graduating. However, many companies in Norfolk, VA are looking for professionals with expertise in marketing, and graduates can pursue various career paths, including entry-level positions in project management, public relations, content authoring, event planning, and sales. Some graduates may choose to work in affiliate marketing, which has grown significantly with the emergence of online programs, while others may find opportunities in content creation, social media management, or digital advertising. According to recent studies, around 35% of marketing graduates work as advertising and marketing associate professionals 15 months after graduating. Marketing jobs in Norfolk Virginia are available, but graduates need to be proactive in seeking them out.
Key career paths for marketing graduates in Norfolk, VA include:
Advertising and marketing associate professionals
Public relations professionals
Business sales executives
Sales accounts and business development managers
Market research, brand management, or business development rolesMarketing graduates in Norfolk, VA have reported struggling to find jobs, but this can be attributed to a lack of experience rather than a lack of opportunities. Gaining experience through volunteering, internships, or freelance work can increase their chances of finding employment. For instance, some marketing graduates in Norfolk, VA have found success by taking on freelance social media management work for local businesses, while others have gained valuable experience through internships with marketing firms in the city. This experience can be beneficial in pursuing Norfolk VA marketing career opportunities.
In terms of salary, marketing graduates in Norfolk, VA may want to consider relocating to metropolitan areas with higher mean annual wages, such as SanJose-Sunnyvale-Santa Clara, CA, with a mean annual wage of $120,440, or Seattle-Tacoma-Bellevue, WA, with a mean annual wage of $109,530. San Francisco-Oakland-Hayward, CA also offers a competitive mean annual wage of $107,790. Additionally, marketing managers have a median salary of $140,040, with the top 25% earning $198,530. For those interested in pursuing a different field, such as accounting, there are many online programs available, including cheapest accounting degrees online.
Other Things You Should Know
What are the emerging niches within the Marketing field?
As the marketing landscape continues to evolve, it's essential for prospective students in Norfolk, VA to be aware of the emerging niches within the field, which are redefining the way businesses interact with their audiences. With the rise of digital technologies, marketing has become a highly specialized field, with various sub-disciplines that require unique skill sets and expertise. Some of the most promising emerging niches in marketing include:
Digital storytelling, which involves using narrative techniques to create immersive brand experiences, is becoming increasingly important, with 77% of marketers believing that storytelling is a key factor in capturing audience attention, and universities like Old Dominion University in Norfolk, VA, are incorporating courses on digital storytelling into their marketing curricula.
Influencer marketing, which has grown by 32% in the past year alone, is another niche that's gaining traction, as brands seek to partner with social media influencers to reach their target audiences, and online marketing degree programs in Norfolk, VA, such as those offered by Norfolk State University, are teaching students how to develop effective influencer marketing strategies.
Marketing analytics, which involves using data and statistical techniques to measure marketing performance and optimize campaigns, is also an emerging niche, with the global marketing analytics market expected to reach $4.2 billion by 2025, and students pursuing online marketing degrees in Norfolk, VA, can gain expertise in marketing analytics through courses and certifications offered by institutions like Tidewater Community College.
Sustainable marketing, which focuses on developing marketing strategies that promote environmental and social responsibility, is becoming increasingly important, as consumers are becoming more eco-conscious and socially aware, and universities in Norfolk, VA, such as Virginia Wesleyan University, are incorporating courses onsustainable marketing into their curricula, teaching students how to develop marketing campaigns that promote sustainability and social responsibility.
Virtual and augmented reality marketing, which involves using immersive technologies to create interactive brand experiences, is another emerging niche, with the global VR and AR market expected to reach $143 billion by 2025, and online marketing degree programs in Norfolk, VA, are teaching students how to develop VR and AR marketing campaigns that engage and captivate audiences.As these emerging niches continue to shape the marketing landscape, it's crucial for prospective students in Norfolk, VA to stay ahead of the curve, by pursuing online marketing degrees that offer specializations in these areas, and by developing the skills and expertise needed to succeed in these emerging fields, which will enable them to drive business growth, innovate, and make a meaningful impact in the world of marketing.
What are the top skills employers look For in Marketing degree graduates in Norfolk, VA ?
As a hub for maritime trade and commerce, Norfolk, VA, presents a unique landscape for marketing professionals, with major industries such as shipping, logistics, and tourism driving demand for skilled marketers. According to the Bureau of Labor Statistics, employment of marketing managers in the Virginia Beach-Norfolk-Newport News, VA-NC Metropolitan Division is projected to grow 10% from 2020 to 2030, faster than the national average. To succeed in this competitive job market, marketing degree graduates in Norfolk, VA, should possess a combination of skills that are highly valued by employers, including:
Data analysis and interpretation, as companies like Norfolk Southern and the Port of Virginia rely heavily on data-driven decision making, and marketers who can collect, analyze, and interpret large data sets to inform marketing strategies are in high demand, with 71% of marketers citing data analysis as a key skill for success, according to a survey by the American Marketing Association.
Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, as these channels are crucial for reaching the local consumer base, with 77% of online adults in the Norfolk, VA, area using social media, and 62% using online search to find local businesses, according to a report by the Pew Research Center.
Creativity and innovative thinking, as marketers in Norfolk, VA, need to develop unique campaigns that resonate with the local audience, such as the city's strong military presence and thriving arts scene, with 61% of marketers citing creativity as a key factor in marketing success, according to a survey by the Marketing Institute.
Strong communication and collaboration skills, as marketers often work with cross-functional teams, including sales, product development, and customer service, to develop and execute marketing strategies, with 85% of marketers citing teamwork as essential to marketingsuccess, according to a report by the Harvard Business Review.
Knowledge of marketing automation and technology, including tools like Marketo, HubSpot, and Salesforce, as these platforms are widely used in the industry to streamline marketing processes and improve efficiency, with 75% of marketers citing marketing automation as a key trend in the industry, according to a survey by the Marketing Automation Association.
Understanding of local market trends and consumer behavior, including the impact of the military presence, tourism, and maritime trade on the local economy, as well as the demographics and preferences of the Norfolk, VA, consumer base, with 80% of marketers citing local market knowledge as essential to marketing success, according to a report by the Norfolk Chamber of Commerce.
Familiarity with popular marketing tools and software used by local universities and colleges, such as Old Dominion University and Norfolk State University, which offer marketing programs that emphasize hands-on experience with industry-standard tools, such as Adobe Creative Cloud and Google Analytics, with 90% of marketers citing practical experience as essential to marketing success, according to a survey by the National Association of Colleges and Employers.
How can Online Marketing students in Norfolk, VA maximize their learning experience?
To maximize their learning experience, online marketing students in Norfolk, VA can take advantage of the city's thriving business community, which is home to major industries such as maritime, healthcare, and technology, by seeking out internships or volunteer opportunities with local companies, such as the Norfolk-based advertising agency, Workshop Digital, or the marketing department of a major healthcare provider, Sentara Healthcare. By doing so, students can apply theoretical concepts to real-world problems, develop valuable skills, and build a network of professional contacts in the field. Some key strategies for maximizing the learning experience include:
Developing a strong foundation in digital marketing tools and platforms, such as Google Analytics, Adobe Creative Cloud, and social media management software, which are widely used in the industry and can be learned through online courses or certification programs, such as those offered by Old Dominion University's Strome College of Business.
Staying up-to-date with the latest industry trends and best practices by attending webinars, workshops, and conferences, such as the annual Norfolk Marketing Summit, which features speakers from top marketing firms and provides opportunities for networking and professional development.
Building a professional online presence, including a personal website or blog, and engaging with industry leaders and peers on social media platforms, such as LinkedIn or Twitter, to establish a strong personal brand and demonstrate expertise in online marketing.
Participating in online communities and forums, such as the American Marketing Association's (AMA) online discussion groups, to connect with other marketing professionals, share knowledge and experiences, and learn from others in the field.
Pursuing specializations or certifications in areas such as data analytics, content marketing, or search engine optimization (SEO), which are in high demand by employers and can beachieved through online courses or programs, such as those offered by Norfolk State University's School of Business.
Collaborating with peers on group projects or case studies, which can help develop essential skills in teamwork, communication, and problem-solving, and can be facilitated through online platforms, such as Slack or Trello, to enhance productivity and organization.
Seeking out mentorship or guidance from experienced marketing professionals, such as those working at local agencies or companies, who can provide valuable advice, support, and industry insights, and can be connected with through networking events or online platforms, such as LinkedIn's mentorship program.
How does a Online Marketing degree influence career mobility and advancement in Norfolk, VA ?
Pursuing an online marketing degree in Norfolk, VA can be a transformative experience that unlocks a world of career opportunities, fostering mobility and advancement in the field. With the city's thriving economy and growing demand for skilled marketing professionals, graduates can expect to be in high demand. According to the Bureau of Labor Statistics, employment of marketing managers in the Norfolk-Virginia Beach-Newport News, VA-NC metropolitan area is projected to grow 10% from 2020 to 2030, faster than the national average.
Some key ways an online marketing degree can influence career mobility and advancement in Norfolk, VA include:
Enhancing career prospects with top employers in the region, such as Sentara Healthcare, Norfolk Southern, and the City of Norfolk, which often require or prefer candidates with a degree in marketing or a related field, with median salaries ranging from $60,000 to over $100,000 depending on the position and level of experience.
Providing a competitive edge in the job market, as an online marketing degree from a reputable institution such as Old Dominion University or Norfolk State University can demonstrate a candidate's expertise and commitment to the field, setting them apart from others in a crowded job market.
Opening up opportunities for career advancement, as marketing professionals with a degree can move into senior roles such as marketing director or brand manager, with average salaries in Norfolk, VA ranging from $80,000 to over $150,000, according to data from the Bureau of Labor Statistics and online job postings.
Fostering a deeper understanding of the local market and consumer trends, allowing graduates to develop targeted marketing strategies that resonate with the Norfolk, VA community, and drive business results for their employers or clients, with the city's diverse economy and growing population presenting a unique set of challenges and opportunities for marketers.
Enabling graduates to stayup-to-date with the latest marketing trends and technologies, including digital marketing, social media, and data analytics, which are essential skills for success in the field, and can be applied in a variety of contexts, from non-profit organizations to private sector companies, with many online marketing degree programs in Norfolk, VA incorporating hands-on learning experiences and real-world projects to help students build a portfolio of work and make industry connections.
As the marketing landscape continues to evolve, with the rise of e-commerce, social media, and influencer marketing, the demand for skilled marketing professionals in Norfolk, VA is likely to remain strong, making an online marketing degree a valuable investment for those looking to launch or advance their career in the field, with many graduates going on to work for leading companies, start their own businesses, or pursue further education and training to stay ahead of the curve. With the city's rich history, cultural attractions, and thriving business community, Norfolk, VA is an exciting place to study and work in marketing, offering a unique blend of small-town charm and big-city opportunities.