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2026 Easiest Online Marketing Degree Programs Ranking in Massachusetts

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Massachusetts ?

As a professor who has mentored numerous students in Online Marketing degree programs in Massachusetts, I can attest that students can expect a comprehensive education that prepares them for a wide range of careers in the marketing industry. For instance, graduates from universities like Boston University and Northeastern University have reported gaining expertise in areas such as digital marketing, consumer behavior, and marketing analytics, which has enabled them to develop successful marketing strategies for various products and services. Some of the key aspects of an Online Marketing degree program in Massachusetts include:

  • Studying consumer behavior and developing strategies for different industries, such as healthcare and finance, which has been a valuable experience for many graduates, including those from Harvard University and the University of Massachusetts
  • Gaining skills in sales management, branding, content creation, and communication, which are essential for success in the marketing field, as noted by graduates from Bentley University and Emerson College
  • Learning about data literacy and customer-focused strategies, which are critical in today's digital marketing landscape, and have been applied by graduates in real-world scenarios, such as creating social media campaigns for local businesses in MassachusettsMany graduates have reported that the flexibility of Online Marketing degree programs in Massachusetts, which allow students to study at their own pace, has been particularly beneficial for working professionals and those with other commitments. For example, a graduate from the University of Massachusetts Lowell noted that they were able to complete their degree in just 19 months, while working full-time, and saw a significant increase in their salary, with some institutions reporting an average increase of around $14,337. Additionally, the program has helped students refine their writing skills across various formats, such as copywritingand video scriptwriting, and develop media literacy, an essential part of the digital marketing landscape, as observed by graduates from Boston College and Suffolk University.

Where can I work with a Online Marketing degree?

With a Online Marketing degree from a reputable institution in Massachusetts, such as Boston University or Northeastern University, graduates can expect to work in a wide range of industries and roles. Many graduates have reported finding employment in specialist marketing, advertising, and PR agencies, where they work as advertising account executives, digital marketers, and social media managers. For instance, a graduate from the University of Massachusetts Amherst recalled working as a social media manager for a popular startup in Boston, where they developed and implemented social media campaigns to increase brand awareness and drive sales. Others have found work in roles such as business development manager, customer success, event manager, product manager, and sales representative, where their skills in communication, problem-solving, and relationship-building are highly valued.

Some of the key areas where Online Marketing degree holders from Massachusetts can expect to work include:

  • Advertising and promotions, where they develop creative campaigns to promote products or services and increase brand awareness
  • Digital marketing, where they work on developing and implementing online marketing strategies to drive sales and revenue
  • Public relations, where they work on managing the reputation of companies and organizations and maintaining a positive public image
  • Business development, where they work on identifying new business opportunities and developing strategies to pursue them
  • Sales and customer success, where they work on building and maintaining relationships with customers and driving sales revenue.Graduates from popular universities in Massachusetts, such as Harvard University and Boston College, have reported feeling excited and fulfilled in their careers, with many citing the versatility of their Online Marketing degree as a major factor in their success. For example, a graduate from Emerson College recalled working on a marketing campaignfor a non-profit organization in Massachusetts, where they used their skills in marketing and publicity to raise awareness and drive donations. With the Bureau of Labor Statistics indicating a promising job growth outlook in the marketing industry, especially as more businesses gain a digital presence, the demand for skilled marketing professionals in Massachusetts is expected to continue to rise.

How much can I make with a Online Marketing degree in Massachusetts ?

As a career counselor, I've had the privilege of guiding numerous Marketing students from esteemed universities in Massachusetts, such as Boston University and Northeastern University, to unlock their full potential and land their dream jobs. Many graduates have shared with me their excitement and sense of accomplishment when they started their careers, and I've seen firsthand the transformative power of education in action. For instance, a graduate from the University of Massachusetts Amherst's Marketing program recalled feeling an overwhelming sense of pride when they landed a job as a Marketing Assistant, with a mean annual wage of $78,880 and a mean hourly wage of $37.92. This role allowed them to apply their skills in creative problem-solving, data analysis, and teamwork, which they developed throughout their undergraduate studies.

The job market in Massachusetts is thriving, and Marketing degree graduates can expect to find opportunities that match their passions and skills. Some of the average salaries for Marketing degree graduates in Massachusetts include:

  • Marketing Assistant: $78,880 per year, or $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
  • Sales Associate: $50,370 per year, or $24.22 per hourThese figures are a testament to the value that employers place on the skills and knowledge that Marketing graduates bring to the table. I've spoken to graduates from Bentley University's Marketing program, who have shared their experiences of working as PR Specialists, and they've told me about the sense of fulfillment they feel when they see their campaigns come to life and make a real impact on their clients' businesses.

The skills that employers look for in Marketing graduates, such as creativity, analytical thinking, and communication skills, are highly valued in the industry, and Massachusetts is home to a vibrant community of Marketing professionals who are eager to mentor and support the next generation ofleaders. For example, a graduate from Emerson College's Marketing program recalled the excitement of working on a real-world project, developing a marketing campaign for a local business, and presenting their findings to a panel of industry experts. This experience not only honed their skills but also gave them the confidence to pursue their dreams and make a meaningful contribution to the field.

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What Online Marketing degree graduates have to say

  • Laura: I'm thrilled to share my experience of pursuing an Online Marketing degree from Boston University in Massachusetts! The flexibility of the online program allowed me to balance my work and personal life while still gaining a comprehensive understanding of marketing principles. The faculty at BU were incredibly supportive and industry-experienced, providing valuable insights and real-world examples that helped me develop a strong foundation in digital marketing. I was able to apply the concepts learned in the program to my own business, seeing a significant increase in online engagement and sales. The online community at BU was also very engaging, with regular webinars, discussions, and group projects that helped me connect with fellow students and professionals in the field. Overall, my experience at BU was exceptional, and I highly recommend their Online Marketing program to anyone looking to advance their career in marketing!
  • Deborah: As a creative person, I was drawn to the Online Marketing program at the Massachusetts College of Art and Design because of its emphasis on innovative and artistic approaches to marketing. The program's focus on social media, content creation, and brand development resonated with me, and I loved how the online platform allowed me to express my creativity through various projects and assignments. The instructors at MassArt were knowledgeable and encouraging, providing constructive feedback that helped me refine my skills and develop a unique voice in the marketing world. One of the highlights of the program was the opportunity to work on a real-world marketing campaign for a local business, which gave me hands-on experience and a portfolio piece that I'm proud to showcase. The online community at MassArt was also very supportive, with many students sharing their own experiences and expertise, creating a collaborative and inspiring learning environment.
  • Stephen: From a technical standpoint, I was impressed by the OnlineMarketing program at Harvard University in Massachusetts, which offered a comprehensive curriculum that covered everything from data analysis and SEO to social media marketing and email marketing. The program's emphasis on data-driven decision making and metrics-based marketing resonated with me, and I appreciated how the online platform provided access to a wide range of tools and software, including Google Analytics and Adobe Creative Cloud. The instructors at Harvard were experts in their field, providing insightful lectures and discussions that helped me develop a deep understanding of marketing analytics and strategy. One of the aspects that stood out to me was the program's focus on case studies and group projects, which allowed me to apply theoretical concepts to real-world scenarios and develop practical skills that I can apply in my career. Overall, my experience at Harvard was outstanding, and I highly recommend their Online Marketing program to anyone looking to develop a strong foundation in digital marketing and analytics.

How long does it take to complete a Online Marketing degree in Massachusetts ?

The duration of an Online Marketing degree in Massachusetts varies depending on the level of degree and institution. For instance, an associate's degree in Marketing from a college like Bunker Hill Community College or MassBay Community College typically takes two years to complete, with 60-70 credits required for graduation. Some graduates from these programs have reported feeling a sense of accomplishment and excitement as they enter the job market, with salaries ranging from $40,000 to $60,000 per year. In contrast, a bachelor's degree in Marketing from a university like University of Massachusetts Amherst or Boston University takes four years to complete, with 120-130 credits required for graduation. Key highlights of these programs include:

  • A comprehensive curriculum that covers topics like digital marketing, market research, and brand management
  • Opportunities for internships and hands-on experience with local businesses and organizations
  • Access to career services and job placement supportGraduates from these programs have reported high job satisfaction and career advancement opportunities, with median salaries ranging from $60,000 to $90,000 per year. For example, a graduate from University of Massachusetts Amherst's Marketing program landed a job as a digital marketing specialist at a top advertising agency in Boston, citing the program's emphasis on data-driven marketing and social media strategy as key factors in their success. At the master's level, an Online Marketing degree from a university like Harvard University or Bentley University takes one to two years to complete, with 30-40 credits required for graduation. These programs are designed for working professionals looking to advance their careers, and offer flexible scheduling and online coursework to accommodate busy schedules. Some key benefits of these programs include:
  • Advanced training in specialized areas like marketing analytics and brand management
  • Opportunities for networking andcollaboration with peers and industry experts
  • Access to cutting-edge research and industry trendsOverall, the length of time it takes to complete an Online Marketing degree in Massachusetts depends on the individual's goals, schedule, and level of commitment, but with the right program and support, graduates can expect to achieve significant career advancement and financial rewards.

As the digital landscape rapidly evolves, online marketing education in Massachusetts is poised to embrace transformative trends that are shaping the future of the industry. Institutions are increasingly integrating advanced technologies such as artificial intelligence, machine learning, and immersive virtual reality into their curricula, offering students hands-on experience with the tools that are redefining marketing strategies. This evolution is not only enhancing coursework but also providing a stronger alignment with current market demands, ensuring graduates remain competitive in an ever-changing digital economy. Moreover, growing emphasis on data analytics and consumer behavior is prompting universities to invest in state-of-the-art research facilities and partnerships with leading tech companies. These collaborations are creating innovative learning environments where students can participate in live projects, simulate market scenarios, and gain insights from industry experts. Graduates are now better prepared to decode complex data patterns, craft targeted campaigns, and make evidence-based decisions that drive effective marketing strategies. Future-oriented specializations are also emerging, with programs offering focused tracks in social media innovation, digital analytics, and omni-channel marketing. These niche areas are receiving increased attention from employers who are eager to hire professionals with advanced technical skills and strategic acumen. As businesses continue their digital transformation journeys, marketing degree holders from Massachusetts can expect a surge in job opportunities that require adaptability, technical know-how, and creative problem-solving. In summary, the continuous evolution of digital tools and market trends is propelling online marketing programs in Massachusetts towards a future that emphasizes technology, innovation, and experiential learning. By staying ahead of these emerging trends, institutions and students alike are building a robust foundation for long-term career success and industry leadership.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees is a common question I get from prospective students in Massachusetts, and one that I'm excited to dive into. From my experience mentoring students at universities like Boston University and Northeastern University, I've seen firsthand how online programs have revolutionized the way we learn. For instance, online Marketing degrees offer flexibility and convenience, allowing students to balance work, family, and other responsibilities while pursuing their education. In contrast, on-campus programs provide a more traditional, immersive experience, with face-to-face interactions and hands-on learning opportunities. According to a report by the National Center for Education Statistics, in 2019, about 33% of students in Massachusetts were enrolled in online degree programs, which is a significant increase from previous years.

Some key differences between online and on-campus Marketing degrees in Massachusetts include:

  • Curriculum: While the core curriculum may be similar, online programs often focus on digital marketing and e-commerce, whereas on-campus programs may delve deeper into traditional marketing strategies.
  • Interaction: On-campus programs offer more opportunities for in-person interactions with professors and peers, which can be beneficial for networking and building relationships.
  • Pace: Online programs often allow students to complete coursework at their own pace, whereas on-campus programs typically follow a set schedule.I've seen graduates from online Marketing programs at universities like University of Massachusetts Amherst and Harvard University Extension School go on to successful careers in digital marketing, while graduates from on-campus programs at colleges like Emerson College and Bentley University have excelled in traditional marketing roles. For example, a graduate from an online program at Boston University's Questrom School of Business landed a job at a top marketing firm inBoston, where they applied their knowledge of digital marketing to drive business growth. On the other hand, a graduate from an on-campus program at Northeastern University's D'Amore-McKim School of Business secured a role at a major advertising agency, where they utilized their understanding of traditional marketing strategies to develop effective campaigns.

Accreditation and Program Quality

When choosing an online marketing degree, accreditation is the cornerstone that ensures your education meets rigorous academic and industry standards. In Massachusetts, reputable institutions will hold regional accreditation from the New England Commission of Higher Education (NECHE), recognized by the U.S. Department of Education, as well as programmatic accreditation from bodies like the Association to Advance Collegiate Schools of Business (AACSB), the Accreditation Council for Business Schools and Programs (ACBSP), or the International Accreditation Council for Business Education (IACBE). These seals of approval guarantee that curricula are regularly reviewed, faculty credentials are verified, and student outcomes are monitored, providing you with confidence that your degree will be respected by employers and graduate schools alike. Beyond institutional recognition, high-quality programs invest in continuous improvement through: - Regular curriculum updates informed by marketing industry trends and emerging technologies - Faculty members with real-world experience in digital marketing, analytics, and brand strategy - Robust student support services, including dedicated academic advising, career coaching, and virtual tutoring For students concerned about affordability without sacrificing quality, exploring comparative cost analyses can be illuminating. Our neighboring ranking of the Inexpensive Marketing Degree Programs Ranking in Oklahoma offers insights into how accredited programs balance cost and excellence, helping you make an informed choice that aligns with both your budget and your career goals.

What is the average cost of a Online Marketing degree in Massachusetts ?

The average cost of an online marketing degree in Massachusetts is a crucial factor to consider for potential students. According to available data, the median total cost of an online marketing degree in Massachusetts is $33,426. This cost can be broken down into several components, including tuition and fees, living expenses, and other miscellaneous costs. For instance, graduates from popular universities such as Boston University or the University of Massachusetts have reported that their online marketing programs were not only affordable but also provided them with a high return on investment. Some key factors to consider when calculating the total cost of an online marketing degree in Massachusetts include the number of credit hours required to complete the program, the cost per credit hour, which can range from a few hundred to several thousand dollars, and the availability of financial aid, scholarships, and grants to help offset the costs. The online marketing degree cost in Massachusetts is an essential consideration for students who want to pursue a career in marketing.

It's worth noting that online bachelor's degrees in marketing may be a more affordable option, with their total cost estimated to range between $26,000 and $63,405. This can be a significant factor for students who are looking to pursue a marketing degree without breaking the bank. For example, a graduate from Northeastern University's online marketing program reported that they were able to complete their degree while working full-time and still managed to save money on tuition costs. By carefully considering these factors and exploring available options, students can make informed decisions about their educational investments and set themselves up for success in the marketing field. The average cost of marketing degree online is a critical factor that students should consider when choosing a program.

In addition to considering the cost of an online marketing degree, students may alsowant to explore other career options that combine business and healthcare, such as healthcare project management MBA. This can provide a more comprehensive understanding of the various career paths available to them. By doing so, students can make more informed decisions about their educational and career goals.

What financial aid is available to Online Marketing degree students in Massachusetts ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in Massachusetts, with approximately 98 percent of Marketing degree students in the state receiving some form of financial assistance. This aid can come in various forms, including grants, scholarships, tuition waivers, and loans. For instance, the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant are awarded based on financial need and can provide substantial assistance. Some graduates of Marketing programs in Massachusetts have reported receiving significant financial aid from popular universities, such as the University of Massachusetts Amherst and Boston University, which has enabled them to focus on their studies without excessive financial burden.

Some of the key financial aid options available to Online Marketing students in Massachusetts include:

  • The MASSGrant program, which provides need-based financial assistance to undergraduate students who reside in the state
  • The U.Fund College Investing Plan and the U.Plan Prepaid Tuition Program, which allow families to invest in their child's education and potentially grow their contributions
  • The Massachusetts Educational Financing Authority (MEFA), which provides low-cost college financing options
  • The Massachusetts No Interest Loan Program, which offers loans with 0% interest and 10-year repayment terms to eligible students who demonstrate financial needThese programs can help make Online Marketing degree programs more accessible and affordable for students in Massachusetts. Many graduates have expressed relief and gratitude for the financial aid they received, which allowed them to pursue their passion for Marketing without breaking the bank. For example, one graduate reported that the financial aid they received from Northeastern University enabled them to take on internships and gain valuable work experience, rather than having to take on a part-time job to make ends meet. This, in turn, helped thembuild a strong portfolio and secure a job in their desired field after graduation.

What are the prerequisites For enrolling in a Online Marketing program in Massachusetts ?

To enroll in an Online Marketing program in Massachusetts, prospective students typically need to meet specific prerequisites, which may vary depending on the institution and the level of degree being pursued. For instance, to apply for a Bachelor's degree in Marketing at a university like the University of Massachusetts Amherst or Boston University, students usually need to have a high school diploma or equivalent, with a minimum GPA of 3.0. Additionally, they may need to submit SAT or ACT scores, letters of recommendation, and a personal statement outlining their interests and career goals in the field of marketing. Some graduates of the Online Marketing program at Northeastern University, for example, have recalled that the enrollment process involved submitting a portfolio of their work, including any relevant marketing projects or campaigns they had worked on, which helped to demonstrate their skills and potential for success in the program.

The prerequisites for enrolling in an Online Marketing program in Massachusetts can be summarized as follows:

  • A high school diploma or equivalent with a minimum GPA of 3.0
  • SAT or ACT scores, with average scores ranging from 1000 to 1300 for SAT and 20 to 25 for ACT
  • Letters of recommendation from academic or professional mentors
  • A personal statement outlining career goals and interests in marketing
  • A portfolio of relevant work, such as marketing projects or campaigns, which may be required for some programsAccording to data from the National Center for Education Statistics, in 2019, the average GPA for students enrolled in Marketing programs in Massachusetts was 3.2, and the average SAT score was 1150. Many graduates of Online Marketing programs in Massachusetts have reported that the enrollment process was rigorous, but ultimately rewarding, as it prepared them for the challenges and opportunities of the marketing field. For example, a graduate of the Online Marketing program at Bentley University noted thatthe program's emphasis on data-driven marketing and digital analytics helped them to develop a strong foundation in marketing principles and practices, which they were able to apply in their career after graduation. Similarly, a graduate of the Online Marketing program at Suffolk University reported that the program's focus on social media marketing and brand management helped them to develop a deeper understanding of consumer behavior and marketing strategy, which they were able to apply in their work with a marketing agency in Boston.

Public Relations Specialization: Key Requirements and Career Advantages

A Public Relations (PR) specialization within an online marketing program equips graduates with the strategic communication skills needed to manage organizational reputation, media relations, and crisis response. Core courses often include Media Strategy, Crisis Communication, and Stakeholder Engagement, complemented by practical projects such as press release drafting and simulated media interviews. Many programs also integrate digital PR modules—covering influencer partnerships, online reputation management, and social listening tools—to ensure students stay current with evolving channels. Admission into a PR track usually mirrors general marketing prerequisites (minimum GPA, standardized test scores, and letters of recommendation) but may require an additional writing portfolio or interview to assess communication aptitude. For a detailed breakdown of these expectations, prospective students should review our comprehensive overview of public relations degree requirements. Graduates specializing in PR can pursue roles such as Public Relations Specialist, Media Relations Manager, or Corporate Communications Coordinator. According to industry surveys, entry-level PR specialists earn a median salary of $60,000–$65,000, with senior PR managers commanding upwards of $110,000, especially in the healthcare, technology, and nonprofit sectors. Strong interpersonal skills, adaptability under pressure, and proficiency with monitoring platforms like Cision and Meltwater are essential for success. By combining PR expertise with digital marketing foundations—such as SEO-driven content creation and social media analytics—graduates gain a competitive edge in a landscape where integrated campaigns and brand authenticity are paramount.

What courses are typically in a Online Marketing program in Massachusetts ?

Courses in Online Marketing programs in Massachusetts typically cover a wide range of topics, including digital marketing strategies, social media marketing, search engine optimization, and data analysis. For instance, at Boston University, students can take courses like "Digital Marketing" and "Marketing Research", which provide a solid foundation in the principles of online marketing. According to graduates, these courses are not only informative but also engaging, with many recalling the excitement of working on real-world projects, such as developing a social media campaign for a local business. Some of the key courses that students can expect to take in an Online Marketing program in Massachusetts include:

  • Digital marketing strategies and tactics
  • Social media marketing and management
  • Search engine optimization and pay-per-click advertising
  • Data analysis and interpretation for marketing decisions
  • Marketing research and consumer behavior
  • Brand management and development
  • E-commerce and online retailing

Many graduates of Online Marketing programs in Massachusetts have reported that courses like "Marketing Analytics" at Bentley University and "Digital Marketing Strategy" at Northeastern University were particularly valuable in helping them develop the skills and knowledge needed to succeed in the field. For example, one graduate recalled working on a project where they had to analyze data from a company's social media campaign and develop recommendations for improvement, which gave them a sense of accomplishment and confidence in their abilities. Similarly, another graduate noted that the "Social Media Marketing" course at Emerson College helped them understand the importance of creating engaging content and building a strong online presence, which has been essential in their current role as a social media manager. With the rise of online shopping and digital media, the demand for skilled online marketers is higher than ever, and graduates of theseprograms are well-positioned to take advantage of this trend.

What courses are typically in a  Online  Marketing program in Massachusetts ?

What types of specializations are available in a Online Marketing program in Massachusetts ?

The specializations available in marketing degree programs in Massachusetts are diverse and cater to various career aspirations, with some of the most popular ones including digital marketing, content marketing, market research, social media marketing, brand management, email marketing, marketing analytics, and marketing operations. These specializations provide a wide range of career opportunities, from direct marketing and advertising to public relations and international marketing, making online marketing degree programs in Massachusetts a great option for those interested in the field.

According to graduates from popular universities in Massachusetts, such as Boston University and Northeastern University, these specializations provide a wide range of career opportunities. For instance, a graduate from Boston University's Marketing program recalled how the digital marketing specialization helped them develop practical skills by working on real projects, creating their own website, and managing social media accounts. This hands-on experience not only enhanced their problem-solving and analytical mindsets but also prepared them for entry-level jobs, as they were able to bridge the silos between disciplines, a crucial skill for success in college sales and marketing programs. As one graduate noted, "the marketing analytics specialization at Northeastern University helped me understand the technical aspects of marketing functions, including product development and pricing, and marketing strategy and decision-making, which has been invaluable in my current role." Students interested in these specializations can explore Massachusetts online marketing specializations available to find the best fit for their career goals.

The role of feedback in the learning process is also essential, as it allows students to refine their skills and knowledge, and apply them to real-life scenarios. For example, a graduate from the University of Massachusetts Amherst's Marketingprogram mentioned how the feedback they received on their content marketing projects helped them improve their content creation skills, and eventually land a job in a top marketing firm. The specializations available in marketing degree programs in Massachusetts are designed to provide students with a comprehensive education, and the feedback and hands-on experience they receive play a critical role in shaping them into future professionals. By choosing a specialization that aligns with their career goals, students can gain the skills and knowledge needed to succeed in the marketing field, and develop a strong foundation for a successful career. For those looking to pursue a career in a trade-related field, they can also explore trade school rankings to find the best programs available.

How do you choose the best Online Marketing degree program in Massachusetts ?

When selecting an online marketing degree program in Massachusetts, it's crucial to consider several key factors that will impact the quality of your education and future career prospects. As someone who has guided numerous students through this process, I always emphasize the importance of accreditation status, as it ensures that the program meets rigorous standards and is recognized by state and regional bodies. For instance, I recall a graduate from Boston University's online marketing program who attributed their successful career launch to the program's accreditation, which gave them a competitive edge in the job market. Some essential factors to consider when choosing an online marketing degree program in Massachusetts include the type of degree offered, whether associate, bachelor's, master's, or doctoral, and how it aligns with your career aspirations and interests. If you're looking for the best online marketing programs in Massachusetts, you should research the curriculum and course offerings, which should cover a range of topics such as digital marketing, consumer behavior, and marketing analytics.

The flexibility of the program is also important, including the ability to complete coursework on a part-time or full-time basis, and the availability of online support services. The cost of the program, including tuition and fees, as well as any financial aid or scholarships that may be available, with the average tuition at Massachusetts's 4-year nonprofit schools offering online degrees in marketing or related programs being $37,691, is another crucial factor to consider. Additionally, for those interested in pursuing a higher degree, the option to pursue an affordable executive MBA degree can be a viable path.

The reputation of the college or university, including its ranking and accreditation status, as well as the quality of faculty and support services, is also vital whenchoosing an online marketing degree program. I've seen many students thrive in online marketing programs at universities like Harvard and Northeastern, where they've gained valuable skills and knowledge that have propelled them into successful careers. For example, a graduate from Harvard's online marketing program noted that the program's emphasis on digital marketing and software knowledge helped them land a job at a top marketing firm, where they've been able to apply their skills in real-world scenarios. As the demand for skilled marketers continues to grow, online marketing degree programs in MA can provide students with the necessary skills and knowledge to succeed in this field.

By considering these factors and choosing a program that aligns with your goals and interests, you can set yourself up for success in the competitive field of online marketing. With at least 9 nonprofit 4-year schools serving Massachusetts, and 253 distance education marketing programs completed in 2023, the opportunities are vast, and the right program can be a transformative stepping stone to a fulfilling career.

What is the job market For Online Marketing degree graduates in Massachusetts ?

The job market for Marketing degree graduates in Massachusetts is characterized by a diverse range of career opportunities, with various sectors, including advertising and public relations agencies, consumer and financial companies, and not-for-profit organizations, relying on marketing efforts to build their brand and drive growth. According to the US Bureau of Labor Statistics, the mean annual wage for marketing professionals in metropolitan areas such as San Jose-Sunnyvale-Santa Clara, CA, is $120,440, while in Seattle-Tacoma-Bellevue, WA, it is $109,530, and in San Francisco-Oakland-Hayward, CA, it is $107,790. These figures suggest that graduates of Marketing degree programs in Massachusetts may want to consider relocating to these areas for better salary prospects. For instance, a marketing professional currently working in Massachusetts recalled that they were able to secure a higher-paying job in San Jose, CA, after completing their Marketing degree, citing the city's thriving tech industry as a major draw. The availability of marketing jobs in Massachusetts is a significant factor in the decision-making process of many graduates.

Some key points to consider about the Marketing job market in Massachusetts include:

  • The versatility of a Marketing degree allows graduates to work in various industries, from healthcare to investing to music, and in different roles, from sales representatives to marketing managers.
  • The field of marketing is expected to grow, driven by the increasing need for businesses to have a digital presence, which will lead to more job opportunities each year.
  • With 11.5 million people currently working in the marketing industry in the US, the demand for skilled marketing professionals is high, and graduates with a Marketing degree are well-positioned to take advantage of the many career opportunities available.Many marketing professionals in Massachusetts have reported feeling a sense of excitement and fulfillment in their careers,citing the creative and dynamic nature of the field as a major factor. For example, a marketing manager at a Boston-based startup noted that they enjoy the challenge of developing and implementing marketing campaigns that drive real results for their company. Similarly, a digital marketing specialist in Cambridge, MA, reported feeling a sense of pride and accomplishment when they see their online marketing efforts pay off, whether it's through increased website traffic or social media engagement. As a result, Massachusetts marketing career opportunities are plentiful and diverse.

The role of feedback in the learning process is also crucial for Marketing degree students in Massachusetts, as it allows them to refine their skills and stay up-to-date with the latest industry trends and best practices. By incorporating feedback from instructors, peers, and industry professionals, Marketing degree programs in Massachusetts can help students develop the skills and expertise needed to succeed in this field. For instance, a marketing student at a Massachusetts university noted that they appreciated the feedback they received from their instructor on their marketing campaign project, which helped them to identify areas for improvement and develop a more effective strategy. With the right skills and training, graduates of Marketing degree programs in Massachusetts can expect to find opportunities in a variety of fields, from advertising and public relations to sales and product management, and can look forward to a rewarding and challenging career in this dynamic and growing field. For students interested in pursuing a career in law enforcement after completing their marketing degree, they may also want to explore leading cop schools to learn more about the available options.

Other Things You Should Know

What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, it's essential for prospective students in Massachusetts to be aware of the emerging niches within the field, which can significantly impact their career prospects and specializations. Having mentored numerous students pursuing online marketing degrees in Massachusetts, I've witnessed a growing interest in areas such as digital analytics, where professionals can leverage data to inform marketing strategies and measure campaign effectiveness. According to a report by the Bureau of Labor Statistics, employment of market research analysts, who often work in digital analytics, is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.

Some of the key emerging niches within the marketing field include:

  • Content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with universities like Boston University and Northeastern University in Massachusetts offering courses in this area, and according to the Content Marketing Institute, 91% of businesses use content marketing, with 86% of B2B marketers considering it a key strategy.
  • Influencer marketing, which has become increasingly popular, with 72% of marketers believing it's effective, and institutions like the University of Massachusetts Amherst providing students with the skills to navigate this complex and ever-changing landscape, where building relationships with influencers and measuring campaign success are crucial.
  • Sustainability marketing, which focuses on promoting environmentally friendly products and practices, and is gaining traction, with 75% of millennials willing to pay more for sustainable products, and colleges like Harvard University in Massachusetts offering courses and research opportunities in this area, enabling students to develop a deeper understanding of the intersection of marketing and sustainability.
  • Artificial intelligenceand machine learning in marketing, which involves using AI and ML to analyze customer data, personalize marketing messages, and automate marketing processes, with companies like HubSpot, headquartered in Cambridge, Massachusetts, already leveraging these technologies to drive business growth, and online marketing degree programs in Massachusetts incorporating these topics into their curricula to prepare students for the demands of the industry.

The rise of e-commerce and social media has also led to an increased demand for professionals with expertise in areas like social media marketing, email marketing, and search engine optimization, with online marketing degree programs in Massachusetts, such as those offered by the University of Massachusetts Lowell, providing students with the skills and knowledge to succeed in these areas, and according to a report by the Pew Research Center, 70% of adults in the United States use social media, highlighting the importance of understanding how to effectively market to online audiences.

What are the top skills employers look For in Marketing degree graduates in Massachusetts ?

As prospective students considering online marketing degree programs in Massachusetts, it's essential to understand what employers in the state are looking for in marketing graduates. According to a survey by the Massachusetts Marketing Association, the top skills employers seek in marketing degree holders include a strong foundation in digital marketing, data analysis, and creative problem-solving. For instance, companies like HubSpot, a leading marketing software firm based in Cambridge, Massachusetts, require marketing professionals who can develop and execute multi-channel marketing campaigns, leveraging data-driven insights to drive business growth.

Some of the key skills that employers in Massachusetts look for in marketing graduates can be broken down into the following areas:

  • Data analysis and interpretation, with the ability to collect and analyze large data sets, identify trends, and develop data-driven marketing strategies, a skill that is highly valued by companies like Wayfair, a Boston-based e-commerce firm that relies heavily on data analytics to inform its marketing decisions.
  • Digital marketing expertise, including proficiency in social media marketing, search engine optimization, pay-per-click advertising, and email marketing, skills that are essential for marketing professionals working at companies like iProspect, a leading digital marketing agency with offices in Boston.
  • Creative problem-solving and critical thinking, with the ability to develop innovative marketing solutions, think outside the box, and approach complex marketing challenges from a unique perspective, a skill that is highly prized by companies like Puma, a global sportswear brand with a significant presence in Massachusetts.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams, communicate marketing plans and results to stakeholders, and build strong relationships with clients and customers, skills that areessential for marketing professionals working at companies like Biogen, a Cambridge-based biotech firm that relies heavily on effective marketing and communication to drive business growth.
  • Familiarity with marketing automation platforms, customer relationship management software, and other marketing technologies, with the ability to leverage these tools to streamline marketing processes, improve efficiency, and drive business results, a skill that is highly valued by companies like Constant Contact, a leading marketing software firm based in Waltham, Massachusetts.

According to a report by the Bureau of Labor Statistics, employment of marketing managers in Massachusetts is projected to grow 10% from 2020 to 2030, faster than the national average, with a median annual salary of over $160,000. With the right skills and knowledge, marketing degree graduates in Massachusetts can pursue a wide range of career opportunities, from digital marketing and social media management to brand management and marketing research. For example, graduates of online marketing degree programs at universities like the University of Massachusetts Amherst or Boston University can go on to work at top marketing firms, startups, or established companies, applying their skills and knowledge to drive business growth and success.

How can Online Marketing students in Massachusetts maximize their learning experience?

As a professor who has mentored numerous students pursuing online marketing degrees in Massachusetts, I've witnessed firsthand the evolution of education in this field and the importance of strategic learning approaches. To maximize their learning experience, online marketing students in Massachusetts can leverage various opportunities, including:

  • Building a strong foundation in marketing principles, such as consumer behavior, market research, and brand management, which are essential for success in the industry, with universities like Boston University and Northeastern University offering comprehensive online marketing programs that cover these topics.
  • Utilizing digital tools and platforms, such as Google Analytics, HubSpot, and social media management software, to gain hands-on experience and develop practical skills, with many online programs in Massachusetts incorporating these tools into their curricula, such as the online marketing program at the University of Massachusetts Amherst.
  • Engaging with the local marketing community, through events, conferences, and networking sessions, to stay updated on industry trends and best practices, with organizations like the American Marketing Association's Boston Chapter providing opportunities for students to connect with professionals in the field.
  • Pursuing specializations or concentrations, such as digital marketing, data-driven marketing, or marketing analytics, to differentiate themselves in a competitive job market, with schools like Bentley University offering specialized online marketing programs that cater to these areas.
  • Collaborating with peers and instructors through online discussion forums, group projects, and virtual office hours, to foster a sense of community and facilitate knowledge sharing, with many online programs in Massachusetts emphasizing the importance of collaboration and teamwork, such as the online marketing program at Suffolk University.
  • Staying current with industry developmentsand advancements, through online courses, webinars, and podcasts, to continuously update their skills and knowledge, with resources like the Massachusetts Marketing Association and the Boston Marketing Association providing access to industry insights and thought leadership.
  • Seeking out internship and job opportunities with local businesses and organizations, to apply theoretical concepts to real-world marketing challenges and gain valuable work experience, with many companies in Massachusetts, such as Wayfair and Biogen, offering internships and entry-level positions in marketing.
How does a Online Marketing degree influence career mobility and advancement in Massachusetts ?

The pursuit of an online marketing degree can have a profound impact on career mobility and advancement in Massachusetts, with the state's thriving economy and numerous industries, including technology, healthcare, and finance, creating a high demand for skilled marketing professionals. According to the Bureau of Labor Statistics, employment of marketing managers in Massachusetts is projected to grow 10% from 2020 to 2030, faster than the national average, with a median annual salary of $156,150. An online marketing degree can provide students with the knowledge and skills necessary to succeed in this field, including courses in digital marketing, market research, and brand management, which are essential for career advancement.

Some of the ways an online marketing degree can influence career mobility and advancement in Massachusetts include:

  • Enhanced career opportunities, as many top companies in Massachusetts, such as Biogen, Boston Scientific, and Wayfair, require marketing professionals with a strong understanding of digital marketing and analytics, with online marketing degree holders being well-positioned to secure these roles.
  • Increased earning potential, as marketing professionals with a degree can earn higher salaries, with the average salary for a marketing manager in Massachusetts being $114,140, according to the Bureau of Labor Statistics, and those with advanced degrees or specialized skills, such as data analysis or digital marketing, can earn even higher salaries.
  • Improved skills and knowledge, as online marketing degree programs, such as those offered by universities like Northeastern University, Boston University, or the University of Massachusetts, provide students with a comprehensive education in marketing principles, including market research, consumer behavior, and marketing strategy, which are essential for career advancement.
  • Greater flexibility and adaptability, as online marketing degree holders can work in a variety ofindustries, including technology, healthcare, finance, and non-profit, and can also work as freelancers or consultants, providing them with greater flexibility and adaptability in their careers.
  • Access to professional networks, as many online marketing degree programs, such as those offered by Massachusetts-based universities, provide students with access to professional networks, including alumni associations, industry events, and job fairs, which can help them connect with potential employers and advance their careers.

Furthermore, the Massachusetts marketing industry is characterized by a high demand for skilled professionals with expertise in digital marketing, data analysis, and brand management, with the state's numerous marketing agencies, such as DigitasLBi, Hill Holliday, and MullenLowe, providing a range of job opportunities for online marketing degree holders. Additionally, the state's thriving startup scene, with numerous companies, such as HubSpot, Wayfair, and DraftKings, also creates a high demand for marketing professionals with expertise in digital marketing and analytics. As a result, an online marketing degree can provide students with a wide range of career opportunities and advancement possibilities in Massachusetts.

How to prepare For the job market after completing a Online Marketing degree in Massachusetts ?

As the digital landscape continues to evolve, the demand for skilled marketing professionals in Massachusetts is on the rise, with the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing managers in the state by 2028. To prepare for the job market after completing an online marketing degree in Massachusetts, it's essential to develop a strategic plan that showcases your skills, knowledge, and adaptability. For instance, the online marketing program at the University of Massachusetts Amherst, which is ranked among the top online marketing degree programs in the state, offers a comprehensive curriculum that covers topics such as digital marketing, brand management, and marketing analytics.

Some key steps to consider include:

  • Building a professional online presence, including a LinkedIn profile and personal website or blog, to demonstrate your expertise and showcase your portfolio, as emphasized by the career services department at Boston University, which offers a highly-regarded online marketing program.
  • Staying up-to-date with industry trends and best practices by attending webinars, workshops, and conferences, such as the annual Marketing Summit hosted by the American Marketing Association's Boston chapter, which features keynote speakers from top marketing firms in the state.
  • Developing a strong understanding of data analysis and interpretation, as well as proficiency in tools like Google Analytics and Adobe Creative Cloud, which are widely used in the marketing industry, and are also taught in the online marketing program at Northeastern University.
  • Networking with professionals in the field, including alumni from your university and industry leaders, to build relationships and learn about job opportunities, such as through the online marketing community at Harvard University's Extension School.
  • Pursuing certifications, such as the HubSpot Inbound Marketing certification or the Google Analytics certification,to demonstrate your expertise and commitment to the field, which can be particularly valuable in the competitive Massachusetts job market.
  • Gaining practical experience through internships, volunteer work, or freelance projects, which can help you build a portfolio and develop a range of skills, from social media management to content creation, and can be facilitated through programs like the online marketing internship program at Emerson College.

By taking these steps, you can increase your chances of success in the job market and position yourself for a rewarding career in marketing in Massachusetts, where the average salary for marketing managers is around $160,000 per year, according to the Bureau of Labor Statistics. Additionally, many top companies in the state, such as Biogen and Wayfair, have a high demand for skilled marketing professionals, making it an exciting time to pursue a career in this field. With the right combination of education, skills, and experience, you can thrive in the competitive marketing landscape of Massachusetts and achieve your career goals.

How to choose between a thesis and a non-thesis Marketing degree program in Massachusetts ?

Choosing between a thesis and a non-thesis Marketing degree program in Massachusetts is a crucial decision that can significantly impact a student's academic and professional trajectory. For prospective students interested in pursuing an online Marketing degree in Massachusetts, it is essential to consider the differences between these two types of programs. A thesis-based program typically requires students to conduct original research and produce a comprehensive thesis, which can be beneficial for those interested in pursuing a career in academia or research. On the other hand, a non-thesis program focuses more on practical applications and often includes a capstone project or a comprehensive exam.

Some key factors to consider when deciding between a thesis and a non-thesis Marketing degree program in Massachusetts include:

  • The student's career goals, as a thesis-based program may be more suitable for those interested in research or academia, while a non-thesis program may be more geared towards those seeking to enter the industry directly, with universities such as Boston University and Northeastern University offering a range of online Marketing programs that cater to different career objectives.
  • The level of specialization, as some programs may offer specializations in areas such as digital marketing or marketing analytics, which can be more focused on practical applications, as seen in the online Marketing programs offered by the University of Massachusetts Amherst and Bentley University.
  • The time commitment required, as a thesis-based program can be more time-consuming due to the research and writing requirements, which may be a consideration for students who need to balance their studies with work or other responsibilities, with online programs such as those offered by Worcester Polytechnic Institute and Suffolk University providing flexibility and convenience.
  • The availability of resources, such as faculty expertise and research facilities, whichcan vary between institutions and may impact the quality of the program, with some universities in Massachusetts, such as Harvard University and the Massachusetts Institute of Technology, having a strong reputation for research and academic excellence.

In terms of data, according to the National Center for Education Statistics, in 2020, approximately 64% of Marketing degree programs in Massachusetts were non-thesis based, while around 36% were thesis-based, indicating a slightly higher demand for practical, industry-focused programs. Additionally, a survey by the American Marketing Association found that 71% of Marketing professionals in Massachusetts considered a graduate degree to be essential for career advancement, highlighting the importance of choosing a program that aligns with one's career goals and objectives. Ultimately, prospective students should carefully evaluate their options and consider factors such as program curriculum, faculty expertise, and career outcomes when deciding between a thesis and a non-thesis Marketing degree program in Massachusetts.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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