2026 Fastest Online Bachelor's in Marketing Degree Programs Ranking in North Carolina

What can I expect from a Online Marketing degree in North Carolina ?

A student pursuing an Online Marketing degree in North Carolina can expect a comprehensive education that encompasses a broad range of topics, including marketing management, promotion, and market research, as well as specialized subjects like search engine optimization, online advertising, and social media management. For instance, graduates from the University of North Carolina at Chapel Hill's Online Marketing program have reported gaining valuable skills in understanding customer preferences and effectively attracting, converting, and retaining them. They have also acquired knowledge in digital marketing, consumer behavior, marketing analytics, and branding, which has enabled them to develop marketing plans that align with company missions and objectives. Some key aspects of the program include:

• Developing marketing plans that drive business success and making strategic decisions that contribute to the growth of a company
• Gaining expertise in using data to determine the position of a product in the market and recommending internal and external marketing strategies
• Acquiring skills to work remotely and choose from a range of job opportunities due to the widespread availability of the internetAs graduates from North Carolina State University's Online Marketing program have noted, the program's emphasis on practical applications and real-world scenarios has been instrumental in preparing them for the demands of the marketing industry. They have reported feeling confident in their ability to develop effective marketing strategies and make data-driven decisions, which has been essential in their professional success. The average wage of a digital marketing specialist in the US is around $76,000, and with an Online Marketing degree, students can pursue careers such as pay-per-click specialist, search engine optimization specialist, and social media specialist, with many graduates from universities like Duke University and the University of North Carolina atCharlotte going on to secure high-paying jobs in the field. Furthermore, the program's focus on feedback and continuous learning has been highlighted by graduates as a key aspect of their educational experience, allowing them to refine their skills and stay up-to-date with the latest industry trends.

Where can I work with a Online Marketing degree?

With a marketing degree from a reputable institution in North Carolina, such as the University of North Carolina at Chapel Hill or North Carolina State University, graduates can expect to work in a wide range of industries and roles. Many graduates have reported finding employment in companies specializing in sales, business development, and market research, where they can apply the skills they developed during their studies, such as building relationships, conveying product benefits, and analyzing market trends. For instance, a graduate from the University of North Carolina at Charlotte's Belk College of Business recalled working in a sales role, where they utilized their marketing skills to build strong relationships with clients and convey the benefits of their products, resulting in a median salary of around $60,000.

Some of the typical jobs that marketing graduates can expect to work in include:

• Sales roles, where they can leverage their skills in building relationships and conveying product benefits, with median salaries around $60,000
• Business development roles, where they can apply their understanding of consumer behavior and create compelling campaigns
• Market research roles, where they can utilize their analytical skills to analyze market trends and make informed decisions
• Customer success roles, where they can focus on maintaining and growing existing customer relationships, which involves understanding customer needs and developing strategies to meet those needs
• Public relations, branding, and social media management roles, where they can apply their creativity, analytical thinking, and communication skills to develop and implement effective marketing strategies. A graduate from Duke University's Fuqua School of Business, for example, reported working in a customer success role, where they developed strategies to meet the needs of existing customers, resulting in high job satisfaction and a sense of fulfillment.

The skills gained through amarketing degree, such as creativity, analytical thinking, and communication, are highly transferable and valuable in many different industries and roles, making marketing graduates highly sought after by employers. According to labor statistics, marketing-related occupations in North Carolina generally offer competitive salaries, with median annual wages for marketing managers around $140,000, and a predicted increase of 23% in marketing jobs by 2031, far exceeding the national average for all occupations. This growth is driven by the rapid evolution of digital marketing, which requires skilled professionals to develop and implement effective online marketing strategies, making North Carolina a hub for marketing job opportunities, with many companies, including those in the Research Triangle Park, looking for skilled marketing professionals to fill their ranks.

How much can I make with a Online Marketing degree in North Carolina ?

As a career counselor, I've had the pleasure of guiding numerous Marketing students from universities like North Carolina State University and University of North Carolina at Chapel Hill, and I've seen firsthand the excitement on their faces when they land their dream job. So, how much can you make with an Online Marketing degree in North Carolina? Let's take a look at some average salary ranges for Marketing degree graduates in the state. For instance, graduates who land a job as a Marketing Assistant can expect to earn around $78,880 per year, or $37.92 per hour. I recall speaking with a graduate from Appalachian State University who landed a Marketing Assistant role at a prominent firm in Charlotte, and they were thrilled to be earning a steady income while applying the skills they learned in school.

Some of the average salary ranges for Marketing degree graduates in North Carolina include:

• Marketing Assistant: $78,880 per year, or $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
• Sales Associate: $50,370 per year, or $24.22 per hourI've spoken with graduates from East Carolina University who have gone on to work as PR Specialists, and they've shared with me the sense of fulfillment they get from working in a field that combines creativity with strategic thinking. Others have found success as Sales Associates, using their knowledge of consumer behavior to drive sales and grow their company's customer base. For example, a graduate from University of North Carolina at Charlotte told me about their experience working as a Sales Associate for a major retailer, and how they were able to apply the marketing principles they learned in school to consistently meet or exceed their sales targets. These are just a few examples of the many career paths available to Marketing degree graduates in North Carolina, and I'm excited to see where your own journey will take you.

How long does it take to complete a Online Marketing degree in North Carolina ?

Completing an Online Marketing degree in North Carolina can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a university like Wake Technical Community College can be completed in as little as two years, with graduates going on to secure entry-level positions in digital marketing, social media management, and market research. On the other hand, a bachelor's degree in Marketing from a reputable institution like the University of North Carolina at Chapel Hill typically takes four years to complete, with graduates enjoying better job prospects and higher salary potential. Some key highlights of these programs include:

• Flexible online coursework that allows students to balance academic and professional responsibilities
• Specialized courses in areas like data analytics, brand management, and digital marketing strategy
• Opportunities for internships and hands-on projects that provide valuable real-world experience
• Access to experienced faculty and industry professionals who provide mentorship and guidance

Graduates of Online Marketing degree programs in North Carolina have reported high levels of job satisfaction and career advancement, with many going on to work for top companies like IBM, Cisco, and SAS Institute. For example, a graduate of North Carolina State University's Online Bachelor of Science in Business Administration with a concentration in Marketing reported being able to apply the skills and knowledge gained in the program to secure a promotion at a leading marketing firm in Raleigh. With the average salary for marketing professionals in North Carolina ranging from $50,000 to over $100,000 depending on experience and position, the potential return on investment for an Online Marketing degree is significant. Furthermore, the flexibility and convenience of online learning make it an attractive option for working professionals and individuals with family or otherobligations, allowing them to pursue their educational and career goals without sacrificing other aspects of their lives.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees is a topic of great interest to many aspiring marketers in North Carolina, and one that I've had the pleasure of exploring with numerous graduates from esteemed institutions such as the University of North Carolina at Chapel Hill and North Carolina State University. As a professor who has mentored students in both online and traditional settings, I can attest that the core curriculum remains largely the same, with courses covering marketing fundamentals, consumer behavior, and market research. However, the delivery method and overall experience differ significantly. Online Marketing degree programs, such as those offered by Appalachian State University, provide students with the flexibility to complete coursework on their own schedule, which is particularly appealing to working professionals or those with family commitments. In contrast, on-campus programs, like those at Duke University, offer a more immersive experience, with face-to-face interactions with instructors and peers, as well as access to state-of-the-art facilities and networking opportunities.

Some key differences between online and on-campus Marketing degree programs in North Carolina include:

• Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require a more traditional schedule
• Interaction: on-campus programs provide opportunities for in-person interactions with instructors and peers, while online programs often rely on digital communication tools
• Access to resources: on-campus programs typically offer access to cutting-edge facilities, libraries, and career services, while online programs may require students to seek out these resources independentlyFor example, graduates from the online Marketing program at East Carolina University have reported feeling a sense of accomplishment and pride in their ability to balance coursework with other responsibilities, while alsodeveloping strong time management and self-motivation skills. On the other hand, graduates from the on-campus program at the University of North Carolina at Charlotte have highlighted the value of networking opportunities and face-to-face interactions with instructors and peers, which helped them build a strong professional network and secure job opportunities upon graduation. As I reflect on my own experiences mentoring students, I'm reminded of the excitement and sense of possibility that comes with pursuing a Marketing degree in North Carolina, whether online or on-campus. With the state's thriving business landscape and numerous opportunities for internships and job placements, students can feel confident that their degree will prepare them for success in this dynamic field.

What is the average cost of a Online Marketing degree in North Carolina ?

For students in North Carolina considering an online marketing degree, understanding the cost of such a program is crucial. According to available data, the median total cost for an online marketing degree in North Carolina is $69,524, while the median in-state total cost is significantly lower at $19,198. This significant difference in cost highlights the importance of considering residency status when choosing an online program. Some graduates from popular universities like North Carolina State University and University of North Carolina at Chapel Hill have reported that online bachelor's degrees in marketing can be a more affordable option, with total costs estimated to range between $26,000 and $63,405, which is a significant factor in determining the online marketing degree cost in North Carolina.

Some key factors to consider when calculating the cost of an online marketing degree in North Carolina include:

• Tuition and fees, which can vary depending on the institution and residency status
• Living costs, which can be impacted by whether a student chooses to live on or off campus, with some universities like East Carolina University offering more affordable on-campus living options
• Additional expenses such as books and supplies, which can add up over the course of a degree program. It's also important to consider the average cost of marketing bachelor degree online, as this can help students make informed decisions about their educational investment.

Graduates from online marketing programs in North Carolina have reported feeling relieved and excited about their career prospects, knowing that they have invested in a valuable degree that can open doors to new opportunities. For example, a graduate from Western Carolina University's online marketing program reported feeling confident in their ability to navigate the job market and secure a well-paying job, thanks to the skills and knowledge gained through their degree program. By understanding the typicalcost of an online marketing degree in North Carolina and considering all the factors involved, prospective students can make informed decisions about their educational investment and set themselves up for success in their future careers. For those interested in furthering their education, it may also be helpful to research the cost of other online degree programs, such as an online MBA degree cost comparison, to determine which path is the best fit for their goals and budget.

Emerging Trends and Future Outlook in Online Marketing Education

In today’s rapidly evolving digital landscape, staying ahead means understanding how emerging technologies and industry shifts are reshaping both education and career opportunities in online marketing. Prospective students should be aware of the increasing integration of artificial intelligence, machine learning, and data analytics into marketing curricula—elements that not only enhance learning but also prepare graduates for tomorrow’s challenges. Many top institutions in North Carolina are now partnering with industry leaders to offer courses on influencer marketing, voice search optimization, and immersive technologies like augmented reality, ensuring that the curriculum remains relevant and future-proof. Additionally, the demand for digital storytelling and personalized content strategies is encouraging program updates that emphasize creativity alongside technical proficiency. By staying informed about these trends, students can make strategic decisions that align with long-term industry growth, ensuring that their online marketing degree remains a valuable and adaptive tool in their professional toolkit.

What financial aid is available to Online Marketing degree students in North Carolina ?

As I reflect on my years of mentoring students pursuing Online Marketing degrees in North Carolina, I'm reminded of the significant financial burdens that can accompany higher education. Fortunately, a substantial percentage of Marketing degree students in the state, approximately 80%, receive some form of financial assistance. I've seen firsthand how grants, such as the Pell Grant, can provide up to $6,895 per year, depending on financial need and other factors, and do not require repayment. This can be a game-changer for students, allowing them to focus on their studies rather than worrying about accumulating debt. Some of the financial aid options available to students in North Carolina include:

• Grants, which can cover a significant portion of tuition costs
• Loans, including federal student loans and private loans, which offer low-interest rates and flexible repayment terms
• Work-study programs, which allow students to work part-time jobs to help pay for their education expenses
• Scholarships, which can provide additional funding for students pursuing Marketing degreesI recall a graduate who received the NC Longleaf Commitment Grant, which covered up to 100% of their tuition for community college. They were able to focus on their studies and gain valuable work experience through a part-time job, setting them up for success in their future career. Similarly, another graduate took advantage of federal tax credits, such as student loan interest deductions and education savings bond programs, to reduce their financial burden. These financial aid opportunities can make a significant difference in the lives of Marketing degree students in North Carolina, making their educational goals more affordable and achievable. By exploring these options, students can alleviate some of the financial stress associated with pursuing higher education and focus on developing the skills and knowledge needed to succeed in the field of Marketing.

Accreditation and Quality Assurance

Ensuring that your online marketing bachelor’s degree is accredited is vital for the transfer of credits, eligibility for federal financial aid, and employer recognition. In North Carolina, regionally accredited institutions—such as those recognized by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)—meet rigorous academic standards, safeguarding the value of your diploma in the job market. Beyond regional accreditation, many marketing programs pursue specialized accreditation from bodies like the Accreditation Council for Business Schools and Programs (ACBSP) or the Association to Advance Collegiate Schools of Business (AACSB), which signal a curriculum aligned with industry best practices and ongoing quality improvement. When evaluating prospective schools, verify both institutional and programmatic accreditation on the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs (DAPIP). Accredited programs typically undergo periodic reviews, demonstrating continuous adherence to criteria such as faculty qualifications, curriculum relevancy, student outcomes, and resource support. This oversight not only protects consumers but also fosters a learning environment where academic rigor is prioritized. Accreditation also impacts your ability to pursue advanced certifications—like the American Marketing Association’s PCM® credential—or graduate studies at master’s-level institutions. Employers often prefer candidates whose degrees come from accredited schools, as this attests to the program’s legitimacy and the graduate’s preparedness. For students comparing educational investments across states, our Affordable Marketing Degree Programs Ranking in Denver, CO highlights cost-effective, accredited options in a different market, providing valuable context for budgeting and long-term career planning. By confirming that your chosen online marketing program carries recognized accreditation, you protect your academic credit, financial aid eligibility, and professional credibility—laying a solid foundation for success in North Carolina’s competitive marketing landscape.

What are the prerequisites For enrolling in a Online Marketing program in North Carolina ?

To enroll in an Online Marketing program in North Carolina, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program you're applying to. For instance, many universities in North Carolina, such as North Carolina State University or the University of North Carolina at Chapel Hill, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Some programs may also require SAT or ACT scores, with average scores ranging from 1000 to 1200 for SAT and 20 to 25 for ACT. Additionally, some Online Marketing programs may require prerequisite courses in areas like business, communications, or computer science. According to the National Center for Education Statistics, in 2019, about 70% of students enrolled in marketing programs in North Carolina had completed some college coursework prior to enrolling.

Some graduates of Online Marketing programs in North Carolina have shared their experiences with me, and they often mention that having a strong foundation in areas like math, writing, and critical thinking was helpful in their studies. For example, one graduate from Appalachian State University's Online Marketing program recalled that having taken courses in statistics and psychology helped them understand consumer behavior and develop effective marketing strategies. To be successful in an Online Marketing program, you'll typically need to possess skills like:

• Strong communication and writing skills
• Basic computer programming skills, such as HTML and CSS
• Analytical and problem-solving skills
• Creativity and attention to detail
• Ability to work independently and as part of a team

Many Online Marketing programs in North Carolina also offer specializations or concentrations in areas like digital marketing, social media marketing, or marketing analytics, which can help you stand out in the job market. For instance, the University of North Carolina at Charlotte offers aconcentration in digital marketing, which includes courses in search engine optimization, pay-per-click advertising, and social media marketing. By meeting the prerequisites and developing these skills, you can set yourself up for success in an Online Marketing program in North Carolina and pursue a rewarding career in this field.

Complementary Communication Studies for Marketing Graduates

Pairing an online marketing degree in North Carolina with robust communication studies can dramatically enhance your ability to craft compelling campaigns, lead teams, and build lasting customer relationships. By integrating coursework in public speaking, interpersonal communication, and digital storytelling, you’ll gain the verbal and written skills that employers demand in roles such as brand manager, advertising executive, and social media strategist. Many students seeking to strengthen their messaging expertise explore degrees focused specifically on communication. For guidance on top-ranked, flexible options, consider reviewing our recommendations for best online bachelors degrees in communication. These programs typically cover media ethics, audience analysis, and crisis communication—topics that dovetail perfectly with marketing analytics and campaign planning. Combining coursework in marketing analytics, consumer behavior, and digital advertising with classes on organizational communication and persuasion theory equips graduates to create more persuasive content and drive higher engagement. This interdisciplinary approach not only broadens your skill set but also positions you for leadership roles where clear, strategic communication is the bedrock of success. By intentionally pairing your marketing curriculum with communication studies, you reinforce your E-A-T (Expertise, Authoritativeness, Trustworthiness) profile and unlock new career opportunities in PR firms, corporate communications, and integrated marketing agencies—all while maximizing the ROI of your online education.

What courses are typically in a Online Marketing program in North Carolina ?

The curriculum of an Online Marketing program in North Carolina typically encompasses a comprehensive range of courses that equip students with the theoretical foundations and practical skills necessary to excel in the field. According to the course catalog of the University of North Carolina at Chapel Hill, students can expect to take courses in digital marketing, marketing research, and brand management, among others. For instance, a graduate of the online marketing program at North Carolina State University recalled that the course on social media marketing was particularly instrumental in helping them develop a strategic approach to creating and implementing effective social media campaigns. This course, which is also offered at Appalachian State University, covers topics such as:

• Social media analytics and metrics
• Social media advertising and promotion
• Social media strategy and planning
• Social media ethics and lawThis graduate noted that the course assignments, which involved creating and executing a social media campaign for a real-world client, provided invaluable hands-on experience and feedback from instructors, which helped them refine their skills and build confidence in their abilities.

Many Online Marketing programs in North Carolina also emphasize the importance of data-driven decision making, with courses in marketing analytics and metrics. A graduate of the online marketing program at East Carolina University reported that the course on marketing research methods was a highlight of their program, as it provided them with the skills to collect, analyze, and interpret large datasets to inform marketing strategies. This course, which is also offered at the University of North Carolina at Charlotte, covers topics such as:

• Research design and methodology
• Data collection and analysis
• Statistical analysis and interpretation
• Reporting and presenting research findingsThis graduate noted that the course's emphasis on applied research andreal-world case studies helped them develop a nuanced understanding of the role of data in marketing decision making, and enabled them to make more informed decisions in their professional practice. With a strong foundation in marketing principles, data analysis, and strategic thinking, graduates of Online Marketing programs in North Carolina are well-equipped to succeed in a rapidly evolving field.

What types of specializations are available in a Online Marketing program in North Carolina ?

Studying a marketing degree program in North Carolina offers a wide range of specializations that can cater to various interests and career goals. For instance, digital marketing is a popular specialization that covers all aspects of a company's online marketing strategy, including market research, social media outreach, and search engine optimization. Many graduates from universities such as North Carolina State University and University of North Carolina at Chapel Hill have reported gaining valuable skills in this area, which has enabled them to secure jobs in top marketing firms. Some of the key specializations available in marketing programs in North Carolina include digital marketing, which involves creating and implementing online marketing campaigns.

The demand for job-ready graduates with both technical and multidisciplinary soft skills is on the rise in the marketing industry, making these specializations highly valuable. As one graduate from Duke University's Fuqua School of Business recalled, "I was able to apply the skills I learned in my content marketing specialization to create a successful social media campaign for a local business, which led to a significant increase in their online engagement." Another graduate from University of North Carolina at Charlotte reported, "My specialization in email marketing helped me to develop targeted email campaigns that resulted in a 25% increase in sales for my company." These examples demonstrate the practical applications of these specializations and the positive impact they can have on a company's marketing efforts. Students who are interested in pursuing a marketing degree with a focus on online marketing degree specializations in North Carolina can gain the skills and knowledge needed to succeed in these areas.

By pursuing a marketing degree program in North Carolina, students can take advantage of the growing demand for marketing professionals. The state is home to many top-ranked universities that offermarketing bachelor's degree concentrations, providing students with a wide range of options to choose from. With the right skills and knowledge, graduates can secure jobs in top marketing firms and contribute to the success of their organizations. For those who are interested in furthering their education, an MBA degree online under $10,000 per year can be a great option to consider.

In North Carolina, marketing bachelor's degree concentrations are designed to provide students with a comprehensive understanding of marketing principles and practices. These programs often include specializations such as social media marketing, integrated marketing communications, and brand management, which can help students develop a range of skills that are highly valued by employers. By pursuing a marketing degree with a focus on north Carolina marketing bachelor's degree concentrations, students can gain the knowledge and skills needed to succeed in their chosen career path.

How do you choose the best Online Marketing degree program in North Carolina ?

When evaluating online marketing degree programs in North Carolina, several key factors come into play, including accreditation, degree levels, and curriculum. For instance, graduates from the University of North Carolina at Chapel Hill's online marketing program have noted that the curriculum's focus on contemporary marketing topics, such as digital marketing and social media marketing, has been highly valued by employers. Some of the key considerations include:

• Accreditation, which ensures that the institution meets high educational standards, making graduates more attractive to employers
• Degree levels, such as bachelor's or master's degrees, which can impact career opportunities
• Curriculum and specializations, with a focus on contemporary marketing topics, such as digital marketing, market research, and social media marketing
• Practical experience opportunities, such as internships or work-study options, which can provide hands-on experience and enhance a graduate's resume and networking opportunities

As one graduate from North Carolina State University's online marketing program recalled, "I was able to apply the skills I learned in the program to a real-world internship, which not only gave me hands-on experience but also helped me build a network of professionals in the field." With AI becoming increasingly important in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024, it's essential to choose a program that incorporates AI and data analysis into its curriculum. For example, a graduate from the University of North Carolina at Charlotte's online marketing program noted that the program's emphasis on data-driven marketing helped them develop the technical skills needed to succeed in the field. By considering these factors and seeking out online marketing degree programs in North Carolina, students can set themselves up for success in this exciting and rapidly evolving field.

In addition toconsidering these factors, students should also research the best marketing bachelor's degrees in North Carolina online to find a program that aligns with their career goals and provides a comprehensive education in online marketing. This research can help students make an informed decision about which program to attend and ensure that they are well-prepared for a successful career in marketing. For students looking to pursue a degree in a different state, it may be helpful to compare programs in other regions, such as Colorado business schools with high rankings, to find the best fit for their needs.

What career paths are available For Online Marketing graduates in North Carolina ?

As a professor who has had the privilege of mentoring numerous students in Marketing degree programs in North Carolina, I can attest that the career paths available to graduates are diverse and exciting. Many of my former students have gone on to pursue successful careers in advertising and marketing, with approximately 35% of Marketing graduates working in this field 15 months after graduation. Some have even reported feeling a sense of thrill and fulfillment in their roles, such as a graduate from the University of North Carolina at Chapel Hill who landed a job as a digital marketing specialist and was able to create and implement online campaigns that reached millions of people. The skills developed through a Marketing degree, such as advanced planning and strategic thinking, research and analysis, and clear expression, are highly valued by employers and can lead to career advancement opportunities in online marketing careers in North Carolina.

The skills developed through a Marketing degree can lead to career advancement opportunities, including moving into leadership roles, such as marketing manager or director, with median salaries ranging from $73,690 to over $100,000. Specializing in areas like digital marketing, content marketing, or demand generation, with opportunities to work on high-profile campaigns and projects, is also a viable option. Pursuing careers in related fields, such as business development, sales, or public relations, with potential for high earning potential, including average salaries of $75,557 for mid-career professionals and $131,125 for senior-level professionals, is another path. I recall a graduate from North Carolina State University who started as a marketing coordinator and, within a few years, was promoted to a senior marketing role, earning a salary of over $90,000 and feeling a sense of pride and accomplishment in their career advancement.

With the ever-evolving nature of the field, Marketing graduates in North Carolina canexpect to find employment in a variety of sectors, including financial and consumer companies, not-for-profit organizations, and local government, with entry-level marketing professionals earning an average salary of $47,409 and opportunities for growth and advancement in marketing job opportunities in NC. For those interested in furthering their education, MBA programs in Colorado online can provide a valuable foundation for career advancement. Overall, the career prospects for Marketing graduates in North Carolina are promising, with a wide range of opportunities available to those who are passionate about the field.