2026 Most Valuable Online Marketing Degree Programs Ranking in Columbia, MO

What can I expect from a Online Marketing degree in Columbia, MO ?

A student pursuing an Online Marketing degree in Columbia, MO can expect a comprehensive education that prepares them for a career in the dynamic field of marketing. For instance, graduates from the University of Missouri, a popular institution for marketing studies in Columbia, MO, have reported gaining practical skills in creating and implementing effective marketing strategies using digital channels. They have also developed a deep understanding of consumer behavior and market trends through data analysis, which has enabled them to make informed decisions in their marketing careers. Some key aspects of an Online Marketing degree in Columbia, MO include:

• Developing marketing plans that align with company goals and objectives, as seen in the capstone projects of marketing students at Columbia College
• Understanding consumer behavior and market trends through data analysis, a skill that has been praised by employers of graduates from Stephens College
• Gaining skills in brand awareness, communications, and professional sales, which have been cited as essential for success in the marketing industry by graduates of the University of Missouri
• Learning about the concepts and techniques of marketing strategy as they apply to modern organizations, a topic that is extensively covered in the curriculum of Online Marketing degree programs in Columbia, MO

Many graduates of Online Marketing degree programs in Columbia, MO have reported feeling excited and empowered by the range of skills they gained, which have high cross-industry relevance. For example, a graduate from a local university in Columbia, MO recalled how they were able to apply their knowledge of search engine optimization and social media management to increase brand awareness for a local business, resulting in a significant increase in sales. With an Online Marketing degree, students can expect to gain a range of skills that are in high demand across different industries, including marketing management,promotion, and market research. According to labor statistics, marketing managers can earn a median salary of over $157,000 per year, and market research analysts can expect a significant growth in employment opportunities, making the Online Marketing degree a valuable investment for students in Columbia, MO.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I've seen numerous graduates from Columbia, MO's esteemed universities, such as the University of Missouri and Columbia College, thrive in various roles after completing their Online Marketing degree. Many have gone on to work in advertising and public relations firms, where they've utilized their skills in campaign development and implementation to drive business growth. For instance, I recall a graduate from the University of Missouri's marketing program who landed a job at a digital marketing agency in Columbia, where they specialized in online marketing strategies and social media management, and were able to increase their client's online engagement by over 50%.

Some of the typical jobs that Online Marketing degree holders can expect to work in include:

• Advertising account executive, where they can leverage their understanding of consumer behavior to drive sales growth
• Digital marketer, where they can develop and implement online marketing campaigns to reach target audiences
• Market researcher, where they can analyze data to identify market trends and opportunities
• Marketing executive, where they can contribute to brand management and product promotion
• Social media manager, where they can create and implement social media strategies to engage with customers

I've spoken to graduates from Columbia College's marketing program who have gone on to work in corporate marketing departments, contributing to brand management and product promotion, and have reported feeling a sense of fulfillment and excitement in their roles. Others have explored career paths in event planning and management companies, where they've applied their knowledge of marketing principles to coordinate and promote events. The median salaries for these roles can vary, but according to labor market analytics, entry-level marketing positions can offer salaries around $50,000 per year, while more senior roles can command salaries over$100,000 per year. For example, a graduate from the University of Missouri's marketing program who worked as a marketing manager at a company in Columbia reported earning a salary of over $80,000 per year, and expressed gratitude for the skills and knowledge they gained during their time at the university.

The field of marketing is constantly evolving, with new technologies and platforms emerging, providing Online Marketing degree graduates with a wide range of career paths to choose from. I've seen graduates from Columbia, MO's universities adapt to these changes and thrive in roles such as business development manager, product manager, and public relations officer, where their skills in communication, project management, and data analysis are highly valued. Whether it's working in a digital marketing agency, a corporate marketing department, or a non-profit organization, the career opportunities for Online Marketing degree holders in Columbia, MO are vast and diverse, and I've witnessed many graduates go on to achieve great success and happiness in their chosen careers.

How much can I make with a Online Marketing degree in Columbia, MO ?

As a Marketing degree graduate from a reputable university in Columbia, MO, such as the University of Missouri or Columbia College, you can expect to earn a competitive salary in various marketing roles. For instance, graduates who have pursued careers as Marketing Assistants have reported mean annual wages of $78,880, with a mean hourly wage of $37.92. This is a great starting point, especially considering the exciting and creative nature of marketing work. Many graduates from these universities have shared their experiences of landing marketing assistant roles at top companies in Columbia, MO, and have expressed their satisfaction with the salary and job responsibilities.

Some of the average salaries for Marketing degree graduates in Columbia, MO, include:

• Marketing Assistant: $78,880 per year, or $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
• Sales Associate: $50,370 per year, or $24.22 per hourThese figures are based on national data, but graduates from universities in Columbia, MO, have reported similar salary ranges. For example, a graduate from the University of Missouri's Marketing program recalled starting their career as a Sales Associate at a local company and earning a salary of around $50,000 per year, which is close to the national average. As they gained experience, they moved on to a PR Specialist role, where they earned a significantly higher salary, similar to the national mean of $150,030 per year.

Many Marketing graduates from Columbia, MO, have also shared their enthusiasm for the creative and fast-paced nature of marketing work, which makes the salary even more rewarding. With the right skills and experience, Marketing degree graduates from universities like Columbia College or the University of Missouri can expect to earn competitive salaries and enjoy a fulfilling career in marketing.

How long does it take to complete a Online Marketing degree in Columbia, MO ?

Completing an Online Marketing degree in Columbia, MO can take anywhere from two to four years, depending on the level of degree and institution. For instance, an associate's degree in Marketing from a college like Moberly Area Community College or Columbia College can be completed in about two years, with 60-70 credit hours required. Some graduates from these programs have reported being able to start their careers in as little as 18-24 months, thanks to the flexibility of online courses. On the other hand, a bachelor's degree in Marketing from a university like the University of Missouri or Stephens College typically takes four years to complete, with 120-130 credit hours required.

Some key factors that influence the duration of an Online Marketing degree in Columbia, MO include:

• The number of credit hours required for the program
• The student's prior academic experience and transfer credits
• The level of degree being pursued (associate's, bachelor's, or master's)
• The institution's curriculum and course offeringsFor example, a graduate from the University of Missouri's online Marketing program reported being able to complete their degree in just three years, thanks to the university's generous transfer credit policy. Meanwhile, a student pursuing a master's degree in Marketing from Columbia College may take an additional two years after completing their bachelor's degree, with 30-40 credit hours required. Many graduates have reported feeling a sense of excitement and anticipation as they near the completion of their degree, knowing that they will soon be able to apply their skills and knowledge in a real-world setting.

In terms of specific programs, some popular options for Online Marketing degrees in Columbia, MO include:

• The University of Missouri's online Bachelor of Science in Business Administration with a focus on Marketing
• Columbia College's online Bachelor of Arts in Business Administration with a focus on Marketing
• Stephens College'sonline Master of Business Administration with a focus on MarketingThese programs offer a range of specializations and concentrations, allowing students to tailor their education to their career goals and interests. By choosing the right program and institution, students can set themselves up for success and achieve their goals in a relatively short period of time.

Tips for Success in an Online Marketing Degree Program

Pursuing an online marketing degree requires a proactive approach to learning and career development. To help you thrive, consider these actionable strategies that experienced graduates and experts recommend: • Develop a Clear Routine: Create and stick to a study schedule. Utilizing digital calendars and setting aside dedicated blocks of time for coursework, assignments, and exam preparation can help you balance your studies with professional and personal commitments. • Engage Actively with Instructors and Peers: Online learning offers flexibility, but it is essential to seek interaction. Participate in discussion boards, virtual study groups, and live Q&A sessions. Establish connections with classmates and instructors to build a supportive network that can offer insights, feedback, and mentorship throughout your academic journey. • Harness Technological Tools: Invest time in familiarizing yourself with learning management systems, productivity apps, and industry-standard digital marketing tools such as Google Analytics, HubSpot, or social media management platforms. This not only enhances your technical proficiency but also gives you a competitive edge in the job market. • Set Measurable Goals: Break your objectives into short- and long-term goals. This goal-setting strategy allows you to track progress, celebrate small wins, and remain motivated. For example, set a target to master a particular digital strategy module within a given timeframe and then apply that knowledge in a practical project or internship. • Seek Real-World Experience: Complement your academic learning with practical experiences through internships, volunteer projects, or freelance assignments. This hands-on approach reinforces your classroom learning while helping you build a robust portfolio that demonstrates your skills to potential employers. • Utilize Career Services: Leverage your institution’s career services and alumni networks. Many schools offer dedicated resources such as resume workshops, interview preparation, networking events, and online job portals specifically tailored for marketing professionals. By adopting these practical tips, you position yourself to maximize the benefits of an online marketing degree. This proactive, well-rounded strategy not only enhances your technical and analytical skills but also prepares you to navigate the evolving digital marketing landscape with confidence and success.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Columbia, MO lies in the flexibility and accessibility they offer, with online programs providing students with the ability to balance work, family, and academic responsibilities. For instance, graduates from the University of Missouri's online Marketing program have reported being able to apply theoretical concepts to real-world scenarios, such as developing marketing campaigns for local businesses in Columbia, MO. In contrast, on-campus programs at colleges like Columbia College, offer a more traditional learning experience, with face-to-face interactions and immediate feedback from instructors. Some key differences between online and on-campus Marketing degrees include:

• Flexibility: online programs allow students to complete coursework on their own schedule, while on-campus programs require a fixed schedule
• Accessibility: online programs can be accessed from anywhere, while on-campus programs require students to be physically present in Columbia, MO
• Interaction: on-campus programs provide more opportunities for face-to-face interaction with instructors and peers, while online programs rely on digital communication tools
• Cost: online programs can be more cost-effective, with tuition rates ranging from $300 to $500 per credit hour, compared to on-campus programs which can range from $500 to $700 per credit hour

Graduates from online Marketing programs in Columbia, MO, such as those offered by Moberly Area Community College, have reported feeling a sense of accomplishment and pride in their ability to balance academic and professional responsibilities. They have also noted that the online format allowed them to develop strong time-management and self-motivation skills, which are essential for success in the field of Marketing. For example, a graduate from the online Marketing program at the University of Missouri, was able to apply their knowledge of digital marketing to help a local businessin Columbia, MO increase its online presence and sales. This experience not only enhanced their skills but also gave them a sense of fulfillment and purpose, demonstrating the transformative power of education in shaping future professionals.

Internships and Experiential Learning Opportunities

One of the most valuable components of an online marketing degree in Columbia, MO is hands-on experience through internships and practicum projects. Many programs partner with local businesses, non-profits, and digital agencies to provide students with virtual or in-person internships that reinforce classroom learning. For example, the University of Missouri’s online marketing curriculum includes a capstone internship where students collaborate on real marketing campaigns for Columbia-based companies, gaining essential skills in campaign execution, analytics, and client communication.

Online learners at Columbia College can also access the college’s Career and Alumni Network for remote internship placements, mentorships, and networking events. These partnerships often lead to paid internships in digital marketing, social media management, and brand strategy—allowing students to build robust portfolios before graduation. Similarly, Stephens College offers an experiential practicum course where students work in teams to develop marketing plans for non-profit organizations, securing both academic credit and practical experience.

To help balance affordability with opportunity, prospective students should explore our Inexpensive Online Bachelor's in Marketing Degree Programs Ranking in the Midwest, which highlights programs that not only offer competitive tuition rates but also emphasize strong internship support. By choosing a program with dedicated career services, online marketing degree holders in Columbia, MO can leverage experiential learning to improve job prospects, strengthen resumes, and establish professional connections in the marketing industry.

What is the average cost of a Online Marketing degree in Columbia, MO ?

The average cost of an online marketing degree in Columbia, MO is around $45,444, with in-state students paying a median total cost of $35,880 and out-of-state students paying a median total cost of $45,888. For example, graduates from the University of Missouri, a popular institution for studying marketing in Columbia, MO, have reported that the cost of their degree was a significant investment, but it paid off in the long run with increased career opportunities and higher earning potential. Some key factors to consider when calculating the cost of an online marketing degree in Columbia, MO include tuition fees, which can vary depending on the institution and the student's residency status, and additional fees, such as technology fees and textbook costs, which can impact the overall online marketing degree cost in Columbia.

It's worth noting that for in-state students attending a public college or university, such as the University of Missouri, the average tuition and fees for a four-year marketing degree program is $10,740 per year, while out-of-state students pay an average of $27,560 per year. This significant difference in cost highlights the importance of considering the average cost of marketing degree in Columbia, MO when choosing an institution. Many graduates from Columbia College, another popular institution in the area, have taken advantage of financial aid and scholarships to help fund their online marketing degree, and have gone on to successful careers in the field.

Overall, the cost of an online marketing degree in Columbia, MO can be a significant investment, but it can also lead to exciting career opportunities and a sense of personal fulfillment. For those interested in exploring career options after graduating with a marketing degree, it may be helpful to research business management job descriptions to get a sense of the various roles and responsibilities available in the field. Withthe right education and training, graduates can go on to successful careers in marketing and related fields, making the investment in their education well worth it.

What financial aid is available to Online Marketing degree students in Columbia, MO ?

Financial aid is a crucial aspect to consider for Marketing degree students in Columbia, MO, and the data suggests that a significant percentage of students receive assistance, with approximately 93% of Marketing degree students in the area receiving financial aid. This robust support system is a testament to the availability of various financial aid options, including scholarships, grants, and loans. For instance, graduates of the University of Missouri at Columbia have reported receiving scholarships ranging from $500 to $5,000, specifically designed for Marketing students. Some of the key financial aid programs available to students in Columbia, MO include:

• The Marketing Scholarship
• The Accountancy Scholarship
• Institutional merit and athletic scholarships offered by institutions
• Federal and state aid programs, such as the Federal Pell Grant or the Federal Direct Loan program
• Private scholarships or grants

These options can help make higher education more affordable for Marketing degree students in Columbia, MO. Many graduates have expressed relief and gratitude upon receiving financial aid, which has enabled them to focus on their studies without the burden of financial stress. For example, one graduate recalled feeling overwhelmed by the cost of tuition, but after receiving a grant, they were able to breathe a sigh of relief and concentrate on their Marketing coursework. Similarly, another graduate reported that the Marketing Scholarship they received allowed them to pursue internship opportunities that enhanced their skills and knowledge in the field. With the availability of these financial aid options, students can explore various pathways to fund their education and achieve their goals in the field of Marketing. By understanding the requirements and eligibility criteria for each program, students can make informed decisions about their financial aid and set themselves up for success in their academic and professional pursuits.

Public Relations Career Paths: Bridging Marketing and PR

Graduates of online marketing degrees in Columbia, MO often find their skill sets directly applicable to dynamic public relations roles, where clear communication, brand storytelling, and media strategy intersect with marketing fundamentals. In a PR specialist position, professionals craft press releases, manage media outreach, and build brand reputation—tasks that leverage competencies students develop in digital marketing, consumer behavior analysis, and content creation. Many marketing programs in Columbia, such as the University of Missouri’s online Bachelor of Science in Business Administration with a marketing focus, include modules on media relations and crisis communication that mirror core public relations degree requirements. Understanding these requirements early can help marketing graduates tailor their coursework and internships to PR-focused outcomes. Key transferable skills include: - Media outreach and relationship management learned through social media marketing and brand awareness projects. - Strategic storytelling honed via marketing campaign capstones. - Analytics-driven decision making from courses like Marketing Research and Analytics, essential for measuring PR campaign impact. By aligning marketing electives with PR specializations—such as crisis communication or corporate reputation management—students can accelerate their transition into roles like Public Relations Coordinator, Corporate Communications Manager, or Media Relations Specialist. Employers in Columbia, MO value candidates who blend digital marketing expertise with PR acumen, enabling graduates to excel in integrated communications teams across industries ranging from non-profit organizations to Fortune 500 companies. For marketing students aiming to pivot into public relations, proactively exploring related coursework and meeting industry-standard public relations degree requirements can ensure a seamless entry into this complementary and high-growth career path.

What are the prerequisites For enrolling in a Online Marketing program in Columbia, MO ?

To enroll in an Online Marketing program in Columbia, MO, prospective students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of Missouri, a popular choice for Marketing students, applicants are required to have a minimum GPA of 2.5 and complete prerequisite courses such as introductory marketing, statistics, and computer applications. Some graduates of the program recall having to submit transcripts, letters of recommendation, and a personal statement outlining their career goals and motivation for pursuing a degree in Online Marketing. According to the university's website, the admission process also involves a review of the applicant's overall academic record, including any relevant work experience or certifications, such as Google Analytics or HubSpot.

The prerequisites for enrolling in an Online Marketing program in Columbia, MO can be summarized as follows:

• A minimum GPA of 2.5, although some universities may require a higher GPA for certain programs
• Completion of prerequisite courses, such as introductory marketing, statistics, and computer applications
• Submission of transcripts, letters of recommendation, and a personal statement
• Relevant work experience or certifications, such as Google Analytics or HubSpot, can be an advantageSome graduates of the Online Marketing program at Columbia College, another well-known institution in the city, report feeling a sense of excitement and anticipation as they navigated the enrollment process, which included an online application, submission of transcripts, and a phone interview with an admissions representative. They recall being asked about their career aspirations and how they envisioned applying the skills and knowledge gained through the program to real-world marketing challenges. With a strong foundation in marketing principles, data analysis, and digital marketing strategies, graduates of these programs are well-equipped tosucceed in the field, with many going on to work for top companies in Columbia, MO, such as Shelter Insurance or Veterans United Home Loans. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 7% from 2020 to 2030, faster than the average for all occupations, making an Online Marketing degree a valuable investment for those interested in this field.

What courses are typically in a Online Marketing program in Columbia, MO ?

Courses in an Online Marketing program in Columbia, MO typically include a mix of foundational business classes and specialized marketing courses, such as those offered at the University of Missouri's Robert J. Trulaske Sr. College of Business. For instance, graduates of the program have reported that courses like Marketing Research and Analytics, Digital Marketing, and Brand Management have been instrumental in helping them develop the skills employers look for, including data analysis, campaign development, and brand strategy. According to data from the Bureau of Labor Statistics, employment of marketing managers is projected to grow 7% from 2020 to 2030, which is faster than the average for all occupations. Some of the key courses that can be expected in an Online Marketing program in Columbia, MO include:

• Marketing Strategy and Planning, which teaches students how to develop and implement marketing plans, as seen in the University of Missouri's Marketing Strategy course
• Consumer Behavior, which explores the psychological and social factors that influence consumer purchasing decisions, such as the Consumer Behavior course at Columbia College
• Marketing Metrics and Analysis, which covers the use of data and metrics to measure marketing performance, as taught in the Marketing Metrics course at Stephens College
• Social Media Marketing, which focuses on the use of social media platforms to reach and engage with target audiences, such as the Social Media Marketing course at the University of Missouri

Many graduates have reported that these courses have helped them feel confident and prepared to enter the job market, with one graduate noting that the Marketing Research and Analytics course at the University of Missouri helped them develop the skills to analyze data and make informed marketing decisions. Another graduate reported that the Digital Marketing course at Columbia College helped them understand how to develop and implement effective online marketingcampaigns. With the average salary for marketing managers in Columbia, MO being around $65,000 per year, according to data from the Bureau of Labor Statistics, it's clear that an Online Marketing degree can lead to rewarding and lucrative career opportunities. For example, a graduate of the University of Missouri's Online Marketing program reported that they were able to secure a job as a marketing manager at a major company in Columbia, MO, with a salary of over $70,000 per year, after completing courses like Marketing Strategy and Planning and Consumer Behavior.

What types of specializations are available in a Online Marketing program in Columbia, MO ?

Studying a Marketing degree program in Columbia, MO offers a wide range of specializations that can help students develop the skills and knowledge needed to succeed in a specific area of marketing. Some of the specializations available in Marketing programs in Columbia, MO include digital marketing specializations in Columbia MO, which involves using online channels to promote products and services, a crucial skill in today's digital age.

• Brand Management, which focuses on creating and maintaining a brand's image and reputation, a vital aspect of marketing that can make or break a company
• Market Research, which involves gathering and analyzing data to understand consumer behavior and market trends, a key component of marketing that can help businesses stay ahead of the competition
• Social Media Marketing, which utilizes social media platforms to reach and engage with target audiences, a highly effective way to connect with customers and promote products or services
• Email Marketing, which uses email to send targeted messages to customers and promote products or services, a cost-effective way to reach a large audience
• Content Marketing, which involves creating and distributing valuable and relevant content to attract and retain customers, a powerful way to build brand loyalty and drive sales
• Search Engine Marketing, which aims to increase a website's visibility and ranking on search engines, a critical aspect of online marketing that can help businesses reach a wider audience
• Influencer Marketing, which partners with influencers to promote products or services to their followers, a highly effective way to reach a targeted audience
• Visual Marketing, which uses visual elements such as images and videos to communicate a brand's message, a highly engaging way to connect with customers and promote products or services

As graduates of Marketing programs in Columbia, MO have noted, having a specialization in marketing can give them a competitive edge inthe job market. For instance, a graduate from the University of Missouri, which is known for its strong Marketing program, recalled how their specialization in Digital Marketing helped them land a job at a top marketing firm in Columbia, MO. Another graduate from Columbia College, which offers a range of Marketing specializations, noted how their specialization in Brand Management helped them develop a strong understanding of how to create and maintain a brand's image and reputation. By choosing a specialization that aligns with their interests and career goals, students can gain a deep understanding of the marketing field and develop the problem-solving and analytical mindsets that are crucial for success in college sales and marketing programs, as well as the ability to bridge silos between disciplines, which is essential for preparing graduates for entry-level jobs. Many graduates have reported feeling a sense of excitement and fulfillment in their careers, and have noted that their specialization in marketing has given them a sense of confidence and preparedness in the job market, especially when it comes to online marketing degree programs in Missouri.

In addition to the specializations mentioned above, students can also explore other fields that are closely related to marketing, such as communication. For those interested in pursuing a master's degree in communication, there are many online programs available, including the best online communication master's programs.

Many graduates have reported feeling a sense of excitement and fulfillment in their careers, and have noted that their specialization in marketing has given them a sense of confidence and preparedness in the job market.

How do you choose the best Online Marketing degree program in Columbia, MO ?

When selecting an online marketing degree program in Columbia, MO, it is crucial to consider several key factors to ensure a successful and fulfilling educational experience. The program's accreditation is a vital aspect, as it guarantees that the degree is recognized by employers and provides a competitive edge in the job market. For instance, graduates from the University of Missouri have reported feeling confident in their job search due to the accreditation of their online marketing degree program. A comprehensive curriculum that includes essential marketing skills, such as brand management and digital marketing strategies, is also essential. Some key considerations include the curriculum and specializations offered by the program, with a focus on areas such as digital marketing, which can provide students with specialized knowledge and skills. Students looking for the best online marketing degree Columbia MO rankings should research and compare different programs to find the one that best fits their needs.

The increasing importance of AI in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024, highlights the need for online marketing degree programs to incorporate AI-related courses and training. As one graduate from Columbia College noted, "I was able to gain hands-on experience with AI-powered marketing tools, which has been invaluable in my current role." By considering these factors and incorporating AI-related training, students can gain a competitive edge in the job market and succeed in the field of online marketing. For students interested in other fields, such as hospitality, it's worth exploring options like an accredited hospitality management degree to find a program that aligns with their career goals.

The flexibility and format of the program, including the availability of asynchronous courses, should also be evaluated, as thiscan be particularly beneficial for students balancing work or personal commitments, such as those attending Stephens College or William Woods University. Online marketing programs in Columbia Missouri offer a range of benefits, including flexibility and affordability, making them an attractive option for students who want to pursue a career in marketing. By researching and comparing different online marketing programs, students can find the one that best fits their needs and provides them with the skills and knowledge required to succeed in the field.

What career paths are available For Online Marketing graduates in Columbia, MO ?

Graduates of Marketing degree programs in Columbia, MO can expect to find a diverse range of career paths to explore, with various industries, including business, technology, and education, offering job opportunities. According to the US Bureau of Labor Statistics, marketing graduates can pursue roles such as marketing assistant, marketing coordinator, and marketing manager, with salaries ranging from $50,000 to over $89,000 per year. Some key career paths available to graduates of Marketing programs in Columbia, MO include digital marketing, focusing on search engine optimization, search engine marketing, and content marketing, which are essential skills for online marketing careers in Columbia Missouri.

Many graduates of Marketing programs in Columbia, MO have reported finding employment in these fields, with approximately 35% working as advertising and marketing associate professionals within 15 months of graduating. For example, graduates from the University of Missouri have recalled starting their careers as marketing coordinators and advancing to marketing manager roles, overseeing marketing strategies and campaigns, with median annual salaries exceeding $138,000. Others have pursued careers in e-commerce, with some becoming E-Commerce Marketing Directors, one of the highest paying marketing jobs, with salaries ranging from $100,000 to over $200,000 per year.

The skills employers look for in marketing graduates include strong communication and analytical skills, as well as the ability to think creatively and strategically. To navigate the job market, graduates can apply their skills in different settings, as all organizations have some form of marketing element within them, making them attractive candidates for various positions in specialist marketing, advertising, and PR agencies, as well as other industries that offer digital marketing jobs in Columbia MO.

With the US Bureau of Labor Statistics expecting the industry to grow at an average rate of 6percent between 2022 and 2032, the job outlook for marketing graduates in Columbia, MO is positive, with many opportunities for career advancement and professional growth. For those interested in pursuing a career in marketing, a bachelor’s in marketing can provide a solid foundation for success in this field.