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What is Information Processing Theory? Stages, Models & Limitations for 2026

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

Technology has advanced over the decades, taking us to today’s information age. Now, modern operations and solutions have become driven by information and communication technologies. In fact, data creation, usage, distribution, and manipulation have become critical in various industries. These are considered transformative elements that influence outcomes, strategies, performance, and returns of institutions.

With this, it is important to be aware of how information is processed and consumed. The information processing theory describes how individuals record, store, and retrieve information in their brains. This affects the motivation and the behavior of a person (Hann et al., 2007). Consequently, the actions and behavior of individuals influence society as a whole.

This article defines information processing theory, its elements and origins, based on current literature. It also discusses the information processing approach in context of intellectual development, existing models that expound on the theory, its limitations, and some of its organizational benefits. After reading the article, the reader should have an idea of how people process information, its implications, and why applying its approaches comes as a worthwhile psychology career option.

Information Processing Theory Table of Contents

  1. What is Information Processing Theory?
  2. Models of Information Processing Theory
  3. How Can Information Processing Theory Enhance Online Learning Environments?
  4. What Are the Career and Research Opportunities Enabled by Information Processing Theory?
  5. How Does Information Processing Theory Impact Career Certification and Skill Development?
  6. How Can Information Processing Theory Shape High-Paying Careers?
  7. How Can Information Processing Theory Support Lifelong Learning and Rapid Career Development?
  8. What Are the Ethical Implications of Information Processing in the Digital Age?
  9. How Does Information Processing Theory Compare with Alternative Cognitive Theories?
  10. Limitations of Information Processing Theory
  11. Organizational Benefits of Information Processing Theory
  12. Practical Applications of Information Processing Theory
  13. Future Implications of Information Processing Theory in Education

What is Information Processing Theory?

Information processing theory is an approach to cognitive development studies that aims to explain how information is encoded into memory. It is based on the idea that humans do not merely respond to stimuli from the environment. Instead, humans process the information they receive, which is also the reason why unique names for business tend to have better recall. While experts believe that the brain’s mechanisms and functions are relatively simple, the magnitude and scope of neural networks and their behaviors are quite powerful as a whole (Wang, Liu, & Wang, 2003).

These include how the brain processes information. Primary research definition not only explains how information is captured but how it is stored and retrieved as well. The process begins with receiving input, also called stimulus, from the environment using various senses. The input is then described and stored in the memory, which is retrieved when needed. The mind or the brain is likened to a computer that is capable of analyzing information from the environment. Even at a young age, a person can amass and store significant volumes of information, as seen in the information processing theory child development.

Consequently, information processing affects a person’s behavior (Hann, Hui, Lee, & Png, 2007). In the expectancy theory of motivation, an individual processes information about behavior-outcome relationships. Then, they can form expectations based on the information and make decisions, thus underscoring what is information processing in psychology and its significance.

Models of Information Processing Theory

There are various attempts to develop models of information processing. The two most popular are the multi-store model by Atkinson and Shiffrin and the working memory model by Baddeley and Hitch.

Atkinson and Shiffrin Model

John William Atkinson and Richard Shiffrin proposed the multi-store model in 1968 to illustrate their view of human memory (Atkinson & Shiffrin, 1977). The model shows the three subsections of human memory and how they work together.

So, what are the 3 stages of information processing? They are as follows:

  1. Sensory Memory It holds the information that the mind perceives through various senses such as visual, olfactory, or auditory information. These sense organs often receive a barrage of stimuli all the time. However, most are ignored and forgotten by the mind to prevent getting overwhelmed. When sensory information engages and gets the attention of the mind, it is transferred to short-term memory.
  2. Short-Term Memory (Working Memory) Information in short-term memory only lasts around 30 seconds. Cognitive abilities affect how individuals process information in working memory. Additionally, attention and focus on the most important information also play an important role in encoding it into long-term memory. Furthermore, repetition significantly helps the ability to remember details for a long time.
  3. Long-Term Memory It is thought that long-term memory has an unlimited amount of space as it can store memories from a long time ago to be retrieved at a later time. Various methods are used to store information in the long-term memory such as repetition, connecting information, relating information to meaningful experience or other information, and breaking up the information into smaller chunks.

Baddeley and Hitch Model of Working Memory

Alan Baddeley and Graham Hitch proposed the model of working memory back in 1974. They provided an in-depth understanding of the mind and how it processes information. Four more elements are added to further illustrate the information processing theory (Goldstein & Mackewn, 2005), namely:

  1. Central executive It is considered the control center of the mind where information processes are regulated between various memory stores. It controls and implements the cognitive processes that encode and retrieve information. Additionally, the central executive receives information from the visuospatial sketchpad, episodic buffer, and phonological loop. The frontal lobe of the brain is thought to house the central executive, as this is where all active decisions are processed.
  2. Phonological loop It works closely with the central executive and holds auditory information. Furthermore, it is composed of two sub-components: Phonological store It holds auditory information for a short period.Articulatory rehearsal process It stores the information for longer periods of time through rehearsal (Baddeley & Hitch, 2019).
  3. Phonological store It holds auditory information for a short period.
  4. Articulatory rehearsal process It stores the information for longer periods of time through rehearsal (Baddeley & Hitch, 2019).
  5. Visuospatial sketch pad It is considered another part of the central executive that holds spatial and visual information. It helps the mind imagine objects and maneuver through the environment.
  6. Episodic buffer Baddeley later added the fourth element of the model, which also holds information. It increases the capability of the mind to store information. He believed that the episodic buffer transfers information between short-term memory, perception, and long-term memory. As it is still relatively new, research is still conducted as to its specific mechanisms (Goldstein & Mackewn, 2005).

Limitations of Information Processing Theory

Just like any theory, the information processing theory has its limitations. While the presented models adequately describe how information is processed, several issues arise as well:

Analogy Between Computer and Human is Limited

The information processing theory likens the mind to a computer due to the following aspects:

  1. Combining or connecting new information with stored information reveals new information that can provide solutions to various problems.
  2. A computer has a central processing unit which has limited computing power. Similarly, the central executive in humans has a limited capacity that affects the human attentional system.

One of the obvious limitations of this analogy is the capacity of the human brain to store information that is on the order of 108432 bits. That means the capacity of human memory is excessively better than a computer’s (Wang, Liu, & Wang, 2003). This quantity gap between a computer and a human brain means the latter can accommodate processes that the former simply cannot, forming the idea behind the information processing theory of intelligence. Also, the analogy also does not consider the motivational and emotional factors that affect a human’s cognition.

The Models Assume Serial Processing

Existing models of information processing theory assume serial processing, which means one process needs to be completed before the next process begins. This is very similar to how a computer functions, hence the analogy.

However, the mind is capable of parallel processing, which means the simultaneous processing of various inputs with varying quality (Laberge & Samuels, 1974). Such ability of the human brain depends on the processes needed to accomplish a task and/or the amount of practice and the ability of the individual.

For example, a touch typist is able to read passages while typing them on the keyboard. On the other hand, a novice typist would focus on a letter or a word at a time.

References:

  • Ariel, S. (1987). An information processing theory of family dysfunction. Psychotherapy: Theory, Research, Practice, Training, 24 (3S), 477-495. https://doi.org/10.1037/h0085745
  • Atkinson, R., & Shiffrin, R. (1977). Human memory: A proposed system and its control processes. Human Memory, 7-113. https://doi.org/10.1016/b978-0-12-121050-2.50006-5
  • Baddeley, A. (2006). Working Memory. In S. Pickering (Ed.), Working Memory and Education, 1-31. https://doi.org/10.1016/b978-012554465-8/50003-x
  • Baddeley, A. D., & Hitch, G. J. (2019). The phonological loop as a buffer store: An update. Cortex, 112, 91-106. https://doi.org10.1016/j.cortex.2018.05.015
  • Chen, S., & Lin, N. (2016). Global dispersion of offshore service providers: An information processing perspective. Journal of Knowledge Management, 20 (5), 1065-1082. https://doi.org/10.1108/jkm-11-2015-0449
  • Galbraith, J. R. (1974). Organization Design: An Information Processing View. Interfaces, 4 (3), 28-36. https://doi.org/10.1287/inte.4.3.28 
  • Goldstein, E. B., & Mackewn, A. (2005). Cognitive Psychology Connecting Mind, Research, and Everyday Experience. Belmont, CA: Thomson Wadsworth. Google Books
  • Hann, I., Hui, K., Lee, S. T., & Png, I. P. (2007). Overcoming online information privacy concerns: an information-processing theory approach. Journal of Management Information Systems, 24 (2), 13-42. https://doi.org/10.2753/mis0742-1222240202
  • Kmetz, J. L. (2020). Information Processing Theory of Organization: Managing Technology Accession in Complex Systems. Abingdon-on-Thames, England: Routledge. Google Books
  • Laberge, D., & Samuels, S. (1974). Toward a theory of automatic information processing in reading. Cognitive Psychology, 6 (2), 293-323. https://doi.org/10.1016/0010-0285(74)90015-2
  • Langley, P. (2016). The central role of cognition in learning. Advances in Cognitive Systems, 4Semantic Scholar
  • Rogers, P. R., Miller, A., & Judge, W. Q. (1999). Using information-processing theory to understand planning/performance relationships in the context of strategy. Strategic Management Journal, 20 (6), 567-577. https://doi.org/10.1002/(sici)1097-0266(199906)20:63.0.co;2-k.
  • Sala, S. D. (2007). Tall Tales About the Mind and Brain: Separating Fact from Fiction. Oxford: Oxford University Press. PsycNet
  • Wang, Y., Liu, D., & Wang, Y. (2003). Discovering the capacity of human memory. Brain and Mind, 4, 89198. https://doi.org/10.1023/A:1025405628479
  • Çeliköz, N., Erisen, Y., & Sahin, M. (2019). Cognitive learning theories with emphasis on latent learning, Gestalt and information processing theories. Journal of Educational and Instructional Studies in the World, 9 (3). ERIC

Other Things You Should Know About Information Processing Theory

What is information processing theory?

Information processing theory is a cognitive development approach that explains how humans encode, store, and retrieve information. It likens the brain to a computer, capable of analyzing information received from the environment and influencing individual behavior and societal dynamics.

Who are the key contributors to information processing theory?

The key contributors to information processing theory include George Armitage Miller, John William Atkinson, Richard Shiffrin, Alan Baddeley, and Graham Hitch. Their work has led to the development of fundamental models such as the multi-store model and the working memory model.

What are the main elements of information processing theory?

The main elements of information processing theory include information stores (sensory memory, short-term memory, long-term memory), cognitive processes (perception, coding, recording, chunking, retrieval), and executive cognition (awareness of information processing strengths and weaknesses).

How does information processing theory benefit organizations?

Information processing theory benefits organizations by improving decision-making, efficiency, and resource management. It helps organizations reduce uncertainty and formulate strategies to take advantage of opportunities and minimize potential issues, enhancing overall organizational performance.

What are the limitations of information processing theory?

The limitations of information processing theory include the analogy between the human brain and a computer, which overlooks the brain's capacity for parallel processing and its emotional and motivational factors. Additionally, existing models often assume serial processing, which does not fully capture the brain's simultaneous processing abilities.

How is information processing theory applied in current research and industries?

Information processing theory is applied in various fields such as business, family systems, and artificial intelligence. It helps understand organizational behavior, family dynamics, and human cognition, contributing to the development of new models, ideas, and concepts in these areas.

What is the significance of the multi-store model and the working memory model?

The multi-store model by Atkinson and Shiffrin and the working memory model by Baddeley and Hitch are significant as they detail different stages and elements of memory processing. These models help explain how information is stored, processed, and retrieved, providing a foundation for understanding cognitive development and functioning.

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