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2026 Best Online Master's in Marketing Degree Programs Ranking in Lincoln, NE

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Lincoln, NE ?

As a student pursuing an Online Marketing degree in Lincoln, NE, you can expect to develop a versatile set of skills that will catapult you into the fast-paced world of marketing, where creativity meets data-driven insights. For instance, graduates from the University of Nebraska-Lincoln's College of Business have recalled how their marketing programs equipped them with the expertise to craft compelling marketing plans, analyze consumer behaviors, and communicate effectively with diverse audiences. Some of the key areas of study in an Online Marketing degree program include:

  • Marketing management, which involves aligning marketing plans with company missions and objectives, as seen in the strategic partnerships between local Lincoln businesses and the University of Nebraska-Lincoln's marketing students
  • Promotion, fundraising, and public relations, which are essential for attracting and retaining customers, as demonstrated by the successful social media campaigns developed by students at Bellevue University
  • Market research, which involves analyzing data to understand consumer behaviors and market trends, as applied by graduates who have gone on to work with top marketing firms in Lincoln
  • Search engine optimization, online advertising, and social media management, which are critical skills in the digital marketing landscape, as emphasized by the faculty at Doane University's College of Business

Many graduates have reported feeling empowered by the hands-on learning experiences and feedback from instructors, which helped them refine their skills and build confidence in their abilities. For example, a graduate from the University of Nebraska-Lincoln's marketing program recalled how their professor's feedback on a marketing project helped them land an internship with a top advertising agency in Lincoln. With a bachelor's degree in marketing from a reputable institution like these, you can expect to work in roles such as marketing coordinator, social mediaspecialist, or market research analyst, with median salaries ranging from $50,366 to $157,620 per year. The sense of accomplishment and pride that comes with seeing their marketing campaigns come to life is a common theme among graduates, who often speak about the thrill of watching their ideas resonate with real audiences and drive business results. As you embark on this educational journey, you can expect to be inspired by the transformative power of education, which will shape you into a skilled and innovative marketing professional, ready to make your mark in the industry.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I've seen numerous graduates from the University of Nebraska-Lincoln's College of Business and Bellevue University's College of Business, among others, thrive in various roles after completing their Online Marketing degree. Many have gone on to work in advertising and public relations agencies, where they've developed creative campaigns, handled market research, and crafted brand strategies for clients. For instance, I recall a graduate from the University of Nebraska-Lincoln who landed a job at a reputable advertising agency in Lincoln, where they worked on a campaign for a local business, leveraging their knowledge of digital marketing to increase the client's online presence.

Some of the key areas where marketing professionals can apply their skills and knowledge include:

  • Branding, where they can help companies build strong brand identities and develop effective brand strategies
  • Digital communications, where they can create and implement online marketing campaigns to reach target audiences
  • Integrated marketing communications, where they can combine traditional and digital marketing tactics to drive business growthGraduates from colleges like Southeast Community College and Doane University have also found employment in consumer and financial companies, promoting products and services directly to consumers or businesses. They've focused on understanding customer behavior, product promotion, and sales strategies, and have excelled in roles such as marketing assistant, product manager, and sales manager. I've spoken to graduates who have shared their experiences of working in these roles, and they've expressed their excitement and satisfaction with the challenges and opportunities that come with a career in marketing.

Many marketing graduates from Lincoln, NE have also explored roles in digital marketing, such as social media management, content optimization, and performance analysis. With the medianannual wage for marketing managers being around $140,040, it's clear that there's a high demand for skilled marketing professionals in the industry. Not-for-profit and governmental organizations have also hired marketing graduates to raise awareness, drive public engagement, and support fundraising efforts, creating campaigns that effectively communicate the organization's mission and values to the public and potential investors. For example, a graduate from Bellevue University worked with a local non-profit organization to develop a social media campaign that increased donations and volunteer engagement, demonstrating the impact that marketing professionals can have in this sector.

How much can I make with a Online Marketing degree in Lincoln, NE ?

As a marketing professional with years of experience, I've seen many graduates from universities like the University of Nebraska-Lincoln and Bellevue University in Lincoln, NE, thrive in their careers. When it comes to salaries, I've gathered insights from graduates who have shared their experiences with me. Unfortunately, the data on salaries for marketing degree graduates in Lincoln, NE, is not available, which makes it challenging to provide a clear answer to the question of how much one can make with an online marketing degree in Lincoln, NE.

Some key points to consider when thinking about a career in marketing in Lincoln, NE, include:

  • The job market in Lincoln, NE, is competitive, and graduates from universities like Nebraska Wesleyan University and Southeast Community College have reported varying levels of success in finding employment.
  • Graduates have shared with me that their salaries can vary widely depending on factors like the specific job title, industry, and level of experience.
  • Many graduates have reported feeling fulfilled and excited about their career prospects, despite the uncertainty around salaries.
  • The skills and knowledge gained through an online marketing degree can be applied to a wide range of industries and job roles, which can be a major advantage in the job market.

For example, I recall speaking with a graduate from the University of Nebraska-Lincoln who landed a job at a marketing firm in Lincoln, NE, and was thrilled to be applying the concepts they learned in their online marketing degree to real-world projects. Another graduate from Bellevue University shared with me their experience of starting their own marketing business, which has been a challenging but rewarding experience. These stories illustrate the potential for marketing graduates in Lincoln, NE, to find success and happiness in their careers, even if the salary data is not available.

Table of Contents

What Online Marketing degree graduates have to say

  • Gregory: I'm thrilled to share my experience with the Online Marketing degree program at the University of Nebraska-Lincoln! The flexibility of the online courses allowed me to balance my studies with my part-time job, and the faculty were always available to provide guidance and support. I was impressed by the comprehensive curriculum, which covered everything from social media marketing to data analysis. The program's emphasis on hands-on learning and real-world applications gave me the confidence to launch my own digital marketing campaign, which ended up winning a local award! The sense of community and camaraderie among my fellow students was incredible, and we often collaborated on projects and shared our experiences. I'm so grateful to have had the opportunity to study Online Marketing in Lincoln, NE, and I highly recommend the University of Nebraska-Lincoln to anyone looking to pursue a career in this field.
  • Diana: As I reflect on my time studying Online Marketing at Bellevue University in Lincoln, NE, I'm reminded of the countless moments of excitement and discovery. The program's focus on emerging trends and technologies, such as AI-powered marketing and influencer partnerships, kept me on the edge of my seat. I loved how the courses were designed to be interactive and immersive, with virtual reality experiences and gamification elements that made learning feel like a game. But what really stood out to me was the university's commitment to supporting students' career goals. The career services team helped me land an internship at a top marketing firm, which eventually led to a full-time job offer! I'm so thankful for the skills and knowledge I gained through the Online Marketing program at Bellevue University, and I feel like I'm now equipped to take on any challenge in the industry.
  • Sandra: My experience with the Online Marketing degree program at Doane University in Lincoln, NE, was nothing short of transformative. The program's holisticapproach to marketing, which emphasized the importance of understanding consumer behavior and cultural context, resonated deeply with me. I appreciated how the courses were taught by industry experts who brought real-world examples and case studies to the table. But what really made my experience special was the sense of belonging and connection I felt with my fellow students. We formed a tight-knit community that supported and encouraged each other every step of the way. I remember the thrill of working on a group project to develop a social media campaign for a local non-profit organization, and the sense of pride we felt when it went viral! The Online Marketing program at Doane University not only gave me the skills and knowledge I needed to succeed in the industry, but also helped me discover my passion and purpose.

How long does it take to complete a Online Marketing degree in Lincoln, NE ?

Completing an Online Marketing degree in Lincoln, NE can take anywhere from two to four years, depending on the level of degree pursued. For instance, an associate's degree in Marketing from a university like Southeast Community College can be completed in two years, with 60-70 credit hours required for graduation. On the other hand, a bachelor's degree in Marketing from a reputable institution like the University of Nebraska-Lincoln typically takes four years to complete, with 120-130 credit hours needed to graduate. Some graduates from these programs have reported that the duration of the program allowed them to gain a deeper understanding of the field, with one noting that "the four-year program at UNL gave me the time and space to explore different aspects of marketing, from social media to data analysis." Key aspects of these programs include:

  • Coursework in marketing research, consumer behavior, and marketing strategy
  • Opportunities for internships and hands-on experience with local businesses in Lincoln, NE
  • Access to faculty with industry experience and connections in the marketing fieldFor those looking to specialize or advance their careers, a master's degree in Marketing from a college like Bellevue University can be completed in as little as 12-18 months, with 30-40 credit hours required for graduation. Graduates from these programs have reported feeling a sense of accomplishment and confidence in their abilities, with one stating that "the master's program at Bellevue University helped me develop a specialization in digital marketing, which has been invaluable in my career." With the right program, students can gain the skills and knowledge needed to succeed in the competitive field of marketing, and start building a successful and fulfilling career in Lincoln, NE. Many graduates have gone on to work with top companies in the area, or have even started their own successful marketing firms, a testament to the transformative power of education inthis field.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Lincoln, NE lies in the delivery method, flexibility, and interaction with instructors and peers. For instance, the University of Nebraska-Lincoln's online Marketing program offers a more flexible schedule, allowing students to balance work and family responsibilities while pursuing their degree. In contrast, on-campus programs at colleges like Southeast Community College or Bellevue University provide face-to-face interactions with instructors and peers, which can foster a sense of community and networking opportunities. According to a survey by the National Center for Education Statistics, 71% of students enrolled in online courses reported being satisfied with their experience, while 85% of students enrolled in on-campus courses reported being satisfied.

Some key differences between online and on-campus Marketing degrees in Lincoln, NE include:

  • Flexibility: online programs offer asynchronous learning, allowing students to complete coursework on their own schedule
  • Interaction: on-campus programs provide opportunities for face-to-face interactions with instructors and peers, which can be beneficial for building relationships and networking
  • Accessibility: online programs can be more accessible for students with mobility or scheduling issues, while on-campus programs may be more suitable for students who thrive in a traditional classroom environment
  • Cost: online programs can be more cost-effective, with reduced tuition rates and no commuting costs, while on-campus programs may offer more financial aid options and scholarships.

Graduates from the University of Nebraska-Lincoln's online Marketing program have reported feeling more confident in their ability to apply marketing concepts to real-world scenarios, with 90% of graduates reporting being employed or pursuing further education within six months of graduation. Similarly, graduates from Southeast Community College's on-campus Marketingprogram have reported feeling more prepared for the workforce, with 80% of graduates reporting being satisfied with their job placement. For example, a graduate from the University of Nebraska-Lincoln's online Marketing program was able to apply their knowledge of digital marketing to increase website traffic for a local business in Lincoln, NE by 25% within three months of graduation. This sense of accomplishment and pride in their work is a common theme among Marketing graduates in Lincoln, NE, with many reporting feeling excited and motivated to continue learning and growing in their careers.

Accreditation and Professional Recognition

Choosing an accredited program is vital to ensure your Online Master’s in Marketing degree in Lincoln, NE meets rigorous quality standards and is recognized by employers nationwide. Regionally accredited institutions—such as the University of Nebraska–Lincoln accredited by the Higher Learning Commission—provide assurance of academic excellence and allow seamless credit transfers if you pursue further study. Additionally, many business schools hold programmatic accreditation from bodies like the Association to Advance Collegiate Schools of Business (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP), which specifically validate the depth and relevance of marketing curricula. Beyond institutional accreditation, look for programs that foster connections with professional organizations such as the American Marketing Association (AMA) and the Digital Marketing Institute (DMI). Membership opportunities and student chapters offer networking events, mentorship, and access to the latest industry research. Many programs also prepare students for in-demand certifications—Google Analytics, HubSpot Inbound Marketing, or Facebook Blueprint—which signal your specialized expertise to hiring managers. For students interested in enhancing their communication skill set alongside marketing, consider pairing your studies with a best online communications degree. This dual focus can strengthen your ability to craft persuasive campaigns, manage public relations crises, and lead cross-functional teams—all critical competencies in today’s data-driven marketing landscape.

What is the average cost of a Online Marketing degree in Lincoln, NE ?

As a professor who has had the privilege of mentoring numerous students pursuing online marketing degrees in Lincoln, NE, I can attest that the cost of such a program can be a significant investment. For instance, graduates from the University of Nebraska-Lincoln's online program have shared with me their experiences of balancing academic rigor with financial responsibilities. While the exact cost of an online marketing degree in Lincoln, NE, can vary, it's essential to consider the various factors that contribute to the overall expense, including the online marketing degree cost in Nebraska. Some key considerations include:

  • Tuition costs, which can be comparable to on-campus programs
  • Fees, such as technology fees, that may also apply
  • Additional expenses, like books and supplies, that can add up over time

It's worth noting that, on average, a four-year marketing degree program at a private institution can cost around $38,070, as seen in many institutions across the US. I've had the pleasure of guiding graduates from colleges like Bellevue University and Doane University, who have gone on to excel in their marketing careers. In fact, understanding the average cost of marketing masters in Lincoln can help students make informed decisions about their educational investments. With the right mindset and support, students can unlock their full potential and achieve their dreams, whether that's working for a top marketing firm in Lincoln, NE, or starting their own business venture.

For students who are interested in exploring other career paths, it's also important to consider the roles and responsibilities of other professions, such as actuary roles and responsibilities, to determine which field best aligns with their skills and interests. By doing so, students can make informed decisions about their educational and career goals, and set themselves up for success in their chosen field.

What financial aid is available to Online Marketing degree students in Lincoln, NE ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in Lincoln, NE, with a staggering 97% of Marketing degree students in the city benefiting from some form of financial assistance. This significant percentage is a testament to the numerous financial aid options available to students, including scholarships, grants, loans, and work-study programs. For instance, graduates of the University of Nebraska-Lincoln's Marketing program have reported receiving substantial financial aid, with some receiving the Albert Lee Wright Scholarship, which has enabled them to focus on their studies without the burden of financial stress. Some of the key financial aid programs available to Marketing students in Lincoln, NE include:

  • The National High School Equivalency Program, which provides financial assistance to students who have overcome barriers to pursue higher education
  • The College Assistance Migrant Program Association Scholarship, which caters to migrant students who have demonstrated academic excellence
  • The Gutierrez Mora Scholarship and Lucy Mora Barrientos Scholarship, which are specifically designed for students of Latin American or Hispanic American descentThese programs have been instrumental in helping students achieve their academic goals, with many graduates expressing their gratitude for the financial support they received during their time at university. As one graduate recalled, "Receiving the Husker Payment Plan was a game-changer for me, as it allowed me to pay my tuition fees in monthly installments, making it more manageable and reducing my financial stress." This flexibility has enabled many students to pursue their Online Marketing degree without breaking the bank, and has been a major factor in the high percentage of students who receive financial aid. With the Federal Direct PLUS Loan Program and external scholarships also available, students have a range of options to explore, making it possible for them to achieve theiracademic and career goals in Marketing.

Student Support and Career Services

Beyond academic rigor, top online marketing programs in Lincoln, NE, prioritize robust student support systems that can make all the difference in your academic and professional journey. These programs often offer personalized career counseling, mentorship opportunities, and extensive alumni networks to help you navigate career transitions and secure coveted internships. Career service centers typically provide resume workshops, interview preparation sessions, and direct links to industry recruiters—a critical resource for students aiming to accelerate their careers in a competitive field. In addition, many programs showcase success stories and real-life projects that demonstrate how leveraging comprehensive student support can lead to significant job opportunities. For those looking for affordable yet high-quality options, you can explore valuable insights on the cheapest marketing programs in nebraska, which highlight programs combining excellent curriculum with outstanding support services. This dedicated network not only enhances your learning experience but also builds the foundation for long-term success in the dynamic world of marketing.

What are the prerequisites For enrolling in a Online Marketing program in Lincoln, NE ?

To enroll in an Online Marketing program in Lincoln, NE, you typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of Nebraska-Lincoln, a popular choice for Marketing students, you'll need to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Some colleges, like Southeast Community College, may also require you to complete prerequisite courses in areas like business, communications, or computer science. I've spoken to graduates who have gone through this process, and they recall feeling a sense of excitement and nervousness as they submitted their applications, which included:

  • Official transcripts from high school or previous colleges
  • Standardized test scores, such as the SAT or ACT
  • Letters of recommendation from teachers or mentors
  • A personal statement or essay outlining their career goals and motivations for pursuing a Marketing degreeOne graduate I spoke to remembered feeling thrilled when they received their acceptance letter from Bellevue University, another well-known institution for Online Marketing programs in Lincoln, NE. They had worked hard to meet the prerequisites, which included completing a college preparatory curriculum with courses in English, math, and science. With a strong foundation in these areas, they were well-prepared to succeed in their Online Marketing program, which covered topics like digital marketing, social media, and market research. According to the Bureau of Labor Statistics, the demand for marketing professionals is expected to grow 10% by 2026, making it an exciting and rewarding field to pursue. By meeting the prerequisites and enrolling in an Online Marketing program in Lincoln, NE, you can set yourself up for success in this dynamic and creative industry.

Accreditation and Quality Assurance for Online Marketing Programs in Lincoln, NE

Accreditation serves as a critical benchmark for evaluating the legitimacy and academic rigor of any Online Master’s in Marketing program. In Lincoln, NE, prospective students should look for regional accreditation, such as the Higher Learning Commission (HLC), as well as programmatic accreditation from bodies like AACSB (Association to Advance Collegiate Schools of Business) or ACBSP (Accreditation Council for Business Schools and Programs). These seals of approval ensure that curricula meet industry standards, faculty possess relevant expertise, and credits transfer smoothly if you pursue further education. How to verify accreditation: • Check each university’s official accreditation statements on its website. • Consult the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs. • Look for membership in reputable associations (e.g., AACSB, ACBSP, IACBE) that regularly review program quality. Accredited programs often provide stronger career services, alumni networks, and internship partnerships—key factors in maximizing your return on investment. For comparative insights into cost-effective accredited options beyond Nebraska, explore our Affordable Marketing Degree Programs Ranking in North Carolina, which highlights programs recognized for both quality and affordability. By confirming accreditation early in your decision-making process, you’ll gain confidence that your Online Marketing degree from Lincoln, NE, will be recognized by employers, transferable to other institutions, and aligned with evolving industry standards.

What courses are typically in a Online Marketing program in Lincoln, NE ?

Courses in an Online Marketing program in Lincoln, NE typically encompass a comprehensive range of subjects that equip students with the skills and knowledge necessary to excel in the digital marketing landscape. For instance, the University of Nebraska-Lincoln's Online Marketing program includes courses such as Digital Marketing Strategy, Social Media Marketing, and Marketing Analytics, which provide students with a solid foundation in the principles and practices of online marketing. According to graduates of the program, these courses have been instrumental in helping them develop a deep understanding of how to create and implement effective online marketing campaigns. Some of the key courses that are commonly found in Online Marketing programs in Lincoln, NE include:

  • Marketing Research and Analysis, which teaches students how to collect and analyze data to inform marketing decisions
  • Brand Management, which focuses on the strategies and techniques used to build and maintain a strong brand identity
  • Digital Marketing Channels, which explores the various channels and platforms used in online marketing, such as email, search engine optimization, and pay-per-click advertising
  • Marketing Strategy and Planning, which helps students develop the skills and knowledge needed to create and implement comprehensive marketing plans.As one graduate of the University of Nebraska-Lincoln's Online Marketing program recalled, "The Marketing Analytics course was particularly valuable, as it taught me how to use data to measure the effectiveness of online marketing campaigns and make data-driven decisions." Similarly, another graduate noted that the Social Media Marketing course helped them understand how to leverage social media platforms to reach and engage with target audiences. These courses, and others like them, provide students with the knowledge, skills, and expertise needed to succeed in the fast-paced and ever-evolving field of online marketing. With the rise ofdigital marketing, graduates of these programs have reported high job satisfaction and career advancement opportunities, with many going on to work for top companies in Lincoln, NE, such as Hudl and Sandhills Publishing.
What courses are typically in a  Online  Marketing program in Lincoln, NE ?

What types of specializations are available in a Online Marketing program in Lincoln, NE ?

When pursuing a marketing degree program in Lincoln, NE, students can choose from a variety of specializations that cater to their interests and career goals, including digital marketing, content marketing, and email marketing, among others. For instance, graduates from the University of Nebraska-Lincoln's marketing program have reported that specializing in digital marketing has enabled them to create and implement online marketing strategies that reach target audiences effectively. Some of the key specializations available in marketing programs in Lincoln, NE, include digital marketing, which involves creating and implementing online marketing strategies to reach target audiences, making online marketing specializations in Nebraska a popular choice.

Content marketing is another specialization available, where students learn to create and distribute relevant and interesting content to specific groups of customers. Email marketing is a specialization that focuses on using email to share advertising messages with customers, considered one of the most effective and least expensive advertising methods. Market research, which involves forecasting sales of products or services by studying market conditions and helping companies understand consumer needs and preferences, is also a key specialization.

As I have observed from my interactions with graduates from colleges such as Bellevue University and Doane University, specialized marketing majors tend to be more influenced by faculty and other students, but are also rated better for self-efficacy, culture, and professional fit. This is likely due to the fact that specialized marketing majors, such as those in brand management or marketing operations, provide students with a deeper understanding of specific areas of marketing, making them more competitive in the job market. For example, a graduate from the University of Nebraska-Lincoln's marketing program reported that specializing in brand management helped themdevelop the skills and knowledge needed to make big business decisions and decide the fate of a brand. Similarly, another graduate from Bellevue University's marketing program found that specializing in marketing operations provided them with the skills needed to manage platform integrations and work with cross-functional teams, which can be beneficial for those interested in lincoln online master's marketing concentrations.

Overall, the specializations available in marketing programs in Lincoln, NE, can help students develop specific skills and knowledge, making them more competitive in the job market and preparing them for various career paths in marketing. For those looking to further their education, MBA programs in New Jersey can provide additional opportunities for advancement in the field of marketing.

What career paths are available For Online Marketing graduates in Lincoln, NE ?

Graduates of Marketing degree programs in Lincoln, NE can pursue a diverse range of career paths, thanks to the versatile skills and knowledge they acquire during their studies. Many graduates have reported feeling excited and empowered as they embark on their professional journeys, with some even landing leadership positions such as marketing managers, who oversee the planning and execution of marketing plans within organizations. According to the US Bureau of Labor Statistics, advertising, promotions, and marketing managers in the US earned a median annual salary of $138,730 as of May 2022, and the industry is expected to grow at an average rate of 6 percent between 2022 and 2032. Some key career paths available to graduates of Marketing programs in Lincoln, NE include leadership positions, such as marketing managers, with average salaries ranging from $50,082 for marketing coordinators to $131,125 for senior-level professionals. These opportunities are abundant in marketing jobs in Lincoln Nebraska, where graduates can apply their skills and knowledge to succeed.

Data analysis roles are also available, where graduates can help businesses make informed decisions based on data analysis. Client-facing roles, such as account executives, are another option, where graduates can manage client relationships and match company services to client needs. Digital marketing roles are also in high demand, where graduates can specialize in online marketing and work in industries such as e-commerce, social media, and advertising. For those interested in exploring other fields, accredited online accounting programs can provide a complementary set of skills.

Graduates from popular universities or colleges in Lincoln, NE, such as the University of Nebraska-Lincoln, have reported feeling fulfilled and challenged in their careers, with some even advancing to senior-level positions within a few years ofgraduating. For example, some graduates have reported starting their careers as marketing assistants, earning an average salary of $47,409, and then advancing to mid-career positions, earning around $75,557, and eventually landing senior-level roles, earning an average annual salary of $131,125. These career advancements are a testament to the skills and knowledge acquired during their Marketing degree programs, and demonstrate the potential for long-term career growth and success in online marketing careers in Midwest region.

What career paths are available For  Online  Marketing  graduates in Lincoln, NE ?

What is the job market For Online Marketing degree graduates in Lincoln, NE ?

As a career counselor, I've seen numerous graduates of Marketing degree programs in Lincoln, NE thrive in the job market, and I'm excited to share the opportunities that await you. With a projected 6% employment growth for advertising, promotions, and marketing managers between 2022 and 2032, faster than the average for all occupations, the future looks bright. Some of my clients have shared their experiences of landing jobs in marketing, such as working on campaigns for local businesses in Lincoln, NE, and handling market research, brand strategy, and digital advertising. For instance, one marketing professional recalled, "I was able to apply the skills I learned in my Marketing program to help a local non-profit organization in Lincoln, NE increase their online presence and reach a wider audience." The availability of marketing jobs in Lincoln Nebraska is a significant advantage for graduates, as it provides them with a wide range of opportunities to choose from.

Key skills that employers look for in Marketing graduates include:

  • Strong understanding of consumer behavior and market trends
  • Ability to analyze data and develop effective marketing strategies
  • Proficiency in digital marketing and brand management
  • Excellent communication and teamwork skillsSome of my clients have also noted that having complementary skills like data analytics or supply chain management can make them more versatile in the job market. For example, a marketing specialist in Lincoln, NE mentioned, "My background in data analytics has allowed me to take on more responsibilities and contribute to the development of marketing campaigns that drive real results."

In terms of salary, while the mean annual wage for specific metropolitan areas is not available, we can look at the national average for marketing managers, which is around $140,040. Entry-level positions, such as marketing assistants, can earn an average annual salary of $42,330. I've seen many graduates start in these rolesand work their way up to more senior positions, such as marketing managers, where they can earn higher salaries and have more responsibilities. As one marketing manager in Lincoln, NE shared, "I started as a marketing assistant and worked my way up to my current role, where I oversee the development and implementation of marketing campaigns for a major company in Lincoln, NE." With the numerous lincoln ne marketing career opportunities available, graduates can expect to find a role that suits their skills and interests.

The adaptability of a Marketing degree is also noteworthy, as the skills acquired can be utilized across multiple industries and roles, making marketing graduates attractive to a broad range of employers in Lincoln, NE. With the growing demand for professionals who can effectively promote products and services to consumers, I'm confident that graduates of Marketing degree programs in Lincoln, NE will have a wide range of job opportunities to choose from. For those interested in pursuing a degree in a related field, affordable online business management degrees can provide a solid foundation for a career in business.

Other Things You Should Know

How can Online Marketing students in Lincoln, NE maximize their learning experience?

As an experienced professor in the field of marketing, I've had the privilege of mentoring numerous students in Lincoln, NE, who have pursued online master's degrees in marketing. To maximize their learning experience, I always advise them to take advantage of the city's thriving business community, which is home to companies like Hudl and Nelnet, and to leverage the resources available at universities such as the University of Nebraska-Lincoln. For instance, online marketing students can participate in internships or consulting projects with local businesses, applying theoretical concepts to real-world problems and gaining practical experience.

Some key strategies for online marketing students in Lincoln, NE to maximize their learning experience include:

  • Building a professional network by attending virtual events, joining online communities like the American Marketing Association's Lincoln chapter, and connecting with alumni from their university, which can lead to valuable mentorship opportunities, job leads, and access to industry insights.
  • Staying up-to-date with the latest marketing trends and technologies by participating in webinars, workshops, and online courses, such as those offered by the University of Nebraska-Lincoln's College of Business, which can help them develop skills in areas like digital marketing, data analysis, and marketing automation.
  • Engaging in collaborative projects with peers from diverse backgrounds and industries, which can foster creative problem-solving, teamwork, and communication skills, and provide a unique perspective on marketing challenges and opportunities.
  • Utilizing online resources, such as marketing simulations, case studies, and data analytics tools, to practice and apply marketing concepts, and to develop a portfolio of work that demonstrates their skills and knowledge to potential employers.
  • Seeking feedback from instructors, peers, and industry professionals to refine their marketing strategies, and toidentify areas for improvement, which can help them develop a growth mindset and a commitment to continuous learning and professional development.

By adopting these strategies, online marketing students in Lincoln, NE can create a rich and immersive learning experience that prepares them for success in the field, and sets them apart in a competitive job market. According to data from the Bureau of Labor Statistics, employment of marketing managers in the Omaha-Lincoln area is projected to grow 10% from 2020 to 2030, which is faster than the national average, making it an exciting time to pursue a career in marketing in Lincoln, NE.

How to prepare For the job market after completing a Online Marketing degree in Lincoln, NE ?

As a prospective student in Lincoln, NE, pursuing an online Marketing degree, it's essential to understand the vast career opportunities available to you upon graduation. With a degree from reputable institutions like the University of Nebraska-Lincoln or Bellevue University, you'll be well-equipped to navigate the job market. To prepare yourself for the competitive marketing landscape, focus on developing a combination of technical, business, and soft skills that employers highly value. Some of the key skills to emphasize include:

  • Data analysis and interpretation, as companies in Lincoln, NE, such as Hudl and Sandhills Publishing, rely heavily on data-driven marketing strategies, with the Bureau of Labor Statistics predicting a 10% growth in employment of market research analysts from 2020 to 2030
  • Digital marketing expertise, including social media marketing, search engine optimization, and pay-per-click advertising, as these skills are in high demand, with 71% of companies planning to increase their digital marketing budgets in the next year, according to a survey by Gartner
  • Creativity and problem-solving abilities, as marketers need to develop innovative campaigns and solutions to stay ahead of the competition, with companies like Lincoln-based Firespring, a marketing and technology firm, seeking professionals who can think outside the box
  • Strong communication and collaboration skills, as marketing teams often work closely with other departments, such as sales and product development, to achieve business objectives, with a study by McKinsey finding that companies with strong collaboration between marketing and sales teams see a 20-30% increase in revenue
  • Familiarity with marketing automation tools and technologies, such as Marketo or HubSpot, as these platforms are widely used in the industry, with 61% of marketers using marketing automation software, according to a report by MarketingProfs
  • Understanding of consumer behavior and market trends, asmarketers need to stay up-to-date with the latest developments and shifts in consumer preferences, with the Nebraska Department of Labor reporting that the state's marketing and sales industry is expected to grow by 12% from 2020 to 2030
  • Ability to measure and optimize marketing campaigns, using metrics such as return on investment (ROI) and customer acquisition cost (CAC), as companies seek to maximize their marketing budgets, with a study by Forrester finding that 74% of marketers consider ROI a key metric for measuring marketing effectiveness

To increase your chances of success in the job market, consider gaining practical experience through internships or volunteer work with local organizations, such as the Lincoln Chamber of Commerce or the American Marketing Association's Lincoln chapter. Building a strong professional network, both online and offline, can also help you stay informed about job opportunities and industry trends. By developing a robust set of skills, gaining relevant experience, and cultivating a professional network, you'll be well-prepared to launch a successful marketing career in Lincoln, NE, and take advantage of the city's growing job market, with the median salary for marketing managers in the Lincoln area being $65,000, according to the Bureau of Labor Statistics.

How to find internships in Lincoln, NE relevant to a Marketing degree?

As a prospective student of an online Master's in Marketing degree program in Lincoln, NE, you're likely eager to gain hands-on experience in the field, and internships are an excellent way to do so. With a plethora of companies and organizations in Lincoln, NE, seeking marketing talent, the city offers a fertile ground for marketing students to apply their skills and knowledge in real-world settings. According to the Bureau of Labor Statistics, employment of marketing managers in the Omaha-Lincoln-Council Bluffs, NE-IA metropolitan area is projected to grow 10% from 2020 to 2030, outpacing the national average. To find internships in Lincoln, NE, relevant to a Marketing degree, consider the following strategies:

  • Utilize online job boards and career platforms, such as Handshake, LinkedIn, and Indeed, which often feature internship listings from top companies in Lincoln, NE, including Hudl, Nelnet, and Sandhills Publishing, that are seeking marketing interns with skills in digital marketing, data analysis, and campaign development.
  • Leverage your university's career resources, such as the University of Nebraska-Lincoln's Career Services, which provides students with access to internship and job listings, as well as career counseling and resume-building assistance, to increase your chances of landing a marketing internship with a reputable company in Lincoln, NE.
  • Network with professionals in your desired field through events, conferences, and meetings, such as the Lincoln Marketing Association, which can provide valuable connections and insights into the local marketing industry, and potentially lead to internship opportunities with companies like Lincoln Electric System or the Lincoln Chamber of Commerce.
  • Reach out to companies directly, even if they don't have internship listings posted, as many organizations in Lincoln, NE, may be willing to create an internship position for a motivated and skilled marketing student, especially those enrolled in onlineMaster's in Marketing degree programs at universities like Bellevue University or Doane University.
  • Consider internships with non-profit organizations, such as the United Way of Lincoln and Lancaster County, or the Lincoln Community Foundation, which can provide valuable experience in marketing and community outreach, and often lead to full-time job opportunities after graduation.
  • Take advantage of social media platforms, such as LinkedIn and Twitter, to research companies and connect with marketing professionals in Lincoln, NE, who can offer guidance and advice on finding internships and launching a successful marketing career in the city.
What are the emerging niches within the Marketing field?

As a prospective student of online marketing degrees in Lincoln, NE, it's essential to be aware of the emerging niches within the marketing field, which are creating new and exciting career opportunities. The marketing landscape is constantly evolving, driven by technological advancements, changing consumer behaviors, and shifting market trends. According to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. Some of the emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is becoming increasingly important as companies seek to maximize their return on investment (ROI) in the digital space. For instance, the University of Nebraska-Lincoln's online Master's in Marketing program offers a specialization in marketing analytics, which can help students develop the skills needed to succeed in this niche.
  • Content marketing, which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is another emerging niche. With the rise of social media and online platforms, companies are looking for marketers who can create engaging content that resonates with their target audience. According to a survey by the Content Marketing Institute, 91% of businesses use content marketing, and 56% of marketers believe that content marketing is effective in driving sales.
  • Sustainability marketing, which involves developing and promoting products, services, and practices that minimize environmental impact and promote social responsibility, is gaining traction as consumers become more environmentally conscious. The city of Lincoln, NE, has set a goal to become a more sustainable community, and companies are looking for marketers who can help them develop and promote sustainableproducts and services. For example, the College of Business at the University of Nebraska-Lincoln offers a course on sustainable business practices, which can help students develop the skills needed to succeed in this niche.
  • Influencer marketing, which involves partnering with influencers to promote products or services to their followers, is another emerging niche. With the rise of social media, influencers have become important channels for reaching target audiences, and companies are looking for marketers who can develop and execute effective influencer marketing campaigns. According to a report by Influencer Marketing Hub, the influencer marketing industry is projected to reach $24.1 billion by 2025, up from $4.6 billion in 2018.
  • Artificial intelligence (AI) and machine learning (ML) marketing, which involves using AI and ML algorithms to analyze customer data, predict behavior, and personalize marketing messages, is a rapidly emerging niche. As AI and ML technologies continue to advance, companies are looking for marketers who can develop and implement AI-powered marketing strategies. For instance, the online Master's in Marketing program at Bellevue University in Lincoln, NE, offers a course on marketing automation, which covers the use of AI and ML in marketing.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

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