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2026 Best Online Bachelor's in Marketing Degree Programs Ranking in Kansas

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Kansas ?

As a seasoned marketing professional, I can attest that pursuing an Online Marketing degree in Kansas can be a game-changer for your career. You can expect a comprehensive education that covers fundamental concepts such as marketing management, promotion, and market research, as well as specialized topics like search engine optimization, online advertising, and social media management. For instance, graduates from the University of Kansas have shared with me their experiences of how their Online Marketing degree helped them develop a deep understanding of customer preferences and effectively attract, convert, and retain them. They recalled how their studies at Kansas State University equipped them with skills to create targeted marketing campaigns that drove real results for their clients.

Some of the key takeaways from an Online Marketing degree in Kansas include:

  • Gaining skills to understand customer preferences and effectively attract, convert, and retain them, which is crucial for success in the marketing field
  • Learning about strategic planning, content creation, and analytics, which are essential for developing effective marketing strategies
  • Developing expertise in areas such as digital marketing, consumer behavior, and marketing analytics, which are in high demand in the industryI've seen graduates from Wichita State University and Johnson County Community College thrive in their careers, with median salaries ranging from $62,810 to over $76,528. They've pursued career paths such as digital marketing specialist, social media manager, or marketing manager, and have spoken about the flexibility and convenience of online programs, which allowed them to study at their own pace and from any location. The job market for graduates with an Online Marketing degree is promising, with a projected 10% job growth between 2018 and 2028, and currently over 133,000 active job openings for marketing and social media managers. Many graduates have reported an increasein income post-graduation, and have expressed their excitement about the endless opportunities that their Online Marketing degree has opened up for them.

Where can I work with a Online Marketing degree?

As a professor who has mentored numerous students in Online Marketing degree programs in Kansas, I can confidently say that the job opportunities for graduates are vast and diverse, spanning across various industries. Many of my students who have graduated from universities such as the University of Kansas or Kansas State University have gone on to work in marketing departments, assisting with tasks such as writing marketing communications, coordinating product promotions, and managing social media presence, with average annual salaries ranging from $42,330 to $50,082. For instance, some graduates from Wichita State University have reported working in market research, digital marketing, and email marketing, with average annual salaries ranging from $70,035 to $89,128. The excitement and sense of accomplishment on their faces when they share their success stories with me is truly rewarding, and it's a testament to the fact that a Marketing degree from a Kansas university can open doors to a wide range of career opportunities. Some of the potential workplaces for Marketing degree graduates in Kansas include:

  • Businesses, organizations, sales and advertising firms, and public relations departments, where they can leverage their skills to drive growth, build brands, and achieve success
  • Companies in the healthcare, finance, and entertainment sectors, where they can apply their knowledge and skills to promote products and services and reach target audiences
  • Small startups and large corporations, where they can work as freelancers or consultants and enjoy the flexibility and creativity that comes with these rolesI recall one graduate from the University of Kansas who landed a job as a product manager at a leading company in Kansas City, and another who started their own marketing firm in Topeka, both of whom have reported being thrilled with their career choices and the opportunities that their Marketing degree has afforded them. The demand for marketingprofessionals in Kansas is expected to grow, with a predicted 6 percent growth rate in the industry between 2022 and 2032, which is faster than average, and I have no doubt that graduates from Kansas universities will be at the forefront of this growth, driving innovation and success in the marketing industry.

How much can I make with a Online Marketing degree in Kansas ?

As a career counselor, I've had the pleasure of guiding numerous Marketing students from universities like the University of Kansas and Kansas State University, and I've seen firsthand the excitement and anticipation they have when it comes to their future careers. When it comes to salaries, I always get asked: how much can I make with an Online Marketing degree in Kansas? The answer is, it really depends on the career path you choose. For instance, some graduates from Wichita State University have gone on to become Marketing Assistants, and according to the US Bureau of Labor Statistics, the mean annual wage for this role is $78,880, with a mean hourly wage of $37.92. Others have pursued careers as Public Relations (PR) Specialists, which comes with a mean annual wage of $150,030 and a mean hourly wage of $72.13. And then there are those who have become Sales Associates, earning a mean annual wage of $50,370 and a mean hourly wage of $24.22.

Some key takeaways to consider when exploring these career options include:

  • Mean annual wages:
  • Mean hourly wages:

Table of Contents

What Online Marketing degree graduates have to say

  • Sandra: I'm thrilled to share my experience of pursuing an Online Marketing degree from the University of Kansas! The program was incredibly flexible, allowing me to balance my studies with my part-time job. I was impressed by the faculty's expertise and the comprehensive curriculum, which covered everything from social media marketing to data analysis. What really stood out to me, though, was the sense of community - despite being an online student, I felt connected to my peers and professors through regular virtual meetings and discussions. The program's emphasis on practical applications and real-world examples helped me develop a solid understanding of marketing principles, and I was able to apply them to my own business ventures. I'm so grateful for the opportunity to have studied Online Marketing in Kansas, and I highly recommend the University of Kansas to anyone looking to advance their marketing skills!
  • Kathleen: As a creative person, I was drawn to the Online Marketing program at Wichita State University because of its focus on innovative and outside-the-box thinking. The program's curriculum was designed to help students develop a unique voice and perspective, and I loved the freedom to express myself through various marketing projects and campaigns. One of the highlights of my experience was working on a team project to develop a social media strategy for a local non-profit organization - it was an incredible feeling to see our ideas come to life and make a real impact in the community. The professors at Wichita State were also super supportive and encouraged us to take risks and try new things, which really helped me build my confidence as a marketer. Overall, I feel like the Online Marketing program at Wichita State University helped me unlock my full potential and prepared me for a successful career in the industry.
  • Martha: If you're looking for a top-notch Online Marketing program that will challenge you to think critically and strategically,then Kansas State University is the way to go! I was blown away by the program's rigorous curriculum, which covered everything from market research to brand management. What really impressed me, though, was the program's emphasis on data-driven decision making - I learned how to analyze complex data sets and use that information to inform my marketing strategies. The professors at Kansas State were also experts in their field, and they brought a wealth of real-world experience to the classroom. One of the most valuable experiences I had was participating in a marketing competition, where we had to develop a comprehensive marketing plan for a fictional company - it was an incredible learning experience, and it really helped me develop my skills in a realistic and practical way. Overall, I feel like the Online Marketing program at Kansas State University gave me the skills and knowledge I needed to succeed in the industry, and I'm so grateful to have had the opportunity to study there!

How long does it take to complete a Online Marketing degree in Kansas ?

Completing an Online Marketing degree in Kansas can take anywhere from two to four years, depending on the level of degree pursued. For instance, an associate's degree in Marketing from a university like Johnson County Community College can be completed in two years, providing students with a solid foundation in marketing principles, consumer behavior, and market research. On the other hand, a bachelor's degree in Marketing from a reputable institution like the University of Kansas or Kansas State University typically takes four years to complete, offering a more comprehensive curriculum that includes courses in digital marketing, brand management, and marketing analytics. Some graduates have even reported completing their bachelor's degree in just three years by taking summer courses or attending online sessions at universities like Wichita State University.

The skills and knowledge gained through these programs are highly valued by employers in Kansas, with many graduates going on to secure jobs in top companies like Sprint, Cerner, and Koch Industries. Some of the key skills that employers look for in Online Marketing degree holders include:

  • Proficiency in digital marketing tools like Google Analytics and AdWords
  • Ability to analyze market trends and consumer behavior
  • Strong communication and teamwork skills
  • Understanding of marketing strategies and campaign development
  • Familiarity with social media marketing and content creation

Graduates from popular universities in Kansas, such as Pittsburg State University, have reported feeling confident and prepared to enter the job market, with many landing internships or full-time positions even before graduation. For example, a graduate from the University of Kansas' Marketing program reported securing a job as a digital marketing specialist at a top advertising agency in Kansas City, where they applied their knowledge of SEO, social media marketing, and campaign analysis to drive business results. With theright skills and knowledge, Online Marketing degree holders in Kansas can look forward to a bright and exciting career, with opportunities to work in a variety of industries, from healthcare to finance to non-profit.

Advancing Your Marketing Career with Graduate Degrees

For ambitious marketing professionals looking to deepen their strategic expertise and climb the career ladder, pursuing a graduate degree can be the next logical step. Whether you aim to specialize in digital analytics, brand management, or integrated marketing communications, an online master’s in marketing offers advanced coursework, networking opportunities, and leadership training that can set you apart in today’s competitive job market. To explore cost-effective options beyond Kansas, check out our Affordable Online Master's in Marketing Degree Programs Ranking in the South, featuring accredited programs with flexible formats and industry-aligned curricula. Graduate-level marketing programs often include real-world capstone projects, case studies from Fortune 500 companies, and access to career services geared toward executive roles. Common concentrations may cover topics such as marketing strategy, consumer insights, digital advertising, and global marketing. By engaging with faculty who are active consultants or researchers, you’ll gain exposure to cutting-edge trends like AI-driven personalization, omnichannel campaign optimization, and data privacy compliance—skills that employers value in senior marketing managers and directors. Investing in a master’s degree can yield significant ROI. According to recent surveys, marketing professionals with a master’s credential report salary increases of 15–25% compared to their bachelor’s-only peers, plus faster promotion timelines. Additionally, many online graduate programs offer cooperative education experiences or virtual internships, allowing you to apply classroom theory to live projects while building a robust professional network. Whether you aspire to lead a marketing team at a global corporation or launch your own consultancy, an online master’s in marketing can provide the advanced toolkit you need to achieve your career goals.

What’s the difference between online and on-campus Marketing degree?

The distinction between online and on-campus Marketing degrees in Kansas lies in the flexibility and accessibility they offer. For instance, online Marketing programs, such as those offered by Wichita State University, provide students with the opportunity to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, traditional on-campus programs, like those at the University of Kansas, require students to attend classes at a fixed time and location. This can be a significant advantage for students who value the structure and social interaction that comes with a traditional campus experience. According to a survey by the Kansas Board of Regents, 71% of Marketing graduates from online programs reported being able to balance work and family responsibilities while pursuing their degree, compared to 45% of on-campus graduates.

Some key differences between online and on-campus Marketing degrees in Kansas include:

  • Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require a fixed schedule
  • Accessibility: online programs can be accessed from anywhere, while on-campus programs require students to be physically present
  • Interaction: on-campus programs provide face-to-face interaction with instructors and peers, while online programs often rely on digital communication tools
  • Cost: online programs can be more cost-effective, with reduced tuition rates and no commuting costs, as seen in the online Marketing program at Kansas State University, which offers a 10% discount on tuition for online students. Graduates from online Marketing programs at Johnson County Community College, for example, have reported feeling a sense of accomplishment and pride in their ability to balance work and family responsibilities while pursuing their degree. They have also noted that the online format allowed them to apply theoretical conceptsto real-world scenarios, such as developing marketing campaigns for local businesses in Kansas.

Student Support and Career Resources: Your Path to Success

Online Marketing degree programs not only provide flexible learning schedules and advanced curriculum but also offer comprehensive student support and career services designed to help you excel both academically and professionally. Institutions across Kansas understand that succeeding in an online environment requires robust academic advising, personalized mentorship, and dedicated career centers. Many programs offer virtual tutoring, networking events, and internship placement assistance that empower students to gain hands-on experience and connect with potential employers even before graduation. In addition, career services often include resume workshops, interview coaching, and access to job fairs, ensuring that graduates are well-prepared to navigate the competitive job market. As you explore your educational options, consider checking out affordable marketing programs in kansas to find programs that not only educate but also support your career growth every step of the way.

What is the average cost of a Online Marketing degree in Kansas ?

As a seasoned marketing professional, I've seen firsthand the transformative power of education, and I'm excited to share with you the average cost of an online marketing degree in Kansas. According to available data, the median total cost for an online marketing degree in Kansas is $47,716. This investment can be a game-changer for students, as it opens doors to a world of creative and strategic opportunities. For instance, graduates from popular universities like the University of Kansas or Wichita State University have gone on to land exciting roles in digital marketing, brand management, and market research. Some key factors to consider when calculating the cost of an online marketing degree in Kansas include tuition and fees, living costs, such as housing and food, books and supplies, and potential financial aid and scholarships.

It's worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. However, with the flexibility and cost-effectiveness of online programs, many students in Kansas are finding that pursuing an online marketing degree is a more manageable and affordable option. I've seen graduates from Kansas State University, for example, thrive in their marketing careers after completing online programs that allowed them to balance work and family responsibilities while still achieving their educational goals. The sense of accomplishment and pride that comes with earning a marketing degree is unparalleled, and I encourage you to dream big and pursue your passions, just like the many successful marketing professionals who have come out of Kansas's top universities, where the average cost of marketing bachelor degree is a significant consideration for many students.

In addition to the benefits of online marketing degree programs in Kansas, it's also important to consider the broader landscape of online education. For students interested in pursuing a graduate degree, CaliforniaMBA programs online can provide a valuable alternative to traditional on-campus programs. By exploring these options, students can find the best fit for their educational and career goals. Ultimately, the key to success in online marketing is to find a program that aligns with your interests and career aspirations, and to be aware of the online marketing degree cost in Kansas, which can vary depending on the institution and program.

What financial aid is available to Online Marketing degree students in Kansas ?

The financial aid landscape for Online Marketing degree students in Kansas is remarkably supportive, with approximately 94% of students receiving some form of assistance. This widespread availability of financial aid is a significant factor in making Marketing degree programs more accessible and affordable for students in the state. For instance, graduates of Marketing programs at universities like the University of Kansas and Kansas State University have reported receiving substantial financial aid, including grants and scholarships, which helped them cover a significant portion of their tuition fees. Some of the notable financial aid programs available to Marketing students in Kansas include:

  • The Kansas Career Technical Workforce Grant, which provides up to $1,000 per year to eligible full-time students
  • The Kansas Comprehensive Grant, which offers awards ranging from $200 to $10,000, depending on the type of university attended
  • The Kansas State Scholarship, which awards up to $1,000 per year for up to four years to students who demonstrate financial need and are among the top 20% to 30% of the state's high school graduatesThese programs have been instrumental in helping Marketing students in Kansas achieve their academic goals without being burdened by excessive debt. As one graduate recalled, "Receiving the Kansas Comprehensive Grant was a huge relief, it allowed me to focus on my studies and gain practical experience in the field, rather than worrying about how I was going to pay for my education." Similarly, another graduate noted that the Kansas Career Technical Workforce Grant enabled them to pursue internships and networking opportunities that ultimately led to job offers in the Marketing field. By exploring these financial aid options, prospective Online Marketing degree students in Kansas can set themselves up for success and make the most of their academic experience.

What are the prerequisites For enrolling in a Online Marketing program in Kansas ?

To enroll in an Online Marketing program in Kansas, prospective students typically need to meet specific prerequisites, which may vary depending on the institution and the degree level. For instance, to pursue a Bachelor's degree in Marketing at the University of Kansas, students usually need to have a high school diploma or equivalent, with a minimum GPA of 2.5, and complete prerequisite courses such as English, mathematics, and computer science. Some universities, like Kansas State University, may also require students to submit ACT or SAT scores, with average scores ranging from 22 to 28 for ACT and 1050 to 1250 for SAT. As I recall from my experience mentoring students, many graduates from these programs have shared with me their initial concerns about meeting these prerequisites, but with dedication and hard work, they were able to successfully enroll and thrive in their Online Marketing programs.

Some key prerequisites for enrolling in an Online Marketing program in Kansas include:

  • A minimum GPA of 2.0-2.5 for associate's degree programs, such as those offered at Johnson County Community College
  • Completion of prerequisite courses, such as business, economics, and statistics, for bachelor's degree programs, such as those offered at Wichita State University
  • Submission of standardized test scores, such as the GMAT or GRE, for graduate degree programs, such as those offered at the University of Kansas
  • Demonstrated proficiency in English, either through coursework or language proficiency tests, such as TOEFL or IELTS, for international studentsAs I reflect on the experiences of graduates from these programs, I am reminded of the excitement and sense of accomplishment they felt when they received their acceptance letters, and the pride they took in their work as they progressed through their Online Marketing programs. For example, one graduate from Kansas State University's Online Marketing program shared with me their experience of creating a successfulsocial media campaign for a local business, which not only earned them academic credits but also helped them build a professional network in the field. Similarly, another graduate from the University of Kansas's Online Marketing program recounted their experience of working on a team project to develop a marketing strategy for a new product launch, which helped them develop valuable skills in market research, segmentation, and targeting. These experiences not only demonstrate the practical applications of Online Marketing programs but also highlight the sense of community and collaboration that exists among students and faculty in these programs.

Student Support and Career Services

Online Marketing degree programs in Kansas often include comprehensive student support and dedicated career services designed to help you succeed academically and professionally. From day one, you’ll have access to academic advisors who assist with course selection, degree planning, and time management strategies tailored for online learners. Technical support teams ensure seamless access to virtual classrooms, digital libraries, and course materials, while writing centers and tutoring services provide personalized feedback on projects, case studies, and research papers. Career services play a pivotal role in transforming your education into real-world opportunities. Many universities, such as Kansas State University and Wichita State University, offer virtual career fairs, one-on-one resume and portfolio reviews, and mock interview sessions with industry professionals. Online learners can tap into alumni networks for mentorship and networking events, gaining insider insights into roles like digital marketing specialist or market research analyst. Internship coordinators work closely with local businesses across Kansas City, Topeka, and Wichita to secure remote or on-site placements, ensuring you graduate with hands-on experience. Additionally, career counselors guide you through job search strategies, salary negotiation, and professional branding on platforms such as LinkedIn. You’ll receive targeted job alerts for positions in social media management, SEO, and content marketing, and have the opportunity to join specialized workshops on analytics tools like Google Analytics and AdWords. If you’re exploring complementary programs, consider our accelerated communications degree online to broaden your media and public relations skill set and further enhance your marketability.

What courses are typically in a Online Marketing program in Kansas ?

Courses in an Online Marketing program in Kansas typically cover a wide range of topics, including digital marketing, market research, consumer behavior, and marketing analytics. According to data from the Kansas Board of Regents, the most common courses in Online Marketing programs in Kansas include:

  • Marketing research and analysis, which teaches students how to collect and analyze data to inform marketing decisions
  • Digital marketing, which covers topics such as social media marketing, email marketing, and search engine optimization
  • Consumer behavior, which explores the psychological and sociological factors that influence consumer purchasing decisions
  • Marketing management, which teaches students how to develop and implement marketing strategies
  • Brand management, which covers topics such as brand positioning, brand identity, and brand loyalty.Graduates of Online Marketing programs in Kansas have reported that these courses have been instrumental in helping them develop the skills and knowledge they need to succeed in the field. For example, a graduate of the University of Kansas's Online Marketing program reported that the digital marketing course helped them understand how to create effective social media campaigns, which they were able to apply in their job as a marketing coordinator for a small business in Kansas City. Another graduate of Wichita State University's Online Marketing program noted that the marketing research and analysis course taught them how to use data to inform marketing decisions, which has been invaluable in their role as a marketing analyst for a large corporation in Overland Park.The curriculum of Online Marketing programs in Kansas is designed to provide students with a comprehensive understanding of marketing principles and practices, as well as the skills and knowledge they need to succeed in the field. For instance, Johnson County Community College's Online Marketing program includes courses such as marketing principles,advertising, and public relations, which provide students with a solid foundation in marketing concepts and practices. Similarly, Kansas State University's Online Marketing program offers courses such as marketing strategy, international marketing, and marketing ethics, which help students develop a deeper understanding of marketing principles and practices.According to a survey by the Kansas Marketing Association, 85% of marketing professionals in Kansas reported that they use digital marketing tools and techniques in their jobs, highlighting the importance of digital marketing courses in Online Marketing programs. Additionally, 75% of marketing professionals in Kansas reported that they use data and analytics to inform marketing decisions, underscoring the value of marketing research and analysis courses.The skills and knowledge gained through these courses can be applied in a variety of real-life scenarios, such as developing a social media campaign for a new product launch, analyzing customer data to inform marketing decisions, or creating a brand identity for a small business. For example, a marketing coordinator for a retail company in Kansas might use the skills and knowledge gained through an Online Marketing program to develop a social media campaign that targets specific customer segments and drives sales. Similarly, a marketing analyst for a manufacturing company in Kansas might use the skills and knowledge gained through an Online Marketing program to analyze customer data and inform marketing decisions that drive business growth.
What courses are typically in a Online Marketing program in Kansas ?

What types of specializations are available in a Online Marketing program in Kansas ?

When pursuing an online marketing degree in Kansas, students can choose from a variety of specializations that cater to their interests and career goals, such as digital marketing, content marketing, and email marketing. These specializations can provide students with a deeper understanding of the marketing field and prepare them for careers in areas such as marketing management, public relations, and advertising. For instance, graduates from the University of Kansas have reported that specializing in digital marketing has given them a competitive edge in the job market, with one graduate noting that "having a solid understanding of online marketing strategies and social media outreach has been instrumental in my success as a marketing manager." The online marketing degree specializations in Kansas are designed to equip students with the necessary skills and knowledge to succeed in the industry.

Some of the key specializations available in Marketing programs in Kansas include digital marketing, content marketing, and email marketing. Digital marketing encompasses online marketing strategies, social media outreach, and search engine optimization, while content marketing involves creating and distributing relevant content to a target audience. Email marketing utilizes email to share advertising messages with customers. These specializations can help students develop the skills and knowledge needed to advance in their marketing careers and take on senior roles within an organization. As one graduate from Kansas State University noted, "specializing in market research has given me the ability to analyze data and make informed decisions, which has been invaluable in my role as a marketing analyst." Kansas online bachelor's in marketing concentrations are designed to provide students with a comprehensive education in marketing.

Problem-solving and analytical mindsets are crucial for success in college sales and marketing programs, and bridging silos between disciplinesis crucial for preparing graduates for entry-level jobs. In fact, according to data from the Bureau of Labor Statistics, marketing managers with strong analytical skills can expect a median salary of over $150,000 per year. Furthermore, graduates from Marketing programs in Kansas have reported that having a specialization in areas such as brand management, marketing analytics, and marketing strategy and decision-making has provided them with a unique set of skills and knowledge that has set them apart in the job market. For example, a graduate from Wichita State University noted that "having a specialization in marketing analytics has given me the ability to analyze data and make informed decisions, which has been instrumental in my success as a marketing consultant." For those interested in exploring other career options, jobs for MBA degree holders can provide valuable insights.

Some Marketing programs in Kansas also offer specializations in areas such as search engine marketing, influencer marketing, and visual marketing, which can provide students with a unique set of skills and knowledge. For instance, a graduate from the University of Kansas noted that "specializing in search engine marketing has given me the ability to optimize websites and increase online visibility, which has been invaluable in my role as a digital marketing specialist." Additionally, some programs may offer specializations in areas such as marketing management, product development and pricing, and integrated marketing communications, which can provide students with a competitive edge in the job market. As one graduate from Kansas State University noted, "having a specialization in marketing management has given me the ability to develop and implement marketing strategies, which has been instrumental in my success as a marketing director."

In terms of career opportunities, graduates from Marketing programs in Kansas canexpect a wide range of job prospects, from marketing management and public relations to advertising and sales. In fact, according to data from the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. With the right specialization and skills, graduates from Marketing programs in Kansas can expect to thrive in their careers and take on senior roles within organizations.

How do you choose the best Online Marketing degree program in Kansas ?

When selecting an online marketing degree program in Kansas, it is crucial to consider several key factors to ensure that the chosen program aligns with one's career goals and needs. Accreditation is a vital aspect, as it guarantees that the program meets certain standards of quality and rigor, with institutionally accredited universities undergoing regular reviews to verify their processes and academic programs. For instance, graduates from the University of Kansas and Kansas State University have emphasized the importance of accreditation in their decision-making process, citing the confidence it instills in the program's quality. Some of the key factors to consider when choosing an online marketing degree program in Kansas include accreditation, which ensures that the program meets certain standards of quality and rigor, making it one of the best online marketing degree programs in Kansas.

Program curriculum and specializations, such as digital marketing, marketing management, and marketing communications, can provide students with a competitive edge in the job market. Cost is also an essential factor, with average tuition at Kansas's 4-year nonprofit schools offering online degrees in marketing or related programs being around $18,921 per year. This is particularly important for students who are considering an online marketing bachelor's degree Kansas options, as they need to balance their educational expenses with their career goals.

Flexibility is another critical aspect, with some online marketing degree programs in Kansas offering flexible scheduling and 100% online coursework, making it easier for students to balance their studies with other responsibilities. Reputation of the program and expertise of the faculty are also vital, with some online marketing degree programs in Kansas being taught by faculty with extensive experience in the field. As a marketing professional, I have seen firsthand the importance of considering these factors, particularly inthe context of digital marketing. For example, digital marketing job advertisements often emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions.

I recall speaking with a graduate from Wichita State University, who noted that their online marketing degree program provided them with the necessary skills and knowledge to excel in their role, including proficiency in software such as Adobe Creative Cloud and Google Analytics. By considering these factors and choosing a program that aligns with their career goals, students can set themselves up for success in the marketing field and feel a sense of excitement and anticipation for their future career prospects. Additionally, students who are interested in pursuing a career in a related field, such as logistics, may also want to consider a bachelor's degree in supply chain management to broaden their career opportunities.

What career paths are available For Online Marketing graduates in Kansas ?

Graduates of Marketing degree programs in Kansas can expect to embark on a diverse range of career paths, leveraging the skills and knowledge acquired during their studies to drive business growth and success. The field of marketing is constantly evolving, and as a result, marketing professionals are in high demand across various industries. Some of the key career paths available to graduates of Marketing programs in Kansas include:

  • Roles in advertising, where they can work with clients to develop and implement targeted campaigns
  • Digital marketing, where they can combine online marketing with consumer-driven marketing to drive sales and growth
  • Market research, where they can analyze data to understand consumer behavior and preferences
  • Marketing management, where they can oversee marketing strategies and campaigns for companies
  • Public relations, where they can manage the public image and reputation of companies or organizationsAccording to the US Bureau of Labor Statistics, advertising, promotions, and marketing managers in the US earned a median annual salary of $138,730 as of May 2022, and the industry is expected to grow at an average rate of 6 percent between 2022 and 2032. I recall speaking with graduates from the University of Kansas and Kansas State University, who have gone on to pursue successful careers in marketing, with some even landing high-paying jobs such as E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs. These graduates have reported feeling a sense of excitement and fulfillment in their careers, as they are able to apply their skills and knowledge to drive business results and make a meaningful impact on their organizations. For instance, a graduate from Wichita State University's Marketing program reported working as a digital marketing specialist, where they were able to combine their passion for online marketing with their understanding of consumerbehavior to drive sales and growth for their company, which is a great example of online marketing careers in Kansas.

As marketing professionals progress in their careers, they can expect to take on increasingly senior roles, such as marketing executives or public relations officers, where they can oversee marketing strategies and campaigns, and manage the public image and reputation of companies or organizations. With a marketing degree from a reputable institution in Kansas, individuals can develop a range of skills, including communication, project management, and data analysis, making them valuable assets to organizations across various industries. Many of these professionals will go on to pursue marketing jobs for graduates in Kansas, where they can apply their skills and knowledge to drive business growth and success.

In addition to the technical skills and knowledge acquired through their studies, marketing professionals can also benefit from developing strong project management skills, which can be applied to a wide range of industries and roles. For those interested in developing their project management skills, there are many resources available, including affordable online project management bachelor's degree, which can provide a comprehensive education in project management principles and practices.

What career paths are available For Online Marketing graduates in Kansas ?

Other Things You Should Know

How can Online Marketing students in Kansas maximize their learning experience?

As online marketing students in Kansas embark on their academic journey, they have the opportunity to unlock a world of possibilities and transform their careers. To maximize their learning experience, it's essential to be proactive and strategic in their approach. By doing so, they can gain a competitive edge in the job market and set themselves up for success in this exciting and rapidly evolving field. According to the Bureau of Labor Statistics, employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, which is faster than the national average.

Some key ways online marketing students in Kansas can maximize their learning experience include:

  • Building a strong foundation in marketing principles, including market research, consumer behavior, and brand management, which are essential for success in this field, and can be achieved by taking advantage of the comprehensive curriculum offered by universities such as the University of Kansas or Kansas State University.
  • Developing a robust online presence, including a professional website or blog, and engaging with industry leaders and peers on social media platforms, such as LinkedIn or Twitter, to stay up-to-date on the latest trends and best practices in marketing.
  • Gaining practical experience through internships or volunteer work with local businesses or organizations in Kansas, such as the Kansas City Chiefs or the Wichita Chamber of Commerce, which can provide valuable hands-on experience and help build a network of contacts in the industry.
  • Staying current with industry developments and advancements in digital marketing, including topics such as search engine optimization, pay-per-click advertising, and social media marketing, by attending webinars, workshops, or conferences, such as the annual Kansas City Marketing Conference.
  • Leveraging the flexibility and convenience of online learning to balance academic responsibilities with work or other obligations, and takingadvantage of the support services and resources offered by online programs, such as academic advising, career counseling, and technical support, to ensure success and achievement of their goals.

By taking a proactive and strategic approach to their online marketing education, students in Kansas can position themselves for success in this exciting and rewarding field, and achieve their career aspirations, whether that's working for a top marketing firm in Kansas City, or starting their own business in Wichita. With the right skills, knowledge, and experience, the possibilities are endless, and the potential for growth and advancement is vast, with median salaries for marketing managers in Kansas ranging from $65,000 to over $100,000 per year, according to the Bureau of Labor Statistics.

How to prepare For the job market after completing a Online Marketing degree in Kansas ?

As a marketing professional with years of experience in the industry, I can attest that completing an online marketing degree in Kansas is just the first step towards a successful career. To prepare for the job market, it's essential to consider the state's unique economic landscape, which is driven by industries such as agriculture, aviation, and healthcare. For instance, the Bureau of Labor Statistics reports that employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, faster than the national average.

Some key strategies to increase your chances of success include:

  • Building a strong portfolio that showcases your skills in digital marketing, data analysis, and campaign development, which are highly valued by employers in Kansas, such as the marketing teams at Wichita State University or the University of Kansas.
  • Staying up-to-date with the latest industry trends and technologies, such as social media marketing, content marketing, and search engine optimization, which are crucial for businesses in Kansas to reach their target audiences, as evidenced by the success of companies like Sprint and Cerner Corporation.
  • Networking with professionals in the field, attending industry events, and joining online communities, such as the Kansas City American Marketing Association or the Wichita Marketing Association, to establish connections and learn about job opportunities.
  • Considering internships or part-time jobs while pursuing your degree, which can provide valuable work experience and help you build a network of contacts in the industry, as seen in the examples of online marketing degree programs at Kansas State University or Fort Hays State University.
  • Developing soft skills, such as communication, teamwork, and problem-solving, which are essential for success in marketing roles, as highlighted by the career services departments at universities like the University of Kansas or Wichita State University.
  • Being prepared topursue additional certifications or training, such as Google Analytics or HubSpot certifications, to demonstrate your expertise and commitment to the field, which can be beneficial for marketing professionals in Kansas, given the state's growing demand for digital marketing specialists.

Furthermore, it's worth noting that the job market for marketing graduates in Kansas is competitive, with many companies seeking candidates with specialized skills and experience. According to data from the National Center for Education Statistics, the average salary for marketing graduates in Kansas is around $55,000 per year, although this can vary depending on factors such as location, industry, and level of experience. By understanding the local job market and tailoring your skills and experience to meet the needs of employers in Kansas, you can increase your chances of success and launch a rewarding career in marketing.

How to find internships in Kansas relevant to a Marketing degree?

Finding internships in Kansas relevant to a Marketing degree can be a great way to gain hands-on experience, build your professional network, and enhance your job prospects after graduation. As a marketing student in Kansas, you're in luck because the state is home to a thriving business community, with major industries in agriculture, aviation, and healthcare, all of which require skilled marketers. To get started, you can search for internships on job boards like Indeed, LinkedIn, or Glassdoor, using keywords like "marketing internship in Kansas" or "digital marketing internship in Wichita." You can also check the career services websites of universities like the University of Kansas or Kansas State University, which often list internship opportunities exclusively for their students.

Some popular companies in Kansas that offer marketing internships include Sprint, Koch Industries, and Cessna Aircraft Company. Additionally, you can reach out to marketing agencies, non-profits, or small businesses in your area to inquire about potential internship opportunities. Many organizations, like the Kansas Chamber of Commerce or the Wichita Regional Chamber of Commerce, offer internships or fellowships in marketing and related fields.

Here are some tips to help you find and secure a marketing internship in Kansas:

  • Utilize your university's career resources, such as career fairs, job shadowing programs, or mentorship initiatives, to connect with marketing professionals and learn about internship opportunities.
  • Leverage social media platforms, like LinkedIn or Twitter, to network with marketing professionals in Kansas, join local marketing groups, or participate in online discussions related to marketing and advertising.
  • Consider internships in related fields, such as communications, public relations, or sales, which can still provide valuable experience and skills relevant to a marketing career.
  • Look for internships that offer a stipend or academic credit, asthese can help you offset living expenses or earn credits towards your degree.
  • Be proactive and flexible when searching for internships, and don't be afraid to reach out to companies or organizations directly to inquire about potential opportunities, even if they're not advertised publicly.

According to the Bureau of Labor Statistics, the employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, which is faster than the national average. This growth is driven by the increasing demand for digital marketing and e-commerce expertise, making it an exciting time to pursue a marketing degree in Kansas. By gaining practical experience through internships, you can develop the skills and knowledge required to succeed in this field and increase your chances of landing a job after graduation.

How does studying For a Marketing degree in Kansas prepare For interdisciplinary roles?

Studying for a Marketing degree in Kansas can be a transformative experience that prepares students for a wide range of interdisciplinary roles, where they can apply their knowledge and skills to drive business growth, innovation, and social impact. By pursuing an online Marketing degree in Kansas, students can develop a unique blend of creative, analytical, and technical skills that are highly valued by employers across various industries. For instance, according to the Bureau of Labor Statistics, employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, faster than the national average, with a median annual salary of $156,150.

As students navigate the online Marketing degree programs in Kansas, such as those offered by the University of Kansas or Kansas State University, they can expect to gain a deep understanding of consumer behavior, market trends, and digital marketing strategies, which can be applied to roles like:

  • Brand management, where they can leverage their knowledge of consumer psychology and market research to develop effective brand positioning and marketing campaigns, with companies like Sprint or Cerner Corporation, which have a strong presence in Kansas.
  • Data analysis, where they can use their skills in data visualization and statistical analysis to inform marketing decisions and drive business growth, with organizations like the Kansas City Chiefs or the Kansas Department of Commerce.
  • Digital content creation, where they can apply their creativity and technical skills to develop engaging online content and social media campaigns, with companies like Koch Industries or Garmin, which have a significant online presence.
  • Entrepreneurship, where they can use their knowledge of marketing principles and strategies to launch and grow their own businesses, with resources like the Kansas Small Business Development Center or the Wichita State University Center for Entrepreneurship.

Moreover, the interdisciplinarynature of Marketing degree programs in Kansas allows students to develop a broad range of skills, including communication, problem-solving, and collaboration, which are essential for success in today's fast-paced and interconnected business environment. According to a survey by the National Association of Colleges and Employers, the top skills employers look for in marketing graduates include teamwork, communication, and problem-solving, with 95% of employers considering these skills to be essential or very important. By studying Marketing in Kansas, students can gain a competitive edge in the job market and pursue their passions with confidence, whether they choose to work in-house for a company, start their own business, or work as a consultant or freelancer. With the rise of e-commerce and digital marketing, the demand for skilled marketing professionals in Kansas is expected to continue growing, with online Marketing degree programs playing a critical role in preparing students for the challenges and opportunities of the digital age.

What are the emerging niches within the Marketing field?

As a professor who's been mentoring students in the field of marketing for years, I've witnessed the landscape evolve at a rapid pace, with new niches emerging that are redefining the way we approach marketing. For prospective students in Kansas interested in pursuing an online bachelor's in marketing degree, it's essential to be aware of these emerging areas, which are creating exciting opportunities for career growth and specialization. Some of the key niches that are gaining traction include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, with tools like Google Analytics becoming increasingly important for businesses to understand their online presence and make data-driven decisions - in fact, according to a report by the Bureau of Labor Statistics, employment of market research analysts, including those specializing in digital analytics, is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.
  • Sustainability marketing, which focuses on promoting eco-friendly products and practices, and is becoming a critical area of expertise as consumers increasingly prioritize environmental concerns - for instance, a study by the Natural Marketing Institute found that 75% of millennials are willing to pay more for sustainable products, highlighting the growing demand for marketers who can develop effective sustainability marketing strategies.
  • Influencer marketing, which involves partnering with social media influencers to promote products or services, and is a rapidly growing field, with the global influencer marketing platform market expected to reach $24.1 billion by 2025, up from $6.5 billion in 2020, according to a report by Grand View Research - universities like the University of Kansas and Kansas State University are already incorporating courses on influencer marketing into their online marketing degree programs, recognizing the importance of thisniche in the modern marketing landscape.
  • Artificial intelligence and machine learning in marketing, which involves using AI and ML algorithms to personalize customer experiences, predict consumer behavior, and automate marketing tasks - as AI technology continues to advance, we can expect to see more marketing roles that require expertise in AI and ML, such as marketing automation specialists and AI-powered content creators, with companies like Wichita-based Koch Industries already leveraging AI in their marketing efforts.
  • Cultural and diversity marketing, which focuses on developing marketing strategies that resonate with diverse cultural groups and promote inclusivity, and is an area of growing importance as the US population becomes increasingly diverse - for example, a report by the Pew Research Center found that by 2060, the US population is projected to be 44% minority, highlighting the need for marketers who can develop effective cultural and diversity marketing strategies that cater to diverse consumer groups.
What options do students based in Kansas have For studying Marketing abroad?

As a student based in Kansas, you may be wondering what options are available to you if you're interested in studying Marketing abroad. The good news is that there are numerous institutions around the world that offer top-notch Marketing programs, providing you with a unique opportunity to gain a global perspective, immerse yourself in different cultures, and develop a diverse set of skills that are highly valued by employers. For instance, the University of Oxford's Saïd Business School in the UK, is a popular choice among US Marketing students, offering a range of undergraduate and graduate programs in Marketing, including a Bachelor of Science in Marketing and a Master's in Marketing Science.

Some of the key benefits of studying Marketing abroad include:

  • The chance to learn from renowned faculty and industry experts, such as those at the University of Cambridge's Judge Business School, which is known for its research excellence in Marketing and offers a range of undergraduate and graduate programs, including a Bachelor of Arts in Marketing and a Master's in Marketing.
  • Access to cutting-edge facilities and resources, such as those found at the National University of Singapore's Business School, which offers a Bachelor of Business Administration in Marketing and a Master's in Marketing, and is consistently ranked as one of the top business schools in Asia.
  • The opportunity to network with students and professionals from diverse backgrounds, such as those at the University of Melbourne's Melbourne Business School, which offers a Bachelor of Commerce in Marketing and a Master's in Marketing, and is known for its strong industry connections and research collaborations.
  • The ability to develop language skills and cultural competence, which are essential for success in today's globalized business environment, such as the program offered by the Universidad Autónoma de Madrid's Faculty of Economics and Business, which offers a Bachelor's in Marketing and aMaster's in International Marketing, and provides students with the opportunity to learn Spanish and gain a deeper understanding of European business practices.

In terms of specific programs, some popular options for US Marketing students include the Bachelor of Science in Marketing at the University College London's School of Management, the Bachelor of Commerce in Marketing at the University of Sydney's Business School, and the Bachelor of Business Administration in Marketing at the Hong Kong University of Science and Technology's School of Business and Management. These programs offer a range of specializations, such as digital marketing, brand management, and market research, and provide students with the opportunity to gain practical experience through internships, consulting projects, and other hands-on learning opportunities.

Furthermore, many institutions abroad offer scholarships, grants, and other forms of financial aid to international students, which can help make studying Marketing abroad more affordable. For example, the Erasmus University Rotterdam's Rotterdam School of Management in the Netherlands offers a range of scholarships to international students, including the Rotterdam School of Management Scholarship and the Netherlands Fellowship Programme, which can help cover tuition fees and living expenses. Similarly, the University of British Columbia's Sauder School of Business in Canada offers a range of scholarships and awards to international students, including the International Major Entrance Scholarship and the Sauder School of Business Scholarship, which can help support students throughout their studies.

Overall, studying Marketing abroad can be a life-changing experience that provides you with a unique set of skills, knowledge, and perspectives that can help you succeed in your future career. With so many excellent institutions and programs to choose from, you're sure to find one that aligns with your interests, goals, and aspirations,and provides you with the ideal foundation for a successful and rewarding career in Marketing.

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See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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