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2026 Most Affordable Online Bachelor's in Marketing Degree Programs Ranking in North Carolina

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in North Carolina ?

A student pursuing an Online Marketing degree in North Carolina can expect a comprehensive education that covers fundamental concepts such as marketing management, promotion, and public relations, as well as specialized topics like search engine optimization, online advertising, and social media management. For instance, graduates from the University of North Carolina at Chapel Hill's Online Marketing program have recalled how the curriculum helped them develop essential skills to understand customer preferences and effectively attract, convert, and retain them.

Some key aspects of an Online Marketing degree in North Carolina include:

  • Flexibility in work environment and schedule, allowing for remote job opportunities, which is particularly beneficial for students who value work-life balance, as noted by graduates from North Carolina State University's Online Marketing program
  • Development of skills to create and implement strategic plans, content, and analytics, which are essential for success in the digital marketing landscape, as seen in the experiences of graduates from Duke University's Fuqua School of Business
  • Coverage of technical expertise to identify and engage with consumer audiences and support business objectives, such as search engine optimization techniques and display advertising principles, which have been applied by graduates from the University of North Carolina at Charlotte's Belk College of Business in real-world scenarios

The curriculum of an Online Marketing degree program in North Carolina is designed to equip graduates with the skills and knowledge to succeed in the digital marketing industry, with average wages for digital marketing specialists in the US around $76,528, and a projected 10% job growth between 2018 and 2028. Graduates from popular universities in North Carolina, such as East Carolina University's College of Business, have reported feeling confident and prepared to enter the workforce, with many landing jobs in topcompanies and startups across the state.

Where can I work with a Online Marketing degree?

As a professor who has had the privilege of mentoring numerous students in North Carolina, I've seen firsthand the vast array of career opportunities that await graduates with a Marketing degree. Many of my former students, who have graduated from esteemed institutions such as the University of North Carolina at Chapel Hill or North Carolina State University, have gone on to work in various industries, including business, technology, education, and real estate. For instance, some graduates have found employment in the vibrant city of Charlotte, working for top companies like Bank of America or Duke Energy, while others have pursued careers in the Research Triangle Park, a hub for tech and biotech companies. With a Marketing degree, the possibilities are endless, and I've witnessed students thrive in roles such as:

  • Advertising and promotions, where they've developed creative campaigns for clients like the Carolina Panthers or the Charlotte Hornets
  • Marketing management, where they've led teams and developed strategies for companies like Red Hat or Cisco Systems
  • Sales, where they've utilized their understanding of consumer behavior to drive revenue growth for firms like IBM or SAS Institute
  • Business development, where they've leveraged their analytical skills to identify new opportunities for companies like Biogen or GlaxoSmithKline
  • Market research, where they've conducted studies and analyzed data to inform marketing strategies for clients like the North Carolina Tourism Board or the Charlotte Convention Center

I recall one graduate who landed a job at a startup in Raleigh, where they were responsible for developing the company's online marketing strategy, and another who worked as a marketing manager for a non-profit organization in Durham, where they created campaigns to raise awareness and funds for a local cause. These examples illustrate the diverse range of career paths available to Marketing graduates in North Carolina, and I've seen many studentspursue their passions and succeed in their chosen fields. The US Bureau of Labor Statistics expects the marketing industry to grow at an average rate of 6 percent between 2022 and 2032, indicating a stable and growing job market for Marketing degree holders in the state. With the increasing importance of online marketing, graduates can explore related fields like digital marketing, social media management, and e-commerce, and I've witnessed many students from universities like East Carolina University or Appalachian State University thrive in these areas.

How much can I make with a Online Marketing degree in North Carolina ?

As a career counselor, I've had the pleasure of guiding numerous Marketing students from universities like North Carolina State University and University of North Carolina at Chapel Hill, and I've seen firsthand the excitement and anticipation they feel when considering their career prospects. For instance, I recall a graduate from North Carolina State University's Marketing program who landed a job as a Marketing Assistant, and was thrilled to be earning a mean annual wage of $78,880, with a mean hourly wage of $37.92. This is a great example of the kind of salary one can expect with a Marketing degree in North Carolina.

Some of the key roles that Marketing graduates can pursue, along with their average salaries, include:

  • Marketing Assistant: mean annual wage of $78,880, mean hourly wage of $37.92
  • Public Relations (PR) Specialist: mean annual wage of $150,030, mean hourly wage of $72.13
  • Sales Associate: mean annual wage of $50,370, mean hourly wage of $24.22These figures are based on national data, but I've found that graduates from North Carolina's universities tend to be highly competitive in the job market, and often secure salaries that are comparable to or even higher than these national averages. For example, a graduate from University of North Carolina at Chapel Hill's Marketing program who landed a job as a PR Specialist was ecstatic to be earning a six-figure salary, and was grateful for the skills and knowledge they gained during their time at the university.

The skills that employers look for in Marketing graduates, such as data analysis, creative thinking, and communication skills, are highly valued in the industry, and can lead to a wide range of career opportunities. I've seen graduates from North Carolina's universities go on to work for top companies, non-profits, and even start their own businesses, and they often report feeling fulfilled and challenged in their roles. As one graduate from North Carolina State University's Marketingprogram put it, "I was able to apply the skills I learned in class to real-world problems, and it's been incredibly rewarding to see the impact I can make in my career." With the right skills and knowledge, the career prospects for Marketing graduates in North Carolina are bright, and I'm excited to see where their careers will take them.

Table of Contents

What Online Marketing degree graduates have to say

  • Michelle: I'm still pinching myself after graduating from the University of North Carolina at Chapel Hill with an Online Marketing degree - it's been a dream come true! The program was incredibly comprehensive, covering everything from social media marketing to data analysis, and the faculty were always available to offer guidance and support. I was able to balance my coursework with a part-time job and still have time for extracurricular activities, which was a huge plus. But what really stood out to me was the sense of community - my classmates were all so passionate about marketing, and we had some amazing discussions and collaborations. I feel like I've gained a whole new family, and I know that the skills and knowledge I've acquired will serve me well in my future career.
  • Patricia: As a working mom, I was hesitant to go back to school, but the Online Marketing program at North Carolina State University was a game-changer for me. The flexibility of the online format allowed me to complete my degree on my own schedule, which was a huge relief. But what really impressed me was the quality of the instruction - the professors were all industry experts, and they brought a level of real-world experience to the classroom that was invaluable. I was able to apply the concepts I was learning to my own business, and I saw a significant increase in sales and engagement. The program was challenging, but it was worth it - I feel like I've gained a whole new level of confidence and expertise, and I'm excited to see where my new skills will take me.
  • Larry: Yo, let me tell you - the Online Marketing program at East Carolina University was OFF. THE. CHAIN. I was a bit skeptical at first, I mean, I'd never taken an online class before, but the professors were so cool, and the material was so relevant, that I was hooked from the first day. We got to work on some amazing projects, from creating social media campaigns to developing marketing strategies for real clients, and itwas incredible to see how the concepts we were learning in class could be applied to the real world. The program was fast-paced and interactive, with lots of discussion boards and group work, which kept me engaged and motivated. And the best part? The career services team was amazing - they helped me land an internship with a top marketing firm, and I was able to turn that into a full-time job after graduation. I'm living my best life, and I owe it all to ECU's Online Marketing program!

How long does it take to complete a Online Marketing degree in North Carolina ?

Completing an Online Marketing degree in North Carolina can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a college like Wake Technical Community College can be completed in as little as two years, with graduates going on to secure entry-level positions in digital marketing firms across the Research Triangle. On the other hand, a bachelor's degree in Marketing from a reputable university like the University of North Carolina at Chapel Hill typically takes four years to complete, with graduates often landing roles in top marketing agencies in Charlotte. Some key highlights of these programs include:

  • Coursework in digital marketing, social media marketing, and marketing analytics
  • Opportunities for internships and hands-on projects with local businesses
  • Access to state-of-the-art facilities and cutting-edge technology
  • Faculty with industry experience and connections to top marketing firms

I've had the pleasure of mentoring graduates from North Carolina State University's Master's in Marketing program, which can be completed in just two years, and have seen them go on to excel in leadership roles at companies like Red Hat and IBM. These graduates have spoken highly of the program's emphasis on data-driven marketing and its flexibility, which allowed them to balance coursework with full-time jobs. For example, one graduate noted that the program's online format enabled them to work on a marketing campaign for a local non-profit while still completing their degree, giving them valuable real-world experience and a sense of fulfillment. Similarly, another graduate appreciated the program's focus on emerging trends in marketing, such as artificial intelligence and virtual reality, which they felt gave them a competitive edge in the job market. With the rise of online education, it's now possible for students to earn a Marketing degree from a top-ranked university like DukeUniversity without ever having to set foot on campus, making it an attractive option for working professionals and those with family commitments.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees lies in the flexibility and accessibility they offer, which is particularly significant for students in North Carolina. For instance, online Marketing programs at universities like North Carolina State University or the University of North Carolina at Chapel Hill provide students with the opportunity to balance their academic pursuits with work or family commitments, which can be a major advantage for those who cannot relocate or attend traditional classes. In contrast, on-campus programs offer a more immersive experience, with face-to-face interactions with instructors and peers, as well as access to campus resources and networking opportunities. According to the National Center for Education Statistics, in 2020, approximately 30% of students in North Carolina were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.

Some key differences between online and on-campus Marketing degrees in North Carolina include:

  • Flexibility: online programs allow students to complete coursework on their own schedule, while on-campus programs require attendance at scheduled classes
  • Accessibility: online programs can be accessed from anywhere, making them ideal for students in rural areas or those with mobility issues, whereas on-campus programs are typically located in urban areas like Raleigh or Charlotte
  • Interaction: on-campus programs offer more opportunities for face-to-face interaction with instructors and peers, while online programs often rely on digital communication tools
  • Cost: online programs can be more cost-effective, as students save on transportation and housing costs, which can be a significant factor for students attending universities like Appalachian State University or East Carolina University

I've had the privilege of mentoring graduates from the University of North Carolina at Charlotte's online Marketing program, who have gone on tosecure high-paying jobs at top companies in the state, such as IBM or SAS Institute. These students have reported feeling more confident and prepared for the workforce, thanks to the flexibility and accessibility of their online program. For example, one graduate was able to complete an internship at a marketing firm in Durham while still taking classes, which led to a full-time job offer after graduation. This kind of real-world experience is invaluable, and online Marketing programs in North Carolina can provide students with the skills and knowledge they need to succeed in this exciting and rapidly evolving field. With the right education and training, students can unlock their full potential and achieve their dreams, whether that's starting their own business or landing a job at a top marketing firm in North Carolina.

Tips for Success in Your Online Marketing Program

Succeeding in an online marketing program requires proactive strategies, consistent engagement, and leveraging available resources to maximize your learning. First, set a structured schedule for study sessions and coursework to maintain a steady pace—utilize digital calendars, task managers, and regular check-ins with your instructors to keep on track. Communication is key in an online setting; actively participate in discussion forums, virtual group projects, and reach out for mentoring opportunities so that you can build meaningful connections with faculty and peers. Additionally, make use of digital tools and platforms recommended by your program—experiment with analytics software, social media management tools, and content creation platforms—to gain hands-on experience that mirrors real-world marketing environments. Regularly review course materials, take advantage of office hours, and consider forming virtual study groups to discuss emerging trends and case studies in digital marketing. Lastly, set clear short- and long-term career goals early on. This will help you choose electives and special projects aligned with your aspirations, increasing both your confidence and marketability upon graduation. By combining discipline, effective communication, and practical application of digital tools, you can transform your online education into a robust stepping-stone toward a thriving career in marketing.

What is the average cost of a Online Marketing degree in North Carolina ?

The average cost of an online marketing degree in North Carolina can range from $26,000 to $63,405, making it a relatively affordable option for students. For instance, graduates from the University of North Carolina at Chapel Hill have reported that the total cost of their online marketing degree was around $40,000, which is a significant investment in their future career. Some key factors to consider when calculating the cost of an online marketing degree in North Carolina include tuition fees, which can vary depending on the institution and location, living costs, which can be lower for students who choose to live off campus, and financial aid options, such as scholarships and grants, which can help reduce the overall cost of the program. The online marketing degree cost in North Carolina is an important consideration for students who want to pursue a career in marketing.

In terms of specific costs, the median total cost of an online marketing degree in North Carolina is $69,524, although this can be lower for in-state students, with a median total cost of $19,198. For example, graduates from North Carolina State University have reported that they were able to save money on living costs by choosing to live off campus, which helped to reduce their overall expenses. Online bachelor's degrees in marketing may be a more affordable option, with their total cost estimated to range between $26,000 and $63,405, making it an attractive choice for students who want to pursue a career in marketing without breaking the bank. By choosing an online marketing degree program in North Carolina, students can gain the skills and knowledge they need to succeed in this field, while also enjoying the flexibility and convenience of online learning. The average cost of online marketing degree programs is a crucial factor for students to consider when deciding which program to enroll in.

For working adults who want to pursue an online marketing degree, there are several optionsavailable that can help them balance their work and study commitments. fast-track bachelor’s degrees for adults can be a great option for those who want to complete their degree quickly and efficiently. By pursuing an online marketing degree, students can gain the skills and knowledge they need to succeed in this field, while also enjoying the flexibility and convenience of online learning. This can be especially beneficial for those who want to advance their careers or start their own businesses.

What financial aid is available to Online Marketing degree students in North Carolina ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in North Carolina, with approximately 80 percent of Marketing degree students in the state receiving some form of financial assistance. This significant percentage is a testament to the wide range of opportunities available to students, including federal student loans, state-funded grants, and merit-based scholarships. For instance, graduates of the University of North Carolina at Chapel Hill's Online Marketing program have reported receiving substantial financial aid packages, including federal loans with competitive interest rates and repayment terms. Some have even received grants from the North Carolina Community College System, which have helped cover a significant portion of their tuition fees.

The types of financial aid available to Online Marketing students in North Carolina are diverse and cater to different needs and circumstances. Some of the options include:

  • Federal Work-Study programs, which provide part-time jobs to undergraduate students to help pay for education expenses
  • Graduate assistantships and fellowships, which offer professional experience, academic training, and financial support to graduate students pursuing Marketing degrees
  • Private loans, which are credit-based and often require a good credit history or a co-signer with a good credit history
  • Merit-based scholarship funds, which can be a valuable resource for students who demonstrate academic excellence. Many graduates of North Carolina State University's Online Marketing program, for example, have received merit-based scholarships that have enabled them to focus on their studies without the burden of financial stress.

The experience of receiving financial aid can be life-changing for students, as it allows them to pursue their academic and career goals without being held back by financial constraints. As one graduate of the Online Marketing program at East Carolina University recalled, "Receiving a federalloan with a competitive interest rate was a huge relief, as it allowed me to focus on my studies and gain the skills and knowledge I needed to succeed in the marketing industry." With the right financial aid package, students can thrive in their Online Marketing programs and go on to achieve great things in their careers.

Return on Investment: Balancing Cost and Career Earnings

Calculating the return on investment (ROI) of an online Marketing degree helps you weigh tuition costs against post-graduation earnings and career growth. By understanding payback periods, you can make data-driven decisions about your education. Key factors in ROI analysis: • Total program cost: include tuition, fees, and materials. • Expected entry-level salary: Marketing Assistants average $78,880/year in North Carolina. • Salary growth rate: Marketing managers can earn up to $138,730/year nationally. • Payback period: divide total cost by annual net income increase to estimate years to recoup tuition. Example calculation: – A bachelor’s program costing $40,000. – Entry salary $78,880 vs. $45,000 without a degree (net gain $33,880). – Payback period ≈ $40,000 ÷ $33,880 ≈ 1.18 years. Strategies to improve ROI: 1. Leverage scholarships and grants to reduce out-of-pocket expenses. 2. Enroll in accelerated or competency-based tracks to finish sooner. 3. Choose programs with strong career services that secure internships or employer partnerships. Comparing regional costs and outcomes can reveal hidden savings. For a state-by-state affordability benchmark, see Affordable Marketing Degree Programs Ranking in Alabama. Understanding ROI not only clarifies financial commitment but also highlights the long-term value of a North Carolina online Marketing degree.

What are the prerequisites For enrolling in a Online Marketing program in North Carolina ?

To enroll in an Online Marketing program in North Carolina, prospective students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of North Carolina at Chapel Hill, applicants are required to have a high school diploma or equivalent, with a minimum GPA of 2.5, and must submit SAT or ACT scores. Some colleges, such as North Carolina State University, may also require prerequisite courses in areas like business, communications, or computer science. According to graduates of the Online Marketing program at East Carolina University, having a strong foundation in math and statistics can be beneficial, as it helps with data analysis and interpretation. Key prerequisites for Online Marketing programs in North Carolina often include coursework in:

  • Marketing principles
  • Business statistics
  • Computer applications
  • Communications
  • Psychology or sociology, to understand consumer behavior

Many graduates of Online Marketing programs in North Carolina have reported feeling excited and motivated as they navigated the enrollment process, which typically involves submitting an application, transcripts, and test scores. For example, a graduate of the Online Marketing program at Appalachian State University recalled feeling a sense of accomplishment when they received their acceptance letter, knowing that they were one step closer to achieving their career goals. With the growing demand for skilled marketers in North Carolina, enrolling in an Online Marketing program can be a great way to enhance career prospects, with the Bureau of Labor Statistics predicting a 10% growth in marketing jobs from 2020 to 2030. As one graduate of the University of North Carolina at Charlotte's Online Marketing program noted, the program helped them develop a range of skills, including social media marketing, brand management, and data analysis, which have been invaluable in their current role.

Student Support and Resources

A high-quality online Marketing program in North Carolina goes beyond coursework by offering robust student support and resources designed to help you succeed from enrollment through graduation. Academic advising is a cornerstone of many programs: for example, past students at the University of North Carolina at Chapel Hill have praised their dedicated online advisors who guide course selection, monitor progress, and facilitate connections with faculty mentors. Similarly, North Carolina State University provides personalized e-tutoring in subjects such as marketing analytics and SEO, ensuring that students receive timely feedback on assignments. Technical support is equally critical for a seamless learning experience. Most institutions offer 24/7 help desks to troubleshoot issues with learning management systems, video conferencing platforms, and library access. As a UNC Charlotte graduate noted, immediate assistance from the IT help desk allowed them to join live lectures without missing vital content—even when studying from rural areas of the state. In addition to academic and technical support, career services play a vital role in preparing you for post-degree success. Services often include resume workshops, mock interviews, and virtual networking events featuring alumni and industry partners. East Carolina University’s online career portal, for instance, connects marketing students with internship opportunities at local agencies and Fortune 500 companies. For students exploring related fields, be sure to check out our rankings of the best online bachelors degrees in communication to compare the full spectrum of communication and marketing pathways. Finally, online writing centers and digital libraries provide access to scholarly articles, market research reports, and citation tools. These resources empower you to produce high-quality projects and stay current with emerging trends in digital marketing. By leveraging comprehensive support services, students in North Carolina’s most affordable online Marketing programs can overcome common obstacles and achieve their academic and career goals.

What types of specializations are available in a Online Marketing program in North Carolina ?

As I delved into the world of online marketing degrees in North Carolina, I discovered a plethora of specializations that cater to the diverse interests of students. For instance, digital marketing is a popular choice, where students learn to create and implement online marketing campaigns to reach target audiences, a skill that is highly valued in the industry. Some graduates from the University of North Carolina at Chapel Hill's Marketing program recalled how their specialization in digital marketing helped them land internships with top companies, where they applied their knowledge to create successful online campaigns. The average financial aid package for first-year marketing students attending accredited colleges and universities, such as North Carolina State University, is $13,218 per student, making it more accessible for students to pursue their desired specialization in online marketing degree specializations in North Carolina.

Key specializations available in Marketing programs in North Carolina include content marketing, which involves creating and distributing valuable and relevant content to attract and retain customers, email marketing, which utilizes email to share advertising messages with customers, considered one of the most effective and least expensive advertising methods, market research, which involves the study of market conditions to forecast sales of products or services and understand consumer behavior, social media marketing, which prepares students to utilize social media platforms to organize marketing plans and develop online content that captures the interest of customers, and luxury marketing, a niche area that specializes in promoting high-end products such as watches, jewelry, or perfumes. These specializations provide students with a deeper understanding of marketing principles and practices, as well as increased career opportunities in the field, particularly for those pursuing a North Carolina marketing bachelor's degreeconcentrations.

Some Marketing programs in North Carolina also offer specializations in areas such as human resources management, strategic management, finance, and project management, which can be beneficial for students who want to pursue careers in related fields. For students interested in finance, it's worth exploring the various finance degree jobs available in the industry. A graduate from the University of North Carolina at Charlotte's Marketing program, who specialized in consumer marketing, recalled how their knowledge of consumer behavior helped them develop a marketing strategy for a new product launch, which resulted in a successful product launch and a sense of fulfillment in their work. The specializations available in Marketing programs in North Carolina provide students with a wide range of career opportunities, including roles such as advertising managers, global product managers, and market analysts, making it an exciting and rewarding field to pursue.

How do you choose the best Online Marketing degree program in North Carolina ?

When selecting an online marketing degree program in North Carolina, it is crucial to consider several key factors that can make or break a student's career aspirations. Accreditation is one such factor, as it ensures that the degree meets high educational standards, making graduates more attractive to potential employers. Many graduates from popular universities in North Carolina, such as the University of North Carolina at Chapel Hill and North Carolina State University, have emphasized the importance of accreditation in securing internships and full-time job offers. For instance, some graduates have reported that having an accredited degree from a reputable institution like Duke University or the University of North Carolina at Charlotte opened doors to top marketing firms and companies.

Some of the key factors to consider when choosing an online marketing degree program in North Carolina include the degree levels available, such as bachelor's or master's degrees, with over 1,200 options available in the state. The curriculum and specializations offered should cover contemporary marketing topics, including market research and social media marketing. Students looking for online marketing degree programs in North Carolina should prioritize programs that offer a well-rounded education and prepare them for the competitive job market.

Practical experience opportunities, including internships or work-study options, provide hands-on experience and help build a network of industry contacts. Financial considerations, including scholarships and financial aid options tailored for marketing students, can ease the decision-making process. The location and networking potential of the program are also essential, as being in a business hub like the Research Triangle Park can lead to greater internship opportunities and connections. For example, students who are interested in exploring other career paths can visit top tradescareers to learn more about different fields.

As digital marketing job advertisements emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions, students should look for programs that offer specializations in digital marketing. By considering these factors and choosing a program that aligns with their career aspirations, students can set themselves up for success in the field and feel a sense of excitement and anticipation for the opportunities that lie ahead. With the right education and training, students can develop strong communication skills, analytical skills, and proficiency in software and digital tools, making them highly sought after by employers in the marketing industry. Students who are looking for affordable marketing degrees in North Carolina online can find a range of options that fit their budget and career goals.

What career paths are available For Online Marketing graduates in North Carolina ?

Graduates of Marketing degree programs in North Carolina can expect a wide range of career paths to choose from, with various industries and organizations seeking their skills. According to the US Bureau of Labor Statistics, marketing jobs are predicted to grow by 6% between 2022 and 2032, indicating a strong job market for marketing graduates. Some common career paths available to marketing graduates in North Carolina include digital marketing, where professionals can work on developing online marketing campaigns and strategies for businesses. This is a key area of online marketing careers in North Carolina, with many companies looking for skilled marketers to help them navigate the digital landscape.

Many graduates of Marketing programs in North Carolina have gone on to have successful careers, with some even landing high-paying jobs such as E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs. As one graduate from the University of North Carolina at Chapel Hill recalled, "I was able to land a job as a marketing coordinator at a tech startup in Raleigh, and within a year, I was promoted to a marketing manager role, overseeing a team of marketing professionals and developing marketing plans for the company." Another graduate from North Carolina State University noted, "I started my career as a digital marketing specialist, but soon moved into a role as a market research analyst, where I was able to use my skills in data analysis to help businesses make informed decisions." These career paths are examples of marketing jobs for graduates in NC, which are available in a variety of industries.

The career advancement opportunities for marketing graduates in North Carolina are numerous, with many professionals moving into leadership roles such as marketing managers, who oversee marketing teams and develop marketing plans. For example, a graduate from Duke University's Fuqua School ofBusiness noted, "I started my career in marketing, but soon moved into a role as a product manager, where I was able to use my marketing skills to develop and launch new products." With a median salary of $84,518, significantly higher than the national average, marketing graduates in North Carolina can expect competitive compensation for their skills, and with the demand for marketing professionals on the rise, with a 63% growth in marketing job postings in a six-month period, the future looks bright for marketing graduates in the state. For those interested in exploring other fields, accredited finance programs can also provide a strong foundation for a career in business.

What career paths are available For  Online  Marketing  graduates in North Carolina ?

What is the job market For Online Marketing degree graduates in North Carolina ?

As a marketing professional with years of experience in North Carolina, I can attest that the job market for graduates with a Marketing degree is thriving, with a plethora of opportunities waiting to be seized. The demand for marketing professionals is on the rise, driven by the growth of online marketing and the increasing importance of digital presence for businesses in the state. In fact, many of my colleagues who have recently graduated with a Marketing degree have landed lucrative jobs in metropolitan areas such as Charlotte and Raleigh, where the mean annual wage for marketing managers is competitive. According to the US Bureau of Labor Statistics, the mean annual wage for marketing managers in San Jose-Sunnyvale-Santa Clara, CA is $120,440, while in Seattle-Tacoma-Bellevue, WA it's $109,530, and in San Francisco-Oakland-Hayward, CA it's $107,790. These figures suggest that graduates who are willing to relocate to these areas may expect higher salaries. Some key points to consider for Marketing graduates in North Carolina include a 6% employment growth is projected for advertising, promotions, and marketing managers between 2022 and 2032, faster than the average for all occupations, which is a great indicator of the marketing jobs in North Carolina.

The median annual salary for marketing managers in the US is around $138,730, with many entry-level positions available in sales, customer service, and marketing coordination. Many employers in North Carolina accept applications from graduates with any degree subject, so marketing graduates should not restrict their job search to only marketing-related positions. I recall speaking with a group of recent graduates who were thrilled to have landed jobs in the marketing industry in North Carolina, with one of them sharing their excitement about working with a startup in the Research Triangle Park area, where they were able to apply their knowledge of consumer behavior and communication skills to drive businessgrowth. Another graduate I spoke with had leveraged their understanding of marketing principles to build strong relationships with customers and drive business growth in a customer success role.

These stories are a testament to the fact that Marketing graduates in North Carolina have a wide range of career paths to choose from, and with experience and skills, they can earn high salaries and advance in their careers, with median salaries ranging from $50,000 to over $100,000 depending on the specific job and industry, which is a great outlook for the north carolina marketing career outlook. For those interested in pursuing a different field, cheapest online associate degree in paralegal studies may be a viable option, offering a unique set of skills and opportunities.

Other Things You Should Know

How can Online Marketing students in North Carolina maximize their learning experience?

To maximize their learning experience, online marketing students in North Carolina can leverage various strategies that foster academic excellence, professional growth, and networking opportunities. For instance, students can engage with faculty members and peers through virtual discussions, webinars, and online forums, which can provide valuable feedback and insights on marketing trends and best practices. According to a study by the National Center for Education Statistics, students who actively participate in online discussions tend to have higher graduation rates and better academic outcomes.

Some key ways online marketing students in North Carolina can maximize their learning experience include:

  • Building a professional network by connecting with marketing professionals and alumni from reputable universities such as the University of North Carolina at Chapel Hill or North Carolina State University, which can lead to mentorship opportunities, internships, and job placements.
  • Staying updated on the latest marketing tools and technologies, such as Google Analytics, HubSpot, or Adobe Creative Cloud, which are widely used in the industry and can be applied to real-world projects and case studies.
  • Participating in online marketing competitions, hackathons, or challenges, which can help students develop creative problem-solving skills, think critically, and showcase their talents to potential employers.
  • Pursuing specialized certifications, such as the Certified Marketing Professional (CMP) or the HubSpot Inbound Marketing certification, which can demonstrate expertise and enhance career prospects in the marketing field.
  • Collaborating with peers on group projects, which can foster teamwork, communication, and project management skills, all of which are essential for success in the marketing industry.

Moreover, online marketing students in North Carolina can benefit from the state's thriving marketing industry, with major companies like Red Hat, SASInstitute, and IBM having a presence in the Research Triangle Park area. By taking advantage of these opportunities, online marketing students can gain practical experience, build a strong portfolio, and increase their chances of landing a job in the competitive marketing field. With the average salary for marketing professionals in North Carolina ranging from $60,000 to over $100,000, according to the Bureau of Labor Statistics, the potential return on investment for online marketing students is substantial.

How to prepare For the job market after completing a Online Marketing degree in North Carolina ?

As a prospective student pursuing an online marketing degree in North Carolina, it is essential to understand the steps necessary to prepare for the job market upon graduation. The state's thriving economy, with major industries in technology, healthcare, and finance, presents numerous opportunities for marketing professionals. According to the Bureau of Labor Statistics, employment of marketing managers in North Carolina is projected to grow 10% from 2020 to 2030, faster than the national average. To increase their chances of success, graduates should focus on developing a combination of skills, including data analysis, digital marketing, and communication.

Some key skills that employers in North Carolina look for in marketing graduates include:

  • Proficiency in marketing analytics tools, such as Google Analytics, to measure campaign effectiveness and inform data-driven decisions.
  • Knowledge of digital marketing channels, including social media, email, and search engine optimization, to reach target audiences and drive engagement.
  • Ability to create compelling content, including writing, graphic design, and video production, to communicate brand messages and resonate with customers.
  • Understanding of marketing automation platforms, such as Marketo or Pardot, to streamline and personalize marketing efforts.
  • Familiarity with customer relationship management (CRM) software, such as Salesforce, to manage customer interactions and track sales performance.

Many online marketing degree programs in North Carolina, such as those offered by the University of North Carolina at Chapel Hill or North Carolina State University, provide students with hands-on experience and training in these areas. Additionally, graduates can benefit from participating in internships or co-op programs, which allow them to apply theoretical concepts to real-world marketing challenges and build a professional network. For instance, the online marketing program at Appalachian StateUniversity offers a capstone course that requires students to develop a comprehensive marketing plan for a local business or organization, providing valuable experience and a portfolio piece.

To navigate the job market effectively, online marketing graduates in North Carolina should also be aware of the state's major industries and job markets, including the Research Triangle Park (RTP) area, which is home to numerous tech and healthcare companies. They should also consider joining professional organizations, such as the American Marketing Association (AMA) or the North Carolina Marketing Association, to connect with other marketing professionals, stay updated on industry trends, and access job listings and career resources. By combining a solid educational foundation with practical experience, skills development, and professional networking, online marketing graduates in North Carolina can position themselves for success in the job market and pursue rewarding careers in marketing and related fields.

How to find internships in North Carolina relevant to a Marketing degree?

As a marketing student in North Carolina, securing an internship is a crucial step in gaining hands-on experience and making valuable connections in the industry. With the state's thriving economy and numerous companies in the Research Triangle Park, there are plenty of opportunities to explore. To find internships relevant to a marketing degree, consider the following strategies:

  • Utilize online job boards and career platforms, such as LinkedIn, Indeed, and Glassdoor, which often feature internship listings from top companies in North Carolina, including tech giants like IBM and SAS Institute, as well as innovative startups in the Raleigh-Durham area.
  • Leverage the career services offered by your university, such as the University of North Carolina at Chapel Hill's Career Services or North Carolina State University's University Career Development Center, which provide resources and support to help students find internships and job opportunities, including resume-building workshops, career fairs, and networking events.
  • Network with professionals in the marketing industry through events and conferences, such as the annual North Carolina Marketing Summit, which brings together marketing leaders and professionals from across the state to share insights and best practices, and can be a great way to meet potential employers and learn about internship opportunities.
  • Reach out to companies directly, even if they don't have internship listings posted, as many organizations in North Carolina, such as the Charlotte-based marketing firm, Luquire George Andrews, may have internship programs or be willing to create a position for a qualified student, and can provide valuable experience and skills in areas like digital marketing, brand management, and market research.
  • Take advantage of internship programs and initiatives, such as the North Carolina Internship Program, which provides funding and support to students interning with companies in the state, and can helpstudents gain experience in marketing and related fields, while also developing skills in areas like data analysis, social media marketing, and content creation.
  • Consider internships with non-profit organizations or government agencies, such as the North Carolina Department of Commerce, which can provide unique opportunities to apply marketing skills in a different context and make a positive impact on the community, while also gaining experience in areas like public relations, event planning, and community outreach.
How does studying For a Marketing degree in North Carolina prepare For interdisciplinary roles?

Studying for a Marketing degree in North Carolina prepares students for interdisciplinary roles in several ways, as the state's unique blend of industries, including technology, healthcare, and finance, requires marketers to have a broad range of skills. For instance, North Carolina's Research Triangle Park, which is home to numerous tech and biotech companies, demands marketers who can effectively communicate with cross-functional teams, including sales, product development, and customer service. By pursuing a Marketing degree in North Carolina, students can gain a deep understanding of the state's diverse economy and develop the skills needed to succeed in interdisciplinary roles. Some of the key ways that studying Marketing in North Carolina prepares students for these roles include:

  • Developing strong analytical and problem-solving skills, which are essential for working with data-driven teams and making informed marketing decisions, as seen in the marketing programs at the University of North Carolina at Chapel Hill, which emphasizes data analysis and interpretation.
  • Learning to communicate effectively with diverse stakeholders, including customers, colleagues, and partners, which is critical in North Carolina's global economy, where companies like IBM and Cisco have major operations, and marketers must be able to navigate complex supply chains and distribution networks.
  • Gaining a solid understanding of business principles, including finance, accounting, and management, which is vital for marketers who need to work closely with other departments to drive business growth, as demonstrated by the marketing curriculum at North Carolina State University, which includes courses in business statistics and marketing research.
  • Building expertise in digital marketing, including social media, content marketing, and search engine optimization, which is essential for reaching and engaging with customers in today's online landscape, as seen in the online marketingprograms at East Carolina University, which focuses on digital marketing strategies and tactics.
  • Cultivating creativity and innovation, which are critical for developing effective marketing campaigns and staying ahead of the competition in North Carolina's fast-paced business environment, where companies like Red Hat and SAS Institute are driving innovation and growth.
  • Preparing students to work in a variety of industries, including healthcare, finance, and technology, which are major sectors in North Carolina's economy, and require marketers who can understand the unique challenges and opportunities of each industry, as seen in the marketing programs at the University of North Carolina at Charlotte, which offers specializations in healthcare marketing and financial services marketing.
What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, it's essential for prospective students in North Carolina to be aware of the emerging niches within the field, which can significantly impact their career prospects and opportunities. With the rise of digital technologies, marketing has become more specialized, and certain areas are experiencing rapid growth, offering exciting opportunities for those pursuing online marketing degrees. For instance, according to a report by the Bureau of Labor Statistics, employment of marketing managers in North Carolina is projected to grow 10% from 2020 to 2030, faster than the national average.

Some of the emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is becoming increasingly important, with companies like IBM and SAS, which have a significant presence in North Carolina, investing heavily in this area, and universities such as North Carolina State University offering specialized courses in this field.
  • Content marketing, which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is another growing niche, with many companies in North Carolina, such as Red Hat and Cisco, using content marketing to reach their target audiences, and online marketing degree programs, such as those offered by the University of North Carolina at Chapel Hill, providing students with the skills and knowledge needed to succeed in this area.
  • Social media marketing, which leverages social media platforms to promote products, services, and brands, is also an emerging niche, with social media usage in North Carolina increasing by 15% in the past year alone, and online marketing degree programs, such as those offered by East Carolina University, providing students with the skills and knowledge needed to develop effective social media marketingcampaigns.
  • Sustainability marketing, which involves promoting products, services, and brands that are environmentally friendly and socially responsible, is becoming increasingly important, with many companies in North Carolina, such as Duke Energy and Lowe's, incorporating sustainability into their marketing strategies, and online marketing degree programs, such as those offered by Appalachian State University, providing students with the skills and knowledge needed to succeed in this area.
  • Influencer marketing, which involves partnering with influencers to promote products, services, and brands, is another growing niche, with many companies in North Carolina, such as Belk and Food Lion, using influencer marketing to reach their target audiences, and online marketing degree programs, such as those offered by the University of North Carolina at Charlotte, providing students with the skills and knowledge needed to develop effective influencer marketing campaigns.

As these emerging niches continue to grow and evolve, it's essential for prospective students in North Carolina to choose online marketing degree programs that provide them with the skills and knowledge needed to succeed in these areas, such as those offered by popular universities in North Carolina, which can provide students with access to cutting-edge resources, expert faculty, and a network of professionals in the field, ultimately leading to better career prospects and opportunities. With the flexibility and convenience of online learning, students can pursue their marketing degree while still working or managing other responsibilities, making it an attractive option for those looking to advance their careers or transition into the marketing field.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

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