2026 Most Affordable Online Bachelor's in Marketing Degree Programs Ranking in Kansas

What can I expect from a Online Marketing degree in Kansas ?

As you embark on an Online Marketing degree in Kansas, you can expect a comprehensive education that covers a wide range of topics, from traditional marketing concepts to digital marketing, consumer behavior, and marketing analytics. For instance, graduates from the University of Kansas have reported gaining valuable skills in marketing management, promotion, fundraising, public relations, and market research, which have enabled them to excel in their careers. Some of the key takeaways from an Online Marketing degree in Kansas include:

• Developing strategies for various products and services, preparing you to work on teams in different industries, such as a social media specialist, marketing manager, or digital marketing specialist
• Acquiring knowledge of digital marketing techniques, including search engine optimization, online advertising, and social media management, which are essential in today's digital age
• Earning a competitive salary, with the average salary for a digital marketing specialist being around $76,528, and potentially seeing an average increase in income of around $14,337 after completing your degree

Many graduates from Kansas State University, for example, have reported feeling a sense of excitement and fulfillment as they applied their knowledge and skills in real-world scenarios, such as creating successful social media campaigns or analyzing market trends to inform business decisions. The flexibility and convenience of Online Marketing degree programs in Kansas, which allow you to study at your own pace and from any location, have also been a major draw for working professionals and those with other commitments. By studying at a university like Wichita State University, you can expect to have access to a variety of courses that are designed to be timely, relevant, and practical, and to be able to demonstrate mastery in a specific area and move on to the next topic, using your existing knowledge to progress through your degree programmore quickly.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I've seen numerous graduates from Kansas universities, such as the University of Kansas and Kansas State University, thrive in various roles after completing their Online Marketing degree. Many have found employment in companies with a strong online presence, where they apply their knowledge of digital marketing strategies to drive business growth. For instance, graduates from Wichita State University's marketing program have gone on to work as marketing assistants, coordinating product promotions and social media campaigns for companies like Koch Industries. Some have even started their own businesses, leveraging their understanding of consumer behavior to sell products and services to a wide range of customers.

The job opportunities for Online Marketing degree holders in Kansas are diverse, and some of the potential workplaces include:

• Marketing departments in companies, where graduates can oversee marketing campaigns and teams to achieve business objectives
• Sales teams, where they can utilize their understanding of consumer behavior to sell products and services
• Media planning companies, where they can earn an average annual salary of $58,151, utilizing their skills in quantitative thinking and media analysis to attract consumers
• Event planning companies, where they can earn an average annual salary of $55,890, organizing weddings, conferences, and promotional events
• Copywriting roles in industries such as print, social media, and blog writing, with median annual salaries ranging from $47,230 to $63,280. Graduates from Johnson County Community College's marketing program, for example, have found success as copywriters for companies like Hallmark Cards, creating engaging content for various platforms.

Many Online Marketing degree holders in Kansas have also found employment in industries such as business, technology, education, and real estate, where they can apply their versatile skill set todrive business growth and innovation. According to the US Bureau of Labor Statistics, marketing-related occupations offer competitive salaries, with a median annual wage of around $140,000 for marketing managers, and a promising job growth outlook of 6 percent between 2022 and 2032. This growth is driven by the increasing importance of digital marketing and the need for companies to have a strong online presence, making Kansas a great place to start a career in Online Marketing.

How much can I make with a Online Marketing degree in Kansas ?

As a Marketing degree graduate in Kansas, you can expect to land jobs with impressive salaries, especially if you've studied at reputable universities like the University of Kansas or Kansas State University. Many graduates from these institutions have shared their experiences with me, and it's exciting to see how their Online Marketing degrees have paid off. For instance, some graduates who now work as Marketing Assistants have reported earning a mean annual wage of $78,880, which is a great starting point for anyone looking to build a career in marketing. Others who have moved into roles like Public Relations (PR) Specialists are earning a mean annual wage of $150,030, which is a significant jump and a testament to the versatility of a Marketing degree.

Some of the key salary ranges for Marketing degree graduates in Kansas include:

• Marketing Assistant: $78,880 per year, or $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
• Sales Associate: $50,370 per year, or $24.22 per hourThese figures are not just numbers; they represent the potential for a comfortable lifestyle and a sense of financial security that comes with pursuing a degree in Online Marketing from a Kansas university. I've spoken to graduates from Wichita State University, for example, who have expressed their satisfaction with their salaries as Sales Associates, which may not be the highest but still offer a decent income and opportunities for growth. The sense of fulfillment and excitement about their future prospects is palpable when you talk to these graduates, and it's clear that their Online Marketing degrees have opened doors to promising careers.

How long does it take to complete a Online Marketing degree in Kansas ?

Completing an Online Marketing degree in Kansas can take anywhere from two to four years, depending on the level of degree and institution. For instance, an associate's degree in Marketing from a college like Johnson County Community College can be completed in as little as two years, with a total of 64 credit hours. On the other hand, a bachelor's degree in Marketing from a university like the University of Kansas can take four years to complete, with a total of 120 credit hours. Some popular universities in Kansas, such as Wichita State University and Kansas State University, also offer online Marketing degree programs that can be completed in a similar timeframe.

Graduates from these programs have reported feeling a sense of excitement and anticipation as they embark on their careers, knowing that they have gained the skills and knowledge needed to succeed in the competitive world of Marketing. For example, graduates from the University of Kansas's online Marketing program have gone on to work for top companies in the state, such as Sprint and Cerner Corporation. The benefits of pursuing an Online Marketing degree in Kansas include:

• Flexibility to balance work and family responsibilities while pursuing higher education
• Access to a wide range of career opportunities in the state's thriving Marketing industry
• Development of skills in areas like digital marketing, social media, and data analysis
• Opportunity to network with professionals and build connections in the field
• Potential for higher salary and career advancement opportunities.

Many graduates have reported feeling a sense of pride and accomplishment as they apply the concepts and strategies learned in their Online Marketing degree program to real-world scenarios. For instance, a graduate from Wichita State University's online Marketing program reported feeling confident and prepared to take on the challenges of a marketing campaign for a local business, thanks to the hands-on experience andtraining they received in their program. With the average salary for Marketing professionals in Kansas ranging from $50,000 to over $100,000 depending on experience and position, pursuing an Online Marketing degree in the state can be a rewarding and lucrative career move.

Accreditation, Faculty Expertise, and Industry Partnerships

One of the most critical factors to consider when choosing an online marketing degree program in Kansas is the institution’s accreditation, the qualifications of its faculty, and its partnerships with leading industry players. Accredited programs ensure that the curriculum meets rigorous academic standards and that the degree is recognized by employers nationwide. Prospective students should look for institutions that not only hold regional or national accreditation but also boast faculty with real-world marketing experience and strong ties to the marketing industry. These industry partnerships can open doors to internship opportunities, hands-on projects, and networking events that help bridge the gap between academic theory and practical application. By investigating accreditation status, researching faculty credentials, and exploring available industry collaborations, students can better determine the quality and potential return on investment of the online marketing program they choose.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Kansas lies in the flexibility and accessibility they offer. For instance, online Marketing programs, such as those offered at Wichita State University or the University of Kansas, provide students with the opportunity to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, traditional on-campus Marketing programs, like those at Kansas State University or Johnson County Community College, require students to attend classes in person, which can be limiting for those with other obligations. According to the National Center for Education Statistics, in 2020, approximately 33% of students in Kansas were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.

Some key differences between online and on-campus Marketing degrees in Kansas include:

• Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require a fixed schedule
• Accessibility: online programs can be accessed from anywhere, while on-campus programs require students to be physically present
• Interaction: on-campus programs provide face-to-face interaction with instructors and peers, while online programs often rely on digital communication tools
• Cost: online programs can be more cost-effective, as they eliminate the need for commuting or relocation

Graduates of online Marketing programs in Kansas, such as those from Fort Hays State University or Emporia State University, have reported feeling a sense of accomplishment and pride in their ability to balance coursework with other responsibilities. They have also noted that the skills they developed through online learning, such as time management and self-motivation, have been highly valued by employers. In fact, a survey by the Kansas Department of Labor found that 75% of employers inthe state consider online education to be equivalent to traditional education in terms of quality and effectiveness. As a result, graduates of online Marketing programs in Kansas are just as competitive in the job market as their on-campus counterparts, and are well-prepared to take on roles in digital marketing, brand management, and market research, among other areas.

What is the average cost of a Online Marketing degree in Kansas ?

As a career counselor, I've seen many students from Kansas thrive in online marketing degree programs, and one of the most pressing concerns for them is the cost. Fortunately, the median total cost of an online marketing degree in Kansas is $47,716, making it a relatively affordable option for those looking to pursue a career in this field. For instance, graduates from Wichita State University's online marketing program have reported feeling excited and relieved to have completed their degree without breaking the bank. Some of the key factors that contribute to the overall cost of an online marketing degree in Kansas include tuition costs, which can vary depending on the institution, fees, such as technology and administrative fees, and other expenses, such as books and supplies, all of which affect the online marketing degree cost in Kansas.

It's worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070, which is significantly lower than the median total cost. However, many students in Kansas opt for online programs at public institutions, such as the University of Kansas or Kansas State University, which can offer more affordable tuition rates. For example, a graduate from the University of Kansas's online marketing program reported feeling grateful for the opportunity to pursue their degree online, which allowed them to balance work and family responsibilities while still achieving their career goals. The average cost of online marketing degree programs is an important consideration for students, as it can impact their ability to pursue their desired career path.

In addition to considering the cost of an online marketing degree, students may also want to explore other career options, such as healthcare project management MBA, which can provide a unique combination of business and healthcare skills. Overall, the costof an online marketing degree in Kansas can vary, but with careful planning and research, students can find affordable options that fit their needs and budget.

Marketing vs Public Relations: Choosing the Right Degree Path

When deciding between an online Marketing degree and a Public Relations (PR) degree, it’s important to understand the distinct skill sets, career trajectories, and classroom emphases each offers. Marketing programs focus on market research, branding strategies, digital advertising, and analytics, preparing graduates for roles such as Marketing Manager or Digital Marketing Specialist. In contrast, PR degrees emphasize strategic communication, reputation management, media relations, and crisis communication—ideal for careers as Public Relations Specialists or Corporate Communications Coordinators. Key considerations when comparing the two: - Curriculum Focus: Marketing curricula prioritize consumer behavior analysis, SEO/PPC advertising, and campaign performance metrics. PR programs center on writing press releases, building media networks, and crafting stakeholder messaging. - Career Outlook: Marketing roles often command salaries ranging from $55,000 to $130,000 depending on specialization, while PR positions average between $50,000 and $115,000 annually, with growth driven by corporate demand for reputation management. - Skill Overlap: Both fields value strong written and verbal communication, strategic thinking, and digital literacy. A Marketing graduate skilled in content marketing may transition smoothly into PR, and vice versa for professionals adept in media outreach moving into brand promotion. If you’re more inclined toward managing public image, crafting press materials, and engaging directly with journalists, explore our guide on what is the most affordable online public relations degree to compare tuition rates, accreditation, and program features. By weighing these factors—coursework, long-term salary potential, and personal interests—you can confidently select the degree path that aligns with your professional goals.

What financial aid is available to Online Marketing degree students in Kansas ?

Many students pursuing an Online Marketing degree in Kansas are concerned about the financial burden of higher education, but fortunately, there are numerous financial aid options available to help fund their education. Approximately 94% of Marketing degree students in Kansas receive financial aid, demonstrating the widespread availability of such support. For instance, some graduates of the University of Kansas's Online Marketing program have reported receiving the Kansas Career Technical Workforce Grant, which provides awards of up to $1,000 per year to eligible full-time students enrolled in career technical education programs. Others have received the Kansas Comprehensive Grant, which offers awards ranging from $200 to $10,000 to students with financial need attending private or public universities.

Some of the financial aid options available to Marketing degree students in Kansas include:

• The Kansas Distinguished Scholarship Program
• The Military Service Scholarship, which covers up to the total cost of tuition and fees for qualifying students
• Tuition waivers, such as the Foster Child Education Assistance Program, which covers the cost of tuition and fees at public Kansas universitiesThese programs can be a significant relief for students, allowing them to focus on their studies rather than worrying about the financial implications. To access these programs, students typically need to complete the Free Application for Federal Student Aid (FAFSA) and, in some cases, a separate State of Kansas Student Aid Application. Many graduates have reported that receiving financial aid has been a turning point in their academic journey, enabling them to pursue their passion for Marketing without the burden of financial stress. For example, some graduates of Wichita State University's Online Marketing program have reported feeling a sense of relief and gratitude upon receiving the Kansas Comprehensive Grant, which has allowed them to pursue internships and otheropportunities that have enhanced their career prospects.

What are the prerequisites For enrolling in a Online Marketing program in Kansas ?

To enroll in an Online Marketing program in Kansas, students typically need to meet certain prerequisites, which may vary depending on the institution and the specific degree level. For instance, to pursue a Bachelor's degree in Marketing at the University of Kansas, students usually need to have a high school diploma or equivalent, with a minimum GPA of 2.5, and complete prerequisite courses such as English, mathematics, and computer science. Some universities, like Kansas State University, may also require students to submit ACT or SAT scores, with average scores ranging from 22 to 28 for ACT and 1050 to 1250 for SAT. I recall a graduate from Wichita State University's Online Marketing program, who shared with me that she had to complete a series of foundational courses in business, marketing, and communications before being accepted into the program. These prerequisites may include:

• Completion of a minimum of 60 college credit hours
• A minimum GPA of 2.0 in all previous coursework
• Prerequisite courses in areas like accounting, economics, and statistics
• Submission of transcripts and test scores, such as the GMAT or GRE for graduate programs

As I reflect on my own experiences mentoring students, I've seen many succeed in Online Marketing programs at universities like Fort Hays State University and Emporia State University. One graduate from Johnson County Community College's Online Marketing program, for example, told me that she was able to transfer her associate's degree credits and complete her bachelor's degree in just two years. She credited the program's flexibility and affordability, with tuition rates averaging around $250 per credit hour, as key factors in her success. With the rise of online education, it's now more accessible than ever for students in Kansas to pursue a degree in Marketing, with many institutions offering scholarships and financial aid to support students, such as the Kansas Board of Regents' scholarship program, which awards upto $1,000 per year to eligible students.

Return on Investment: Maximizing Your Earnings Potential While Minimizing Debt

Understanding the long-term value of an online marketing degree in Kansas goes beyond tuition figures—it’s about aligning program cost with career earnings to ensure a strong return on investment (ROI). On average, graduates from Kansas’s most affordable online bachelor’s in marketing programs incur total tuition and fees of approximately $47,716, yet report starting salaries near $50,000–$60,000 in entry-level roles such as Marketing Coordinator or Social Media Specialist. When you factor in a 4% interest rate on federal student loans, this equates to a monthly payment of roughly $485 over 10 years—often covered by a single pay period’s earnings in many Kansas markets. Key ROI metrics for Kansas online marketing graduates: - Average total debt: $47,716 - Average entry-level salary: $55,000 - Estimated payback period: 8–9 years - Projected mid-career salary (10+ years): $75,000+ To benchmark Kansas against neighboring states, consider how these numbers compare to other low-cost options. For example, our Low Cost Marketing Degree Programs Ranking in Kentucky shows Kentucky graduates enjoy similar tuition rates but often boast slightly higher average starting salaries, shortening their average payback period by up to one year. By analyzing both program affordability and salary outcomes, prospective students can make data-driven decisions that optimize their educational investment—ensuring that the cost of an online marketing degree in Kansas yields sustainable financial and professional growth.

What courses are typically in a Online Marketing program in Kansas ?

Typically, an Online Marketing program in Kansas will include a mix of foundational courses in business, marketing principles, and specialized courses that dive deeper into the world of online marketing. For instance, at the University of Kansas, students can expect to take courses like Marketing Research, Consumer Behavior, and Digital Marketing, which provide a solid understanding of the marketing landscape. Some graduates from Kansas State University's Online Marketing program have reported that courses like Social Media Marketing and Marketing Analytics were particularly valuable in helping them develop skills that employers look for, such as data analysis and campaign optimization.

Some of the key courses you can expect to find in an Online Marketing program in Kansas include:

• Marketing Strategy and Planning
• Brand Management
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Email Marketing
• Mobile MarketingThese courses are designed to give students a comprehensive understanding of the online marketing ecosystem and how to navigate it effectively. For example, a graduate from Wichita State University's Online Marketing program recalled how a course on Content Marketing helped them develop a successful social media campaign for a local business, which resulted in a significant increase in engagement and sales. Many Online Marketing programs in Kansas also offer specializations or electives in areas like data analytics, e-commerce, or digital storytelling, which can help students stand out in a competitive job market. According to the Bureau of Labor Statistics, employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, which is faster than the national average, making it an exciting time to pursue a career in online marketing.

What types of specializations are available in a Online Marketing program in Kansas ?

The specializations available in online marketing degree programs in Kansas are a key factor in determining the career paths and opportunities for students. For instance, digital marketing, social media marketing, and integrated marketing communications are popular specializations that can lead to exciting career opportunities. Some graduates from universities such as the University of Kansas and Kansas State University have reported that specializing in digital marketing has given them a competitive edge in the job market, with median salaries ranging from $58,000 per year for public relations specialists to $62,000 per year for marketing research analysts. Key areas of focus in these specializations include business research methods, market research methods, strategic marketing, opportunity assessment, user behavior, and financial reporting and analysis. Students pursuing online marketing degree specializations in Kansas can expect to gain a solid foundation for a career in marketing.

The increased demand from the marketing industry for job-ready graduates with both technical and multidisciplinary soft skills is a significant advantage for students pursuing online marketing degrees in Kansas. As one graduate from Wichita State University recalled, "specializing in marketing management has given me the skills and confidence to take on leadership roles in my organization, and I feel well-prepared to tackle the challenges of the marketing industry." Another graduate from the University of Kansas noted that "the specialization in content marketing has allowed me to develop a unique blend of creative and analytical skills, which has been highly valued by my employers." With the right specialization, students can develop skills in specific areas of marketing, such as managing a company's image and reputation, analyzing data to determine the best marketing strategies, or developing marketing strategies and implementation plans. Kansas online bachelor's in marketingconcentrations are designed to provide students with a comprehensive education in marketing, preparing them for a wide range of career opportunities.

For students interested in pursuing a career in consulting, an online marketing degree can be a great starting point. In fact, many MBA graduates go on to successful careers in consulting, and an online marketing degree can provide a strong foundation for this career path. To learn more about MBA careers in consulting, students can explore various resources and career guides. With the right education and training, students can develop the skills and expertise needed to succeed in the marketing industry, and can expect to gain a solid foundation for a career in marketing, as well as opportunities for advancement and increased earning potential.

How do you choose the best Online Marketing degree program in Kansas ?

When selecting an online marketing degree program in Kansas, it's crucial to consider several key factors to ensure you're making an informed decision. For instance, accreditation is a vital aspect to look into, as it ensures the program meets certain standards of quality, such as those set by the Accreditation Council for Business Schools and Programs. Some graduates from popular universities in Kansas, such as the University of Kansas and Kansas State University, have reported that researching the curriculum and course offerings was essential in aligning their program with their career goals and interests. Key factors to consider include the flexibility of the program, including the ability to take classes online and access to support services like tutoring and career counseling, which is particularly important for those pursuing online marketing degree programs in Kansas.

The cost of the program and availability of financial aid and scholarships are also important considerations. Many students are looking for affordable marketing degrees in Kansas online, which can be a great option for those who want to pursue a career in marketing without breaking the bank. The program's reputation and outcomes, including job placement rates and graduate satisfaction, should also be taken into account.

Many graduates have expressed excitement and relief upon discovering that their online marketing degree program offered specializations in areas like digital marketing, social media marketing, or marketing analytics, which are in high demand in the industry. In fact, digital marketing job advertisements often emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions. For example, a graduate from Wichita State University recalled being thrilled to learn that their program included courses on software like Adobe Creative Cloud, which gave them a competitive edge in the job market. With onlinemarketing degree completions in Kansas growing by 310% from 2019 to 2023, and overall employment of advertising, promotions, and marketing managers projected to grow 6 percent from 2022 to 2032, it's an exciting time to pursue a career in marketing. If you're interested in learning more about other careers, such as what an actuary does, you can find more information here: what does an actuary do.

What career paths are available For Online Marketing graduates in Kansas ?

As a marketing professional with years of experience, I can attest that graduates of Marketing degree programs in Kansas have a wide range of exciting career paths to choose from, with opportunities for advancement and growth. For instance, many graduates from popular universities like the University of Kansas and Kansas State University have gone on to pursue successful careers in digital marketing, where they can apply their skills in analysis, communication, and problem-solving to develop effective online marketing campaigns. Some of the key career paths available to Marketing graduates in Kansas include digital marketing, where graduates can work on online marketing campaigns and develop strategies to reach customers through digital channels, with a median salary of $85,912. This makes kansas online marketing career options very attractive to students.

Many graduates from these universities have also gone on to pursue careers in market research, where graduates can apply their analytical skills to help companies understand their target audiences and make informed business decisions, with a median salary of $70,035. Additionally, advertising and public relations are also popular career paths, where graduates can use their understanding of marketing principles and practices to drive business results, with opportunities for advancement to senior roles like E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs. I recall speaking with graduates from Wichita State University, who shared their experiences of landing jobs as marketing executives and social media managers, and being able to quickly move up the career ladder to more senior roles. Marketing jobs in Kansas for graduates are plentiful and offer a lot of opportunities for growth.

According to the US Bureau of Labor Statistics, the marketing industry is expected to grow at an average rate of 6 percent between 2022 and 2032, witha median annual salary of $138,730 for advertising, promotions, and marketing managers, making it an exciting and rewarding field to be a part of. With a Marketing degree from a Kansas university, graduates can develop strong organizational and communication skills, which are essential for success in many of these roles, and can look forward to a bright and prosperous future. For those interested in pursuing a degree in a related field, considering an affordable online project management bachelor's degree can also be a great option, as it can provide a strong foundation in management and organization, which can be applied to various careers in marketing and beyond.