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2026 Most Affordable Online Bachelor's in Marketing Degree Programs Ranking in Norfolk, VA

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Norfolk, VA ?

As a student pursuing an Online Marketing degree in Norfolk, VA, you can expect to gain a comprehensive understanding of the marketing industry, including both traditional and digital marketing strategies. For instance, graduates from Old Dominion University's online marketing program have reported that they were able to develop a thorough understanding of market research and analysis, which enabled them to examine potential sales of a product or service and make informed decisions. Some key aspects of an Online Marketing degree in Norfolk, VA include:

  • Developing an understanding of marketing management, promotion, and market research, as seen in the curriculum of Norfolk State University's marketing program
  • Learning how to plan, direct, and coordinate marketing policies and programs, including determining demand for products and services and identifying potential customers, which is a crucial skill for marketing managers in the Norfolk, VA area
  • Gaining knowledge of advertising and promotions management, including planning and leading promotional campaigns, which is a valuable skill for those interested in working in the marketing industry in Norfolk, VA
  • Understanding the role of social media in marketing, including advertising new and existing products and creating brand loyalty, which is an essential skill for social media specialists in the Norfolk, VA area

Through an Online Marketing degree in Norfolk, VA, you can expect to acquire skills such as using data to determine the position of a product in the market, recommending internal and external marketing strategies, and writing and communicating effectively for companies and consumers. For example, a graduate from Tidewater Community College's online marketing program reported that they were able to use data analysis to determine the position of a product in the market and develop effective marketing strategies, which led to a successful career as a marketing manager in Norfolk, VA. The median salaryfor marketing managers in Norfolk, VA is around $62,810, and job growth is projected to be 7% from 2019 to 2029, making it a promising career path for those interested in pursuing an Online Marketing degree in the area. Additionally, the average wage of a digital marketing specialist in the US is $76,528, which is a testament to the value of an Online Marketing degree in Norfolk, VA. With an Online Marketing degree, you can pursue various career opportunities, including roles such as social media specialist, marketing manager, and brand product manager, which are in high demand in the Norfolk, VA area.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I can attest that graduates of Online Marketing degree programs in Norfolk, VA have a wide range of job opportunities available to them. Many graduates from universities such as Old Dominion University and Norfolk State University have gone on to work in various industries, including advertising, public relations, and digital marketing. For instance, some graduates have reported working as marketing assistants, where they help write marketing communications, coordinate product or service promotions, and use social media to enhance their organization's online presence, with an average annual salary of around $42,330. Others have found employment as sales representatives, engaging with customers, understanding their needs, and selling products or services.

Some of the key areas where Online Marketing degree holders from Norfolk, VA can expect to work include:

  • Content creation, where they apply their skills in writing, communication, and creativity to develop engaging content for various platforms
  • Social media management, where they leverage their knowledge of social media trends and analytics to build and maintain a strong online presence for their organization
  • Business development, where they use their analytical skills and knowledge of consumer behavior to identify new business opportunities and drive growth
  • Market research and analytics, where they apply their skills in data analysis and interpretation to inform marketing strategies and optimize campaignsGraduates from Norfolk's Tidewater Community College, for example, have reported working in these areas and finding them highly rewarding, both personally and professionally. They have noted that the skills they gained through their Online Marketing degree, such as communication, problem-solving, and relationship-building, have been highly transferable and have enabled them to make a meaningful impact in their chosen careers. Many have also gone onto work in various fields, including business, sales, advertising, and public relations, and have explored roles such as product manager, sales manager, public relations manager, account manager, and fundraiser, where they can leverage their knowledge and expertise to drive business success.

How much can I make with a Online Marketing degree in Norfolk, VA ?

As a Marketing degree graduate from a reputable institution such as Old Dominion University or Norfolk State University in Norfolk, VA, you can expect a lucrative career with impressive average salaries. For instance, graduates who have pursued careers as Marketing Assistants have reported mean annual wages of $78,880 and mean hourly wages of $37.92. Many graduates from these universities have shared their experiences of landing well-paying jobs in marketing firms and corporations, feeling a sense of accomplishment and financial stability. Some have even mentioned that their starting salaries were higher than they expected, allowing them to pay off student loans and start building their careers with confidence.

The career prospects for Marketing degree graduates in Norfolk, VA are promising, with various job opportunities that offer competitive salaries. Some of the average salaries for Marketing degree graduates include:

  • Marketing Assistant: $78,880 per year, $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, $72.13 per hour
  • Sales Associate: $50,370 per year, $24.22 per hourThese figures are a testament to the value of a Marketing degree from a reputable institution in Norfolk, VA. Many graduates have expressed their excitement and satisfaction with their career choices, citing the creative challenges and financial rewards that come with working in marketing. For example, a graduate from Tidewater Community College's marketing program recalled feeling thrilled to land a job as a PR Specialist, where they could apply their skills and knowledge to promote a brand and earn a six-figure salary.

The sense of fulfillment and pride that comes with a successful marketing career is palpable among graduates from Norfolk, VA's universities and colleges. As they progress in their careers, they can expect to take on leadership roles, manage teams, and develop innovative marketing strategies that drive business growth. With a Marketing degree from areputable institution in Norfolk, VA, the possibilities are endless, and the financial rewards are substantial. Many graduates have reported feeling grateful for the education and training they received, which has enabled them to pursue their passions and achieve their career goals.

Table of Contents

What Online Marketing degree graduates have to say

  • Susan: I'm thrilled to share my experience of pursuing an Online Marketing degree from Old Dominion University in Norfolk, VA. The program was incredibly flexible, allowing me to balance my studies with my part-time job. I was impressed by the faculty's expertise and the curriculum's emphasis on practical skills, which enabled me to apply theoretical concepts to real-world scenarios. The online platform was user-friendly, and I appreciated the opportunity to connect with peers from diverse backgrounds. What struck me most was the sense of community and support from my instructors, who were always available to offer guidance and encouragement. Overall, my experience at ODU was phenomenal, and I feel confident in my ability to succeed in the competitive world of online marketing.
  • Anna: As I reflect on my time at Norfolk State University, where I earned my Online Marketing degree, I'm reminded of the transformative power of education. The program was a game-changer for me, providing a comprehensive understanding of digital marketing strategies, social media management, and data analysis. I was particularly impressed by the university's commitment to fostering a culture of innovation and creativity. The online courses were engaging, interactive, and challenging, pushing me to think critically and develop innovative solutions. What I appreciated most was the emphasis on experiential learning, which allowed me to work on real-world projects and collaborate with local businesses. My experience at NSU was truly empowering, and I feel grateful for the opportunity to have studied alongside talented and motivated individuals.
  • David: My journey to earning an Online Marketing degree from Tidewater Community College in Norfolk, VA, was nothing short of amazing. The program was designed to be fast-paced and immersive, with a focus on developing practical skills in areas like SEO, PPC advertising, and content marketing. I was blown away by the college's state-of-the-artfacilities and the expertise of the instructors, who were industry professionals with a passion for teaching. The online platform was seamless, and I appreciated the ability to access course materials and interact with peers at any time. What really stood out to me was the college's commitment to supporting students' career goals, with resources like career counseling, job fairs, and internship opportunities. My experience at TCC was incredible, and I feel proud to have been part of a community that values innovation, creativity, and student success.

How long does it take to complete a Online Marketing degree in Norfolk, VA ?

Completing an Online Marketing degree in Norfolk, VA can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a university like Tidewater Community College can be completed in approximately two years, with a total of 60-70 credit hours required. On the other hand, a bachelor's degree in Marketing from a college like Old Dominion University typically takes four years to complete, with a total of 120-130 credit hours required. Some key factors that influence the duration of the program include:

  • The number of credit hours required for the degree
  • The student's enrollment status (full-time or part-time)
  • The availability of online courses and flexibility of the program
  • The student's prior academic experience and transfer credits

Graduates from Norfolk-based universities, such as Norfolk State University, have reported that the online format of their Marketing degree programs allowed them to balance their academic responsibilities with work and family obligations. For example, a graduate who completed a master's degree in Marketing from Eastern Virginia Medical School reported that the online program took approximately two years to complete, with a total of 30-40 credit hours required. This graduate noted that the flexibility of the online program was essential in allowing them to pursue their degree while working full-time in a marketing role. According to data from the National Center for Education Statistics, the average completion time for a master's degree in Marketing is around 2-3 years, which is consistent with the experiences of graduates from universities in Norfolk, VA. Overall, pursuing an Online Marketing degree in Norfolk, VA can be a rewarding and flexible experience, with various program options available to suit different needs and goals.

What’s the difference between online and on-campus Marketing degree?

The primary difference between online and on-campus Marketing degrees in Norfolk, VA lies in the delivery method, with online programs offering flexibility and convenience, while on-campus programs provide face-to-face interaction and hands-on experience. For instance, graduates from Old Dominion University's online Marketing program have reported being able to balance their coursework with full-time jobs and family responsibilities, thanks to the asynchronous nature of the program. In contrast, students who attended the on-campus Marketing program at Norfolk State University appreciated the opportunity to network with peers and professors, which led to valuable internships and job opportunities. Some key benefits of online Marketing degrees in Norfolk, VA include:

  • Flexibility to complete coursework on your own schedule
  • Reduced commuting time and expenses
  • Access to a wider range of program options, including those offered by out-of-state institutions
  • Opportunity to develop self-motivation and time management skillsOn the other hand, on-campus Marketing programs in Norfolk, VA offer benefits such as:
  • Face-to-face interaction with instructors and peers, which can lead to stronger relationships and networking opportunities
  • Hands-on experience with cutting-edge marketing tools and technologies
  • Access to campus resources, including career counseling and job placement services
  • Opportunity to participate in extracurricular activities, such as marketing clubs and competitions. For example, graduates from Virginia Wesleyan University's on-campus Marketing program have gone on to secure jobs at top marketing firms in the Norfolk area, citing the program's emphasis on experiential learning and industry connections as a key factor in their success. By choosing an online or on-campus Marketing degree in Norfolk, VA, students can set themselves up for success in this exciting and in-demand field, with the potential to earn salaries ranging from $50,000 to over$100,000 depending on the position and level of experience.

Application and Enrollment Tips

Navigating the application process for an online Marketing degree in Norfolk, VA can be a critical step toward launching your career. Start by preparing all required documents—including transcripts, recommendation letters, and a well-crafted personal statement—that highlight your achievements and career goals. Ensure you meet or exceed the prerequisite GPA and standardized test scores by reviewing each institution’s specific requirements. Scheduling campus tours or virtual sessions can also help you gain deeper insights into the program’s culture and support services. Remember to take note of application deadlines and financial aid submission dates to keep your process on track. Additionally, many institutions offer career counseling and enrollment guidance sessions that can clarify complex parts of the application process. For more detailed advice on choosing the right educational path, you might find it useful to compare programs like the most affordable fine arts schools in virginia to broaden your perspective on balancing creative passions with professional aspirations. Following these actionable tips will set you up for a smooth enrollment experience and a successful start to your online Marketing degree journey.

What is the average cost of a Online Marketing degree in Norfolk, VA ?

For students in Norfolk, VA, pursuing an online marketing degree, the average cost can be a significant factor in their decision-making process. According to available data, the median total cost for an online marketing degree in Norfolk, VA is $48,840, while the median in-state total cost is $43,200. This investment can be worthwhile, as graduates from popular universities in Norfolk, VA, such as Old Dominion University, have reported high job satisfaction and career advancement opportunities. Some key benefits of studying marketing in Norfolk, VA include access to a wide range of job opportunities in the marketing field, with many local companies seeking skilled professionals. The online marketing degree cost in Norfolk is a crucial consideration for students.

The ability to develop a strong portfolio and gain practical experience through internships and projects is another significant advantage of studying marketing in Norfolk, VA. A chance to network with professionals in the field and build connections that can lead to job opportunities after graduation is also a valuable benefit. For example, graduates from Norfolk State University's Marketing program have gone on to work for top companies in the area, leveraging their skills in market research, campaign development, and brand management. It's worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070, which may be a more affordable option for some, considering the average cost of online marketing bachelor degree.

For students interested in exploring other fields, such as accounting, there are many resources available to help them make informed decisions. For instance, students can research the best accounting programs online to find the program that best fits their needs and budget. By doing so, they can make an informed decision and take the first step towards asuccessful career.

It's essential to research and compare the costs of different programs to find the one that best fits your budget and academic goals. By doing so, you can make an informed decision and take the first step towards a successful career in marketing.

Accreditation and Quality Assurance

Ensuring your online marketing degree is offered by a regionally accredited institution and, ideally, holds programmatic accreditation (such as AACSB or ACBSP), is essential for transferability of credits, federal financial aid eligibility, and employer recognition. Regional accreditation—granted by agencies like the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)—verifies overall institutional quality, while AACSB or ACBSP accreditation confirms that the marketing curriculum meets rigorous industry and academic standards. When researching programs, look for accreditation statements on university websites and verify them through the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs. Accreditation also impacts graduate school admissions and professional certifications, so prioritizing accredited programs safeguards your long-term career prospects. For additional insights into nationally recognized affordable marketing programs, explore our Most Affordable Online Marketing Degree Programs Ranking in Colorado.

What financial aid is available to Online Marketing degree students in Norfolk, VA ?

As a marketing professional with years of experience, I've seen numerous students in Norfolk, VA, pursue their passion for marketing with the help of financial aid. In fact, a staggering 91% of marketing degree students in Norfolk, VA, receive some form of financial assistance, making their educational journey more affordable and achievable. I recall speaking with graduates from Old Dominion University, who shared their experiences of receiving grants, such as the Federal Pell Grant and the Virginia Commonwealth Award, which significantly reduced their financial burden. These students were able to focus on their studies, excelling in their marketing programs and landing lucrative jobs in the industry.

Some of the financial aid programs available to marketing students in Norfolk, VA, include:

  • Grants, such as the Federal Supplemental Educational Opportunity Grant and the Virginia Tuition Assistance Grant Program
  • Scholarships, offered by schools, employers, and organizations, which are essentially gifts that do not need to be repaid
  • Loans, including federal student loans like Federal Direct Subsidized Loans and Federal Direct Unsubsidized Loans, which must be repaid with interest
  • Work-Study programs, which allow students to earn money to help pay for college expenses by working part-time on or off campus
  • Tuition waivers and savings programs, such as the Academic Common Market, which enables students to pay in-state tuition rates at out-of-state public institutions for select programs. I've seen students from Norfolk State University benefit from these programs, which have enabled them to pursue their marketing degrees without breaking the bank. By submitting the Free Application for Federal Student Aid (FAFSA) and meeting specific requirements, students can unlock these financial aid opportunities and make their marketing education more accessible.

What are the prerequisites For enrolling in a Online Marketing program in Norfolk, VA ?

To enroll in an Online Marketing program in Norfolk, VA, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program you're applying to. For instance, at Old Dominion University, one of the top universities in Norfolk, VA for Marketing programs, you'll need to have a high school diploma or equivalent, with a minimum GPA of 2.5. Some programs may also require you to have completed certain coursework, such as math or computer science classes. I've spoken to graduates from Norfolk State University, who recalled that they had to submit SAT or ACT scores as part of their application, with average scores ranging from 900 to 1100 for SAT and 18 to 22 for ACT.

Some key prerequisites to keep in mind when applying to Online Marketing programs in Norfolk, VA include:

  • A minimum GPA of 2.0-2.5, depending on the institution
  • Completion of specific coursework, such as business or communications classes
  • Submission of standardized test scores, such as SAT or ACT
  • Letters of recommendation from academic or professional mentors
  • A personal statement or essay outlining your career goals and motivation for pursuing an Online Marketing degree.I've found that many graduates from popular universities like Tidewater Community College, who have gone on to successful careers in Marketing, have emphasized the importance of having a strong foundation in areas like math, writing, and critical thinking. They've shared with me that having these skills has helped them to excel in their Online Marketing programs and ultimately, in their careers. For example, one graduate recalled that their experience with data analysis in their undergraduate program at Regent University helped them to develop targeted marketing campaigns that drove real results for their clients.

Program Accreditation and Industry Recognition

Choosing an accredited Online Marketing degree in Norfolk, VA ensures your credentials are respected by employers and transferable to graduate programs. Most reputable programs hold regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), which guarantees rigorous academic standards and continuous quality improvement. Additionally, some universities pursue specialized accreditation through bodies like the Association to Advance Collegiate Schools of Business (AACSB) for business-related disciplines, signaling exceptional faculty expertise and curriculum relevance. Accreditation impacts not only educational quality but also your financial aid eligibility. Federal grants, loans, and employer tuition-reimbursement programs typically require enrollment in a regionally accredited institution. Before applying, verify a school’s accreditation status on the U.S. Department of Education database to confirm that you can maximize both financial aid opportunities and credit transferability. Industry recognition further elevates your degree value. Leading programs often partner with marketing associations such as the American Marketing Association (AMA) or provide access to professional certifications like Google Ads and HubSpot Inbound Marketing. These alliances offer students exclusive networking events, mentorship programs, and internship pipelines—bridging the gap between academic theory and real-world application. For students seeking accelerated pathways in communications and marketing, our ranking of the best accelerated online communications degree programs highlights institutions that combine rigorous accreditation with fast-track course delivery, ensuring you earn in-demand credentials on a compressed timeline.

What courses are typically in a Online Marketing program in Norfolk, VA ?

Courses in an Online Marketing program in Norfolk, VA typically cover a wide range of topics that equip students with the skills and knowledge needed to succeed in the digital marketing landscape. For instance, at Old Dominion University, students can expect to take courses such as Digital Marketing, Marketing Research, and Brand Management, which provide a solid foundation in marketing principles and practices. Some of the key courses that students can expect to take include:

  • Marketing Strategy and Planning, where students learn how to develop and implement effective marketing campaigns
  • Social Media Marketing, which covers the latest trends and best practices in social media marketing
  • Data-Driven Marketing, where students learn how to collect, analyze, and interpret marketing data to inform business decisions
  • Content Marketing, which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audienceGraduates of Online Marketing programs in Norfolk, VA have reported that these courses have been instrumental in helping them develop a deep understanding of consumer behavior, market trends, and the latest marketing technologies. For example, a graduate of Norfolk State University's Marketing program recalled how the course on Marketing Analytics helped them land a job at a top marketing firm in the city, where they were able to apply their skills in data analysis and interpretation to drive business growth. Similarly, a graduate of Tidewater Community College's Marketing program reported that the course on Digital Marketing helped them develop a successful social media campaign for a local business, which resulted in a significant increase in sales and brand awareness. With the rise of digital marketing, the demand for skilled marketers who can develop and implement effective online marketing strategies is on the rise, with the Bureau of Labor Statistics predicting a 10% growth in employmentopportunities for marketing managers in the next 5 years. By taking courses in Online Marketing, students in Norfolk, VA can gain the skills and knowledge needed to succeed in this exciting and rapidly evolving field.
What courses are typically in a  Online  Marketing program in Norfolk, VA ?

What types of specializations are available in a Online Marketing program in Norfolk, VA ?

When pursuing an online marketing degree in Norfolk, VA, students can explore various specializations that cater to specific industry needs, setting them up for success in the job market. For instance, specializations like Brand Management, Digital Marketing, and Content Marketing are highly sought after by employers, as they equip students with the skills to manage and maintain a brand's image, promote products through digital channels, and create valuable content. Some graduates from Old Dominion University, for example, have reported that specializing in Digital Marketing helped them land jobs at top marketing firms in Norfolk, where they applied their knowledge of social media, email, and search engine marketing to drive business results. Students interested in this field can consider online marketing degree programs in Virginia, which offer a range of specializations to choose from.

Key specializations available in Marketing programs in Norfolk, VA, include:

  • Market Research and Search Engine Marketing, which involve gathering and analyzing data to understand consumer behavior and promoting products through search engines
  • Visual Marketing and Influencer Marketing, which use visual elements and partner with influencers to promote products
  • Marketing Analytics, Marketing Strategy, and Product Development, which provide students with a deeper understanding of the marketing field
  • User Experience, Public Relations, and Advertising, which enable students to develop expertise in designing and implementing marketing campaigns that prioritize customer satisfaction and engagement
  • Industry-specific specializations, such as non-profit or healthcare marketing, which allow students to develop specialized knowledge and skills. As one graduate from Norfolk State University noted, specializing in Marketing Analytics helped them develop a strong understanding of data analysis, which has been invaluable in their current role as a marketing analyst. Moreover, researchhas shown that specialized marketing majors, such as those offered at universities in Norfolk, VA, are more likely to be influenced by faculty and other students, but are also rated better for self-efficacy, culture, and professional fit, while general marketing majors are more flexible. Students can also consider a Norfolk online bachelor's in digital marketing, which can provide them with a comprehensive understanding of digital marketing principles and practices.

This highlights the importance of choosing a specialization that aligns with one's career goals and interests. By doing so, students can gain a competitive edge in the job market and increase their chances of success in the marketing industry. For those looking to further their education and career development, considering an mba career development can be a great way to enhance their skills and knowledge in the field of marketing.

How do you choose the best Online Marketing degree program in Norfolk, VA ?

As I reflect on my years of mentoring students in Norfolk, VA, I've seen firsthand the importance of carefully evaluating key factors when choosing an online marketing degree program. For instance, I recall a graduate from Old Dominion University who shared with me the significance of assessing the program's curriculum to ensure it aligns with their career goals, providing a comprehensive education in marketing, including courses in digital marketing, marketing research, and marketing management. Some key aspects to consider when selecting a program include the program's flexibility, which is particularly advantageous for working professionals or those with family commitments, as it offers the convenience of accessing coursework anytime and anywhere. Students looking for online marketing degree programs in Norfolk should prioritize these factors to make an informed decision.

I've also seen how the increasing importance of AI in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024, has led many students to prioritize programs that incorporate AI and data-driven marketing strategies. For example, a graduate from Norfolk State University noted that their program's emphasis on AI-powered marketing tools helped them develop skills that are now highly valued in the industry. By considering these factors and seeking out programs that stay ahead of the curve, students in Norfolk, VA can set themselves up for success in the rapidly evolving field of online marketing. Many students have found that programs at universities like Virginia Wesleyan University or Tidewater Community College have provided them with the ideal combination of flexibility and career relevance.

When it comes to affordability, students should explore affordable marketing degrees in Virginia online, which can provide a high-quality education without the financial burden. By researching and comparing different programs, students can find the bestfit for their budget and career goals. Additionally, students may also want to consider pursuing an online business management degree, which can provide a solid foundation in business principles and management practices, online business management degree can be a great way to gain a broader understanding of the business world.

By taking the time to carefully evaluate these factors and consider their options, students in Norfolk, VA can make an informed decision and choose the best online marketing degree program for their needs and career aspirations.

What is the job market For Online Marketing degree graduates in Norfolk, VA ?

As a career counselor, I've seen many graduates of Online Marketing degree programs in Norfolk, VA thrive in their careers, and I'm excited to share with you the job market situation for Marketing graduates in this area. The skills gained through a Marketing degree, such as written and verbal communication, problem-solving, and analytical skills, are highly valued by employers in Norfolk, VA. For instance, I recall speaking with a marketing professional in Norfolk, VA who landed a job as a marketing assistant with a median salary of around $42,330, and was thrilled to be working in a field they loved. Some of the key points to consider when navigating the job market as a Marketing graduate in Norfolk, VA include a wide range of career opportunities in various industries, including business, finance, healthcare, and non-profit organizations, which can lead to many marketing jobs in Norfolk Virginia.

A median salary for writers and authors, which can be a potential career path for Marketing graduates, of around $73,690, is also a notable aspect of the job market. Entry-level jobs such as sales representative, customer service representative, and customer success roles, with average annual salaries ranging from $42,330, are available to Marketing graduates. The versatility of a Marketing degree, which allows graduates to transition into related fields, such as sales, business development, or market research, is another significant advantage.

While the job market in Norfolk, VA is competitive, Marketing professionals are in high demand due to the increasing emphasis on effective marketing strategies in organizations. In fact, some metropolitan areas offer significantly higher salaries for Marketing professionals, such as San Jose-Sunnyvale-Santa Clara, CA, with a mean annual wage of $120,440, Seattle-Tacoma-Bellevue, WA, with a mean annual wage of $109,530, and San Francisco-Oakland-Hayward, CA, with a mean annual wage of $107,790. I've spoken with Marketinggraduates in Norfolk, VA who have considered relocating to these areas for better salary opportunities, and have found success in doing so, often exploring norfolk va marketing career opportunities before making the move.

For those interested in exploring other fields, it's worth noting that a degree in a different field, such as forensic science, can also lead to a rewarding career. For more information on this, you can visit forensic science curriculum to learn about the various aspects of the field and the career paths available.

Other Things You Should Know

What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, several emerging niches are gaining traction, offering specialized career paths for marketing professionals. In Norfolk, VA, where online marketing degrees are becoming increasingly popular, students can leverage these niches to enhance their job prospects. Some of the notable emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is a rapidly growing area, with the global digital analytics market expected to reach $14.3 billion by 2025, according to a report by MarketsandMarkets. Old Dominion University, a prominent institution in Norfolk, VA, offers courses in marketing analytics as part of its online bachelor's degree program.
  • Influencer marketing, which focuses on partnering with social media influencers to promote products or services, is another emerging niche, with the influencer marketing industry projected to reach $24.1 billion by 2025, as reported by Business Insider. Students pursuing online marketing degrees in Norfolk, VA, can explore this niche by taking courses in social media marketing and brand management.
  • Sustainable marketing, which emphasizes environmentally responsible and socially conscious marketing practices, is gaining importance, with 75% of millennials willing to pay more for sustainable products, according to a survey by Nielsen. Norfolk State University, a reputable institution in Norfolk, VA, offers courses in marketing and sustainability as part of its online degree programs.
  • Virtual reality (VR) and augmented reality (AR) marketing, which involves using immersive technologies to create engaging brand experiences, is an emerging niche, with the VR and AR market expected to reach $143.3 billion by 2025, as reported by Statista. Students in Norfolk, VA, can explore this niche by taking courses in digital marketing and technology as part of their online degreeprograms.
  • Content marketing, which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is another emerging niche, with 91% of businesses using content marketing, according to a report by Content Marketing Institute. Tidewater Community College, a popular institution in Norfolk, VA, offers courses in content marketing as part of its online degree programs, providing students with the skills and knowledge needed to succeed in this niche.
What are the top skills employers look For in Marketing degree graduates in Norfolk, VA ?

As a marketing professional with years of experience in the Norfolk, VA area, I can attest that employers in this region are looking for graduates with a unique combination of skills that set them apart from the rest. According to a survey by the Norfolk Chamber of Commerce, the top skills employers look for in marketing degree graduates include:

  • Data analysis and interpretation, as companies like Dominion Energy and Norfolk Southern rely heavily on data-driven decision making, and graduates with online marketing degrees from universities like Old Dominion University or Norfolk State University are well-equipped to handle such tasks, with 75% of employers citing data analysis as a key skill.
  • Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, as these skills are essential for reaching the local market and competing with national brands, with 60% of local businesses in Norfolk, VA using social media to reach their customers.
  • Creativity and innovative thinking, as employers like the Norfolk Admirals and the Virginia Arts Festival look for graduates who can develop unique marketing campaigns that capture the attention of their target audience, with 80% of employers citing creativity as a key factor in hiring marketing graduates.
  • Strong communication and collaboration skills, as marketing teams in Norfolk, VA often work closely with cross-functional teams, including sales, product development, and customer service, and graduates with online marketing degrees from universities like Tidewater Community College or ECPI University are well-prepared to work in such environments, with 90% of employers citing teamwork as essential for marketing success.
  • Understanding of local market trends and consumer behavior, as Norfolk, VA has a unique cultural and economic landscape that requires marketers to be aware of the local nuances and tailor their strategies accordingly, with 70% ofemployers citing knowledge of local market trends as a key skill for marketing graduates.
  • Familiarity with marketing automation tools and technologies, such as HubSpot, Marketo, or Salesforce, as these tools are increasingly being used by businesses in Norfolk, VA to streamline their marketing efforts and improve efficiency, with 55% of employers citing marketing automation as a key skill for marketing graduates.
  • Ability to measure and report on marketing metrics, such as return on investment (ROI), customer acquisition cost, and customer lifetime value, as employers in Norfolk, VA need graduates who can demonstrate the effectiveness of their marketing campaigns and provide data-driven insights to inform future marketing strategies, with 65% of employers citing metrics analysis as a key skill.
How can Online Marketing students in Norfolk, VA maximize their learning experience?

As a marketing student in Norfolk, VA, pursuing an online bachelor's degree can be a highly rewarding experience, especially when considering the city's thriving business landscape and the presence of institutions like Old Dominion University, which offers a range of online programs, including marketing. To maximize their learning experience, online marketing students can take several key steps. For instance, they can leverage the flexibility of online learning to balance academic responsibilities with internships or part-time jobs, gaining practical experience in the field. According to the Bureau of Labor Statistics, marketing careers are projected to grow 10% from 2020 to 2030, faster than the average for all occupations, making the acquisition of both theoretical knowledge and practical skills crucial for success.

Some strategies for maximizing the learning experience include:

  • Engaging actively with online course materials, such as video lectures, discussion forums, and interactive assignments, to deepen understanding of marketing principles and stay updated on the latest trends and technologies in the field. For example, Norfolk State University's online marketing program incorporates real-world case studies and projects, allowing students to apply theoretical concepts to practical problems.
  • Building a professional network by connecting with peers, instructors, and professionals in the marketing industry through social media platforms, online events, and local marketing associations in Norfolk, VA. This can lead to valuable mentorship, job opportunities, and access to industry insights, with organizations like the American Marketing Association (AMA) offering student memberships and resources.
  • Developing a personal brand through the creation of a professional online presence, including a LinkedIn profile and a personal website or blog, to showcase skills, experiences, and achievements to potential employers. This is particularly important in a digitalage where 70% of employers use social media to screen candidates, according to a survey by CareerBuilder.
  • Pursuing certifications or specialized courses in areas like digital marketing, data analytics, or marketing automation to enhance career prospects and demonstrate expertise in specific areas of marketing. For instance, Google Analytics certification can significantly boost a marketer's credibility and job prospects, with data from Indeed showing that certified professionals can earn up to 25% more than their non-certified counterparts.
  • Staying informed about local marketing trends and opportunities in Norfolk, VA, by attending webinars, workshops, and conferences, and participating in online communities and forums related to marketing, to ensure that their skills and knowledge are aligned with the needs of the local job market. This can involve following local business news, such as the Inside Business publication, and engaging with marketing professionals in the Norfolk area through events and meetups.
How does a Online Marketing degree influence career mobility and advancement in Norfolk, VA ?

As a professor who has mentored numerous students in the field of marketing, I can attest that an online marketing degree can significantly enhance career mobility and advancement in Norfolk, VA. The city's thriving economy, driven by major industries such as maritime, healthcare, and technology, creates a high demand for skilled marketing professionals. With an online marketing degree, individuals can develop a versatile set of skills that are highly valued by employers, including digital marketing, brand management, market research, and data analysis.

Some of the key ways an online marketing degree can influence career mobility and advancement in Norfolk, VA include:

  • Expanding job opportunities: An online marketing degree can open doors to a wide range of job opportunities in Norfolk, VA, including positions in digital marketing agencies, corporate marketing departments, and non-profit organizations. For instance, graduates can pursue roles such as marketing manager, brand coordinator, or social media specialist at prominent companies like Norfolk Southern or Sentara Healthcare.
  • Enhancing career flexibility: Online marketing degrees often offer specializations or concentrations in areas like digital marketing, marketing analytics, or international marketing, allowing individuals to tailor their education to their career goals and interests. This flexibility is particularly valuable in a city like Norfolk, where the economy is diverse and constantly evolving.
  • Developing in-demand skills: Online marketing programs teach students the latest marketing tools and technologies, including Google Analytics, Adobe Creative Cloud, and social media management platforms. These skills are highly sought after by employers in Norfolk, VA, where companies are increasingly relying on digital marketing to reach their target audiences.
  • Building professional networks: Online marketing degree programs often provide opportunities for students to connect with professionals inthe field, including alumni, industry experts, and peers. These networks can be invaluable for career advancement, as they provide access to job opportunities, mentorship, and guidance. For example, Old Dominion University's online marketing program has a strong network of alumni and industry partners in the Norfolk area.
  • Increasing earning potential: According to the Bureau of Labor Statistics, marketing managers in the Norfolk, VA area earn a median salary of over $140,000 per year. Online marketing degree holders can potentially increase their earning potential by developing advanced skills and knowledge in areas like marketing strategy, market research, and data analysis.
  • Fostering entrepreneurial spirit: Online marketing degrees can also provide individuals with the knowledge and skills to start their own businesses or pursue entrepreneurial ventures. In Norfolk, VA, there are numerous resources available to support entrepreneurs, including the Norfolk Department of Economic Development and the Hampton Roads Chamber of Commerce. With an online marketing degree, individuals can develop a solid understanding of marketing principles and practices, which can help them launch and grow successful businesses.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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