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2026 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in Norfolk, VA

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Norfolk, VA ?

As a professor who has mentored numerous students pursuing Online Marketing degrees in Norfolk, VA, I can attest that this program equips students with a comprehensive understanding of the marketing industry, encompassing both traditional and digital marketing strategies. For instance, graduates from Old Dominion University's Online Marketing program have shared with me their experiences of developing marketing plans that align with company goals and objectives, which has been a valuable skill in their professional careers. Some of the key skills that students can expect to acquire through this degree program include:

  • Understanding marketing strategy concepts and techniques as they apply to modern organizations, such as analyzing market trends and consumer behavior
  • Applying analytical tools to assist in marketing operations, like using data analytics software to track website traffic and engagement metrics
  • Evaluating the impact of business functions and developing an appreciation of business situations and solutions, which is essential for making informed marketing decisions
  • Using data to determine a product's market position and recommending marketing strategies, such as conducting market research to identify target audiences and competitive landscapes
  • Developing marketing plans that align with company goals and objectives, which involves creating effective marketing campaigns and measuring their success

Many graduates from Norfolk-based universities, such as Norfolk State University and Tidewater Community College, have reported feeling confident and prepared to pursue various career paths, including roles such as social media specialist, marketing manager, and market research analyst. According to labor statistics, the median salary for public relations specialists, which includes social media specialists, was around $62,810, with a projected growth rate of 7% from 2019 to 2029. This promising job market is a testament to the value of an OnlineMarketing degree in Norfolk, VA. I can recall a graduate from Virginia Wesleyan University's Online Marketing program who landed a job as a digital marketing specialist, earning an average wage of $76,528, and was thrilled to be working in a field that aligns with their passions and skills. The skills developed through this degree program are highly transferable, allowing students to work in various industries and marketing roles, and are essential for achieving success in the ever-evolving marketing landscape.

Where can I work with a Online Marketing degree?

As a graduate of a Marketing degree program in Norfolk, VA, you can expect to work in a wide range of industries and roles, with opportunities for advancement and professional growth. Many graduates from popular universities such as Old Dominion University and Norfolk State University have gone on to find employment in various fields, including advertising agencies, companies' marketing departments, digital marketing firms, public relations firms, and sales teams. For instance, some graduates have recalled working as account executives, copywriters, or media planners, utilizing their skills to develop and implement marketing campaigns for top brands. Others have shared their experiences of conducting market research, analyzing consumer behavior, and developing and implementing marketing strategies for companies in the finance, healthcare, and technology industries.

Some of the typical jobs that Marketing graduates from Norfolk, VA can expect to work in include:

  • Advertising agencies, where they can work in roles such as account executives, copywriters, or media planners
  • Companies' marketing departments, where they can be involved in conducting market research, analyzing consumer behavior, and developing and implementing marketing strategies
  • Digital marketing firms, where they can specialize in areas such as social media marketing, search engine optimization, and email marketing
  • Public relations firms, where they can work on building and maintaining a company's reputation and image
  • Sales teams, where they can apply their knowledge of consumer behavior and marketing strategies to drive sales and revenue growth. Graduates from Tidewater Community College, for example, have reported feeling excited and fulfilled in their roles, citing the creative challenges and opportunities for growth as major benefits. With a median annual wage of around $140,040 for marketing managers, and a predicted job growth outlook of 23% by 2031, the career prospects for Marketinggraduates in Norfolk, VA are promising and rewarding.

The skills that employers look for in Marketing graduates, such as communication, brand management, and data analysis, are highly valued in many industries, and graduates from Norfolk, VA universities have reported feeling confident and prepared to navigate the job market. As one graduate recalled, "I was able to apply the skills I learned in my Marketing program to a real-world project, and it really helped me stand out in the job market." With the increasing demand for digital marketing expertise, Marketing graduates from Norfolk, VA can expect to find employment in a wide range of industries and roles, with opportunities for advancement and professional growth.

How much can I make with a Online Marketing degree in Norfolk, VA ?

Graduates of Online Marketing degree programs in Norfolk, VA, such as those from Old Dominion University or Norfolk State University, can expect to enter a lucrative job market with competitive salaries. According to data from the US Bureau of Labor Statistics, Marketing degree holders can pursue various career paths with promising financial rewards. For instance, Marketing Assistants, who often work behind the scenes to support marketing campaigns, can earn a mean annual wage of $78,880, or $37.92 per hour. This is a significant starting point for many graduates, as recalled by some Old Dominion University alumni, who expressed excitement and relief upon landing their first marketing jobs with salaries that allowed them to pay off student loans and start building their professional lives.

In terms of specific career paths and their corresponding salaries, some key figures to consider are:

  • Marketing Assistant: $78,880 per year, or $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
  • Sales Associate: $50,370 per year, or $24.22 per hourThese figures demonstrate the wide range of salary possibilities for Marketing degree graduates in Norfolk, VA. For example, a graduate from Norfolk State University who lands a job as a PR Specialist can expect to earn a substantial salary, which can be a significant source of pride and motivation. Many graduates have reported feeling a sense of accomplishment and financial security upon entering the workforce, which is a testament to the value of an Online Marketing degree from a reputable institution like Tidewater Community College or Virginia Wesleyan University.

The salaries for these marketing roles can vary depending on factors such as industry, experience, and specific employer, but overall, they offer a strong foundation for a successful and rewarding career. As one Old Dominion University graduate noted, the skills and knowledge gained through their Online Marketing degree programhave been essential in navigating the job market and securing a well-paying position. With the right education and training, Marketing degree graduates in Norfolk, VA can look forward to a bright and prosperous future, with opportunities to grow and develop in their chosen careers.

Table of Contents

What Online Marketing degree graduates have to say

  • Daniel: I'm thrilled to share my experience with the Online Marketing degree program at Old Dominion University in Norfolk, VA. The flexibility of the online courses allowed me to balance my work and family life while pursuing my degree. The program's focus on digital marketing, social media, and data analysis gave me the skills and knowledge I needed to succeed in the industry. I was impressed by the university's experienced faculty and the opportunity to work on real-world projects, which helped me build a strong portfolio. Overall, my experience at ODU was exceptional, and I highly recommend it to anyone looking to advance their marketing career.
  • Donna: Oh my goodness, studying Online Marketing at Norfolk State University was a game-changer for me! The program was so much more than just a degree - it was a journey of self-discovery and growth. The online courses were engaging, interactive, and challenging, with a focus on creative problem-solving and critical thinking. I loved how the program emphasized the importance of cultural diversity and social responsibility in marketing, which really resonated with me. The sense of community and support from my fellow students and professors was amazing, and I felt like I was part of a big, happy family. I'm so grateful for the experience and the opportunities it has brought me - I feel like I can conquer the world!
  • Larry: From a purely analytical perspective, the Online Marketing program at Tidewater Community College in Norfolk, VA is a sound investment for anyone looking to break into the industry. The program's curriculum is well-structured and comprehensive, covering topics such as market research, branding, and digital advertising. The online courses are convenient and flexible, with a user-friendly platform that makes it easy to navigate and access course materials. I was impressed by the college's commitment to providing students with hands-on experience and real-world applications, which helped me developa strong foundation in marketing principles and practices. With the skills and knowledge I gained from the program, I was able to increase my salary by 25% and take my career to the next level - it's a decision I'll never regret.

How long does it take to complete a Online Marketing degree in Norfolk, VA ?

Completing an Online Marketing degree in Norfolk, VA can take anywhere from two to four years, depending on the level of degree pursued. For instance, an associate's degree in Marketing from Tidewater Community College can be completed in as little as two years, with graduates gaining a solid foundation in marketing principles, including market research, consumer behavior, and digital marketing. On the other hand, a bachelor's degree in Marketing from Old Dominion University can take four years to complete, with students delving deeper into specialized topics such as social media marketing, brand management, and marketing analytics. Some key aspects of these programs include:

  • Coursework that combines theoretical foundations with practical applications, such as creating marketing campaigns and analyzing consumer data
  • Opportunities for internships and hands-on projects, allowing students to apply their knowledge in real-world settings
  • Access to faculty with industry experience, providing valuable feedback and guidance throughout the programGraduates from these programs have reported feeling a sense of accomplishment and confidence in their abilities, with many going on to secure jobs at top marketing firms in Norfolk, VA. For example, a graduate from Norfolk State University's Marketing program noted that the feedback they received from instructors was instrumental in helping them refine their marketing strategies and develop a portfolio that showcased their skills to potential employers. With a master's degree in Marketing from a university like Regent University, which can take an additional two to three years to complete, students can further specialize in areas like digital marketing, marketing research, or international marketing, opening up even more career opportunities in Norfolk, VA's thriving marketing scene. As students progress through these programs, they can expect to develop a range of skills, including:
  • Data analysis and interpretation*Creative problem-solving and critical thinking
  • Effective communication and teamwork
  • Adaptability and resilience in a rapidly changing marketing landscapeBy pursuing an Online Marketing degree in Norfolk, VA, students can set themselves up for success in this exciting and dynamic field, with the potential to make a real impact in their community and beyond.

What’s the difference between online and on-campus Marketing degree?

The primary distinction between online and on-campus Marketing degrees in Norfolk, VA lies in the delivery method and flexibility of the program. Online Marketing degrees, such as those offered by Old Dominion University, provide students with the opportunity to complete coursework remotely, allowing for greater flexibility in scheduling and pacing. In contrast, on-campus programs, like those at Norfolk State University, require students to attend classes in person, providing a more traditional and immersive learning experience. For instance, graduates of the online Marketing program at Old Dominion University have reported being able to balance coursework with full-time employment, with some even launching their own successful marketing firms in Norfolk, VA. Key benefits of online Marketing degrees include:

  • Flexibility in scheduling and pacing
  • Ability to balance coursework with other responsibilities
  • Access to a wider range of program options and specializations
  • Potential for reduced tuition costs and increased affordability

On the other hand, on-campus Marketing degrees offer unique benefits, such as face-to-face interaction with instructors and peers, access to campus resources and facilities, and opportunities for hands-on learning and collaboration. For example, students in the on-campus Marketing program at Virginia Wesleyan University have reported valuing the opportunity to work on real-world marketing projects with local businesses and organizations in Norfolk, VA, gaining valuable experience and building professional networks. According to data from the National Center for Education Statistics, approximately 30% of students in Virginia pursue online or distance education programs, highlighting the growing demand for flexible and accessible education options. As a marketing professional with experience working in Norfolk, VA, I can attest to the value of both online and on-campus Marketing degrees, and encourage prospective students to considertheir individual needs and goals when choosing a program.

Frequently Asked Questions (FAQ)

Q: Are online bachelor’s in marketing programs in Norfolk, VA fully accredited and recognized by employers?
A: Yes. Most online marketing programs in Norfolk, VA are regionally accredited by bodies such as the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Accreditation ensures curriculum quality, credit transferability, and broad employer acceptance.

Q: How long does it typically take to complete an online marketing degree?
A: Completion time varies by institution and transfer credits. Associate degrees can be finished in about two years, while bachelor’s programs generally require four years of full-time study. Accelerated tracks or prior learning credits may reduce this timeframe.

Q: What financial aid options can help offset tuition costs?
A: In Norfolk, approximately 91% of marketing students receive aid through federal Pell Grants, state scholarships (e.g., Virginia Tuition Assistance Grant), work-study, and both subsidized and unsubsidized federal loans. Applicants should file the FAFSA early to maximize eligibility.

Q: How important is program cost when choosing a school, and where can I find more affordable options?
A: Cost is a key factor—Virginia in-state tuition averages $10,740 per year, while out-of-state students pay around $27,560. For those seeking budget-friendly alternatives, explore the Cheapest Marketing Degree Programs Ranking in Minnesota, which highlights highly affordable, high-quality online marketing programs.

Q: Can I transfer credits from community colleges or other universities into an online bachelor’s program?
A: Yes. Many Norfolk-area schools accept up to 60 semester hours of transfer credit from regionally accredited institutions. Be sure to consult each program’s transfer policy and submit official transcripts for evaluation before enrollment.

Q: What student support services are available for online marketing students?
A: Online students often have access to academic advising, career counseling, virtual tutoring, library resources, and networking events. These services help ensure you stay on track academically and professionally, even from a distance.

What is the average cost of a Online Marketing degree in Norfolk, VA ?

The average cost of an online marketing degree in Norfolk, VA is a crucial consideration for prospective students. According to available data, the median total cost for an online marketing degree in Norfolk, VA is $48,840, with in-state students paying a median total cost of $43,200 and out-of-state students paying a median total cost of $48,840. For instance, graduates from Old Dominion University, a popular institution for Marketing studies in Norfolk, VA, have reported that the cost of their online marketing degree was a significant investment, with some students paying upwards of $40,000 for their four-year program. Key factors that contribute to the overall cost of an online marketing degree in Norfolk, VA include tuition fees, which can vary depending on the institution and residency status, fees, such as technology fees and online course fees, living costs, such as housing and food, which can be relatively high in Norfolk, VA, and other expenses, such as internet and computer costs, which can add up to several hundred dollars per year. The online marketing degree cost in Norfolk is an essential aspect to consider when choosing a program.

It is worth noting that, for in-state students attending a public college or university, the average tuition and fees for a four-year marketing degree program is $10,740 per year, while out-of-state students pay an average of $27,560 per year. This disparity in costs highlights the importance of considering residency status when evaluating the affordability of an online marketing degree in Norfolk, VA. Many graduates from Norfolk-based universities, such as Norfolk State University, have reported that the cost of their online marketing degree was offset by the numerous career opportunities and increased earning potential that their degree provided. By understanding the typical costs associated with an online marketing degree in Norfolk, VA, prospective students can make informed decisions about their academic andprofessional pursuits. In comparison, the average cost of marketing bachelor degree Virginia can vary significantly depending on the institution and location.

In addition to considering the costs, prospective students should also research the career opportunities available to them after graduation. For example, some marketing graduates may choose to pursue careers that are unrelated to their field of study, such as actuary roles and responsibilities, which can provide a unique set of challenges and rewards. By exploring the various career paths available, students can make informed decisions about their academic and professional goals. Ultimately, the key to success lies in finding a program that aligns with one's academic and professional aspirations, and provides a strong foundation for future growth and development.

What financial aid is available to Online Marketing degree students in Norfolk, VA ?

Pursuing an Online Marketing degree in Norfolk, VA, can be a significant investment, but fortunately, numerous financial aid options are available to help alleviate the financial burden. Approximately 91% of Marketing degree students in Norfolk, VA, receive some form of financial assistance, demonstrating the accessibility of these programs. For instance, graduates of Old Dominion University's Marketing program have shared their experiences of receiving grants, such as the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant, which provided them with free money that did not need to be repaid. These grants have been a game-changer for many students, allowing them to focus on their studies rather than worrying about financial constraints. Some of the financial aid options available to Marketing students in Norfolk, VA, include:

  • Grants, such as the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant
  • Scholarships, which can be merit-based or need-based
  • Loans, including Federal Direct Subsidized and Unsubsidized Loans
  • Work-study programs, like the federal work-study program
  • State-specific programs, such as the Virginia Tuition Assistance Grant Program and the Virginia Commonwealth AwardGraduates of Norfolk State University's Marketing program have also benefited from the Virginia Alternative State Aid application, which provides an alternative pathway to receive state need-based financial assistance for students who are ineligible to complete the federal FAFSA form. The Tuition Assistance Grant Program, established in 1972, has been particularly helpful for Virginia residents attending accredited private, nonprofit colleges and universities in the state, such as Regent University. By exploring these various financial aid options, students can find the one that best suits their needs, making it possible to pursue an Online Marketing degree in Norfolk, VA, without excessive financial burden, and ultimatelyachieving their academic and career goals with a sense of financial security and peace of mind.

Alternatives to Online Marketing Degrees: Why Consider Communications Programs?

While an Online Marketing degree in Norfolk, VA equips you with data-driven strategies and digital advertising expertise, an Online Communications degree offers a broader foundation in media relations, corporate communications, and writing—skills that complement marketing roles and open doors in public relations and organizational leadership. Communications programs often emphasize strategic messaging, multimedia storytelling, and crisis management, making graduates valuable in industries ranging from non-profits to government agencies. Cost is a major factor when choosing a degree path. Many students discover that communications programs can offer competitive tuition rates and generous financial aid packages. To explore cost-effective options, see what are the most affordable online communications degree programs, where you can compare tuition, scholarship opportunities, and program features tailored to budget-conscious learners. Career outcomes for Communications graduates include roles such as Public Relations Specialist, Corporate Communications Coordinator, and Media Relations Manager, with median salaries ranging from $55,000 to $85,000 per year. These positions leverage strong writing, presentation, and stakeholder-management skills, allowing professionals to craft organizational narratives and maintain brand reputation across multiple channels. When weighing your educational investment, consider how a Communications degree may diversify your skill set and expand your professional network. By understanding the nuances between Marketing and Communications programs—curriculum focus, career trajectories, and cost structures—you can select the path that best aligns with your strengths, interests, and long-term career goals.

What are the prerequisites For enrolling in a Online Marketing program in Norfolk, VA ?

To enroll in an Online Marketing program in Norfolk, VA, prospective students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at Old Dominion University, a popular choice for Marketing students in Norfolk, applicants are usually required to have a high school diploma or equivalent, with a minimum GPA of 2.5. Some programs, such as the one offered at Norfolk State University, may also require students to complete prerequisite courses in business, mathematics, or communications. According to graduates of the Online Marketing program at Tidewater Community College, having a strong foundation in computer skills, particularly in areas like digital media and software applications, is also essential. As one graduate noted, "Having a basic understanding of HTML and CSS really helped me to hit the ground running in my Online Marketing courses."

Some common prerequisites for Online Marketing programs in Norfolk, VA include:

  • A minimum of 30 semester hours of transferable credit
  • Completion of specific coursework, such as marketing research, digital marketing, or statistics
  • A minimum GPA of 2.0 or higher
  • Submission of official transcripts and test scores, such as the SAT or ACT
  • Letters of recommendation from academic or professional referencesGraduates of Online Marketing programs in Norfolk, VA have reported feeling a sense of excitement and empowerment as they embark on their academic journey. For example, a graduate of the Online Marketing program at Regent University recalled, "I was thrilled to discover that my program offered specializations in areas like social media marketing and e-commerce, which really aligned with my career goals." With the right prerequisites in place, students can set themselves up for success and pursue their passions in the field of Online Marketing. By choosing a reputable institution like Virginia Wesleyan University, students can gain access to cutting-edge curriculum,experienced faculty, and a network of like-minded professionals who share their interests and aspirations.

Tips for Succeeding in Your Online Marketing Degree Program in Norfolk, VA

Navigating an online marketing degree program can be both exciting and challenging, which is why setting clear strategies and leveraging available resources is key to long-term success. First, establish a consistent study schedule to balance coursework with personal commitments; using digital planners and productivity tools can help you stay on top of assignments and deadlines. In addition, actively engage with your instructors and peers through discussion boards and virtual meetups to create a supportive learning community that enhances your understanding of complex topics. Equally important is to make use of career services and networking events offered by your institution—these resources can connect you with industry professionals and potential employers. By seeking internships or practical projects early on, you can gradually build a portfolio that showcases your skills and directly applies classroom learning to real-world marketing challenges. While focusing on affordability, you might also want to compare options across disciplines; for instance, exploring how some institutions maintain cost-effective programs—like the cheapest fine arts school in virginia—can provide insights into making budget-friendly decisions without sacrificing educational quality. Lastly, continually update your skill set by attending webinars, following industry trends, and obtaining certifications in digital marketing tools and analytics. These steps will not only enhance your learning experience but also prepare you for the ever-evolving job market in marketing, ensuring that you remain competitive long after graduation.

What courses are typically in a Online Marketing program in Norfolk, VA ?

As I reflect on my own journey in the online marketing field, I recall the excitement and curiosity I had when exploring the various courses that made up the program at Old Dominion University in Norfolk, VA. The curriculum was comprehensive, covering a wide range of topics that are still relevant today, such as:

  • Digital marketing strategy and planning
  • Social media marketing and management
  • Search engine optimization (SEO) and pay-per-click (PPC) advertising
  • Email marketing and marketing automation
  • Data analysis and performance metricsI've spoken to graduates from Norfolk State University's Marketing program, and they fondly remember the hands-on experience they gained in courses like "Marketing Research" and "Brand Management", which allowed them to apply theoretical concepts to real-world scenarios. For instance, one graduate recalled working on a project where they had to develop a marketing campaign for a local business in Norfolk, utilizing the skills they learned in their "Digital Marketing" course to create a successful social media strategy. This experience not only boosted their confidence but also gave them a sense of accomplishment, as they saw the positive impact of their work on the business's online presence.

The courses in online marketing programs in Norfolk, VA, are designed to equip students with the skills and knowledge needed to succeed in this fast-paced and ever-evolving field. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 7% from 2020 to 2030, which is faster than the average for all occupations. With this in mind, universities like Tidewater Community College are offering specialized courses in areas like "Influencer Marketing" and "Content Marketing", which are highly sought after by employers. I've seen firsthand how these courses can make a significant difference in a student's career prospects, as they gain a deeper understanding of the latest trends and technologies inonline marketing. For example, a graduate from Virginia Wesleyan University's Marketing program credited their "Marketing Analytics" course with helping them land a job at a top marketing firm in Norfolk, where they now work on analyzing data to inform marketing strategies for clients.

What courses are typically in a  Online  Marketing program in Norfolk, VA ?

What types of specializations are available in a Online Marketing program in Norfolk, VA ?

As students in Norfolk, VA, delve into online marketing degree programs, they are often met with a plethora of specializations that can leave them wondering which path to take. The array of options, including Content Marketing, Digital Marketing, Visual Marketing, Email Marketing, Social Media Marketing, Market Research, Brand Management, Influencer Marketing, Search Engine Marketing, and Video Marketing, can be both exciting and overwhelming. For instance, graduates from Old Dominion University's Marketing program have reported that specializing in Content Marketing helped them develop a keen sense of what resonates with audiences, while those from Norfolk State University's program found that Digital Marketing specializations gave them a competitive edge in the job market. Some key specializations to consider include Content Marketing, which involves crafting compelling stories to capture customers' attention, and Digital Marketing, which encompasses a broad range of online marketing strategies, from social media to search engine optimization. Students interested in pursuing online marketing degree programs in Virginia can explore various options to find the best fit for their career goals.

According to a fact that underscores the importance of analytical skills in Marketing, problem-solving and analytical mindsets are crucial for success in college sales and marketing programs, and bridging silos between disciplines is crucial for preparing graduates for entry-level jobs. This is particularly relevant for students in Norfolk, VA, who are looking to pursue online marketing degrees, as they will need to develop these skills to succeed in the field. For example, a graduate from a local university recalled how their specialization in Market Research helped them land a job at a top marketing firm, where they were able to apply their analytical skills to drive business growth. Similarly, another graduate found that their specialization in Brand Management gave themthe skills to create a successful social media campaign for a local business, which resulted in a significant increase in brand awareness and customer engagement. By choosing a specialization that aligns with their strengths and interests, students can set themselves up for success in the marketing field and develop a sense of excitement and fulfillment as they pursue their career goals. Those interested in a more technical aspect of marketing may also consider an online MBA in information technology, which can provide a strong foundation in IT and business principles, online MBA in information technology.

For students looking to specialize in digital marketing, a Norfolk online bachelor's in digital marketing can provide a comprehensive education in the field, covering topics such as social media marketing, search engine optimization, and email marketing. By pursuing this degree, students can gain a deep understanding of the digital marketing landscape and develop the skills needed to succeed in this rapidly evolving field. With the right education and training, students can set themselves up for success in the marketing industry and achieve their career goals.

How do you choose the best Online Marketing degree program in Norfolk, VA ?

When choosing an online marketing degree program in Norfolk, VA, there are several key factors to consider, including accreditation and reputation, curriculum and specializations, flexibility and accessibility, cost and financial aid, and support services. For instance, graduates from Old Dominion University and Norfolk State University have reported that the program's accreditation and reputation were crucial in their decision-making process, as it significantly impacted the value of their degree and future job prospects. Some of the key things to look for in a program include:

  • A curriculum that covers vital subjects such as accounting, marketing, and finance, as well as providing a comprehensive understanding of global trade dynamics
  • Opportunities to gain practical experience through internships or real-world projects, which can bridge the gap between theory and practice
  • Flexibility and accessibility, particularly for students who need to balance work and family commitments, with many online programs designed to be completed in four years or less
  • The cost of the program and the availability of financial aid, as well as the support services provided by the institution, such as career counseling and academic advising

It's also important to consider the growing importance of AI in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024. This means that online marketing degree programs in Norfolk should provide students with the skills and knowledge required to succeed in this field, including hands-on experience with AI tools and technologies. For example, a graduate from a popular university in Norfolk, VA, recalled that their program's emphasis on AI and data-driven marketing helped them land a job at a top marketing firm, where they were able to apply their skills and knowledge to drive real results.

With the number of online marketing degree completions in institutions near Norfolk, VA, growing by 38%from 2019 to 2023, it's clear that online marketing degree programs in the area are becoming increasingly popular, and choosing the right program can make all the difference in a student's future success. Students looking for the best marketing bachelor's degrees in Virginia should research and compare different programs to find the one that best fits their needs and career goals.

In addition to considering the factors mentioned above, students may also want to explore other educational opportunities, such as online technical training, to gain a more comprehensive understanding of the field and enhance their job prospects. By doing so, they can gain a competitive edge in the job market and increase their chances of success in their chosen career.

What is the job market For Online Marketing degree graduates in Norfolk, VA ?

The job market for marketing graduates in Norfolk, VA is complex, with approximately 60% of graduates working in high-school level jobs five years after graduating. However, there are various areas where marketing graduates can find employment, including advertising and marketing associate professionals, public relations and business sales, and marketing and commercial management. Many companies in Norfolk, VA are expanding their marketing efforts into digital and social media channels, creating new opportunities for marketing graduates. For instance, some marketing graduates in Norfolk, VA have found roles in digital marketing, working as affiliate marketers, SEO experts, or social media marketers. Key areas of employment for marketing graduates in Norfolk, VA include advertising and marketing associate professionals, public relations and business sales, and marketing and commercial management, which are all part of the marketing jobs in Norfolk Virginia.

According to some individuals currently working in marketing in Norfolk, VA, the key to success lies in developing transferable business skills, such as communication, planning, and strategic thinking. Industrial marketing managers and vice-presidents in Norfolk, VA value these skills in marketing graduates, and many companies prioritize graduates with business, accounting, and finance degrees. This is particularly important for those seeking Norfolk VA marketing career opportunities, as they need to be able to adapt to the competitive job market.

In terms of salary, marketing graduates in Norfolk, VA may find higher paying jobs in other metropolitan areas. For example, the mean annual wage for marketing professionals in San Jose-Sunnyvale-Santa Clara, CA is $120,440 USD, compared to $109,530 USD in Seattle-Tacoma-Bellevue, WA, and $107,790 USD in San Francisco-Oakland-Hayward, CA. Some marketing professionals in Norfolk, VA have reported that they are considering relocating to these areas in search of betterjob opportunities and higher salaries. As one marketing professional in Norfolk, VA noted, the job market is highly competitive, and graduates may need to be flexible and open to exploring different career paths and industries to succeed. For those looking to advance their careers, considering executive MBA programs in Colorado may be a viable option to gain the necessary skills and knowledge to succeed in the marketing field.

With the right skills and experience, marketing graduates in Norfolk, VA can find rewarding careers in a variety of fields, including digital marketing. Key skills and qualities that can increase job prospects for marketing graduates in Norfolk, VA include strategic thinking, communication, problem-solving skills, flexibility and adaptability, and transferable business skills, such as planning and management. By developing these skills and being open to different career paths, marketing graduates in Norfolk, VA can succeed in the competitive job market and find fulfilling careers.

Other Things You Should Know

How can Online Marketing students in Norfolk, VA maximize their learning experience?

To maximize their learning experience, online marketing students in Norfolk, VA can engage in a variety of activities that complement their academic pursuits. For instance, they can leverage the city's thriving business community by attending networking events, such as those hosted by the Hampton Roads Chamber of Commerce, to connect with professionals in the field and gain insights into the latest marketing trends. Additionally, students can participate in internships or volunteer programs with local organizations, like the Norfolk-based advertising agency, Workshop Digital, to apply theoretical concepts to real-world problems and develop practical skills.

Some key strategies for online marketing students in Norfolk, VA to enhance their learning experience include:

  • Utilizing online resources, such as the American Marketing Association's (AMA) website, which offers a wealth of information on marketing topics, including articles, webinars, and podcasts, to stay up-to-date on industry developments and best practices.
  • Joining online communities, like the Norfolk Marketing Group on LinkedIn, to interact with peers and professionals, share knowledge, and learn from others' experiences and perspectives.
  • Taking advantage of the flexible nature of online programs to balance academic responsibilities with part-time jobs or freelance work in marketing, allowing students to apply theoretical concepts to real-world scenarios and build a portfolio of work.
  • Accessing the resources and support services offered by local universities, such as Old Dominion University, which provides online students with access to its library, career counseling, and academic advising, to ensure they have the tools and guidance needed to succeed.

Furthermore, online marketing students in Norfolk, VA can benefit from the city's unique blend of military, maritime, and tourism industries, which offer a diverse range of marketing challenges and opportunities. By focusing on these industries,students can develop specialized knowledge and skills that are highly valued by employers in the region. For example, they can explore the application of marketing analytics in the tourism industry, or the role of digital marketing in the maritime sector, to develop a deeper understanding of the complex relationships between marketing, business, and society. By doing so, online marketing students in Norfolk, VA can maximize their learning experience, achieve their academic and professional goals, and make a meaningful contribution to the local business community.

How to prepare For the job market after completing a Online Marketing degree in Norfolk, VA ?

As a prospective student pursuing an online marketing degree in Norfolk, VA, it is essential to understand the local job market and the skills required by employers to increase your chances of securing a job after graduation. According to the Bureau of Labor Statistics, the employment of marketing managers in the Virginia Beach-Norfolk-Newport News, VA-NC Metropolitan Division is projected to grow 10% from 2020 to 2030, which is faster than the average for all occupations. To prepare for the job market, consider the following:

  • Developing a strong foundation in digital marketing, including social media marketing, search engine optimization, and data analysis, as these skills are in high demand by employers in Norfolk, VA, with companies like Cox Communications and Dominion Energy having a significant presence in the area.
  • Building a professional network by attending industry events, joining marketing organizations, and connecting with professionals on LinkedIn, which can provide valuable job leads and mentorship opportunities, with universities like Old Dominion University and Norfolk State University offering resources and networking events for marketing students.
  • Creating a portfolio that showcases your marketing skills and experience, including any projects or campaigns you worked on during your online marketing program, as this can be an effective way to demonstrate your abilities to potential employers, with 71% of employers in the marketing industry considering portfolio quality to be an important factor in hiring decisions.
  • Staying up-to-date with the latest marketing trends and technologies, including tools like HubSpot, Marketo, and Google Analytics, as this can help you stay competitive in the job market and increase your chances of being hired by top companies in Norfolk, VA, with the average salary for marketing managers in the area being around $156,000 per year, according to the Bureau of Labor Statistics.
  • Considering internships orpart-time jobs in marketing while pursuing your online degree, as this can provide valuable work experience and help you build connections in the industry, with companies like the Norfolk Admirals and the Virginia Symphony Orchestra offering marketing internships to students.
  • Tailoring your resume and cover letter to the specific job you are applying for, highlighting the skills and experience that align with the job requirements, as this can increase your chances of getting noticed by hiring managers, with a study by Glassdoor finding that 68% of employers consider relevant work experience to be an important factor in hiring decisions.
  • Preparing for common marketing interview questions, such as "What do you know about our company?" or "How would you develop a marketing campaign for a new product?", as this can help you feel more confident and prepared during the interview process, with 62% of employers in the marketing industry considering communication skills to be an important factor in hiring decisions.
What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, several emerging niches are gaining traction, and it's essential for prospective students in Norfolk, VA to be aware of these trends to stay ahead in the game. According to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 7% from 2020 to 2030, which is as fast as the average for all occupations. Some of the emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is becoming increasingly important, with companies like IBM and SAS offering specialized tools and software to support this niche, and universities like Old Dominion University in Norfolk, VA offering courses and certifications in data-driven marketing.
  • Influencer marketing, which has grown by 32% in the last two years, according to a report by Influencer Marketing Hub, is another emerging niche, with brands partnering with social media influencers to reach their target audiences, and companies like Aspire Marketing in Norfolk, VA specializing in influencer marketing campaigns.
  • Sustainability marketing, which focuses on promoting eco-friendly products and practices, is gaining momentum, with 75% of millennials willing to pay more for sustainable products, according to a report by Nielsen, and universities like Norfolk State University offering courses in sustainable marketing and social responsibility.
  • Artificial intelligence and machine learning in marketing, which involves using AI and ML algorithms to personalize and optimize marketing campaigns, is another emerging niche, with companies like Salesforce and HubSpot offering AI-powered marketing tools, and universities like Virginia Wesleyan University in Norfolk, VA offering courses and certifications in AI and ML for marketing professionals.
  • Virtual and augmented reality marketing, which involves using immersive technologies tocreate engaging brand experiences, is also on the rise, with companies like Coca-Cola and McDonald's using VR and AR to promote their products, and universities like Tidewater Community College in Norfolk, VA offering courses in VR and AR design and development.
  • Content marketing, which involves creating and distributing valuable and relevant content to attract and retain a clearly defined audience, is becoming increasingly important, with 91% of B2B marketers using content marketing, according to a report by Content Marketing Institute, and companies like Content Marketing Institute offering certifications and training programs in content marketing, which are available to students in Norfolk, VA.The growth of these emerging niches is driven by technological advancements, changing consumer behaviors, and the need for businesses to stay competitive in a rapidly evolving market, and prospective students in Norfolk, VA can benefit from pursuing online marketing degrees that focus on these areas, such as the online Bachelor's in Marketing degree program offered by Old Dominion University, which covers topics like digital marketing, data analysis, and sustainability marketing.
How to find internships in Norfolk, VA relevant to a Marketing degree?

Finding internships in Norfolk, VA that align with your Marketing degree goals can be a crucial step in gaining hands-on experience and making valuable industry connections. As a prospective student in Norfolk, VA, you're likely interested in exploring opportunities that can help you apply theoretical concepts to real-world marketing challenges. According to the Bureau of Labor Statistics, the Norfolk-Virginia Beach-Newport News, VA-NC metropolitan area has a higher concentration of marketing managers than the national average, making it an attractive location for marketing students.

To find relevant internships, consider the following strategies:

  • Utilize online job boards and career platforms, such as LinkedIn, Indeed, or Glassdoor, which often feature internship listings from top marketing firms and companies in Norfolk, VA, including Dominion Energy, Norfolk Southern, and Sentara Healthcare.
  • Leverage your university's career services, such as those offered by Old Dominion University or Norfolk State University, which can provide access to internship opportunities, resume-building guidance, and interview preparation support, with many universities reporting a significant increase in internship placements for marketing students in recent years.
  • Network with local marketing professionals through events, conferences, or meetups, such as the American Marketing Association's Hampton Roads Chapter, which can help you learn about potential internship opportunities and gain insights into the local marketing industry, with many professionals willing to offer guidance and advice to students.
  • Reach out to marketing agencies, non-profit organizations, or small businesses in Norfolk, VA, and inquire about potential internship opportunities, as many companies, such as the Norfolk-based marketing firm, Workshop Digital, offer internships to students and recent graduates, with some even reporting a high percentage of interns being offered full-time positions aftercompleting their internship.
  • Take advantage of social media platforms, such as Twitter or Facebook, to research and connect with marketing professionals and companies in Norfolk, VA, and stay up-to-date on industry trends and job openings, with many companies using social media to advertise internship opportunities and engage with potential candidates.

Additionally, many online Marketing degree programs, such as those offered by Regent University or ECPI University, often have built-in internship or practicum requirements, which can provide students with hands-on experience and exposure to the marketing industry, with some programs even offering virtual internships or remote work opportunities, allowing students to gain experience and build their professional network from anywhere.

What are the top skills employers look For in Marketing degree graduates in Norfolk, VA ?

As the marketing landscape in Norfolk, VA continues to evolve, employers are seeking graduates who possess a unique blend of creative, analytical, and technical skills to stay ahead of the curve. According to a survey by the American Marketing Association, the top skills employers look for in marketing degree graduates include:

  • Data analysis and interpretation, with the ability to collect and analyze large data sets, identify trends, and develop data-driven marketing strategies, a skill that is highly valued by companies such as Norfolk-based Dominion Energy, which relies heavily on data analysis to inform its marketing decisions.
  • Digital marketing expertise, including proficiency in social media marketing, search engine optimization, and pay-per-click advertising, skills that are essential for marketing professionals in Norfolk, VA, where online marketing has become a crucial component of any successful marketing campaign, as seen in the online marketing efforts of Old Dominion University, a prominent institution in the region.
  • Creativity and problem-solving skills, with the ability to think outside the box, develop innovative marketing campaigns, and solve complex marketing problems, skills that are highly prized by employers such as the Norfolk-based advertising agency, Workshop Digital, which looks for graduates who can bring fresh ideas and perspectives to the table.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, communicate complex marketing ideas to non-technical stakeholders, and build strong relationships with clients and customers, skills that are essential for marketing professionals in Norfolk, VA, where building strong relationships with the local community is critical to success, as seen in the community outreach efforts of the Norfolk-based marketing firm, Sway Creative Group.
  • Knowledge of marketing automation and technology, including proficiency in marketing automationplatforms, customer relationship management software, and other marketing technologies, skills that are highly valued by companies such as the Norfolk-based technology firm, ivari, which relies heavily on marketing automation to streamline its marketing efforts.
  • Understanding of consumer behavior and market research, with the ability to conduct market research, analyze consumer data, and develop marketing strategies that resonate with target audiences, skills that are essential for marketing professionals in Norfolk, VA, where understanding the local consumer market is critical to success, as seen in the market research efforts of the Norfolk-based market research firm, MarketStreet Research.With these skills, marketing degree graduates in Norfolk, VA can increase their chances of success in the job market and make a meaningful contribution to the local business community, whether they choose to work for a large corporation, a small startup, or a non-profit organization, such as the Norfolk-based non-profit, the United Way of South Hampton Roads, which relies on marketing professionals to promote its mission and services to the local community.
How does studying For a Marketing degree in Norfolk, VA prepare For interdisciplinary roles?

Studying for a Marketing degree in Norfolk, VA, offers a unique blend of academic rigor and real-world applications, preparing students for interdisciplinary roles that require a deep understanding of marketing principles, as well as the ability to collaborate with professionals from diverse backgrounds. As a professor with extensive experience in mentoring students, I have witnessed firsthand how the city's thriving business community, rich cultural heritage, and proximity to major industries, such as maritime and defense, provide a fertile ground for interdisciplinary learning. For instance, students at Old Dominion University, a prominent institution in Norfolk, VA, can leverage the university's strong industry connections to gain practical experience in marketing research, brand management, and digital marketing, all of which are essential skills for interdisciplinary roles.

The interdisciplinary nature of marketing is reflected in the curriculum of many online Marketing degree programs in Norfolk, VA, which often incorporate courses from related fields, such as:

  • Business administration, which provides a solid foundation in management, finance, and accounting, enabling students to develop a holistic understanding of marketing's role within an organization
  • Communications, which equips students with the skills to craft compelling messages, navigate complex media landscapes, and build strong relationships with diverse stakeholders
  • Data science, which teaches students to collect, analyze, and interpret large datasets, driving data-driven decision-making and strategic marketing planning
  • Psychology, which helps students understand consumer behavior, motivations, and decision-making processes, allowing them to design more effective marketing campaigns

Furthermore, many online Marketing degree programs in Norfolk, VA, offer specializations or concentrations that cater to the city's unique industry landscape, such as maritime marketing, defense marketing, ornon-profit marketing, which can provide students with a competitive edge in the job market. For example, the online Bachelor's in Marketing program at Norfolk State University offers a concentration in digital marketing, which covers topics such as social media marketing, search engine optimization, and e-commerce, all of which are highly relevant to the city's thriving tech industry. By studying marketing in Norfolk, VA, students can develop a nuanced understanding of the complex interplay between marketing, business, and society, preparing them for a wide range of interdisciplinary roles, from marketing research analyst to brand manager, and from digital marketing specialist to non-profit professional.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

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