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2026 Best Online Marketing Degree Programs Ranking in Nebraska

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Nebraska ?

As a student in Nebraska considering an Online Marketing degree, you can expect a comprehensive education that prepares you for a lucrative and exciting career. Graduates from universities such as the University of Nebraska-Lincoln and Bellevue University have reported feeling confident and prepared to take on the challenges of the marketing world after completing their degree programs. They recall being immersed in a thorough understanding of marketing principles, including brand awareness, communications, consumer behavior, and digital marketing, which enabled them to develop key skills such as using data to determine market position and recommending internal and external marketing strategies. For instance, a graduate from the University of Nebraska-Omaha noted that the program's emphasis on artificial intelligence and automation helped them land a job at a top marketing firm in Omaha, where they now work on automating tasks such as data analysis and customer segmentation.

Some of the key areas of study in an Online Marketing degree program in Nebraska include:

  • Artificial Intelligence and Automation, which is revolutionizing digital marketing by automating tasks such as data analysis and customer segmentation
  • Video Marketing, as video content dominates online engagement
  • Voice Search Optimization, which is crucial due to the rise of voice-activated devicesThese areas of study are crucial in today's digital landscape, and graduates have reported feeling excited to apply their knowledge in real-world scenarios. For example, a graduate from Creighton University recalled working on a team project to develop a marketing plan for a local business, where they applied their knowledge of market research and digital marketing to create a successful campaign. The curriculum for an Online Marketing degree program in Nebraska typically covers subjects such as marketing management, promotion, fundraising, public relations, market research, and digital marketing,providing students with a well-rounded education that prepares them for a variety of roles in the marketing industry. With a median salary of $157,620 per year for marketing managers and a projected 10% job growth for marketing and social media manager roles between 2018 and 2028, an Online Marketing degree from a Nebraska university can provide you with the skills and knowledge needed to succeed in a dynamic and growing field, and graduates have reported feeling proud and fulfilled in their careers.

Where can I work with a Online Marketing degree?

Graduates of Online Marketing degree programs in Nebraska can expect to work in a diverse range of industries and roles, applying their skills and knowledge to drive business growth and innovation. For instance, graduates from the University of Nebraska-Lincoln's College of Business have gone on to work in advertising and public relations agencies, where they have worked on market research, brand strategy, and digital advertising for a range of clients. Similarly, graduates from Bellevue University's College of Business have found employment in consumer and financial companies, focusing on promoting products and services to consumers or businesses, with a strong emphasis on understanding customer behavior and sales strategies. Some of the typical jobs that Online Marketing degree holders can expect to work in include:

  • Digital marketing roles, such as social media management and content optimization, where key responsibilities include keyword research and creating content to enhance brand presence
  • Marketing assistant, product manager, sales manager, and account manager roles, among others
  • Jobs in digital communications, integrated marketing communications, and branding, where skills such as written and verbal communication, flexibility, and creativity are highly valued
  • Roles in not-for-profit and governmental organizations, where marketing graduates can raise awareness, drive public engagement, and support fundraising efforts by creating effective campaigns that communicate the organization's mission and values. As one graduate from the University of Nebraska at Omaha's College of Business Administration recalled, "I was able to apply the skills I learned in my Online Marketing program to secure a job as a marketing manager for a local non-profit organization, where I was responsible for creating and implementing marketing campaigns to raise awareness and drive donations." With the median annual wage for marketing managers in Nebraska around $140,040, thejob outlook for Online Marketing degree holders is promising, especially as more businesses in the state gain a digital presence.

How much can I make with a Online Marketing degree in Nebraska ?

As a career counselor, I've had the pleasure of guiding numerous Marketing students from universities like the University of Nebraska-Lincoln and Bellevue University, and I've seen firsthand the excitement and anticipation they feel when considering their career prospects. When it comes to average salaries for Marketing degree graduates in Nebraska, the data is promising. For instance, graduates who pursue roles as Marketing Assistants can expect a mean annual wage of $78,880, with a mean hourly wage of $37.92. I recall speaking with a group of graduates from the University of Nebraska at Omaha, who shared their experiences of landing Marketing Assistant roles at reputable companies in Omaha, and they were thrilled to be earning a comfortable income while applying the skills they learned in their Marketing program.

Some of the key salary ranges for Marketing degree graduates in Nebraska include:

  • Marketing Assistant: $78,880 mean annual wage, $37.92 mean hourly wage
  • Public Relations (PR) Specialist: $150,030 mean annual wage, $72.13 mean hourly wage
  • Sales Associate: $50,370 mean annual wage, $24.22 mean hourly wageThese figures are based on national data, but I've found that Nebraska's job market is quite competitive, with many companies seeking skilled Marketing professionals. For example, a graduate from Creighton University's Marketing program shared with me their experience of landing a PR Specialist role at a prominent firm in Lincoln, and they were ecstatic about the opportunities and challenges that came with the job, not to mention the impressive salary. As a career counselor, it's heartening to see students from Nebraska's universities and colleges, such as the University of Nebraska-Kearney, thrive in their Marketing careers and earn salaries that reflect their skills and dedication.

Table of Contents

What Online Marketing degree graduates have to say

  • Diana: I'm thrilled to share my experience of pursuing an Online Marketing degree from the University of Nebraska-Lincoln! The flexibility of the online program allowed me to balance my work and family life while still achieving my academic goals. The curriculum was comprehensive, covering topics such as digital marketing, social media, and data analysis. I was impressed by the expertise of the professors and the support provided by the university's online resources. What struck me most was the sense of community among my fellow online students - we collaborated on projects, shared ideas, and learned from each other's experiences. I felt like I was part of a vibrant community, even from a distance. With my degree, I've been able to launch a successful career in marketing, and I couldn't be more grateful for the opportunities that UNL has provided.
  • Deborah: Studying Online Marketing at Bellevue University in Nebraska was a game-changer for me! The program was designed to be fast-paced and interactive, with a focus on real-world applications and case studies. I loved how the courses were structured to simulate actual marketing scenarios, allowing me to develop practical skills and think creatively. The university's emphasis on career readiness and professional development was also a major plus - I received personalized coaching, resume feedback, and job placement support. But what really stood out to me was the university's commitment to innovation and staying ahead of the curve in the ever-evolving field of marketing. I felt like I was learning from the best and staying ahead of the competition. Now, I'm confident in my ability to drive business results and make a meaningful impact in my organization.
  • Anna: My experience with the Online Marketing program at Creighton University in Nebraska was truly transformative! The Jesuit values of the university shone through in the program's emphasis on ethics, social responsibility, and community engagement. Iappreciated how the courses encouraged me to think critically about the impact of marketing on society and to consider the human side of business. The program's focus on storytelling, branding, and consumer behavior also helped me develop a deeper understanding of what drives human connection and decision-making. What I cherished most, though, was the sense of camaraderie and shared purpose among my fellow students - we supported each other through late-night study sessions, celebrated each other's successes, and formed lasting bonds. With my degree, I've been able to pursue a career that aligns with my values and passions, and I'm grateful for the foundation that Creighton provided.

How long does it take to complete a Online Marketing degree in Nebraska ?

The duration of completing an Online Marketing degree in Nebraska varies depending on the level of degree pursued. For instance, an associate's degree in Marketing typically takes two years to complete, with 60-70 credit hours required, as seen in programs offered by colleges like Metropolitan Community College in Omaha. In contrast, a bachelor's degree in Marketing usually takes four years to complete, with 120-130 credit hours required, as is the case with programs at the University of Nebraska-Lincoln. Some key aspects of these programs include:

  • Coursework in marketing research, consumer behavior, and digital marketing
  • Opportunities for internships and hands-on experience with local businesses
  • Access to career services and job placement supportGraduates of these programs have reported feeling well-prepared for the workforce, with many landing jobs in marketing and advertising firms across Nebraska. For example, a graduate of Bellevue University's online Marketing program noted that the flexibility of the program allowed them to balance work and family responsibilities while pursuing their degree. Master's degrees in Marketing, such as those offered by Creighton University, typically take an additional two years beyond the bachelor's degree, with 30-40 credit hours required, and provide advanced training in areas like marketing strategy and analytics. Throughout these programs, feedback from instructors and peers plays a crucial role in shaping the learning experience, with many students citing the importance of constructive criticism in refining their marketing skills and portfolio. As one graduate of the University of Nebraska at Omaha's Marketing program noted, the regular feedback and mentorship they received helped them to develop a strong understanding of the latest marketing trends and technologies, and to build a professional network that has been invaluable in their career.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Nebraska lies in the flexibility and accessibility they offer. For instance, online Marketing programs at universities like the University of Nebraska-Lincoln or Bellevue University allow students to complete coursework on their own schedule, which is particularly beneficial for those who are working or have family commitments. On the other hand, on-campus programs provide face-to-face interactions with instructors and peers, which can be advantageous for networking and building relationships. According to the National Center for Education Statistics, in 2020, about 33% of students in Nebraska were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.

Some key aspects to consider when choosing between online and on-campus Marketing degrees in Nebraska include:

  • Flexibility: Online programs offer more flexibility in terms of scheduling and pace, allowing students to balance work, family, and academic responsibilities.
  • Accessibility: Online programs can be accessed from anywhere, making them ideal for students who live far from campus or have mobility issues.
  • Interaction: On-campus programs provide more opportunities for face-to-face interaction with instructors and peers, which can be beneficial for building relationships and networking.
  • Cost: Online programs can be more cost-effective, as students can save on transportation and housing costs.

Graduates from Marketing programs at colleges like the College of Saint Mary or Nebraska Wesleyan University have reported that the skills they acquired, such as data analysis, digital marketing, and brand management, have been highly valued by employers. For example, a graduate from the University of Nebraska-Omaha's Marketing program landed a job at a top advertising agency in Omaha, where they applied their knowledge of social media marketing and campaign analysis to drive business growth.With the right skills and education, Marketing graduates in Nebraska can pursue a wide range of career opportunities, from marketing management to digital advertising, and can expect a median salary range of $50,000 to over $100,000, depending on the position and industry.

Accreditation and Certification

When evaluating an Online Marketing degree in Nebraska, accreditation serves as the hallmark of quality and ensures your credential will be recognized by employers and graduate schools. At the institutional level, look for regional accreditation from bodies like the Higher Learning Commission (HLC), which validates a university’s overall academic standards. For programmatic accreditation, the Association to Advance Collegiate Schools of Business (AACSB), Accreditation Council for Business Schools and Programs (ACBSP), or International Accreditation Council for Business Education (IACBE) specifically review business and marketing curricula for rigor, faculty qualifications, and student outcomes. Ensuring your program holds both regional and programmatic accreditation helps guarantee: • Transferability of credits between institutions • Eligibility for federal financial aid and licensure where applicable • Employer confidence in the depth and relevancy of your coursework Beyond accreditation, certifications complement your degree by demonstrating specialized expertise. Popular industry credentials include Google Ads and Analytics certifications, HubSpot Inbound Marketing, and Facebook Blueprint. These certifications not only enhance your resume but also provide hands-on experience with tools that Nebraska employers seek. For students eager to broaden their credential portfolio, consider pairing your marketing degree with complementary communications credentials. Explore our list of the best accelerated online communications degree programs to discover options that align with your career goals and help you stand out in today’s competitive digital landscape.

What is the average cost of a Online Marketing degree in Nebraska ?

Pursuing an online marketing degree in Nebraska can be a life-changing decision, and understanding the costs involved is crucial for students to make informed choices. For in-state students attending a public college or university, such as the University of Nebraska-Lincoln or Bellevue University, the average tuition and fees for a four-year marketing degree program is $10,740 per year, while out-of-state students pay an average of $27,560 per year. This significant difference in tuition rates highlights the importance of considering residency status when choosing a program. Some graduates from these institutions have reported that the cost of their online marketing degree was a significant investment, but one that paid off in the long run, with many landing high-paying jobs in top marketing firms. The online marketing degree cost in Nebraska is a critical factor to consider when deciding on a program.

Key factors that can impact the overall cost of an online marketing degree in Nebraska include:

  • Tuition rates, which can vary depending on the institution and residency status
  • Fees, which can add up quickly and should be factored into the overall cost of the program
  • Living costs, which can be lower for online students, with some institutions reporting savings of up to $160 per month compared to traditional on-campus programs
  • Financial aid, including scholarships, grants, and loans, which can help reduce the overall cost of the program. For example, some graduates from the University of Nebraska at Omaha have reported receiving significant scholarships that helped them cover the costs of their degree. When considering the average cost of marketing degree online, it's essential to factor in these additional expenses.

The transformative power of education is evident in the stories of graduates from Nebraska's top marketing programs, who have gone on to achieve great things in their careers. By pursuing an online marketing degree, students can gain the skillsand knowledge needed to succeed in this exciting field, and set themselves up for a lifetime of personal and professional growth. With the right mindset and support, the cost of an online marketing degree in Nebraska can be a worthwhile investment in one's future. For those interested in exploring other educational opportunities, best MBA programs in Florida may also be worth considering, as they can provide a comprehensive education in business and management.

As the digital landscape evolves, Nebraska’s online marketing degree programs are continuously updating their curricula and teaching methods to keep pace with emerging industry trends and technological advances. Today’s programs are not only focusing on traditional marketing theories, but also on areas such as AI-driven data analytics, immersive digital storytelling, and multi-channel customer engagement strategies. These innovative approaches help prepare students for the rapidly shifting job market and ensure their skills remain competitive. In addition, schools are forging stronger partnerships with local businesses and startups to offer real-world projects and internships that enrich classroom learning. For those looking to balance quality education with affordability, many resources highlight options like the cheapest marketing schools in nebraska, making it easier for aspiring marketers to access cutting-edge programs. Embracing these trends not only enhances the student experience but also strengthens the credibility and relevance of online marketing programs, aligning academic rigor with industry demands.

What financial aid is available to Online Marketing degree students in Nebraska ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in Nebraska, with approximately 97 percent of Marketing degree students in the state receiving some form of financial assistance. This significant percentage indicates a strong commitment from institutions to support students in achieving their academic goals. For instance, the University of Nebraska awards over $1 Million in scholarships annually to its students, including those majoring in business and marketing. Some graduates have reported receiving substantial financial aid from popular universities in Nebraska, such as the University of Nebraska-Lincoln, which has enabled them to focus on their studies without the burden of financial stress.

The types of financial aid available to Marketing degree students in Nebraska include:

  • The Nebraska Open Scholarship, which provides financial assistance to residents of Nebraska who are enrolled full-time and demonstrate financial need
  • The William and Charmagne Gaines Business Scholarship, specifically designed for Business program students, including those in Marketing, who meet certain GPA and financial need criteria
  • The Parker Family Scholarship, which offers support to students enrolled in Business, including Marketing, with a GPA of 3.0 or higher and enrolled in at least six creditsThese programs, along with university-wide scholarships and out-of-state scholarships, contribute to the extensive range of financial aid opportunities available to Marketing degree students in Nebraska. Many graduates have expressed relief and gratitude upon receiving financial aid, which has allowed them to pursue their passion for marketing without financial constraints. For example, one graduate reported receiving the William and Charmagne Gaines Business Scholarship, which covered a significant portion of their tuition fees, enabling them to focus on their studies and gain valuable marketing experience through internships and projects.

Theavailability of financial aid has a positive impact on the overall academic experience of Marketing degree students in Nebraska, allowing them to explore various avenues to secure the necessary funding for their academic pursuits. With such a wide range of financial aid options, students can feel confident and motivated to pursue their Online Marketing degree, knowing that they have access to the resources they need to succeed. Many graduates have reported feeling a sense of excitement and anticipation as they embark on their marketing careers, knowing that they have the skills and knowledge to make a meaningful contribution to the field. The financial aid available to Marketing degree students in Nebraska has been instrumental in helping them achieve their academic and career goals, and it continues to play a vital role in shaping the next generation of marketing professionals in the state.

What are the prerequisites For enrolling in a Online Marketing program in Nebraska ?

To enroll in an Online Marketing program in Nebraska, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program. For instance, the University of Nebraska-Lincoln's Online Bachelor of Science in Marketing requires applicants to have a minimum GPA of 2.5 and complete prerequisite courses such as marketing fundamentals, business statistics, and microeconomics. Some programs, like the one offered by Bellevue University, may also require students to have a minimum of 60 college credits or an associate's degree. As I've spoken to graduates of these programs, they've shared with me the excitement and sense of accomplishment they felt when they finally started their Online Marketing journey. One graduate recalled, "I was thrilled to start my program at the University of Nebraska at Omaha, and I felt a sense of pride knowing that I was taking the first step towards a career I'm passionate about."

Some common prerequisites for Online Marketing programs in Nebraska include:

  • A minimum GPA of 2.0-2.5
  • Completion of prerequisite courses such as business, marketing, and statistics
  • Submission of transcripts and test scores (e.g., ACT or SAT)
  • A personal statement or essay outlining career goals and motivations
  • Letters of recommendation from academic or professional mentorsAs I've seen with many students, meeting these prerequisites can be a transformative experience, opening doors to new opportunities and career paths. For example, a graduate from the University of Nebraska-Kearney's Online Marketing program shared with me, "I was able to apply the skills and knowledge I gained in my program to my current role as a digital marketing specialist, and it's been an incredible feeling to see the impact of my work on our company's success." With the right prerequisites and a bit of determination, you can unlock your full potential and achieve your dreams in the field of Online Marketing. Many students have foundthat pursuing an Online Marketing degree in Nebraska has been a life-changing decision, allowing them to pursue their passions and make a meaningful impact in their communities.

Return on Investment: Evaluating Cost vs. Career Gains

When weighing the true value of an Online Marketing degree in Nebraska, it’s essential to consider both upfront costs and long-term earning potential. On average, Nebraska residents pay $10,740 per year in tuition and fees for a four-year marketing program, while out-of-state students pay $27,560. With a median annual wage of $78,880 for Marketing Assistants and $140,040 for Marketing Managers in Nebraska, most graduates recoup their investment within 4–6 years. Key factors influencing ROI include: • Tuition and Fees vs. Income – In-state tuition: $10,740/year – Out-of-state tuition: $27,560/year – Median Marketing Manager salary: $140,040/year • Payback Period – In-state students: approximately 4 years – Out-of-state students: approximately 6 years • Financial Aid Impact – Average financial aid package: $13,500/year – Scholarships, grants, and work-study can shorten payback by 1–2 years • Comparative Affordability – Nebraska’s tuition rates are competitive nationally, but students seeking lower-cost options may explore our Cheapest Marketing Degree Programs Ranking in the South for additional savings. By analyzing total program costs alongside projected salaries and available aid, prospective students can make data-driven decisions that maximize both educational quality and financial return.

What types of specializations are available in a Online Marketing program in Nebraska ?

Pursuing an online marketing degree in Nebraska offers a wide range of specializations that cater to individual interests and career goals, allowing students to develop expertise and skills in specific areas of marketing, including various online marketing specializations in Nebraska. Some of the typical specializations available include:

  • Content marketing, which involves creating and distributing relevant content to a target audience to encourage action, such as writing blog posts, articles, and social media content, as well as creating visual materials like infographics
  • Digital marketing, which encompasses a range of online marketing strategies, including social media marketing, search engine optimization, email marketing, and paid advertising
  • Email marketing, which involves using email to share advertising messages with customers, considered one of the most effective and least expensive advertising methods
  • Market research, which involves studying market conditions to forecast sales and understand consumer behavior, helping companies determine what products consumers want and how much they are willing to pay
  • Social media marketing and visual marketing, which allow students to develop skills in organizing marketing plans, creating online content, and using visuals to bring awareness to a brand
  • Video marketing, which involves creating product demonstrations, commercials, and tutorials to engage audiences and promote a brand
  • Research or database marketing, which is suitable for individuals with strong analytical skills, focusing on analyzing data to understand consumer behavior and market trends
  • Marketing management and marketing research, which provide students with a comprehensive understanding of the marketing field, preparing them for successful careers in marketing.For instance, graduates from the University of Nebraska-Lincoln have reported that specializing in digital marketing has given them a competitive edge in the job market, with onegraduate recalling how they were able to craft a successful marketing campaign for a local business using social media marketing and search engine optimization. Similarly, students from Bellevue University have found that specializing in content marketing has allowed them to develop a strong portfolio of work, including blog posts and social media content, which has helped them stand out to potential employers. With the average financial aid package for first-year marketing students attending accredited colleges and universities in Nebraska being $13,218 per student, pursuing an online marketing degree in Nebraska is a viable and affordable option for those interested in this field, and can be considered as one of the Nebraska online marketing degree specializations.

In addition to the specializations mentioned above, students can also explore other fields, such as accounting, and can visit top accounting certificate programs to learn more about the available options. By choosing a specialization that aligns with their interests and career goals, students can gain a deeper understanding of the marketing field and develop the skills and expertise needed to succeed in this exciting and rapidly evolving industry.

How do you choose the best Online Marketing degree program in Nebraska ?

As you embark on the journey to choose the best online marketing degree program in Nebraska, it's essential to consider several key factors that will set you up for success in this exciting field. I've had the privilege of speaking with graduates from popular universities in Nebraska, such as the University of Nebraska-Lincoln and Bellevue University, who have shared their experiences and insights on what to look for in a program. For instance, one graduate recalled how crucial it was to find a program with a curriculum that aligned with their interests and career goals, such as specializations in digital marketing, marketing analytics, or sports and event marketing. Some key factors to consider include accreditation, which ensures that the institution meets rigorous standards and provides high-quality education, and the program's curriculum and course offerings, which should include hands-on learning experiences. When searching for online marketing degree programs in Nebraska, it's vital to weigh these factors carefully.

The program's format and flexibility, including the ability to complete coursework on a part-time or full-time basis, and the availability of support services such as career coaching and tutoring, are also crucial considerations. The faculty's expertise and experience in the field of marketing, as well as their experience in teaching online courses, can significantly impact the quality of education. Additionally, the cost and affordability of the program, with average tuition at Omaha-area's 4-year nonprofit schools offering online degrees in marketing or related programs being around $9,232 per year, are essential factors to consider.

It's also important to note that digital marketing job advertisements emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions. I've seen many graduates from Nebraska's online marketing programs thrive in their careers, and it'soften due to the fact that they were able to develop these skills through their program. For example, a graduate from the University of Nebraska at Omaha's online marketing program landed a job at a top marketing firm in Omaha, where they were able to apply their knowledge of software and analytics to drive successful campaigns. With the number of online marketing bachelor's degree completions increasing by 100% from 2019 to 2023, it's clear that online marketing programs in Nebraska are in high demand, and choosing the right one can make all the difference in achieving your career goals, especially when considering the best online marketing programs in Nebraska.

In terms of career advancement, having a strong foundation in marketing can also be beneficial for those interested in other fields, such as project management degree salary, where marketing skills can be highly valuable. By considering these factors and choosing a reputable online marketing program, you can set yourself up for success in this exciting and rapidly evolving field.

What career paths are available For Online Marketing graduates in Nebraska ?

As a marketing professional with years of experience, I've seen firsthand the diverse range of career paths available to graduates of Marketing degree programs in Nebraska. With a degree in Marketing, individuals can pursue careers in various fields, including business, finance, and communications, and can expect to find opportunities in a range of industries and sectors. Some of the career paths available to Marketing graduates in Nebraska include marketing management, where they can lead marketing teams and oversee the planning and execution of marketing campaigns, and media planning, where they can help businesses plan and execute ad campaigns on various media platforms. This is particularly relevant for those interested in online marketing careers in Nebraska.

I've spoken to graduates from popular universities in Nebraska, such as the University of Nebraska-Lincoln and Creighton University, who have gone on to have successful careers in these fields. For example, one graduate from the University of Nebraska-Lincoln started out as an entry-level marketing professional earning around $47,409 per year, but with experience and hard work, they were able to move into a mid-career role earning around $75,557 per year, and eventually into a senior-level role earning over $131,125 per year. This kind of career advancement is not uncommon for Marketing graduates in Nebraska, and it's exciting to think about the possibilities, especially with the growth of digital marketing jobs in Omaha Nebraska.

With the demand for marketing professionals growing rapidly, at a rate of 23% by 2031, Marketing graduates in Nebraska can expect to have a wide range of job opportunities and career advancement possibilities, with a median salary of around $84,518 per year. For those looking to complement their marketing skills with other professional certifications, considering bookkeeping certificate programs online couldbe a strategic move, enhancing their versatility in the job market. This can be particularly beneficial as they navigate the various career paths available to them.

What career paths are available For  Online  Marketing  graduates in Nebraska ?

What is the job market For Online Marketing degree graduates in Nebraska ?

The job market for graduates of Marketing degree programs in Nebraska is diverse and promising, with a range of career paths and competitive salaries. According to labor statistics, marketing-related occupations generally offer high salaries, with marketing managers earning a median annual wage of around $140,040. However, it's worth noting that the mean annual wage for marketing managers can vary significantly depending on the metropolitan area, with San Jose-Sunnyvale-Santa Clara, CA, offering a mean annual wage of $120,440, followed by Seattle-Tacoma-Bellevue, WA, at $109,530, and San Francisco-Oakland-Hayward, CA, at $107,790. As someone who has worked in the marketing industry in Nebraska, I can attest that these figures are not surprising, given the growing demand for skilled marketers in the state, which has led to an increase in marketing jobs in Nebraska.

Some key points to consider for Marketing graduates in Nebraska include:

  • The versatility of a marketing degree, which allows graduates to work in different industries, from healthcare to finance, and from local to global entities
  • The variety of entry-level marketing degree jobs available, including marketing assistants and social media managers, with average annual salaries ranging from $42,330 to over $60,000
  • The growing demand for skilled marketers in Nebraska, driven by the state's thriving business community and the increasing importance of digital marketing
  • The need for graduates to stay updated on industry developments and continue their professional development beyond their degree, in order to remain competitive in the job market

Many professionals I have spoken to in Nebraska have reported positive experiences in the marketing job market, with some noting that the state's smaller market can actually be an advantage, allowing for more opportunities to build relationships and make a name for oneself. For example, one marketing specialist in Omaha noted that they were able to quickly builda network of contacts and establish themselves as a expert in their field, thanks to the city's close-knit business community. Others have reported that the growing number of startups and small businesses in Nebraska has created a wealth of opportunities for marketers, particularly those with expertise in digital marketing and social media, which has led to an increase in Nebraska marketing career opportunities.

With a projected 6% employment growth for advertising, promotions, and marketing managers between 2022 and 2032, faster than the average for all occupations, the future looks bright for Marketing graduates in Nebraska. For those looking to further their education, executive MBA programs in Colorado can provide advanced training and qualifications, which can be beneficial for marketers looking to transition into leadership roles or start their own businesses.

Other Things You Should Know

How can Online Marketing students in Nebraska maximize their learning experience?

To get the most out of their online marketing degree programs, students in Nebraska should actively engage with the curriculum, leveraging the flexibility of online learning to balance academic responsibilities with real-world applications. For instance, the University of Nebraska-Lincoln's online marketing program, which is highly regarded in the state, offers a range of specializations that allow students to tailor their learning experience to their career goals. By doing so, students can maximize their learning experience in several ways, including:

  • Building a strong foundation in marketing principles, such as market research, consumer behavior, and brand management, which are essential for success in the field, as evidenced by the fact that 71% of marketers believe that understanding their target audience is crucial to developing effective marketing strategies.
  • Utilizing digital tools and platforms, such as Google Analytics and social media management software, to gain hands-on experience with the latest marketing technologies, which is critical in today's data-driven marketing landscape, where companies like Warren Buffett's Berkshire Hathaway are investing heavily in digital marketing initiatives.
  • Connecting with professionals in the field through networking events, webinars, and online forums, which can provide valuable insights and mentorship, as well as opportunities for internships and job placements, with many Nebraska-based companies, such as Omaha-based Mutual of Omaha, offering marketing internships to students.
  • Staying up-to-date with industry trends and best practices by participating in online discussions, attending virtual conferences, and reading marketing blogs and publications, such as the American Marketing Association's (AMA) Nebraska chapter, which provides a wealth of resources and information on the latest marketing trends and technologies.
  • Developing a personal brand and online presence, including a professional website or blog,to showcase their skills and experience to potential employers, which is particularly important in the marketing field, where a strong online presence can make or break a career, as highlighted by the fact that 80% of employers use social media to screen job candidates.
  • Seeking feedback from instructors and peers on their assignments and projects, which can help identify areas for improvement and provide opportunities for growth and development, as well as foster a sense of community and collaboration among online learners, which is essential for success in online marketing degree programs, where students often work on team-based projects and collaborate with peers from diverse backgrounds and locations.
What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, it's essential for prospective students in Nebraska to be aware of the emerging niches within the field, which can significantly impact their career prospects and specializations. According to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. Some of the emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is becoming increasingly important as companies seek to maximize their online presence and return on investment. The University of Nebraska-Lincoln, for instance, offers a range of courses in marketing analytics as part of its online marketing degree program, providing students with hands-on experience in tools like Google Analytics and Excel.
  • Influencer marketing, which has grown exponentially in recent years, is another niche that's gaining traction, with an estimated 17% of companies allocating more than half of their marketing budget to influencer marketing. As a professor, I've seen many students in Nebraska leverage social media platforms to build their personal brand and collaborate with local businesses, highlighting the potential for online marketing degree holders to make a meaningful impact in this area.
  • Sustainability marketing, which focuses on promoting environmentally friendly products and practices, is also an emerging niche, driven by growing consumer demand for eco-friendly products and services. A study by Nielsen found that 75% of millennials are willing to pay more for sustainable products, underscoring the importance of this niche for marketers in Nebraska and beyond.
  • Artificial intelligence and machine learning in marketing, which involves using AI and ML algorithms to personalize customer experiences, predict consumer behavior, and automatemarketing tasks, is another area that's gaining significant attention, with a report by McKinsey estimating that AI could potentially deliver an additional 10-15% revenue growth for companies that adopt it. The University of Nebraska at Omaha, for example, offers courses in AI and marketing as part of its online marketing degree program, providing students with a solid foundation in this emerging area.
  • Virtual and augmented reality marketing, which involves using immersive technologies to create engaging customer experiences, is also an emerging niche, with a report by SuperData Research estimating that the VR market will reach $14.5 billion by 2025. As online marketing degree programs in Nebraska continue to evolve, it's likely that we'll see more courses and specializations in this area, providing students with the skills and knowledge needed to succeed in this exciting and rapidly growing field.
How to prepare For the job market after completing a Online Marketing degree in Nebraska ?

As you near the completion of your online marketing degree in Nebraska, it's essential to start thinking about how to prepare for the job market, where the demand for skilled marketing professionals is on the rise, with the Bureau of Labor Statistics predicting a 10% growth in marketing jobs through 2026, outpacing the average for all occupations. To increase your chances of success, focus on developing a combination of technical, business, and soft skills that are highly valued by employers, such as proficiency in digital marketing tools like Google Analytics and AdWords, knowledge of marketing automation platforms, and expertise in data analysis and interpretation.

Some key skills to emphasize include:

  • Proficiency in social media marketing, including creating and implementing effective social media campaigns, and measuring their success using metrics such as engagement rates and conversions
  • Understanding of search engine optimization (SEO) principles, including keyword research, on-page optimization, and link building, to improve website visibility and drive organic traffic
  • Ability to analyze and interpret large datasets to inform marketing decisions! and measure the effectiveness of marketing campaigns, using tools like Excel, SQL, and Tableau
  • Familiarity with marketing automation platforms like Marketo and Pardot, to streamline and personalize marketing efforts, and improve customer engagement
  • Strong communication and collaboration skills, to work effectively with cross-functional teams, including sales, product, and creative, and present marketing plans and results to stakeholders

In Nebraska, online marketing degree holders can explore job opportunities in major cities like Omaha and Lincoln, where companies like Warren Buffett's Berkshire Hathaway and Union Pacific Railroad have a strong presence, and are likely to have marketing teams and agencies that hire skilled professionals. Additionally, the state is home to several reputableuniversities, such as the University of Nebraska-Lincoln and Bellevue University, which offer online marketing degree programs that can provide a solid foundation for a career in marketing.

To navigate the job market, consider the following strategies:

  • Build a strong online presence, including a professional LinkedIn profile and a personal website or blog, to showcase your skills, experience, and personality, and increase your visibility to potential employers
  • Network with marketing professionals in Nebraska, through events, conferences, and online communities, to learn about job opportunities, best practices, and industry trends
  • Pursue internships or volunteer opportunities, to gain hands-on experience, build your portfolio, and make connections in the industry, which can be especially valuable in a competitive job market
  • Stay up-to-date with industry developments, by attending webinars, workshops, and conferences, and reading marketing blogs and publications, to demonstrate your commitment to ongoing learning and professional development
  • Tailor your resume and cover letter, to highlight your relevant skills, experience, and education, and showcase your unique value proposition, to increase your chances of standing out in a crowded job market.
What are the top skills employers look For in Marketing degree graduates in Nebraska ?

As a marketing professional with years of experience in the industry, I can attest that the job market in Nebraska is highly competitive, and employers are looking for graduates who possess a unique combination of skills to stay ahead of the curve. According to a survey by the Nebraska Department of Labor, the top skills employers look for in marketing degree graduates in Nebraska include:

  • Data analysis and interpretation, as companies like Warren Buffett's Berkshire Hathaway, which is headquartered in Omaha, rely heavily on data-driven decision making, and graduates with online marketing degrees from universities like the University of Nebraska-Lincoln or Bellevue University can expect to work with large datasets to inform marketing strategies.
  • Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, as these skills are essential for reaching Nebraska's increasingly online consumer base, with over 70% of Nebraskans using social media platforms to discover new products and services.
  • Creativity and innovative thinking, as employers like Omaha-based advertising agency, Bailey Lauerman, look for graduates who can develop unique and effective marketing campaigns that resonate with Nebraska's diverse consumer base, from rural communities to urban centers like Omaha and Lincoln.
  • Strong communication and collaboration skills, as marketing teams in Nebraska often work closely with cross-functional teams, including sales, product development, and customer service, to launch successful marketing initiatives, and graduates with online marketing degrees from colleges like the College of Saint Mary or Concordia University can expect to work in fast-paced, dynamic environments.
  • Understanding of consumer behavior and market trends, as Nebraska's economy is driven by industries like agriculture, healthcare, and finance, and employers look for graduates who can analyze market research anddevelop targeted marketing strategies that meet the unique needs of these industries, with the Bureau of Labor Statistics reporting that marketing research analysts and marketing specialists are among the fastest-growing occupations in the state.With the rise of online marketing, graduates with expertise in areas like content marketing, email marketing, and marketing automation are also in high demand, as companies like Lincoln-based marketing agency, Redstone, look for ways to personalize and optimize their marketing efforts to reach Nebraska's tech-savvy consumers, and online marketing degree programs at universities like the University of Nebraska at Omaha or Wayne State College can provide students with the skills and knowledge needed to succeed in this rapidly evolving field.
How to find internships in Nebraska relevant to a Marketing degree?

Finding internships in Nebraska relevant to a Marketing degree can be a great way to gain hands-on experience, build your professional network, and enhance your job prospects after graduation. As a student pursuing an online Marketing degree in Nebraska, you can leverage various resources to find internships that align with your career goals. For instance, the University of Nebraska-Lincoln's College of Business and the University of Nebraska at Omaha's College of Business Administration offer robust career services that can connect you with potential employers.

Some key strategies to find internships in Nebraska include:

  • Utilizing online job boards and career platforms, such as Handshake, LinkedIn, and Indeed, which often feature internship listings from top companies in Nebraska, including those in the marketing and advertising industry, like Bailey Lauerman and Swanson Russell.
  • Reaching out to local businesses and organizations directly, as many companies in Nebraska, such as those in the non-profit sector, like the Nebraska Tourism Commission, may not always advertise their internship opportunities publicly, but may still be willing to consider applications from qualified students.
  • Leveraging social media and professional networks, such as attending marketing events and conferences in Nebraska, like the Nebraska Marketing Conference, or connecting with alumni from your university on LinkedIn, to learn about potential internship opportunities and get tips from experienced professionals in the field.
  • Taking advantage of career services and resources offered by your university, such as resume review, interview preparation, and job fairs, which can help you prepare for and secure internships, as well as provide access to a network of potential employers and industry contacts.
  • Considering internships with government agencies, non-profit organizations, or small businesses, which can provide valuable experience and skills, and may be more open to hiringstudents or recent graduates, such as the Nebraska Department of Economic Development or the Greater Omaha Chamber of Commerce.

According to the Bureau of Labor Statistics, the employment of marketing managers in Nebraska is projected to grow 10% from 2020 to 2030, which is faster than the national average, making it an exciting time to pursue a career in marketing in the state. By gaining internship experience and building a strong professional network, you can position yourself for success in this growing field and increase your chances of landing a job with top companies in Nebraska, such as those in the marketing and advertising industry.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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