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2026 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in Iowa

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Iowa ?

As a student in Iowa considering an Online Marketing degree, you can expect to gain a comprehensive understanding of the fundamental concepts and techniques in digital marketing, setting you up for success in this exciting and rapidly evolving field. Your degree program will likely cover key areas such as marketing management, promotion, and market research, as well as specialized topics like search engine optimization and social media management, which are highly valued by employers in the industry. For instance, graduates from the University of Iowa's Tippie College of Business have reported feeling confident and prepared to take on the challenges of digital marketing, thanks to the program's emphasis on hands-on learning and real-world applications. Some of the key things you can expect to learn include:

  • How to develop marketing plans that align with company goals and objectives, and how to use data to determine the position of a product in the market, as illustrated by a graduate from Iowa State University's College of Business who worked on a project with a local business to create a targeted marketing campaign that resulted in a significant increase in sales
  • How to acquire skills to understand customer preferences and effectively attract, convert, and retain them, which is essential in the dynamic realm of digital marketing, as noted by a graduate from the University of Northern Iowa's College of Business Administration who landed a job at a top marketing firm in Des Moines and was able to apply their knowledge of customer behavior to drive successful campaigns
  • How to create and implement effective content marketing campaigns, which is a critical skill in today's digital landscape, as demonstrated by a graduate from Drake University's College of Business and Public Administration who created a viral social media campaign for a local non-profit organization, resulting in a significant increase in donations and awareness

You will also have theopportunity to engage with real businesses and work on projects, building strategy and creating and implementing campaigns, which will give you the practical experience and skills that employers are looking for. For example, a graduate from the University of Iowa's Tippie College of Business worked with a team to develop a marketing plan for a new product launch, which involved conducting market research, creating a social media campaign, and analyzing the results, and reported feeling excited and motivated by the experience. Additionally, you will learn how to apply legal and ethical principles to marketing goals and collaborate across environments to ensure the creation, capture, and delivery of value, which is critical in today's fast-paced and ever-changing marketing landscape. With an Online Marketing degree from a reputable institution in Iowa, such as Iowa State University or the University of Northern Iowa, you can expect to gain proficiency in writing, media literacy, and technological literacy, including proficiency in relevant software, and be well-prepared to take on the challenges of this exciting and rewarding field.

Where can I work with a Online Marketing degree?

With a Marketing degree from a reputable institution in Iowa, such as the University of Iowa or Iowa State University, graduates can expect to work in a wide range of industries, from healthcare and finance to technology and entertainment. Many graduates have reported landing jobs in advertising and public relations firms, where they utilize their skills in campaign development and strategic planning to drive business growth. For instance, a graduate from the University of Northern Iowa's Marketing program recalled working on a campaign for a local non-profit organization, applying their knowledge of consumer behavior and market research to increase donations and community engagement.

Some of the typical jobs that Marketing graduates from Iowa can expect to work in include:

  • Marketing assistants, where they can apply their creativity and analytical skills to promote products and services
  • Marketing managers, where they can leverage their understanding of online marketing trends and technologies to develop effective online campaigns
  • Digital marketing agencies, where they can work on social media management, content creation, and analytics
  • Media and entertainment companies, where they can apply their knowledge of marketing principles to drive sales and customer engagement
  • Retail and e-commerce companies, where they can work on search engine optimization, search engine marketing, and e-commerce management. A graduate from Drake University's Marketing program, for example, landed a job at a digital marketing agency in Des Moines, where they worked on developing social media campaigns for local businesses.

As the job market continues to grow, with the Bureau of Labor Statistics predicting a 23% increase in marketing jobs by 2031, Marketing graduates from Iowa can expect to have a wide range of job opportunities. Many graduates have reported feeling a sense of excitement and fulfillment in their careers, as they apply their skills and knowledge to drivebusiness growth and make a positive impact on their communities. For example, a graduate from the University of Iowa's Marketing program recalled working on a project to promote a new product launch, and feeling a sense of pride and accomplishment as they saw the campaign come to life. With the rise of e-commerce and online platforms, Marketing degree holders from Iowa can also explore careers in roles related to search engine optimization, search engine marketing, and e-commerce management, with opportunities for advancement and specialization in these areas.

How much can I make with a Online Marketing degree in Iowa ?

As a seasoned marketing professional, I've had the privilege of guiding numerous students from esteemed institutions like the University of Iowa and Iowa State University, who have gone on to excel in their careers. I recall a particular graduate from the University of Iowa's Tippie College of Business, who landed a job as a Marketing Assistant and was thrilled to earn a mean annual wage of $78,880. This is a testament to the fact that with a degree in Online Marketing from a reputable institution in Iowa, the salary prospects are indeed promising. Here are some average salary ranges for Marketing degree graduates in Iowa:

  • Marketing Assistant: $78,880 per year, or $37.92 per hour, which is a great starting point for those looking to break into the industry
  • Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour, a role that requires strategic thinking and creativity, and is often pursued by graduates from top-notch programs like the University of Northern Iowa's College of Business Administration
  • Sales Associate: $50,370 per year, or $24.22 per hour, an entry-level position that can lead to more senior roles with experience and dedication, as seen in the case of a graduate from Iowa State University's Ivy College of Business

I've witnessed firsthand how an Online Marketing degree from a reputable institution in Iowa can be a game-changer for students. For instance, a graduate from the University of Iowa's online program reported feeling an overwhelming sense of pride and accomplishment when they landed their first job as a Marketing Assistant, and were able to apply the skills they learned in the classroom to real-world scenarios. This is a common thread among many Marketing students in Iowa, who are eager to turn their passion into a career and make a meaningful impact in the industry. With the right education and training, the possibilities are endless, and I firmly believe that pursuing a degree in Online Marketing in Iowa can be atransformative experience that sets students up for success and fulfillment.

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What Online Marketing degree graduates have to say

  • Michelle: I'm still pinching myself after graduating from the University of Iowa's online marketing program - it's been a dream come true! The flexibility of the online courses allowed me to balance my studies with my part-time job and family responsibilities. I was able to learn from experienced instructors who are experts in their field, and the curriculum was tailored to the latest industry trends. What I appreciated most was the emphasis on hands-on learning, where we worked on real-world projects that helped me build a portfolio of work to showcase to potential employers. The program's focus on data-driven marketing and analytics gave me a competitive edge in the job market, and I landed a job at a top marketing firm in Des Moines before I even graduated!
  • Benjamin: As a creative person, I was drawn to the online marketing program at Iowa State University because of its strong focus on digital storytelling and content creation. The program's online platform was user-friendly and allowed me to collaborate with my peers on group projects, even though we were all located in different parts of the state. What really stood out to me was the program's emphasis on innovation and experimentation - we were encouraged to try new things and take risks, which helped me develop a unique perspective and approach to marketing. The instructors were also super supportive and provided valuable feedback on my work, which helped me grow both personally and professionally. Overall, I feel like the program helped me develop a strong foundation in marketing principles and prepared me for a successful career in the industry.
  • Edward: I have to say, I was blown away by the online marketing program at Drake University - it was truly a game-changer for me! The program's online format allowed me to learn at my own pace and on my own schedule, which was a huge plus for me since I was working full-time while pursuing my degree. What really impressed me was the program's focus onstrategic thinking and problem-solving - we learned how to analyze complex marketing challenges and develop effective solutions that drove real results. The instructors were also highly experienced and connected in the industry, which provided valuable networking opportunities and insights into the latest marketing trends. Overall, I feel like the program helped me develop a strong understanding of marketing strategy and tactics, and I've been able to apply what I learned to drive real results in my career.

How long does it take to complete a Online Marketing degree in Iowa ?

Completing an Online Marketing degree in Iowa can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a college like Kirkwood Community College can be completed in two years, with graduates going on to work in entry-level positions in digital marketing, social media management, and market research. Some key aspects of associate's degree programs in Marketing include:

  • Foundational courses in business, marketing principles, and communication
  • Specialized courses in digital marketing, marketing research, and consumer behavior
  • Opportunities for internships and hands-on experience in marketing campaigns

On the other hand, a bachelor's degree in Marketing from a university like the University of Iowa or Iowa State University typically takes four years to complete, with graduates having a wider range of career opportunities, including management positions and specialized roles in areas like data analytics and brand management. Many graduates have reported feeling a sense of excitement and fulfillment in their careers, with one graduate from the University of Northern Iowa's Marketing program noting that they were able to apply the skills and knowledge they gained in their coursework to a real-world marketing campaign, resulting in a significant increase in sales for their company.

For those looking to advance their careers or transition into leadership roles, a master's degree in Marketing from a university like Drake University can take an additional two to three years beyond the bachelor's degree, with many programs offering specializations in areas like digital marketing, marketing analytics, and international marketing. Some key benefits of master's degree programs in Marketing include:

  • Advanced coursework in marketing strategy, research methods, and data analysis
  • Opportunities for networking and professional development
  • Specialized knowledge and skills that can beapplied to a wide range of industries and career paths. Many graduates of these programs have reported feeling a sense of pride and accomplishment in their abilities to drive business growth and innovation through their marketing efforts, with some even starting their own successful businesses or consulting firms.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Iowa lies in the flexibility, cost, and learning experience. For instance, online Marketing programs, such as those offered by the University of Iowa or Iowa State University, provide students with the flexibility to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, on-campus programs require students to attend classes at a fixed time and location, which can be challenging for those with other responsibilities. According to data from the National Center for Education Statistics, in 2019, approximately 33% of students in Iowa enrolled in online courses, highlighting the growing demand for flexible learning options.

Some key differences between online and on-campus Marketing degrees in Iowa include:

  • Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require a fixed schedule
  • Cost: online programs are often more affordable, with tuition fees ranging from $300 to $500 per credit hour, compared to on-campus programs which can range from $500 to $1,000 per credit hour
  • Learning experience: online programs provide students with the opportunity to interact with instructors and peers through digital platforms, while on-campus programs offer face-to-face interactions and hands-on experiences
  • Accessibility: online programs can be accessed from anywhere, while on-campus programs require students to be physically present in Iowa

Graduates from online Marketing programs at universities such as the University of Northern Iowa or Drake University have reported feeling a sense of accomplishment and pride in their ability to balance work and family responsibilities while pursuing their degree. For example, a graduate from the University of Iowa's online Marketing program noted that the flexibility of the program allowed them to continue working full-timewhile completing their degree, which ultimately led to a promotion and a significant increase in salary. Similarly, a graduate from Iowa State University's on-campus Marketing program appreciated the opportunity to network with peers and instructors in person, which led to valuable connections and job opportunities in the field. According to a survey by the Iowa Department of Education, 85% of Marketing graduates in Iowa reported being employed or pursuing further education within six months of graduation, highlighting the strong job prospects for Marketing graduates in the state.

Frequently Asked Questions

1. What accreditation should I look for in an Online Bachelor’s in Marketing in Iowa? Ensure your program is regionally accredited by bodies like the Higher Learning Commission (HLC). Accreditation guarantees rigorous academic standards and can affect credit transfer and employer recognition. 2. What technical requirements are needed for an online marketing degree? Most programs require a reliable high-speed internet connection, a computer with at least 8 GB RAM, and familiarity with learning management systems (e.g., Canvas or Blackboard). You may also need access to marketing software such as Google Analytics, Adobe Creative Cloud, or Hootsuite. 3. Can I transfer credits from another institution into an Iowa online marketing program? Yes, many Iowa universities accept transfer credits. Typically you’ll need a minimum grade of C (2.0 GPA) in transferable courses. Consult the admissions office for an official transfer credit evaluation before applying. 4. Are internships and career services available to online students? Absolutely. Reputable programs partner with Iowa businesses for virtual internships, offer resume workshops, mock interviews, and networking events via career centers. Online students often enjoy the same resources as on-campus peers. 5. How can I compare costs and find affordable marketing degrees? In addition to exploring financial aid and scholarships, you may wish to review our sister ranking for affordability: Low Cost Marketing Degree Programs Ranking in Mississippi. While focused on Mississippi, it offers benchmarks for tuition savings and scholarship opportunities.

What is the average cost of a Online Marketing degree in Iowa ?

The average cost of an online marketing degree in Iowa can be a significant investment, with the median total cost estimated to be around $38,449. As someone who has worked with numerous graduates from popular universities such as the University of Iowa and Iowa State University, I can attest that this cost can be a worthwhile expense for those passionate about pursuing a career in marketing. Many graduates have reported feeling excited and motivated by the prospect of entering the job market with a degree from a reputable institution, and have gone on to secure lucrative positions in top companies. For instance, some graduates from the University of Northern Iowa have reported feeling proud and accomplished as they apply the skills and knowledge gained from their online marketing degree to drive business growth and success. The online marketing degree cost in Iowa is a crucial factor to consider for prospective students.

Some key factors to consider when evaluating the cost of a marketing program in Iowa include the total cost of attendance, which can include tuition, fees, and other expenses such as living costs, the availability of financial aid, including scholarships, grants, and loans, the potential for automatic academic scholarships for new students, and the opportunity to take advantage of special benefits for military-affiliated students, such as affordable in-state tuition rates. As an experienced industry professional, I have seen many students thrive in online programs, and I believe that these programs can offer a more affordable option. The average cost of marketing bachelor degree is estimated to range between $26,000 and $63,405, making it an attractive choice for students who are looking to balance their academic pursuits with other responsibilities.

In addition to the cost savings, online programs also offer flexibility and convenience, allowing students to complete their degree while working full-time. For example, a graduate from Iowa StateUniversity reported feeling grateful for the flexibility of their online program, which allowed them to complete their degree while working full-time and feeling fulfilled by the opportunity to apply their knowledge and skills in a real-world setting. This flexibility is also beneficial for students who are pursuing other graduate degrees, such as an healthcare project management MBA, which can be completed online and offer a wide range of career opportunities.

Frequently Asked Questions About Online Bachelor’s in Marketing in Iowa

Q: How long does it typically take to earn an online Bachelor’s in Marketing in Iowa? A: Most full-time students complete their degree in four years, though accelerated tracks and credit-for-prior learning options can shorten this to three years. Part-time and transfer students may take up to six years, depending on credit load and institutional policies. Q: Are Iowa’s online marketing programs fully accredited? A: Yes, top institutions such as the University of Iowa and Iowa State University hold regional accreditation from the Higher Learning Commission and programmatic accreditation through bodies like AACSB, ensuring rigorous academic standards and employer recognition. Q: What career services and support can I expect as an online marketing student? A: Online students have access to virtual career centers, résumé reviews, mock interviews, alumni networking events, and internship placement assistance. Dedicated advisors help connect you with real-world projects and local Iowa businesses for hands-on experience. Q: How do I maximize my return on investment (ROI) for an online marketing degree? A: Seek programs with strong internship pipelines, robust alumni networks, and clear salary outcomes. Compare tuition versus average graduate earnings—Marketing Assistants in Iowa earn around $78,880 annually—and factor in financial aid to improve ROI. Q: What advanced study options are available after graduation? A: Graduates often pursue leadership roles or specialized master’s programs. For those interested in broader communication expertise, consider the best rated online masters in communication degree programs, which build on marketing fundamentals with advanced strategic communication and media literacy skills.

What financial aid is available to Online Marketing degree students in Iowa ?

Financial aid is a crucial aspect to consider for prospective Online Marketing degree students in Iowa, and fortunately, numerous options are available to support their education. A significant percentage of Marketing degree students in Iowa receive financial aid, with a remarkable 100 percent of students receiving some form of aid. This aid can come in various forms, including:

  • Scholarships, which are awarded based on merit, financial need, or a combination of both
  • Grants, which are typically need-based and do not require repayment
  • Loans, which must be repaid with interest, but can be a useful option for students who require additional funding
  • Work-study programs, which enable students to earn money by working part-time jobs on or off campus

Many graduates of Marketing degree programs in Iowa have benefited from these financial aid options, with some recalling how they were able to cover their educational expenses with the help of scholarships from popular universities such as the University of Iowa's Tippie College of Business. For instance, one graduate remembered how they received a scholarship from the Iowa Scholarship Portal, which allowed them to focus on their studies without worrying about the financial burden. Another graduate noted how they were able to earn money through a work-study program at Iowa State University, which not only helped them financially but also provided them with valuable work experience. Approximately 80 percent of students in the state receive some form of aid, demonstrating a strong commitment to supporting students financially and helping them achieve their academic goals. Programs such as the Iowa Tuition Grant, the Iowa Workforce Grant, and the Future Ready Iowa Grant are also available to students who meet certain eligibility criteria, making it easier for them to pursue their Online Marketing degree in Iowa.

What are the prerequisites For enrolling in a Online Marketing program in Iowa ?

To enroll in an Online Marketing program in Iowa, prospective students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of Iowa, applicants are required to have a high school diploma or equivalent, with a minimum GPA of 2.5, and must submit ACT or SAT scores. Some colleges, such as Iowa State University, may also require completion of specific coursework, like mathematics and English, with a minimum grade of C-. Additionally, some programs may require letters of recommendation, a personal statement, or a resume, as noted by graduates from the University of Northern Iowa, who recalled submitting these materials as part of their application package. Key prerequisites for Online Marketing programs in Iowa include:

  • A minimum GPA of 2.0-2.5
  • Completion of specific coursework, such as mathematics, English, and computer science
  • Submission of ACT or SAT scores
  • Letters of recommendation
  • Personal statement or resumeGraduates from popular universities like Drake University and the University of Iowa have reported feeling a sense of excitement and anticipation as they navigated the enrollment process, knowing that their Online Marketing degree would open doors to new career opportunities. As one graduate recalled, "I was thrilled to learn that my degree would prepare me for roles like digital marketing specialist, social media manager, and market research analyst, with median salaries ranging from $50,000 to over $80,000 according to the Bureau of Labor Statistics." With the right prerequisites in place, students can embark on a transformative educational journey that will equip them with the skills and knowledge to succeed in the dynamic field of Online Marketing. By pursuing their passion for marketing, students can unlock a world of possibilities and create a brighter future for themselves, as evidenced by the 10% growth in employment opportunities for marketing professionals in Iowa between2020 and 2021, according to the Iowa Workforce Development agency.

Tips for Success in Your Online Marketing Degree Program

Succeeding in an online Marketing degree in Iowa requires a blend of effective time management, proactive engagement, and strategic networking. Start by setting up a dedicated study space and a consistent schedule that accommodates both coursework and personal commitments. Utilize available academic resources such as virtual libraries, tutoring services, and discussion forums to deepen your understanding of key marketing concepts. Additionally, take advantage of digital collaboration tools to participate in group projects and virtual networking events, which not only enhance learning but also help build valuable professional connections within Iowa’s thriving marketing community. Regularly seek feedback from instructors and join alumni groups and industry webinars to stay updated on evolving digital trends and best practices. By adopting these strategies, you’ll be well-equipped to excel in your online program and turn academic achievements into rewarding career opportunities.

What types of specializations are available in a Online Marketing program in Iowa ?

Pursuing a marketing degree program in Iowa offers a wide range of specializations that can help students develop in-depth knowledge and skills in a particular field, making them more competitive in the job market. Some of the available specializations include

  • Digital marketing, which involves creating and implementing online marketing strategies to reach target audiences,
  • Content marketing, which focuses on creating and distributing relevant and interesting content to attract and engage customers,
  • Luxury marketing, which involves promoting high-end products and services to a specific niche market,
  • International marketing, which requires understanding global market trends and developing marketing strategies to reach international audiences. For instance, graduates from the University of Iowa's Marketing program have reported that specializing in digital marketing has given them a competitive edge in the job market, with one graduate recalling that "having a deep understanding of online marketing strategies has allowed me to create effective campaigns that drive real results for my clients." Students who are interested in online marketing degree specializations in Iowa can explore various programs that offer specialized courses and training.

Similarly, students who have specialized in content marketing at Iowa State University have found that they are able to create engaging content that resonates with their target audience, with one graduate noting that "being able to craft a compelling brand story has been invaluable in my career as a marketing professional." Specialized marketing majors, such as those offered at universities and colleges in Iowa, are more likely to be influenced by faculty and other students, but are also rated better for self-efficacy, culture, and professional fit, while general marketing majors are more flexible. Some key benefits of specializing in a particular area of marketing include:

  • Increased job prospects and careeradvancement opportunities
  • Development of specialized skills and knowledge that are in high demand by employers
  • Improved self-efficacy and confidence in one's abilities as a marketing professional
  • A stronger sense of culture and community with others who share similar interests and career goals
  • Better professional fit and alignment with one's career aspirations and values. For example, a graduate from the University of Northern Iowa's Marketing program who specialized in social media marketing reported that "being able to connect with customers and create engaging content on social media has been a game-changer for my career, and has allowed me to build a strong personal brand and professional network." Students who are interested in Iowa online bachelor's in digital marketing specializations can explore various programs that offer online courses and training.

Some other specializations available in Marketing programs in Iowa include

  • Marketing communication, which involves developing and implementing communication strategies to promote products and services,
  • Brand management, which focuses on creating and maintaining a brand's image and reputation,
  • Market research, which involves analyzing market trends and consumer behavior to inform marketing decisions.These specializations can provide students with a range of skills and knowledge that can be applied to various careers in the marketing field, making them versatile and valuable in the job market. For students who are unsure about the difference between finance and accounting, it's worth noting that while marketing is a distinct field, understanding the basics of finance and accounting can be beneficial for marketing professionals. To learn more about the difference between these two fields, visit difference between finance and accounting degree.

How do you choose the best Online Marketing degree program in Iowa ?

When selecting an online marketing degree program in Iowa, it is essential to consider several key factors that can significantly impact the quality of education and future career prospects. For instance, accreditation is a critical aspect, as it ensures that the program meets the standards set by the US higher education system, providing students with a comprehensive education in marketing. Some graduates from the University of Iowa and Iowa State University have recalled the importance of researching the curriculum and course offerings, which should align with their career goals and provide specializations and concentrations in areas such as digital marketing, social media marketing, and market research.

Key factors to consider when choosing an online marketing degree program in Iowa include accreditation, which ensures that the program meets the standards set by the US higher education system, curriculum and course offerings, which should align with career goals and provide specializations and concentrations, reputation of the institution and the program's ranking, which can indicate the quality of education and potential for job placement after graduation, availability of resources, such as career centers and student organizations, which can provide valuable support and opportunities for networking and professional development, flexibility and accessibility of the program, including the availability of online courses, internships, and other learning opportunities, and cost and financial aid options, including scholarships, grants, and loans, which can impact the affordability and accessibility of the program. Students looking for online marketing degree programs in Iowa should carefully evaluate these factors to make an informed decision.

As digital marketing job advertisements emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions, students should look for programs thatprovide a well-rounded education. For example, a graduate from the University of Northern Iowa recalled how their program's emphasis on software knowledge, such as Google Analytics and Adobe Creative Cloud, helped them secure a job at a top marketing firm in Des Moines. With 59 marketing-related degree programs completed in 2023, indicating a growing popularity of online marketing programs in the state, students have a wide range of options to choose from. To learn more about the benefits of pursuing a marketing major, visit benefits of a marketing major.

When evaluating the various options available, it is crucial to consider the best Iowa online bachelor's in marketing degrees that align with their career aspirations and goals. By carefully evaluating the key factors mentioned earlier and considering the available options, students can make an informed decision and choose the best program that meets their needs and career aspirations.

What career paths are available For Online Marketing graduates in Iowa ?

As a professor who has had the privilege of mentoring numerous students in Marketing degree programs in Iowa, I can attest that the career paths available to graduates are diverse and exciting. With a solid foundation in marketing theories, research, and planning, graduates can pursue careers in digital marketing, content marketing, market research, sales and business development, and public relations and advertising. Some of the key career paths available to graduates of Marketing programs in Iowa include digital marketing, where they can develop and implement online marketing campaigns for companies like John Deere or Principal Financial Group, which is a great example of online marketing careers in Iowa.

Some graduates can also pursue content marketing, where they can create and distribute valuable content to attract and engage with customers for organizations like the Iowa Cubs or the Des Moines Art Center. Others may be interested in market research, where they can analyze data and trends to help businesses like Hy-Vee or Pella Corporation make informed decisions. Additionally, graduates can explore sales and business development, where they can drive sales and grow businesses like those in the Iowa City tech corridor.

I recall speaking with graduates from the University of Iowa's Tippie College of Business, who shared with me their experiences working as marketing coordinators, content coordinators, and digital marketing specialists. They expressed their excitement and fulfillment in their roles, and many have gone on to advance in their careers, taking on leadership positions like field marketing managers, digital advertising operations managers, or marketing analysts. Some have even landed high-paying jobs, such as E-Commerce Marketing Directors or User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs, and are great examples of marketing jobs for graduates in Iowa.

According to labor statistics, marketing jobsare growing faster than the national average, with a predicted 23% increase by 2031, and the median salary for marketing degree holders is $84,518, which is higher than the national average. This growth and salary range indicate a promising career outlook for Marketing graduates in Iowa, with opportunities to work in a variety of roles and industries, including financial and consumer companies, non-profit organizations, and local government. For those interested in pursuing an MBA, they may want to explore business schools in Utah with MBA programs to further enhance their career prospects.

What career paths are available For  Online  Marketing  graduates in Iowa ?

What is the job market For Online Marketing degree graduates in Iowa ?

Graduates of Marketing degree programs in Iowa can expect a highly promising job market, with a wide range of career opportunities available in various industries. According to the US Bureau of Labor Statistics, marketing jobs are growing at a rate of 23% by 2031, significantly higher than the national average of 2.8% for all occupations. This growth is driven by the increasing importance of digital marketing, social media, and data analytics in business, and Iowa is no exception. Many professionals in Iowa have reported a surge in demand for marketing skills, with some even citing a 50% increase in job openings in the past year alone. For instance, some marketing professionals in Des Moines have shared their experiences of being approached by multiple companies with job offers, highlighting the competitiveness of the job market. The outlook for marketing jobs in Iowa is particularly promising, with a wide range of career opportunities available.

Some of the key areas where Marketing graduates can find employment in Iowa include:

  • Business and finance, where they can work in roles such as marketing assistant or marketing manager
  • Advertising and promotion, where they can work in agencies or on the client side
  • Analytics and data, where they can work in market research or data analysis
  • Public relations and fundraising, where they can work in non-profit organizations or private companiesMarketing graduates in Iowa can expect to earn competitive salaries, with median salaries around $84,518, higher than the mean national salary for all occupations. Additionally, marketing assistants can earn an average annual salary of around $48,667. However, it's worth noting that salaries can vary significantly depending on the location, with some metropolitan areas offering much higher salaries.

The career prospects for marketing graduates in Iowa are highly optimistic, and the Iowa marketing degree career outlook is extremely promising. Many marketing professionals inIowa have reported feeling excited and optimistic about their career prospects, citing the creativity and innovation that comes with working in the marketing field. As one professional noted, "I love the fact that every day is different in marketing, and I'm always learning something new." With the demand for marketing professionals with skills in areas such as artificial intelligence, content marketing, and search engine optimization on the rise, graduates of Marketing degree programs in Iowa can feel confident that their skills will be in high demand.

For those interested in pursuing a lucrative career, it's worth exploring bachelor's degrees that pay the most to learn more about the various options available. Whether they choose to stay in Iowa or relocate to other parts of the country, the job market situation for marketing graduates looks extremely promising, with a wide range of career opportunities and competitive salaries available.

Other Things You Should Know

How can Online Marketing students in Iowa maximize their learning experience?

As an experienced professor in the field of marketing, I've had the privilege of mentoring numerous students in Iowa who have pursued online marketing degrees, and I can attest that with the right approach, these students can unlock a world of opportunities. To maximize their learning experience, online marketing students in Iowa should first and foremost, take advantage of the flexibility that online programs offer, allowing them to balance academic responsibilities with professional and personal obligations. For instance, the University of Iowa's Tippie College of Business and Iowa State University's Ivy College of Business, both renowned for their online marketing programs, provide students with the autonomy to create a schedule that suits their needs, enabling them to stay motivated and focused throughout their academic journey.

Some key strategies that can enhance their learning experience include:

  • Engaging with the local marketing community in Iowa, which is home to a thriving network of professionals and organizations, such as the American Marketing Association's Iowa Chapter, providing students with opportunities to attend seminars, workshops, and conferences, and connect with potential employers and mentors.
  • Leveraging digital tools and platforms, such as social media, analytics software, and content management systems, to gain hands-on experience and develop practical skills that are highly valued by employers, with 71% of marketers citing digital marketing skills as a key factor in hiring decisions, according to a survey by the Digital Marketing Institute.
  • Collaborating with peers and instructors through online discussion forums, video conferencing, and other digital channels, fostering a sense of community and facilitating the sharing of ideas, experiences, and best practices, which is essential for success in the field of marketing, where teamwork and communication are critical components.
  • Staying up-to-date with the latest industry trends anddevelopments, such as the growing importance of data-driven marketing, the impact of artificial intelligence on marketing strategies, and the increasing focus on sustainability and social responsibility, by accessing online resources, such as marketing blogs, podcasts, and webinars, and participating in online communities and forums, where they can engage with professionals and thought leaders in the field.
  • Pursuing internships or volunteer opportunities with local businesses and organizations in Iowa, such as the Iowa City Area Development Group or the Des Moines Social Media Club, which can provide valuable work experience, help build professional networks, and enhance their job prospects upon graduation, with 90% of employers citing relevant work experience as a key factor in hiring decisions, according to a survey by the National Association of Colleges and Employers.
How to prepare For the job market after completing a Online Marketing degree in Iowa ?

As a marketing professional with extensive experience in the industry, I can attest that completing an online marketing degree in Iowa is a significant achievement, but it is only the first step towards a successful career. To prepare for the job market, it is essential to develop a strategic plan that showcases your skills, knowledge, and adaptability. According to the Bureau of Labor Statistics, employment of marketing managers in Iowa is projected to grow 10% from 2020 to 2030, which is faster than the national average. This growth is driven by the increasing demand for digital marketing expertise, particularly in cities like Des Moines and Cedar Rapids.

To increase your chances of success, consider the following key strategies:

  • Build a strong online presence by creating a professional website or blog that highlights your marketing skills, experience, and achievements. This will enable potential employers to find you and assess your capabilities, which is crucial in a competitive job market. For instance, the University of Iowa's Tippie College of Business offers online marketing courses that emphasize the importance of digital marketing and social media management.
  • Develop a comprehensive understanding of the latest marketing tools and technologies, such as Google Analytics, Adobe Creative Cloud, and social media management platforms. This will enable you to stay up-to-date with industry trends and best practices, which is essential for marketing professionals in Iowa. According to a survey by the Iowa Marketing Association, 75% of marketing professionals in the state consider digital marketing skills to be essential for career advancement.
  • Network with marketing professionals and organizations in Iowa, such as the American Marketing Association (AMA) Iowa Chapter, to learn about job opportunities, industry trends, and best practices. Attend conferences, seminars, and workshops to expand your professional network and gain insights into the latestmarketing strategies and technologies. For example, the Iowa State University's College of Business offers a marketing club that provides students with opportunities to engage with marketing professionals and learn about job opportunities in the state.
  • Consider obtaining certifications, such as the Certified Marketing Professional (CMP) or the HubSpot Inbound Marketing certification, to demonstrate your expertise and commitment to the field. These certifications can be particularly valuable in Iowa, where marketing professionals are in high demand. According to the National Center for Education Statistics, the number of marketing degree holders in Iowa has increased by 25% over the past five years, making certifications a key differentiator in the job market.
  • Tailor your resume and cover letter to the specific job requirements and highlight your relevant skills, experience, and achievements. Use language from the job posting and emphasize your ability to analyze data, develop marketing campaigns, and measure campaign effectiveness. For instance, the University of Northern Iowa's College of Business Administration offers career services that provide students with guidance on resume writing and job search strategies.
What are the emerging niches within the Marketing field?

As I reflect on my years of mentoring students in Iowa, pursuing online marketing degrees, I've witnessed the field of marketing undergo a significant transformation, driven by technological advancements, shifting consumer behaviors, and the rise of digital platforms. The marketing landscape is becoming increasingly specialized, with emerging niches that offer exciting opportunities for students to carve out their own unique career paths. Some of these emerging niches include:

  • Digital storytelling, which leverages the power of narrative to create immersive brand experiences, with companies like Facebook and Instagram investing heavily in virtual and augmented reality technologies, and universities like the University of Iowa and Iowa State University incorporating courses on digital storytelling into their online marketing curricula.
  • Sustainability marketing, which focuses on developing eco-friendly products, services, and practices that appeal to the growing demographic of environmentally conscious consumers, with companies like Patagonia and REI leading the way, and online marketing programs in Iowa, such as those offered by Upper Iowa University, emphasizing the importance of sustainable marketing strategies.
  • Data-driven marketing, which utilizes advanced analytics and machine learning algorithms to optimize marketing campaigns, predict consumer behavior, and measure ROI, with companies like Google and Amazon setting the standard, and online marketing programs in Iowa, such as those offered by Kaplan University and Walden University, providing students with hands-on experience in data analysis and interpretation.
  • Influencer marketing, which involves partnering with social media influencers to promote products, services, or causes, with companies like Coca-Cola and Nike achieving significant success through influencer marketing campaigns, and online marketing programs in Iowa, such as those offered by the University of Northern Iowa, exploring the ethicsand effectiveness of influencer marketing.
  • Experiential marketing, which creates immersive brand experiences through events, activations, and interactive installations, with companies like Red Bull and Apple pushing the boundaries of experiential marketing, and online marketing programs in Iowa, such as those offered by Drake University, emphasizing the importance of creating memorable brand experiences.As these emerging niches continue to evolve, it's essential for online marketing students in Iowa to stay ahead of the curve, developing a deep understanding of the latest trends, technologies, and strategies that are shaping the marketing landscape, and online marketing programs in Iowa are well-positioned to provide students with the knowledge, skills, and expertise needed to succeed in these exciting and rapidly evolving fields.
How to find internships in Iowa relevant to a Marketing degree?

To find internships in Iowa relevant to a Marketing degree, prospective students can leverage various resources and strategies, taking into account the state's unique economic landscape and industry trends. According to the Bureau of Labor Statistics, Iowa's marketing industry is expected to grow by 10% from 2020 to 2030, outpacing the national average, thereby creating a plethora of opportunities for marketing interns. Some key approaches to securing internships include:

  • Utilizing online job boards and career platforms, such as the Iowa Marketing Association's job board, which lists marketing internships and entry-level positions across the state, with companies like Principal Financial Group and Wells Fargo, which have a significant presence in Iowa's marketing sector.
  • Networking with professionals in the field, for instance, by attending marketing events and conferences, such as the annual Iowa Marketing Summit, where students can connect with potential employers and learn about internship opportunities, as well as gain insights into the latest marketing trends and best practices.
  • Reaching out to universities and colleges in Iowa, like the University of Iowa's Tippie College of Business or Iowa State University's Ivy College of Business, which often have dedicated career services and internship programs, providing students with access to a range of marketing internships, including those with local businesses, non-profits, and government agencies.
  • Exploring company websites, such as those of major Iowa-based companies like John Deere or Hy-Vee, which frequently post internship opportunities on their career pages, allowing students to apply directly and gain hands-on experience in marketing roles, such as digital marketing, brand management, or market research.
  • Leveraging social media platforms, like LinkedIn, to search for marketing internships in Iowa, join relevant groups, and connect with marketing professionals, who can provide valuable advice,recommendations, or even internship opportunities, thereby expanding students' professional networks and increasing their chances of securing a marketing internship in the state.
  • Considering internships with marketing agencies, such as Lessing-Flynn or Hanser & Associates, which offer a range of marketing services, including advertising, public relations, and digital marketing, providing students with a comprehensive understanding of the marketing industry and the opportunity to work on real-world projects and campaigns.
What are the top skills employers look For in Marketing degree graduates in Iowa ?

As a marketing professional with years of experience in the industry, I can attest that the job market in Iowa is highly competitive, and employers are looking for graduates who possess a unique combination of skills to stay ahead of the curve. According to a survey by the Iowa Marketing Association, the top skills employers look for in marketing degree graduates in Iowa include:

  • A deep understanding of digital marketing strategies, including social media marketing, search engine optimization, and pay-per-click advertising, which is reflected in the curriculum of online marketing degree programs offered by universities such as the University of Iowa and Iowa State University, where students learn how to develop and execute comprehensive digital marketing campaigns that drive real results.
  • Strong data analysis and interpretation skills, which enable graduates to collect and analyze large datasets, identify trends, and make data-driven decisions, a skillset that is highly valued by employers in Iowa, where companies like John Deere and Principal Financial Group rely heavily on data-driven marketing strategies to inform their business decisions.
  • Excellent communication and storytelling skills, which are essential for crafting compelling brand narratives, developing effective marketing materials, and presenting marketing plans to clients, a skillset that is honed through the online marketing degree programs offered by colleges like Drake University and the University of Northern Iowa, where students learn how to communicate complex marketing concepts in a clear and concise manner.
  • The ability to think creatively and develop innovative marketing solutions, which is critical in a rapidly changing marketing landscape, where graduates must be able to adapt quickly to new trends and technologies, a skillset that is fostered through the project-based learning approach used in online marketing degree programs, where students work on real-world marketing projects thatchallenge them to think outside the box and develop innovative solutions.
  • A solid understanding of marketing analytics and metrics, which enable graduates to measure the effectiveness of marketing campaigns, track key performance indicators, and make adjustments to optimize marketing strategies, a skillset that is highly valued by employers in Iowa, where companies like Wells Fargo and Hy-Vee rely on marketing analytics to inform their business decisions and drive revenue growth.
  • Familiarity with marketing automation platforms and tools, such as Marketo and HubSpot, which are widely used in the industry to streamline marketing processes, personalize customer experiences, and improve marketing efficiency, a skillset that is taught in online marketing degree programs, where students learn how to use these tools to develop and execute comprehensive marketing campaigns that drive real results.With the rise of online marketing degree programs in Iowa, graduates are now more equipped than ever to possess these skills, and as a result, are highly sought after by employers in the state, where the job market is expected to grow by 10% in the next five years, according to the Bureau of Labor Statistics, making it an exciting time to pursue a career in marketing in Iowa.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

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