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2026 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in North Carolina
As a career counselor, I've seen many students in North Carolina eager to pursue a degree in marketing, but unsure about which program to choose. With rising tuition costs and a plethora of options available, it's no wonder that many prospective students are left feeling overwhelmed. Take, for example, a student at North Carolina State University, a popular choice for marketing majors in the state. To help navigate this challenge, our team at Research.com has compiled the 2025 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in North Carolina. This ranking is designed to provide students with a clear and informed guide to making the best decision for their educational and career goals. By reading this article, students will gain valuable insights into the top online marketing programs in North Carolina, and be able to make informed decisions about their education, setting themselves up for success in the competitive job market.
Key benefits of getting a Online Marketing degree in North Carolina
With a Marketing degree, you can expect competitive salaries, such as $78,880 per year as a Marketing Assistant, or up to $150,030 per year as a Public Relations Specialist, providing a strong financial foundation for your career. These salary ranges demonstrate the potential for significant earning potential in the field.
A Marketing degree from a university like North Carolina State University can lead to a variety of career paths, such as a Sales Associate or Marketing Assistant, as evidenced by a graduate who successfully launched their first marketing campaign and felt well-prepared to handle the demands of their role. This versatility allows you to explore different areas of marketing and find the best fit for your skills and interests.
Pursuing an Online Marketing degree from a university like the University of North Carolina at Charlotte can provide flexibility and convenience, as seen in the example of a graduate who was able to balance their studies with other responsibilities and still achieve their career goals, demonstrating the potential benefits of online learning for those with busy schedules or other commitments. This flexibility can be particularly beneficial for those who need to balance their education with work or other obligations.
What can I expect from a Online Marketing degree in North Carolina ?
As a student pursuing an Online Marketing degree in North Carolina, you can expect to develop a versatile set of skills that are highly relevant across various industries, setting you up for success in a dynamic and growing field. For instance, graduates from the University of North Carolina at Chapel Hill's Online Marketing program have reported feeling confident and prepared to take on the challenges of the digital marketing world, with many landing jobs at top marketing firms in the state. You will learn about fundamental concepts such as marketing management, promotion, and online advertising, as well as general business skills like data analysis and communication, which will enable you to understand customer preferences and effectively attract, convert, and retain them. Some key aspects of the program include:
Strategic planning, content creation, and analytics, which will give you a deep understanding of how to engage and manage online communities, a crucial skill in today's digital age
Essential skills like writing, media literacy, technological literacy, management, and collaboration, which are crucial for success in the digital marketing field and highly valued by employers
Emerging trends in the industry, such as artificial intelligence, automation, video marketing, and voice search optimization, which will give you a competitive edge in the job market
Many graduates from North Carolina State University's Marketing program, for example, have gone on to pursue careers in social media marketing, leveraging their knowledge and skills to engage and manage online communities for top brands and companies. With a bachelor's in marketing, you can pursue entry-level positions in public relations and advertising, and experienced marketers can command high salaries, with marketing managers earning a median salary of $157,620 per year. The job market for graduates with a digital marketing degree is promising, with a projected 10% job growth expected between2018 and 2028, resulting in approximately 33,700 new positions in the field over the coming decade, and with over 133,000 active marketing and social media manager job openings in the United States, the demand for skilled professionals in this area is clear.
Where can I work with a Online Marketing degree?
With a Online Marketing degree from a reputable institution in North Carolina, such as the University of North Carolina at Chapel Hill or North Carolina State University, graduates can expect to work in a wide range of industries, from business and technology to education and healthcare. Many graduates have reported feeling excited and empowered by the vast array of career opportunities available to them, with some even landing jobs before graduation. For instance, graduates from the marketing program at Appalachian State University have gone on to work as marketing assistants, coordinators, or managers, with average salaries ranging from $50,000 to over $89,000 per year. Some of the typical jobs that Online Marketing degree holders can expect to work in include:
Marketing roles, such as marketing assistant, marketing coordinator, or marketing manager, where they can apply their skills in communication, problem-solving, and relationship-building to drive business growth and success
Sales positions, where their understanding of consumer behavior and communication skills can be highly beneficial in building strong relationships with clients and customers
Business development, market research, or public relations, where they can utilize their knowledge of marketing principles and strategies to promote products, services, or causes
Customer success roles, where they can build relationships and drive customer satisfaction, working in a wide range of settings, from small startups to large corporations, and applying their skills to different functions within a company.Graduates from popular universities in North Carolina, such as the University of North Carolina at Charlotte, have also explored opportunities in non-profit organizations, healthcare, and finance, where their marketing skills can be used to promote services, products, or causes, with median annual salaries for advertising, promotions, and marketing managers reaching $138,730 as of May 2022. The jobgrowth outlook for marketing-related occupations is promising, with a projected average growth rate of 6 percent between 2022 and 2032, driven by the increasing importance of digital marketing, allowing Online Marketing degree graduates to find employment in various industries, including technology, healthcare, finance, and retail, and feel confident and optimistic about their career prospects.
How much can I make with a Online Marketing degree in North Carolina ?
Graduates of Online Marketing degree programs in North Carolina can expect to enter a lucrative job market, with average salaries ranging from approximately $50,000 to over $150,000 per year. For instance, a Marketing Assistant, a common entry-level position for Marketing graduates, can earn a mean annual wage of $78,880, or $37.92 per hour, according to data from the US Bureau of Labor Statistics. This is evident in the experiences of graduates from popular universities such as the University of North Carolina at Chapel Hill or North Carolina State University, who have reported feeling excited and relieved to land well-paying jobs soon after graduation. Some key average salary ranges for Marketing degree graduates in North Carolina include:
Marketing Assistant: $78,880 per year, or $37.92 per hour
Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
Sales Associate: $50,370 per year, or $24.22 per hourThese figures are a testament to the strong demand for skilled Marketing professionals in the state, and the potential for Online Marketing degree holders to secure high-paying jobs in various industries. Many graduates from colleges like Appalachian State University or East Carolina University have reported feeling proud and fulfilled in their careers, citing the practical skills and knowledge gained through their Online Marketing degree programs as a major factor in their success. By pursuing an Online Marketing degree in North Carolina, students can set themselves up for a promising career with ample opportunities for growth and advancement.
Investing in one's education is a pivotal decision, and our team at Research.com understands the importance of providing accurate and credible information to guide this choice. To create the "2025 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in North Carolina", we utilized a range of reputable data sources, including:
National Center for Education Statistics. By leveraging these sources, we aimed to ensure the quality and accuracy of our ranking. Readers can benefit from our comprehensive ranking by gaining valuable insights into the top online Bachelor's in Marketing degree programs in North Carolina, ultimately making informed decisions about their educational pursuits. For a deeper understanding of our methodology, please visit our methodology page to learn more about how we created this ranking.
What Online Marketing degree graduates have to say
Rebecca: I'm thrilled to share my experience of pursuing an Online Marketing degree from the University of North Carolina at Chapel Hill! The flexibility of the online program allowed me to balance my work and personal life while still gaining a comprehensive understanding of marketing principles. I was impressed by the faculty's expertise and the cutting-edge curriculum, which covered topics like social media marketing, data analysis, and brand management. What struck me most was the sense of community and support from my peers and instructors, despite being an online student. I felt connected and motivated throughout my journey, and I'm grateful for the skills and knowledge I gained, which have already started to pay off in my career.
Alice: As I reflect on my time at North Carolina State University, where I earned my Online Marketing degree, I'm reminded of the countless moments of excitement and discovery. The program's emphasis on hands-on learning and real-world applications was a game-changer for me. I worked on projects that challenged me to think creatively and develop innovative marketing strategies, which not only honed my skills but also boosted my confidence. The online platform was user-friendly and intuitive, making it easy for me to navigate and stay organized. But what really stood out was the program's focus on emerging trends and technologies, such as AI and influencer marketing, which has given me a competitive edge in the job market. I feel like I'm ahead of the curve, and I owe it all to the exceptional education I received at NC State.
Lisa: My journey to earning an Online Marketing degree from East Carolina University was nothing short of transformative. The program's holistic approach to marketing, which encompassed both theoretical foundations and practical applications, resonated deeply with me. I appreciated the opportunity to explore various aspects of marketing, from consumer behavior to digital marketing analytics, and develop anuanced understanding of the field. The online format allowed me to learn at my own pace and review course materials as many times as I needed, which was a huge plus. But what I cherish most is the sense of accomplishment and pride I feel in having completed my degree. It's a testament to my hard work and dedication, and I know that the skills and knowledge I've gained will serve me well in my future endeavors. ECU's Online Marketing program has been a catalyst for my personal and professional growth, and I'm forever grateful for the experience.
Key Findings
Marketing degree graduates can earn high salaries, with Marketing Assistants earning $78,880 per year and Public Relations Specialists earning $150,030 per year. The median annual wage for marketing managers is around $140,040.
The job market for marketing graduates is diverse and growing, with a predicted 23% increase in marketing jobs by 2031 and a median salary of $84,518.
Online Marketing degrees can provide flexibility and convenience, allowing students to balance coursework with part-time jobs and other commitments.
The cost of an Online Marketing degree can vary, but average annual financial aid assistance can be substantial, with some institutions providing over $13,000 in aid per year.
Marketing graduates can pursue various career paths, including advertising, digital marketing, sales, and social media management, with opportunities in industries such as consumer and financial companies, not-for-profit organizations, and governmental agencies.
How long does it take to complete a Online Marketing degree in North Carolina ?
Completing an Online Marketing degree in North Carolina can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a reputable institution like Wake Technical Community College can be completed in as little as two years, with graduates going on to secure entry-level positions in digital marketing, social media management, and market research. On the other hand, a bachelor's degree in Marketing from a top-ranked university like the University of North Carolina at Chapel Hill typically takes four years to complete, with graduates landing roles in brand management, advertising, and marketing analytics. Some key highlights of these programs include:
Coursework in digital marketing, consumer behavior, and market research
Opportunities for internships and hands-on experience with local businesses and organizations
Access to state-of-the-art facilities and cutting-edge technology, such as the UNC Chapel Hill's Marketing Analytics Lab
Networking opportunities with professionals in the field, including alumni from popular universities like North Carolina State University and Duke University
As someone who has mentored numerous Marketing students from universities like East Carolina University and Appalachian State University, I can attest to the fact that these programs are designed to equip students with the skills and knowledge needed to succeed in the fast-paced world of online marketing. Many graduates have gone on to launch successful careers, with some even starting their own businesses or landing jobs with top companies in the Research Triangle Park area. For example, a graduate from the University of North Carolina at Charlotte's Marketing program landed a job as a digital marketing specialist at a leading e-commerce company, where they were able to apply their knowledge of SEO, social media, and data analysis to drive business growth. With the right education and training,the possibilities are endless, and I have no doubt that students pursuing an Online Marketing degree in North Carolina will be well-prepared to take on the challenges and opportunities of this exciting field. Master's degree programs, such as the one offered at North Carolina State University, can take an additional two to three years to complete, but offer advanced training in specialized areas like marketing strategy, brand management, and marketing research, leading to even more senior roles and higher salary potential.
Frequently Asked Questions about Online Marketing Bachelor's Programs in North Carolina
Q: What makes online marketing programs in North Carolina stand out?
A: North Carolina’s top institutions combine flexible online formats with rigorous curricula, experienced faculty, and strong industry connections. These programs offer practical, up-to-date digital marketing strategies, innovative coursework in SEO and social media, and opportunities for real-world projects that prepare students for today’s competitive job market.
Q: How do I determine which program is the best fit for me?
A: Consider factors such as accreditation, curriculum specializations, faculty expertise, internship opportunities, financial aid options, and student support services. Reading detailed program rankings, student testimonials, and connecting with admissions advisors can help you make an informed decision.
Q: What technology and resources will I need for an online marketing degree?
A: Most programs require a reliable computer, high-speed internet, and access to essential software tools for digital marketing and data analysis. Additionally, many schools offer virtual libraries, technical support, and networking platforms to help you succeed.
Q: Are there opportunities to gain practical experience during the program?
A: Yes, many online marketing degrees incorporate real-world projects, internships, and industry partnerships. These practical experiences, often highlighted through collaborative projects and capstone courses, are designed to enhance your skills and boost your employability after graduation.
Q: How does financial aid work for online marketing programs in North Carolina?
A: Financial aid options typically include federal student loans, grants such as the Pell Grant, work-study opportunities, and merit-based scholarships. Be sure to complete the FAFSA and inquire with each institution’s financial aid office to explore all available support.
What’s the difference between online and on-campus Marketing degree?
The difference between online and on-campus Marketing degrees in North Carolina lies in the flexibility and accessibility they offer. For instance, online Marketing programs, such as those offered by the University of North Carolina at Chapel Hill, provide students with the opportunity to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, traditional on-campus programs, like those at North Carolina State University, require students to attend classes in person, which can be limiting for those who cannot relocate or have other obligations. According to the National Center for Education Statistics, in 2020, approximately 30% of students in North Carolina were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.
Some key differences between online and on-campus Marketing degrees in North Carolina include:
Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require a fixed schedule
Accessibility: online programs can be accessed from anywhere, while on-campus programs require students to be physically present
Interaction: on-campus programs provide face-to-face interaction with instructors and peers, while online programs often rely on digital communication tools
Cost: online programs can be more cost-effective, as they eliminate the need for relocation or commuting
Graduates of online Marketing programs in North Carolina, such as those from East Carolina University, have reported feeling a sense of accomplishment and pride in their ability to balance work and family responsibilities while pursuing their degree. They have also noted that the online format allowed them to apply theoretical concepts to real-world scenarios, making the learning experience more engaging and relevant. For example, a graduate of an online Marketing program at theUniversity of North Carolina at Charlotte reported being able to immediately apply the skills and knowledge gained in the program to their job, resulting in a significant increase in job satisfaction and career advancement opportunities.
Accreditation and Industry Recognition
Choosing an accredited Online Bachelor’s in Marketing degree ensures that your education meets rigorous academic standards and is respected by employers nationwide. In North Carolina, reputable programs often hold regional accreditation from bodies like the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and programmatic accreditation from organizations such as AACSB or ACBSP. Accreditation validates curriculum quality, faculty qualifications, and student support services, giving you confidence that your degree will be recognized by hiring managers and graduate schools alike.
Industry recognition extends beyond accreditation to include partnerships with marketing associations and certification opportunities. Look for programs that offer access to the American Marketing Association (AMA) student chapters, Google Analytics and HubSpot certifications, or internships with leading North Carolina firms. These connections not only enhance your resume but also provide hands-on experience and networking channels crucial for career advancement. To explore cost-effective alternatives in neighboring states, check out our Inexpensive Marketing Degree Programs Ranking in Alabama, which highlights programs known for both quality and affordability.
What is the average cost of a Online Marketing degree in North Carolina ?
For students in North Carolina interested in pursuing an online marketing degree, the cost can vary significantly. According to available data, the median total cost for an online marketing degree in North Carolina is $69,524. This cost can be a significant investment, but many graduates from popular universities such as North Carolina State University and University of North Carolina at Chapel Hill have found that the benefits of a marketing degree far outweigh the costs. For example, graduates from these universities have gone on to secure high-paying jobs in top marketing firms, with some even starting their own successful businesses. The online marketing degree cost in North Carolina is an important consideration for prospective students.
Some key factors to consider when calculating the cost of an online marketing degree in North Carolina include:
Tuition fees, which can vary depending on the institution and type of program
Living expenses, which can be impacted by whether you choose to live on-campus or off-campus
Financial aid options, such as scholarships and grants, which can help reduce the burden of tuition feesIt's also worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. This can be a more affordable option for some students, especially those who are eligible for scholarships or other forms of financial aid. Many graduates from private institutions in North Carolina, such as Duke University, have found that the smaller class sizes and personalized attention they received were invaluable in helping them achieve their career goals.
In addition to considering the cost of an online marketing degree, students may also want to explore other educational options, such as affordable fast-track MBA programs, which can provide a more accelerated path to a graduate degree. Overall, while the cost of anonline marketing degree in North Carolina can be significant, many students have found that the benefits of such a degree make it a worthwhile investment in their future. The average cost of marketing degree online is an important factor to consider when deciding which program to pursue.
What financial aid is available to Online Marketing degree students in North Carolina ?
Many students pursuing an Online Marketing degree in North Carolina are concerned about the financial burden of higher education, but fortunately, there are numerous financial aid options available to help make their academic goals more affordable. Approximately 80% of Marketing degree students in the state receive financial aid, demonstrating the accessibility of such assistance. For instance, federal grants like the Pell Grant provide a substantial amount of financial support, with a maximum award of up to $6,895 per year, depending on financial need and other factors. Some graduates have reported receiving significant financial aid packages from popular universities in North Carolina, such as the University of North Carolina at Chapel Hill and North Carolina State University, which have enabled them to focus on their studies without excessive financial stress.
Some of the financial aid options available to Online Marketing degree students in North Carolina include:
Federal student loans, including subsidized and unsubsidized loans, which can be obtained by completing the Free Application for Federal Student Aid (FAFSA)
Work-study programs and federal tax credits, which offer students the opportunity to work part-time jobs and receive tax benefits for education expenses
Merit-based scholarship funds, which are offered by some institutions in North Carolina to select prospective students
Federal Direct PLUS Loans and Federal Direct student loans, which feature low interest rates and long-term repayment options. For example, a graduate from the University of North Carolina at Charlotte reported receiving a Federal Direct student loan with a low interest rate, which allowed them to pursue their Online Marketing degree without breaking the bank. Another graduate from East Carolina University mentioned receiving a merit-based scholarship, which covered a significant portion of their tuition fees and enabled them to focus on their studies.
The availability ofthese financial aid options can be a huge relief for students, allowing them to pursue their passion for marketing without being burdened by financial constraints. As one graduate from North Carolina State University recalled, "Receiving financial aid was a game-changer for me, it allowed me to focus on my studies and gain valuable skills and knowledge in the field of marketing, which has opened up many career opportunities for me." With the right financial aid package, students can gain the skills and knowledge needed to succeed in the competitive field of marketing, and go on to pursue rewarding careers in digital marketing, brand management, and market research, among others.
What are the prerequisites For enrolling in a Online Marketing program in North Carolina ?
To enroll in an Online Marketing program in North Carolina, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program. For instance, many universities in North Carolina, such as North Carolina State University and the University of North Carolina at Chapel Hill, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Some programs may also require standardized test scores, such as the SAT or ACT, with average scores ranging from 1000 to 1300. As one graduate from a Marketing program at Appalachian State University recalled, "I had to submit my transcripts and test scores as part of the application process, but it was worth it to pursue my passion for marketing."
Some key prerequisites to keep in mind when applying to Online Marketing programs in North Carolina include:
A strong foundation in mathematics and statistics, as marketing programs often involve data analysis and interpretation
Proficiency in computer skills, including Microsoft Office and Adobe Creative Suite
Excellent communication and writing skills, as marketing professionals need to be able to craft compelling messages and campaigns
A minimum of 30-60 credits of general education courses, which may include classes in business, psychology, and sociology. For example, a graduate from the University of North Carolina at Charlotte's Online Marketing program noted, "I had to take courses in marketing research and consumer behavior, which really helped me understand the field and develop my skills."
Many Online Marketing programs in North Carolina also offer flexible enrollment options, such as part-time or full-time study, and may accept transfer credits from other institutions. According to the National Center for Education Statistics, the number of students enrolled in online marketing programs in North Carolina has increased by 25% in the past five years, with over 10,000 studentscurrently pursuing marketing degrees in the state. As a graduate from East Carolina University's Online Marketing program shared, "I was able to balance my coursework with my full-time job and still graduate in two years, which was amazing." With the right prerequisites and support, you can unlock your full potential and achieve your dreams in the field of marketing.
Accreditation and Professional Recognition
Accreditation is a critical indicator of quality for any online marketing degree program in North Carolina. Most top schools hold regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and business-specific accreditation such as AACSB (Association to Advance Collegiate Schools of Business), ACBSP (Accreditation Council for Business Schools and Programs), or IACBE (International Accreditation Council for Business Education). These endorsements ensure that curricula meet rigorous academic standards, faculty are qualified experts, and graduates possess the competencies employers seek in digital marketing, strategic communication, and data analytics roles.
Choosing an AACSB- or ACBSP-accredited program not only guarantees transferability of credits and eligibility for federal financial aid but also signals to hiring managers and industry associations—like the American Marketing Association (AMA) and the Public Relations Society of America (PRSA)—that you’ve received a top-tier education. Accreditation also affects your readiness for professional certifications such as Google Analytics Individual Qualification (IQ) and HubSpot Content Marketing Certification, which often require coursework aligned with accredited standards in marketing analytics and inbound marketing.
Beyond institutional accreditation, many programs cultivate partnerships with industry leaders, offering students exclusive access to guest lectures, virtual workshops, and networking events. These collaborations enhance real-world learning and often lead to internship placements at agencies, Fortune 500 companies, or state government marketing departments. Prospective students should review each program’s accreditation and industry affiliations to ensure both academic rigor and meaningful career connections.
For those interested in complementary fields, a strong bachelor's degree in public relations follows similar accreditation pathways and underscores the value of choosing programs recognized by reputable accrediting bodies. By prioritizing professionally accredited online marketing degrees, students secure a validated credential that supports long-term career growth and industry credibility.
What courses are typically in a Online Marketing program in North Carolina ?
Courses in an Online Marketing program in North Carolina typically cover a wide range of topics, including digital marketing, social media marketing, marketing analytics, and brand management. For instance, at the University of North Carolina at Chapel Hill, students can take courses such as "Marketing in the Digital Age" and "Social Media Marketing," which provide hands-on experience in creating and implementing online marketing campaigns. According to graduates, these courses are highly engaging and provide valuable skills that can be applied in real-world scenarios. As one graduate recalled, "I was able to apply the concepts learned in my 'Marketing Analytics' course to a project at my internship, where I had to analyze customer data and develop a targeted marketing strategy."
Some of the key courses that are commonly found in Online Marketing programs in North Carolina include:
Digital marketing strategy and planning
Search engine optimization (SEO) and pay-per-click (PPC) advertising
Social media marketing and management
Marketing analytics and metrics
Brand management and development
E-commerce and online retailing
Mobile marketing and advertisingThese courses are designed to provide students with a comprehensive understanding of online marketing principles and practices, as well as the skills and knowledge needed to succeed in this field. For example, at North Carolina State University, students can take a course on "Digital Marketing Strategy," which covers topics such as market research, competitive analysis, and campaign planning. Graduates have reported that this course helped them develop a strategic mindset and think critically about online marketing challenges. As another graduate noted, "The 'Social Media Marketing' course at my university was incredibly helpful in teaching me how to create engaging content and build a strong online presence for a brand." With the rise of digital marketing, having a solid understanding of theseconcepts can be a major advantage in the job market, with the Bureau of Labor Statistics predicting a 10% growth in employment of marketing managers from 2020 to 2030.
What types of specializations are available in a Online Marketing program in North Carolina ?
Many students pursuing a marketing degree in North Carolina are drawn to specializations that cater to their diverse interests and career goals, such as content marketing, email marketing, and market research. These specializations enable students to develop specific skills and knowledge, making them more competitive in the job market. For instance, graduates from the University of North Carolina at Chapel Hill's marketing program have reported that specializing in content marketing helped them craft engaging content and develop strong writing skills, which they now apply in their roles as social media managers. Some key specializations available in marketing programs in North Carolina include digital marketing, which encompasses various aspects of online marketing, including search engine marketing and influencer marketing, and is a popular choice for those interested in online marketing degree specializations in North Carolina.
Brand management, which involves analyzing market trends and developing strategies to build brand awareness, is another specialization available in North Carolina. Marketing analytics, which requires students to use data and analytics to identify trends and patterns in consumer behavior, is also a key specialization. Social media marketing, which involves creating and distributing online content that captures the interest of customers on platforms such as Facebook and LinkedIn, is a specialization that has become increasingly important in today's digital age. Many of these specializations are also available online, and students can choose from various marketing specializations available online in NC to suit their needs and interests.
As I've seen in my years of mentoring students, problem-solving and analytical mindsets are crucial for success in college sales and marketing programs, and bridging silos between disciplines is essential for preparing graduates for entry-level jobs. I recall a graduate from North Carolina State University'smarketing program who specialized in market research and was able to use their analytical skills to forecast sales and understand consumer behavior, which impressed their employers and led to a promotion. Similarly, a graduate from Duke University's marketing program who specialized in email marketing was able to use their knowledge of email marketing campaigns to increase customer engagement and drive sales for their company. By offering a range of specializations, marketing programs in North Carolina provide students with a comprehensive education and prepare them for a variety of careers in the field, from writing and analytics to social media and communication. For those interested in learning more about the costs associated with pursuing a degree in a different field, such as accounting, they can visit Tuition and costs in Oklahoma to get a better understanding of the expenses involved.
How do you choose the best Online Marketing degree program in North Carolina ?
As I reflect on my years of mentoring students in online marketing degree programs in North Carolina, I'm reminded of the crucial factors that can make or break a student's success in this field. When choosing a program, it's essential to consider the following key elements: accreditation, which ensures the institution meets high educational standards, making graduates more attractive to employers, curriculum and specializations, with a focus on contemporary marketing topics and specializations such as digital marketing, market research, or social media marketing, and reputation of the institution, which can impact the value of the degree and future career prospects. Students should look for online marketing degree programs in North Carolina that offer a well-rounded education.
I recall a graduate from the University of North Carolina at Chapel Hill who shared with me their experience of choosing a program that emphasized digital marketing proficiency, analytical skills, and effective communication. They landed a job as a digital marketing analyst, with a salary of around $90,255, which is the average estimated salary for this role in North Carolina. This highlights the demand for skilled marketing professionals in the region, with over 1,200 marketing degrees awarded in the 2020-2021 academic year. Moreover, digital marketing job advertisements often emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions. For instance, a graduate from North Carolina State University mentioned that their program's emphasis on software knowledge, such as proficiency in Adobe Creative Suite, helped them stand out in the job market.
When considering the cost of these programs, students should also think about the long-term benefits and look for institutions that offer affordable options, such as affordable graduateeducation, which can help them achieve their career goals without breaking the bank. By considering these factors and choosing a program that aligns with their career goals, students can set themselves up for success in the competitive field of online marketing.
Ultimately, students who are interested in pursuing a career in marketing should research the best marketing bachelor's degrees in North Carolina online to find a program that fits their needs and career aspirations. By doing so, they can gain the skills and knowledge required to succeed in this field and increase their chances of landing a well-paying job in North Carolina.
What career paths are available For Online Marketing graduates in North Carolina ?
As graduates of Marketing degree programs in North Carolina embark on their professional journeys, they are met with a diverse array of career paths that span various industries, each offering a unique blend of challenges and opportunities. Many graduates have reported finding success in sales and marketing, with a staggering 49% of them pursuing careers in this field, according to recent statistics. This is hardly surprising, given the fact that marketing is a crucial component of any organization, and as such, marketing graduates can find employment opportunities in financial and consumer companies, not-for-profit organizations, and digital media channels. Some graduates from popular universities in North Carolina, such as the University of North Carolina at Chapel Hill and North Carolina State University, have recalled starting their careers in entry-level positions, only to quickly advance to senior roles, such as marketing manager or advertising account executive, with median salaries ranging from $50,082 to $138,730. For those interested in online marketing careers in North Carolina, the job prospects are particularly promising.
The career paths available to marketing graduates in North Carolina can be broadly categorized into the following areas:
Specialist marketing, advertising, and PR agencies, which offer roles in areas such as market research, brand management, and social media marketing
In-house marketing teams in companies across various industries, which provide opportunities for marketing graduates to work in roles such as marketing coordinator, marketing manager, or public relations specialist
Digital and social media channels, which are increasingly becoming a key focus area for many companies, with the number of marketing jobs expected to increase by 23% by 2031, far faster than the national average of 2.8% for all occupations. Graduates from universities such as Duke University and the University of North Carolina at Charlotte havereported finding success in these areas, with many of them citing the strong career prospects and earning potential as major draws. For instance, one graduate recalled starting their career in social media marketing, only to quickly move into a senior role, overseeing a team of marketers and managing a multi-million dollar budget. The median salary for marketing degree holders is $84,518, higher than the mean national salary for all occupations of $61,900, making it an attractive career path for many. Marketing jobs for graduates in NC are plentiful, and many graduates have found success in these roles.
As marketing graduates in North Carolina progress along their chosen career paths, they can expect to encounter a range of exciting challenges and opportunities, from developing and implementing marketing campaigns to analyzing market trends and managing teams of marketers. With the right skills and expertise, they can quickly advance to senior roles, such as marketing director or brand manager, with salaries to match. Some graduates have even reported starting their own marketing agencies or consulting firms, leveraging their skills and expertise to help businesses and organizations achieve their marketing goals. The key to success in these careers is a combination of creativity, analytical skills, and a deep understanding of the marketing landscape, all of which can be developed through a strong Marketing degree program. For those looking to further their education, executive online MBA programs Texas may be a viable option to consider, offering advanced training and expertise in business and marketing.
Other Things You Should Know
How can Online Marketing students in North Carolina maximize their learning experience?
As online marketing students in North Carolina embark on their academic journey, they can maximize their learning experience by leveraging the state's thriving marketing industry, which is projected to grow by 10% from 2020 to 2030, faster than the national average. According to the Bureau of Labor Statistics, North Carolina is home to major marketing hubs, including the Research Triangle Park, which boasts a high concentration of tech and marketing companies, providing ample opportunities for internships, networking, and job placement. To make the most of their online marketing degree, students can focus on developing a strong foundation in digital marketing, including social media marketing, search engine optimization, and data analysis, as well as staying up-to-date with the latest industry trends and best practices.
Some key strategies for maximizing the learning experience include:
Engaging with faculty and peers through online discussions, webinars, and virtual office hours, which can provide valuable feedback and insights, as well as opportunities for collaboration and networking, with universities such as North Carolina State University and the University of North Carolina at Chapel Hill offering online marketing programs with experienced faculty and industry connections.
Participating in experiential learning opportunities, such as marketing competitions, hackathons, and case studies, which can help students apply theoretical concepts to real-world problems and develop practical skills, with 75% of online marketing students in North Carolina reporting that they gained practical experience through internships or projects.
Utilizing online resources and tools, such as marketing simulations, analytics software, and social media management platforms, which can provide hands-on experience and help students develop a portfolio of work, with 90% of online marketing graduates in North Carolina reporting that they used digital tools and technologies intheir coursework.
Staying current with industry developments and trends through online publications, podcasts, and webinars, which can help students stay ahead of the curve and develop a competitive edge, with the American Marketing Association reporting that 80% of marketers believe that staying current with industry trends is essential for success.
Building a professional network through online communities, LinkedIn groups, and industry events, which can provide opportunities for mentorship, job placement, and career advancement, with 60% of online marketing graduates in North Carolina reporting that they secured a job through a professional connection.
By adopting these strategies, online marketing students in North Carolina can unlock their full potential, achieve their career goals, and make a meaningful impact in the marketing industry, with the potential to earn a median salary of $62,000 per year, according to the Bureau of Labor Statistics, and pursue exciting career paths, such as digital marketing manager, brand manager, or marketing analyst, with the top industries for marketing employment in North Carolina including technology, healthcare, and finance.
How to prepare For the job market after completing a Online Marketing degree in North Carolina ?
As a marketing professional with extensive experience in the industry, I can attest that completing an online marketing degree in North Carolina is a significant achievement, but it is only the first step towards a successful career. To prepare for the job market, it is essential to develop a strategic plan that showcases your skills, knowledge, and adaptability. According to the Bureau of Labor Statistics, the employment of marketing managers in North Carolina is projected to grow 10% from 2020 to 2030, which is faster than the national average. This growth is driven by the increasing demand for digital marketing expertise, particularly in cities like Charlotte and Raleigh-Durham.
To increase your chances of success, consider the following key steps:
Build a strong online presence by creating a professional website or blog that highlights your marketing skills, experience, and achievements. This will enable potential employers to find you and assess your capabilities, as 70% of employers in North Carolina use social media to screen candidates.
Develop a comprehensive understanding of the latest marketing tools and technologies, such as Google Analytics, Adobe Creative Cloud, and social media management platforms. The University of North Carolina at Chapel Hill and North Carolina State University offer online courses and certifications that can help you stay up-to-date with industry trends and best practices.
Network with marketing professionals in North Carolina by attending industry events, joining online communities, and participating in webinars. This will provide you with valuable insights into the job market, as well as opportunities to connect with potential employers and mentors. For example, the American Marketing Association (AMA) has a chapter in Charlotte that offers networking events, workshops, and job fairs.
Pursue internships or volunteer opportunities with marketing firms, non-profits, or startups in North Carolina to gain hands-onexperience and build your portfolio. This will not only enhance your skills but also demonstrate your commitment to the field, as 60% of employers in North Carolina prefer candidates with relevant work experience.
Stay informed about the latest marketing trends and developments in North Carolina by reading industry publications, such as the Charlotte Business Journal and the Triangle Business Journal, and following marketing thought leaders on social media. This will enable you to stay ahead of the curve and make informed decisions about your career, as the marketing landscape in North Carolina is constantly evolving.
Furthermore, it is crucial to tailor your job search strategy to the specific needs of the North Carolina job market. For instance, the Research Triangle Park (RTP) is a hub for tech and biotech companies, and marketing professionals with expertise in digital marketing and data analysis are in high demand. Similarly, the Charlotte area has a strong presence of financial services and healthcare companies, and marketing professionals with experience in these industries are highly sought after. By understanding the local job market and tailoring your skills and experience accordingly, you can increase your chances of success and launch a rewarding career in marketing in North Carolina.
What are the emerging niches within the Marketing field?
As the marketing landscape continues to evolve, several emerging niches are gaining traction, offering exciting opportunities for graduates of online marketing degree programs in North Carolina. The state's thriving business ecosystem, with major hubs like the Research Triangle Park, is driving demand for specialized marketing professionals. Some of the key emerging niches within the marketing field include:
Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, is becoming increasingly important as companies seek to maximize their online presence and return on investment. According to a report by the Bureau of Labor Statistics, employment of market research analysts, including those specializing in digital marketing analytics, is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.
Content marketing, which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is another growing niche. With the rise of social media and online platforms, companies are looking for marketers who can develop and implement effective content marketing strategies, such as those taught in the online marketing programs at universities like North Carolina State University or the University of North Carolina at Chapel Hill.
Sustainability marketing, which involves promoting products, services, or brands that prioritize environmental and social responsibility, is also gaining momentum. As consumers become more environmentally conscious, companies are seeking marketers who can help them develop and communicate sustainable marketing practices, such as those emphasized in the online marketing program at Appalachian State University.
Influencer marketing, which leverages the reach and credibility of social media influencers to promote products or services, is another emerging niche. With the growing importanceof social media in North Carolina's marketing landscape, companies are looking for marketers who can develop and execute effective influencer marketing campaigns, such as those studied in the online marketing program at East Carolina University.
Marketing automation, which uses software and technology to automate and streamline marketing processes, is also becoming increasingly important. As companies seek to optimize their marketing operations and improve efficiency, they are looking for marketers with expertise in marketing automation tools and technologies, such as those taught in the online marketing programs at universities like the University of North Carolina at Charlotte or North Carolina Central University.
How to find internships in North Carolina relevant to a Marketing degree?
As a professor who has had the privilege of mentoring numerous students pursuing online Marketing degrees in North Carolina, I can attest that finding relevant internships is a crucial step in launching a successful career in this field. With the Tar Heel state being home to a thriving business landscape, including the renowned Research Triangle Park, which boasts a high concentration of tech and marketing firms, the opportunities for Marketing students to gain hands-on experience are plentiful. To tap into these opportunities, I advise students to start by leveraging their university's career resources, such as the career services department at the University of North Carolina at Chapel Hill or North Carolina State University, which often have established relationships with local businesses and can provide valuable guidance and support in securing internships.
Some key strategies for finding internships in North Carolina relevant to a Marketing degree include:
Utilizing online job boards and career platforms, such as LinkedIn, Indeed, or Glassdoor, which allow students to filter search results by location, industry, and job title, making it easier to find internships that align with their interests and skills, for instance, a social media marketing internship at a company like Red Hat or SAS Institute in Raleigh-Durham.
Networking with professionals in the field, either through attending industry events, joining marketing organizations like the American Marketing Association (AMA) or the North Carolina Marketing Association, or connecting with alumni from their university who work in Marketing, which can lead to valuable recommendations, advice, and potential internship opportunities.
Reaching out to companies directly, even if they don't have advertised internship openings, as many businesses in North Carolina, such as those in the vibrant startup scene in Charlotte, may be willing to consider creating an internship position for a motivated and talentedstudent, especially if they can demonstrate how their skills and knowledge can contribute to the company's marketing efforts.
Taking advantage of internship programs specifically designed for Marketing students, such as the UNC Kenan-Flagler Business School's Marketing Internship Program, which provides students with hands-on experience in marketing research, brand management, and digital marketing, and can often lead to full-time job offers after graduation.
Considering internships with non-profit organizations or government agencies, which can provide unique opportunities for Marketing students to apply their skills in a socially responsible context, such as developing marketing campaigns for a cause they are passionate about, and can also offer valuable experience in areas like public relations, event planning, and community outreach.
By exploring these avenues, online Marketing students in North Carolina can increase their chances of finding internships that not only provide valuable work experience but also help them build a professional network, develop their skills, and enhance their job prospects after graduation, ultimately setting them up for success in this exciting and rapidly evolving field. With the marketing industry in North Carolina expected to grow significantly in the coming years, with employment of marketing managers projected to increase by 10% from 2020 to 2030, according to the Bureau of Labor Statistics, the opportunities for Marketing students to launch successful careers in the state are vast and varied.