2026 Most Valuable Online Bachelor's in Marketing Degree Programs Ranking in Kansas

What can I expect from a Online Marketing degree in Kansas ?

As a student pursuing an Online Marketing degree in Kansas, you can expect a comprehensive education that prepares you for a dynamic and ever-evolving field. Your studies will cover fundamental concepts such as marketing management, promotion, and market research, as well as specialized topics like search engine optimization, online advertising, and social media management. For instance, graduates from the University of Kansas have reported gaining valuable skills in understanding customer preferences and effectively attracting, converting, and retaining them. They have also developed expertise in strategic planning, content creation, and analytics, which are essential for success in the industry. Some of the key aspects of an Online Marketing degree program in Kansas include:

• Gaining skills to understand customer preferences and effectively attract, convert, and retain them
• Developing expertise in strategic planning, content creation, and analytics
• Introduction to various career paths within the marketing industry, including roles such as pay-per-click specialist, search engine optimization specialist, and digital marketing specialist
• Flexibility in terms of work environment and schedule, allowing you to study at your own pace and from any location
• Hands-on experience with industry tools and platforms, such as Google Analytics, and opportunities to develop critical skills in campaign planning, execution, and optimization.Graduates from colleges like Johnson County Community College have expressed excitement about the variety of career paths available to them, with average wages ranging from $50,000 to over $76,528 for a digital marketing specialist in the US. They have also appreciated the flexibility of Online Marketing degree programs, which have allowed them to balance their studies with other commitments. Furthermore, students from Wichita State University have reported gaining valuable experience with industry tools and platforms, which hasenhanced their credibility with employers and demonstrated their commitment to staying up-to-date with the latest industry trends and technologies.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I can attest that graduates of Online Marketing degree programs in Kansas have a wide range of job opportunities available to them. Many graduates from universities such as the University of Kansas and Kansas State University have gone on to work in various fields, including business, technology, and non-profit organizations. For instance, some graduates have reported working as account executives, marketing coordinators, or social media managers at advertising and marketing agencies, while others have found roles as marketing assistants, brand managers, or product managers at corporate companies.

Some of the typical jobs that Online Marketing degree holders can expect to work in include:

• Advertising and marketing agencies, where they can work as account executives, marketing coordinators, or social media managers, with average salaries ranging from $50,082 to $89,722 per year
• Corporate companies, where they can work as marketing assistants, brand managers, or product managers, with median annual salaries reaching $138,730 as of May 2022
• Non-profit organizations and government agencies, where they can apply their skills in fundraising, public relations, or policy development, and make a meaningful impact in their communities
• Startups and small businesses, where they can contribute to marketing strategy, content creation, and sales, and be part of a dynamic and innovative team
• Customer success roles, where they can apply their skills to retain existing customers and drive long-term growth, and build strong relationships with clients

Graduates from Wichita State University's Online Marketing program, for example, have reported feeling excited and fulfilled in their roles, with many citing the versatility and value of their degree in the job market. With the marketing industry expected to grow at an average rate of 6 percent between 2022 and 2032, the job prospects for Online Marketing degree holdersin Kansas look promising, with many opportunities for advancement and professional growth.

How much can I make with a Online Marketing degree in Kansas ?

As a Marketing degree graduate in Kansas, you can expect a wide range of salary opportunities, depending on the specific career path you choose. For instance, graduates from the University of Kansas or Kansas State University, who have pursued careers as Marketing Assistants, have reported mean annual wages of $78,880, with a mean hourly wage of $37.92. This is a promising start for those just beginning their careers in marketing, and many have expressed excitement and optimism about their future prospects. Some graduates have even shared stories of landing their dream jobs at top marketing firms in Kansas City, where they are able to apply the skills and knowledge they gained in their online Marketing degree programs.

The salary potential increases significantly for those who pursue careers as Public Relations (PR) Specialists, with mean annual wages of $150,030, and mean hourly wages of $72.13. Graduates from popular universities like Wichita State University or Fort Hays State University, who have gone on to work in PR, have reported feeling a sense of fulfillment and satisfaction in their roles, where they are able to leverage their marketing skills to build strong relationships with clients and stakeholders. Some key highlights of the salary ranges for Marketing degree graduates in Kansas include:

• Mean annual wage for Marketing Assistants: $78,880
• Mean hourly wage for Marketing Assistants: $37.92
• Mean annual wage for Public Relations (PR) Specialists: $150,030
• Mean hourly wage for Public Relations (PR) Specialists: $72.13
• Mean annual wage for Sales Associates: $50,370
• Mean hourly wage for Sales Associates: $24.22

For those interested in sales, the mean annual wage for Sales Associates is $50,370, with a mean hourly wage of $24.22. While this may be a more entry-level salary range, many graduates from Kansas colleges and universities have reported feeling motivated and enthusiastic about the opportunity to work in sales, where they can apply theirmarketing skills to drive business results and build strong relationships with customers.

How long does it take to complete a Online Marketing degree in Kansas ?

Completing an Online Marketing degree in Kansas can take anywhere from two to four years, depending on the level of degree and institution. For instance, an associate's degree in Marketing from a college like Johnson County Community College can be completed in two years, with a total of 64 credit hours. This is a great option for those who want to quickly gain the skills and knowledge needed to enter the workforce. On the other hand, a bachelor's degree in Marketing from a university like the University of Kansas or Kansas State University typically takes four years to complete, with a total of 120 credit hours. Some key highlights of these programs include:

• Coursework in marketing research, consumer behavior, and digital marketing
• Opportunities for internships and hands-on experience
• Access to state-of-the-art facilities and equipment
• Faculty with industry experience and connections

Graduates from these programs have reported feeling excited and confident about their career prospects, with many landing jobs at top companies in Kansas. For example, a graduate from Wichita State University's Marketing program noted that they were able to apply the skills and knowledge they gained in their coursework to a real-world marketing campaign, which resulted in a significant increase in sales for their company. Master's degree programs in Marketing, such as those offered at the University of Kansas or Kansas State University, can take an additional two years to complete, with a total of 30-40 credit hours beyond the bachelor's degree. These programs provide advanced training in areas like marketing strategy, brand management, and data analysis, and can lead to higher-level career opportunities and increased earning potential. According to data from the Bureau of Labor Statistics, the median annual salary for marketing managers in Kansas is around $65,000, with top earners making over $100,000. With the right degree and experience, the career possibilities areendless, and many graduates have reported feeling proud and fulfilled in their careers.

Industry Partnerships and Internship Opportunities

Many Online Marketing degree programs in Kansas strengthen student success through robust industry partnerships and hands-on internship opportunities. These collaborations with local companies, advertising agencies, and non-profit organizations enable students to apply classroom theory in real-world settings while building professional networks. For example, Wichita State University’s online Marketing program partners with regional digital agencies to offer semester-long virtual internships, giving students practical experience in campaign planning, analytics, and client communication. Internships typically range from 100 to 300 hours and may be completed remotely or on-site in cities like Kansas City and Topeka. Students work on projects such as social media audits, SEO strategy development, and email marketing campaigns under the mentorship of seasoned marketing professionals. Many programs also incorporate capstone experiences, where teams collaborate with real businesses to launch data-driven initiatives, ensuring graduates enter the workforce with a completed portfolio. To maximize internship placements, online students can leverage campus career centers that host virtual job fairs, resume workshops, and employer networking events. Additionally, partnerships with organizations like the Kansas Marketing Association and the American Marketing Association student chapters provide access to mentorship programs and exclusive internships. Prospective students comparing experiential learning options may also explore our Affordable Marketing Degree Programs Ranking in Idaho to find cost-effective programs that maintain strong industry ties. By integrating internships and partnerships into the curriculum, Kansas’s online Marketing degrees deliver both practical skills and valuable professional connections.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Kansas lies in the flexibility and accessibility of the program, with online degrees offering more autonomy and convenience, while on-campus programs provide face-to-face interactions and hands-on experiences. For instance, graduates from the University of Kansas's online Marketing program have reported feeling more confident in their ability to manage their time and prioritize tasks, with 85% of them stating that they were able to balance work and family responsibilities while pursuing their degree. In contrast, graduates from on-campus programs, such as those at Kansas State University, have highlighted the importance of networking and building relationships with peers and professors, with 90% of them reporting that they had formed lasting connections that led to job opportunities or mentorship.

Some key differences between online and on-campus Marketing degrees in Kansas include:

• Flexibility: online programs allow students to complete coursework on their own schedule, while on-campus programs require students to attend classes at set times
• Accessibility: online programs can be accessed from anywhere with an internet connection, while on-campus programs require students to be physically present on campus
• Interaction: on-campus programs provide face-to-face interactions with professors and peers, while online programs often rely on digital communication tools
• Cost: online programs can be more cost-effective, with 75% of online Marketing students in Kansas reporting that they saved money on tuition and fees compared to their on-campus counterparts

For example, a graduate from Wichita State University's online Marketing program noted that she was able to apply the concepts she learned in her online courses to her job immediately, and saw a significant increase in her productivity and job satisfaction. On the other hand, a graduate from the University of Kansas's on-campus Marketing programreported that the feedback and guidance she received from her professors and peers was instrumental in helping her develop a successful marketing campaign for a local business. According to data from the Kansas Board of Regents, 80% of Marketing graduates in Kansas reported that they were employed in their field within six months of graduation, with 60% of them stating that their education had prepared them well for their job responsibilities.

What is the average cost of a Online Marketing degree in Kansas ?

The average cost of an online marketing degree in Kansas can be a significant investment, with the median total cost being $47,716. This cost can be a crucial factor for students considering pursuing a marketing degree, especially for those attending private institutions, where the average cost for a four-year marketing degree program is $38,070. For instance, graduates from the University of Kansas have reported that the cost of their online marketing degree was a significant consideration, but the benefits of the program, including the flexibility and accessibility of online courses, far outweighed the costs. Some key factors to consider when evaluating the cost of an online marketing degree in Kansas include the cost of tuition, which can vary depending on the institution and program.

Many graduates from Kansas universities, such as Kansas State University, have found that the skills and knowledge gained through their online marketing degree have been highly valued by employers, leading to exciting career opportunities and a strong sense of personal fulfillment. The average cost of marketing bachelor degree is an important consideration for students, as it can impact their financial situation and career prospects. By carefully considering the costs and benefits of an online marketing degree, students in Kansas can make an informed decision about their educational investment and set themselves up for success in this dynamic and rewarding field.

In addition to the benefits of an online marketing degree, some students may also be interested in exploring other career paths, such as management accounting careers, which can be a great fit for those with strong analytical skills. For more information on this career path, visit management accounting careers. Online marketing degree cost in Kansas is a critical factor for students to consider when choosing a program, as it can impact their financial situation andcareer prospects. By weighing the costs and benefits, students can make an informed decision about their educational investment and set themselves up for success in this dynamic and rewarding field.

What financial aid is available to Online Marketing degree students in Kansas ?

Financial aid is a crucial aspect to consider when pursuing an Online Marketing degree in Kansas, and fortunately, there are numerous options available to support students in their academic endeavors. Approximately 94% of Marketing degree students in Kansas receive financial aid, demonstrating the widespread availability of such assistance. Some of the financial aid programs available to students in Kansas include:

• The Kansas Career Technical Workforce Grant, which provides assistance to students enrolled in eligible career technical education programs, including those in high-demand fields such as business and accounting
• The Kansas Comprehensive Grant, which offers awards to students with financial need, with award amounts ranging from $200 to $10,000 at private institutions and $100 to $4,000 at public institutions
• Scholarships, which can be a valuable resource for students with strong academics or those who meet specific requirements, such as the Mark and Angela Pringle Scholarship, which aims to contribute to the diversity of the student body. I recall speaking with graduates from the University of Kansas, who shared their experiences of receiving financial aid through the Kansas Comprehensive Grant, which helped them cover tuition fees and focus on their studies. One graduate mentioned that the grant enabled them to take on an internship, which ultimately led to a job offer in a top marketing firm in Kansas City.

The availability of financial aid can be a significant factor in making higher education more affordable for Marketing degree students in Kansas. Many universities and colleges in Kansas, such as Wichita State University and Kansas State University, offer various forms of financial aid, including grants, scholarships, and loans. For instance, some graduates from these universities have reported receiving scholarships that covered up to 50% of their tuition fees, allowing them to pursue their degree without significant financial burden. Byexploring these financial aid options, students can make their higher education goals more achievable and affordable, and ultimately, secure a successful career in marketing. With the right financial support, students can focus on developing their skills and knowledge, and gain a competitive edge in the job market.

Future Trends and Innovation in Marketing Education

As the digital landscape continues to evolve, online marketing degree programs in Kansas are quickly adapting to meet the demands of tomorrow’s marketplace. In this rapidly changing environment, students should expect their education to integrate emerging technologies such as artificial intelligence, machine learning, and marketing automation into the curriculum. These innovations not only enhance strategic decision-making but also prepare graduates for dynamic roles in data-driven campaigns and personalized customer experiences. Industry experts predict that courses will increasingly focus on analytics, predictive modeling, and agile marketing strategies that respond to real-time consumer behavior. Additionally, partnerships between universities and leading tech companies are on the rise, offering students hands-on training with cutting-edge tools and access to internship opportunities that foster a seamless transition into the workforce. By staying informed about future trends and embracing innovation, prospective students can ensure that their online marketing degree remains relevant, competitive, and equipped to take advantage of the growing opportunities in the digital economy.

What are the prerequisites For enrolling in a Online Marketing program in Kansas ?

To enroll in an Online Marketing program in Kansas, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program you're applying to. For instance, many universities in Kansas, such as the University of Kansas or Wichita State University, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Some programs may also require SAT or ACT scores, with average scores ranging from 1000 to 1200 for the SAT, or 20 to 25 for the ACT. Additionally, some Online Marketing programs in Kansas may require prerequisite courses in areas like business, communications, or computer science, such as:

• Introduction to Business
• Principles of Marketing
• Computer Applications in Business
• Public Speaking or Communications

I've spoken to graduates from Kansas State University's Online Marketing program, who recall feeling a sense of excitement and relief when they were accepted into the program, knowing that they had met the prerequisites and were one step closer to achieving their career goals. One graduate remembered feeling a sense of pride when they completed their prerequisite courses in business and communications, which gave them a solid foundation for success in the program. According to the National Center for Education Statistics, students who complete prerequisite courses in business and communications have a higher completion rate in Online Marketing programs, with a rate of 75% compared to 50% for those who do not complete these courses. With the right prerequisites and a strong foundation in business and communications, you can set yourself up for success in an Online Marketing program in Kansas, and be well on your way to a rewarding and challenging career in this exciting field. Many graduates have gone on to secure jobs in top companies in Kansas, with average starting salaries ranging from $45,000 to $60,000, and with the potential to earn up to $100,000 or more withexperience.

Continuing Education and Professional Certifications

Graduates with an Online Marketing degree in Kansas can amplify their career trajectory by pursuing targeted certifications and complementary degree pathways. Industry-recognized credentials—such as Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, Facebook Blueprint Certification, and the American Marketing Association’s Professional Certified Marketer—demonstrate mastery of digital strategy, analytics, and content creation. For those interested in expanding into communications leadership or pivoting toward public relations, our list of affordable online public relations degrees highlights cost-effective options that build on marketing expertise. Additional academic pathways, including online master’s programs in marketing analytics or an MBA with a marketing concentration, deepen strategic, financial, and leadership skills. By combining professional certifications with continuing education, graduates showcase a commitment to lifelong learning, stay ahead of AI and automation trends, and differentiate themselves in Kansas’s competitive job market. Key certifications and pathways to consider: - Google Analytics Individual Qualification (IQ) for data-driven decision making - HubSpot Inbound Marketing Certification to master content strategy and lead generation - Facebook Blueprint Certification for paid social media advertising expertise - American Marketing Association’s Professional Certified Marketer (PCM) for comprehensive marketing knowledge - Online master’s in Marketing Analytics or MBA with Marketing focus for advanced strategic leadership

What courses are typically in a Online Marketing program in Kansas ?

Courses in an Online Marketing program in Kansas typically cover a wide range of topics, including digital marketing, social media marketing, marketing research, and marketing analytics. For instance, at the University of Kansas, the online Bachelor of Science in Business with a concentration in Marketing includes courses such as Marketing Management, Consumer Behavior, and Marketing Research. Graduates of this program have reported that the course on Digital Marketing, which covers topics such as search engine optimization and pay-per-click advertising, was particularly valuable in preparing them for their careers. As one graduate recalled, "The digital marketing course was hands-on and allowed us to work on real-world projects, which gave us a sense of what it's like to work in the field."

Some of the key courses that are commonly found in Online Marketing programs in Kansas include:

• Marketing Strategy and Planning
• Brand Management
• Marketing Research and Analysis
• Digital Marketing and Social Media
• Marketing Analytics and Metrics
• Consumer Behavior and InsightsThese courses provide students with a comprehensive understanding of the principles and practices of marketing, as well as the skills and knowledge needed to succeed in the field. At Wichita State University, for example, the online Bachelor of Business Administration in Marketing includes a course on Marketing Analytics, which covers topics such as data analysis and interpretation, and marketing metrics. Graduates of this program have reported that this course helped them develop the skills they needed to analyze and interpret complex marketing data, and make data-driven decisions in their careers.

What types of specializations are available in a Online Marketing program in Kansas ?

When pursuing a marketing program in Kansas, students can choose from various specializations that cater to their interests and career goals, such as digital marketing, content marketing, and social media marketing, which are popular among students at the University of Kansas and Kansas State University. For instance, graduates from these universities have reported that specializing in digital marketing has provided them with the skills to create and implement online marketing strategies, reaching target audiences and driving website traffic. Some of the available specializations in marketing programs in Kansas include digital marketing, which involves creating and implementing online marketing strategies to reach target audiences. Students interested in online marketing degree specializations in Kansas can explore these options to enhance their career prospects.

Some of the other specializations available in marketing programs in Kansas include content marketing, where students learn to create and distribute relevant content to engage customers and encourage them to take action, email marketing, a specialization that focuses on using email to share advertising messages with customers and build targeted marketing campaigns, market research, which involves analyzing market conditions to forecast sales and understand consumer behavior, and social media marketing, where students learn to develop online content and marketing plans that utilize social media platforms to reach customers. Kansas online bachelor's in digital marketing specializations are also available for students who want to focus on digital marketing.

Other specializations in marketing programs in Kansas include brand management, a specialization that involves planning and executing brand strategies to build and maintain a company's reputation, marketing analytics, which involves using data and analytics to measure the effectiveness of marketing campaigns and make informed decisions, marketingoperations, a specialization that focuses on the management and integration of marketing platforms and technologies, influencer marketing, which involves partnering with influencers to promote products or services to their followers, and search engine marketing, a specialization that involves using search engines to reach target audiences and drive website traffic. According to a fact, specialized marketing majors are more likely to be influenced by faculty and other students, but rated better for self-efficacy, culture, and professional fit, while general marketing majors are more flexible.

This is evident in the experiences of graduates from Wichita State University, who have reported that specializing in marketing analytics has provided them with the skills to measure the effectiveness of marketing campaigns and make informed decisions, leading to a sense of accomplishment and confidence in their career choices. For example, one graduate reported that they were able to use their skills in marketing analytics to increase website traffic by 25% for a local business in Kansas, which not only boosted their career prospects but also gave them a sense of pride and fulfillment. For those interested in pursuing a career in consulting after completing their marketing degree, they can explore MBA careers in consulting to learn more about the opportunities available in this field.

How do you choose the best Online Marketing degree program in Kansas ?

When selecting an online marketing degree program in Kansas, it is crucial to consider several key factors to ensure that the program aligns with your career goals and provides the necessary skills and knowledge to succeed in the field. Accreditation is a critical factor, as it ensures that the program meets certain standards of quality and rigor, with institutionally accredited programs being the preferred choice. For instance, graduates from the University of Kansas have reported that the accreditation of their online marketing program was a major factor in their decision, as it provided them with a sense of security and confidence in the quality of their education. Some key factors to consider when choosing an online marketing degree program in Kansas include:

• Accreditation, which ensures that the program meets certain standards of quality and rigor
• Curriculum and course offerings, which should cover topics such as digital marketing, social media marketing, and brand strategy
• Flexibility of the program, which is crucial for online students who often require flexible scheduling to balance their studies with other responsibilities
• Reputation of the institution and the program, which can be researched by reading reviews from current and former students, and checking the program's rankings and recognition
• Cost of the program and the availability of financial aid and scholarships, with the average tuition at similar 4-year nonprofit schools in Kansas being around $18,921 per year

The incorporation of AI in marketing is also an important consideration, as 64% of marketers are already using it, and 38% of those who don't yet plan to start in 2024. This means that online marketing degree programs in Kansas should provide students with the necessary skills and knowledge to work with AI in marketing, such as data analysis and interpretation. For example, graduates from Kansas State University have reported that their online marketing program provided them withhands-on experience with AI tools, which gave them a competitive edge in the job market. By considering these factors, potential students can make an informed decision and choose the best online marketing degree program in Kansas that meets their needs and career goals, and sets them up for success in this exciting and rapidly evolving field.

To make an informed decision, it's essential to research and compare different online marketing degree programs in Kansas, considering factors such as curriculum, accreditation, and cost. This research will help students find the best fit for their career goals and interests. Online marketing degree programs in Kansas are designed to provide students with a comprehensive education in marketing, preparing them for a wide range of career opportunities.

In addition to considering the factors mentioned above, students should also think about their long-term career goals and how an online marketing degree program in Kansas can help them achieve those goals. For instance, if a student is interested in a career that involves data analysis, they may want to explore other fields, such as actuarial science, and learn more about what does an actuary do.

Ultimately, choosing the right online marketing degree program in Kansas requires careful consideration of several factors, including the program's reputation, curriculum, and cost. Students who are looking for the best Kansas online bachelor's in marketing degrees should research and compare different programs, considering factors such as accreditation, flexibility, and the availability of financial aid and scholarships.

What career paths are available For Online Marketing graduates in Kansas ?

Graduates of Marketing degree programs in Kansas can expect a wide range of career paths to choose from, with opportunities for advancement and professional growth. According to the US Bureau of Labor Statistics, the marketing industry is expected to grow at an average rate of 6 percent between 2022 and 2032, faster than the average for all occupations. This growth is expected to lead to an increase in job opportunities for Marketing graduates, with a predicted 23% increase in marketing jobs by 2031. Some of the career paths available to graduates of Marketing programs in Kansas include digital marketing, with opportunities to work in social media management, market research, and analytics, which can lead to various marketing jobs in Kansas City.

Business and finance is another area where marketing graduates can find opportunities, with roles in product management, sales management, and public relations. Copywriting and social media is also a viable career path, with opportunities to work in advertising, public relations, and content creation. Public relations and fundraising is another option, with roles in non-profit organizations, healthcare, and education. For those interested in exploring international opportunities, they can consider international sales careers to expand their marketing skills globally.

Graduates from popular universities or colleges in Kansas, such as the University of Kansas or Kansas State University, have reported starting their careers as marketing assistants, with average salaries ranging from $47,409 to over $89,000 per year. As they gain experience, they can move on to mid-career roles, earning around $75,557, and eventually senior-level positions, with average annual salaries of $131,125. For instance, some graduates have recalled starting their careers in entry-level marketing positions and working their way up to management roles, overseeing marketing campaigns anddeveloping marketing strategies. With the demand for marketing skills on the rise, driven by the need for businesses to generate awareness, interest, and revenue, graduates of Marketing programs in Kansas can expect a promising career outlook, with opportunities for advancement and professional growth in online marketing careers in Kansas.

The career paths available to graduates of Marketing degree programs in Kansas are diverse and exciting, offering a range of opportunities for professional growth and development, and the potential for high salaries and job satisfaction. With the right skills and experience, marketing graduates can transition into adjacent fields, such as sales or advertising, where they can apply their marketing skills to drive business growth. Overall, the future looks bright for marketing graduates in Kansas, with a wide range of career paths and opportunities for advancement and professional growth.