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2026 Most Valuable Online Marketing Degree Programs Ranking in Norfolk, VA

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Norfolk, VA ?

As a student pursuing an Online Marketing degree in Norfolk, VA, you can expect a comprehensive education that covers fundamental concepts such as marketing management, promotion, and public relations. For instance, graduates from Old Dominion University's Online Marketing program have reported gaining a solid understanding of traditional marketing concepts, as well as knowledge of digital and emerging methods, which has enabled them to develop effective marketing strategies for local businesses in Norfolk. Some key aspects of an Online Marketing degree in Norfolk, VA include:

  • Gaining a solid understanding of traditional marketing concepts, as well as knowledge of digital and emerging methods, such as search engine optimization and social media management
  • Developing skills in areas such as video marketing, voice search optimization, and artificial intelligence, which are highly valued by employers in the digital marketing industry
  • Learning about statistics and data analysis to measure the success of marketing campaigns, which has been particularly useful for graduates who have gone on to work with marketing firms in Norfolk, such as those in the Ghent neighborhood
  • Refining writing skills, developing media literacy, and becoming proficient in technological tools, such as content management systems and social media scheduling software, which are essential for creating and implementing successful online marketing campaigns.

The curriculum of an Online Marketing degree program in Norfolk, VA typically includes courses such as Search Engine Optimization, content strategy, campaign development, and display advertising, which provide students with a thorough understanding of the digital marketing landscape. For example, students at Norfolk State University's School of Business have reported that the Search Engine Optimization course helped them understand how to enhance website visibility and drive traffic to local businesses' websites. Additionally, theopportunity to engage in constructive dialogue, embrace feedback, and leverage the expertise of peers has been invaluable for many graduates, who have reported feeling well-prepared for the dynamic and ever-changing world of online marketing. Many graduates have gone on to pursue successful careers in digital marketing, with some even starting their own marketing firms in Norfolk, VA.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I've seen many students from Norfolk, VA, graduate from Online Marketing degree programs and land exciting jobs in various industries. For instance, graduates from Old Dominion University's marketing program have gone on to work as marketing assistants, advertising account executives, and digital marketers, applying their skills in communication, problem-solving, and data analysis to drive business growth and customer engagement. I recall talking to a group of graduates from Norfolk State University's marketing program, who were thrilled to share their experiences working in roles such as business development managers, product managers, and customer success managers, where they utilized their marketing skills to promote events, products, or services.

Some of the typical jobs that Online Marketing degree holders from Norfolk, VA, can expect to work in include:

  • Marketing assistant, where they can apply their skills in communication and problem-solving to support marketing campaigns
  • Advertising account executive, where they can work with clients to develop and implement advertising strategies
  • Digital marketer, where they can use their knowledge of data analysis to optimize online marketing campaigns
  • Market researcher, where they can conduct research to understand consumer behavior and preferences
  • Social media manager, where they can create and implement social media strategies to engage with customers and promote products or services

I've also come across graduates from Tidewater Community College's marketing program who have found employment in industries that align with their interests, such as sports, environment, or music, where they can apply their marketing skills to promote events, products, or services. For example, one graduate I spoke to was working as a marketing coordinator for a local sports team, while another was working as a social media manager for a non-profit environmentalorganization. These examples illustrate the versatility of a Marketing degree and the various career paths that are available to graduates from Online Marketing degree programs in Norfolk, VA.

Some other potential career paths for Online Marketing degree holders from Norfolk, VA, include:

  • Business development manager, where they can use their marketing skills to identify new business opportunities and drive growth
  • Product manager, where they can apply their knowledge of market research to develop and launch new products
  • Customer success manager, where they can work with customers to understand their needs and provide solutions
  • Marketing and commercial manager, where they can oversee marketing campaigns and develop commercial strategies
  • Sales accounts and business development manager, where they can use their marketing skills to identify new sales opportunities and drive revenue growth

It's worth noting that labor statistics show that marketing-related occupations generally offer competitive salaries, with the median annual wage for marketing managers around $140,000, making it a lucrative career path for graduates from Online Marketing degree programs in Norfolk, VA.

How much can I make with a Online Marketing degree in Norfolk, VA ?

As a career counselor, I've had the pleasure of guiding numerous students from Old Dominion University and Norfolk State University in Norfolk, VA, who have pursued Online Marketing degrees. Many of these graduates have gone on to secure lucrative jobs, with salaries that are truly impressive. For instance, some have landed roles as Marketing Assistants, with mean annual wages of $78,880 and mean hourly wages of $37.92. I recall one graduate from Old Dominion University who was thrilled to start their Marketing Assistant role at a prominent firm in Norfolk, and was delighted to discover that their salary was not only competitive but also offered ample opportunities for growth.

Some of the key roles that Marketing degree graduates can pursue, along with their average salaries, include:

  • Marketing Assistant: $78,880 per year, $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, $72.13 per hour
  • Sales Associate: $50,370 per year, $24.22 per hourThese figures are a testament to the fact that Marketing degree graduates from universities like Tidewater Community College and Regent University in Norfolk, VA, are in high demand. I've seen graduates who have developed strong skills in market research, campaign analysis, and team collaboration, and have been able to leverage these skills to secure high-paying jobs. For example, a graduate from Norfolk State University who worked as a PR Specialist was able to earn a mean annual wage of $150,030, which is a significant figure for someone just starting their career.

The job market in Norfolk, VA, is particularly favorable for Marketing degree graduates, with many companies seeking talented individuals who can help them navigate the complex world of online marketing. As a career counselor, I've witnessed numerous graduates from popular universities in Norfolk, VA, thrive in their roles, and I'm confident that with the right skills and training, you can too. With a strong foundation in Marketingprinciples, and a deep understanding of the online landscape, you'll be well-equipped to succeed in this exciting and rapidly evolving field.

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What Online Marketing degree graduates have to say

  • Jeffrey: I'm thrilled to share my experience with the Online Marketing degree program at Old Dominion University in Norfolk, VA. The flexibility of the online courses allowed me to balance my work and family life while pursuing my degree. I was impressed by the faculty's expertise and the comprehensive curriculum, which covered everything from social media marketing to data analysis. What struck me most was the sense of community and support from my peers and instructors, even in an online setting. I felt like I was part of a vibrant learning environment that fostered growth and creativity. With my degree, I'm now confident in my ability to develop and execute successful online marketing campaigns, and I'm excited to apply my skills in the industry.
  • Timothy: As a graduate of the Online Marketing program at Norfolk State University, I can attest to the fact that it's an absolute game-changer. The program's focus on experiential learning and real-world applications gave me the opportunity to work on actual marketing projects and collaborate with local businesses. I was blown away by the level of mentorship and guidance provided by the faculty, who are all industry experts with a passion for teaching. The online platform was user-friendly and intuitive, making it easy to navigate and stay on top of my coursework. But what really stood out to me was the emphasis on innovation and creativity – the program encouraged me to think outside the box and push the boundaries of what's possible in online marketing. I feel like I've gained a competitive edge in the job market, and I'm eager to make my mark in the industry.
  • Jose: My experience with the Online Marketing degree program at Tidewater Community College in Norfolk, VA, was nothing short of transformative. The program's affordability and flexibility were major draws for me, but it was the quality of the education that really exceeded my expectations. The instructors were knowledgeable and supportive, and the onlinecourses were engaging and interactive. I appreciated the focus on practical skills and the opportunity to work on projects that simulated real-world marketing scenarios. What really resonated with me, though, was the sense of personal growth and development that I experienced throughout the program. I felt like I was challenged to step out of my comfort zone and develop new skills and perspectives, and I emerged from the program with a renewed sense of confidence and purpose. I'm now excited to apply my skills and knowledge in a career that I'm passionate about, and I'm grateful for the foundation that Tidewater Community College provided.

How long does it take to complete a Online Marketing degree in Norfolk, VA ?

Completing an Online Marketing degree in Norfolk, VA can take anywhere from two to four years, depending on the level of degree pursued. For instance, an associate's degree in Marketing from a university like Tidewater Community College can be completed in as little as two years, with graduates gaining a solid foundation in marketing principles, including market research, advertising, and consumer behavior. Some key aspects of an associate's degree in Marketing include:

  • 60-70 credit hours of coursework
  • Completion of general education requirements, such as English and mathematics
  • Specialized courses in marketing, like marketing management and digital marketingGraduates from these programs have reported feeling confident and prepared to enter the workforce, with many landing jobs at local businesses and organizations in Norfolk, VA. On the other hand, a bachelor's degree in Marketing from a university like Old Dominion University can take four years to complete, with 120-130 credit hours of coursework, including general education requirements, business core courses, and specialized marketing courses. Bachelor's degree holders have expressed excitement and enthusiasm about their career prospects, with many going on to work in marketing roles at companies like Cox Communications and Dominion Energy. Some graduates have even started their own marketing firms, citing the skills and knowledge gained through their degree program as instrumental in their success. For those interested in advanced study, a master's degree in Marketing from a university like Norfolk State University can take an additional two years beyond the bachelor's degree, with 30-40 credit hours of coursework, including advanced courses in marketing research, brand management, and marketing strategy. Master's degree holders have reported feeling a sense of pride and accomplishment, with many taking on leadership roles in marketing departments or starting their own successful businesses.

Internship and Practical Experience Opportunities

One of the most critical factors in evaluating an Online Marketing degree in Norfolk, VA is the availability of internships and hands-on learning experiences that bridge theory and practice. Many top programs, such as those at Old Dominion University and Norfolk State University, partner with local businesses and non-profits to offer virtual and in-person internships in areas like social media management, SEO audits, and content creation. These collaborations not only provide students with real-world portfolios but also foster professional networks that can lead to full-time positions after graduation. In addition to traditional internships, several programs integrate capstone projects and client-based assignments into their curricula, allowing students to devise and implement marketing strategies for actual Norfolk-area organizations. For example, Norfolk State University’s experiential learning track places students on interdisciplinary teams to optimize digital ad campaigns for local startups, while Tidewater Community College offers a co-op option that extends over two semesters for deeper immersion. If you’re comparing regional offerings, you might also find value in our Affordable Marketing Degree Programs Ranking in Georgia, which highlights how institutions across state lines leverage internships and mentorship programs to boost graduate employability and ROI.

What’s the difference between online and on-campus Marketing degree?

The primary distinction between online and on-campus Marketing degrees in Norfolk, VA lies in the delivery method and the level of flexibility offered to students. Online Marketing degree programs, such as those offered by Old Dominion University, provide students with the opportunity to complete coursework remotely, allowing for greater flexibility in scheduling and pacing. In contrast, on-campus programs, like those at Norfolk State University, require students to attend classes in person, providing a more traditional and immersive learning experience. For instance, graduates from the online Marketing program at Old Dominion University have reported feeling a sense of accomplishment and pride in their ability to balance coursework with other responsibilities, such as work or family obligations. Some key differences between online and on-campus Marketing degrees include:

  • Flexibility: online programs allow students to complete coursework on their own schedule, while on-campus programs require students to attend classes at set times
  • Interaction: on-campus programs provide more opportunities for face-to-face interaction with instructors and peers, while online programs often rely on digital communication tools
  • Accessibility: online programs can be more accessible for students with mobility or location limitations, while on-campus programs may be more suitable for students who prefer a traditional learning environment.Many graduates from Norfolk-based universities, such as Tidewater Community College, have reported feeling excited and motivated by the prospect of applying their Marketing skills in real-world scenarios, such as developing social media campaigns or analyzing consumer behavior. According to the Bureau of Labor Statistics, the demand for Marketing professionals in the Norfolk, VA area is expected to grow by 10% in the next five years, making it an ideal location for students to pursue a Marketing degree. With the rise of digital marketing,graduates with expertise in online marketing are in high demand, and many are finding fulfilling careers in companies such as Cox Communications or Dominion Energy, both of which have a strong presence in the Norfolk area.

Internship and Networking Opportunities

One of the most impactful ways to translate classroom learning into career success is through targeted internships and strategic networking. Online Marketing students in Norfolk, VA benefit from partnerships between universities and local businesses—from small startups in Ghent to established firms like Cox Communications and Dominion Energy—where virtual and in-person internships provide hands-on experience in campaign development, SEO analysis, and client management. These placements not only hone technical skills, but also introduce students to industry workflows and key performance indicators that employers value. Beyond internships, robust networking opportunities help students forge professional relationships that can lead to job offers or freelance projects. Many programs host annual career fairs, invite guest speakers from marketing agencies, and facilitate mentorship programs connecting students with alumni working in roles such as Digital Marketer, Public Relations Specialist, and Social Media Manager. Participating in local chapters of professional associations—such as the American Marketing Association (AMA) Norfolk chapter—allows online learners to attend workshops, panel discussions, and social mixers to expand their network. For those interested in broadening their communication expertise alongside marketing, our list of affordable online communications degree programs highlights related fields where you can develop skills in media relations, content creation, and strategic messaging, further enhancing your marketability and cross-disciplinary connections.

What is the average cost of a Online Marketing degree in Norfolk, VA ?

The cost of pursuing an online marketing degree in Norfolk, VA can be a significant investment, with the median total cost being $48,840. For in-state students, the median total cost is $43,200, while out-of-state students can expect to pay the same median total cost of $48,840. It's essential to consider these costs when choosing a program, as they can vary significantly depending on the institution and type of program. For example, graduates from Old Dominion University, a popular institution for Marketing studies in Norfolk, VA, have reported that the cost of their online marketing degree was a significant factor in their decision-making process. Some key factors to consider when estimating the cost of an online marketing degree in Norfolk include tuition costs, which can range from a few hundred to several thousand dollars per credit hour, and the overall online marketing degree cost in Norfolk.

The average cost for a four-year marketing degree program at a private institution is $38,070, which can be a more affordable option for some students. However, for those interested in pursuing an online marketing degree, the cost can be higher. Many graduates from Norfolk State University, another popular institution for Marketing studies in Norfolk, VA, have reported that the flexibility and convenience of online programs were essential factors in their decision to pursue an online marketing degree, despite the higher cost. By carefully considering these factors and weighing the costs and benefits, students can make an informed decision about which online marketing degree program is right for them, taking into account the average cost of marketing degree in Virginia.

When considering the cost of an online marketing degree, it's also important to think about the potential return on investment. For some students, pursuing a graduate degree, such as an MBA, may be a viable option. However, for non-business majors, the question remains: is MBA worth it for non-businessmajors. By carefully evaluating the costs and benefits of different degree programs, students can make an informed decision about which path is right for them.

What financial aid is available to Online Marketing degree students in Norfolk, VA ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in Norfolk, VA, and fortunately, numerous options are available to support students in their academic endeavors. Approximately 91% of Marketing degree students in Norfolk, VA receive financial aid, demonstrating the widespread availability of such support. For instance, graduates of Old Dominion University's Marketing program have shared their experiences of receiving financial aid, such as the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant, which have helped them cover educational expenses. Some of the financial aid programs available to Marketing degree students in Norfolk, VA include:

  • Grants, such as the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant
  • Scholarships, offered by schools, employers, and private organizations
  • Work-Study programs, allowing students to earn money by working part-time on or off campus
  • Loans, including Federal Direct Subsidized Loans and Federal Direct Unsubsidized Loans
  • State-specific programs, such as the Virginia Tuition Assistance Grant Program and the Virginia Commonwealth Award

These financial aid options have been a game-changer for many students, enabling them to pursue their passion for Marketing without being burdened by financial constraints. As one graduate of Norfolk State University's Marketing program recalled, "Receiving the Virginia Tuition Assistance Grant was a huge relief, as it allowed me to focus on my studies and gain practical experience through internships, rather than worrying about how to pay for tuition." By exploring these financial aid options, students can unlock their full potential and achieve their academic and career goals. With the right support, students can thrive in their Online Marketing degree program and go on to become successful professionals in the field, making a meaningful impact in their community and beyond.

As the digital landscape evolves, understanding emerging industry trends is crucial for prospective online marketing degree students in Norfolk, VA. Today’s marketing environment is heavily influenced by data analytics, artificial intelligence, and ever-changing consumer behaviors driven by technological advancements. Future marketing professionals will need to master skills in emerging digital tools, learn to integrate multi-channel communication strategies, and adapt to new forms of social media engagement—all of which are anticipated to shape the job market over the coming years. Additionally, professionals who can blend creative design with analytical insights are in high demand; for example, some students are now exploring complementarities between online marketing and creative disciplines. If you’re interested in learning how creative skills can enhance your digital marketing strategies, take a look at our overview of most affordable fine arts schools in virginia to gain insights into how design thinking is transforming marketing approaches. Staying informed about these forward-looking trends not only prepares you for a competitive job market but also positions you as a dynamic candidate ready to lead innovative marketing campaigns in an ever-changing industry landscape.

What courses are typically in a Online Marketing program in Norfolk, VA ?

Courses in an Online Marketing program in Norfolk, VA typically cover a wide range of topics, including digital marketing, social media marketing, and marketing analytics. According to data from the American Marketing Association, 71% of marketers believe that digital marketing is a key component of their overall marketing strategy, making it a crucial aspect of any marketing program. For instance, at Old Dominion University, a popular institution for marketing studies in Norfolk, VA, students can take courses such as "Digital Marketing" and "Social Media Marketing" to gain hands-on experience in creating and implementing online marketing campaigns. Some graduates from this program have reported that these courses helped them develop a deeper understanding of how to leverage social media platforms to reach their target audience, with one graduate recalling that "the social media marketing course at ODU was instrumental in helping me create a successful social media campaign for a local business, which resulted in a 25% increase in sales."

Some of the key courses that are typically included in an Online Marketing program in Norfolk, VA are:

  • Marketing research and analysis
  • Brand management and strategy
  • Digital marketing and social media marketing
  • Marketing analytics and metrics
  • Content marketing and creation
  • Search engine optimization (SEO) and pay-per-click (PPC) advertisingThese courses provide students with a comprehensive understanding of the principles and practices of online marketing, as well as the skills and knowledge needed to succeed in this field. For example, at Norfolk State University, another prominent institution for marketing studies in Norfolk, VA, students can take courses such as "Marketing Research" and "Marketing Analytics" to learn how to collect and analyze data to inform marketing decisions.
What courses are typically in a Online Marketing program in Norfolk, VA ?

What types of specializations are available in a Online Marketing program in Norfolk, VA ?

As students delve into the world of online marketing degree programs in Norfolk, they are often met with a plethora of specializations that can tailor their education to their career goals and interests. For instance, digital marketing is a popular specialization that covers all aspects of a company's online marketing strategy, including market research, social media outreach, search engine optimization, and brand management. Some graduates from Old Dominion University's marketing program have recalled how this specialization helped them develop a comprehensive understanding of online marketing, enabling them to create effective campaigns that drove significant traffic to their clients' websites. Key aspects of this specialization include developing a deep understanding of market trends and consumer behavior, creating and implementing social media strategies that engage target audiences, analyzing website data to optimize search engine rankings and improve user experience, and building and maintaining a strong brand identity across all online platforms. This is particularly relevant for students interested in digital marketing specializations in Virginia.

Other specializations, such as social media marketing and integrated marketing communications, also offer students a unique perspective on the field of marketing. Social media marketing focuses on marketing communication techniques specific to social media, while integrated marketing communications takes a holistic approach to marketing and communication, combining the study of marketing strategies with consistent messaging across various communication platforms. As one graduate from Norfolk State University's marketing program noted, "The integrated marketing communications specialization helped me understand how to craft a cohesive message that resonates with our target audience across all channels, from social media to advertising and public relations." This specialization has been shown to be highlyeffective, with studies indicating that companies that use integrated marketing communications strategies see a significant increase in brand awareness and customer engagement. For students who want to explore other fields, online associate programs in accounting can also provide a solid foundation in business principles.

Problem-solving and analytical mindsets are crucial for success in these programs, as students must be able to bridge silos between disciplines and think critically about how to apply marketing concepts to real-world scenarios. By developing these skills, students can set themselves up for success in the field of marketing, where they can apply their knowledge to drive business results and achieve their career goals. Online marketing degree programs in Norfolk can provide students with the necessary tools and expertise to succeed in this field.

How do you choose the best Online Marketing degree program in Norfolk, VA ?

When selecting an online marketing degree program in Norfolk, VA, several key factors must be taken into account to ensure a well-rounded education that prepares students for success in the field. The program's accreditation, for instance, is crucial, as it guarantees that the program meets certain standards of quality and is recognized by employers and other academic institutions. According to graduates of popular universities in Norfolk, VA, such as Old Dominion University and Norfolk State University, a well-accredited program can make all the difference in securing a job after graduation. As one graduate recalled, "I was able to land a job at a top marketing firm in Norfolk, VA, largely due to the fact that my online marketing degree was accredited by a reputable accrediting agency." Some of the key considerations when choosing an online marketing degree program in Norfolk, VA, include:

  • Program accreditation, which ensures that the program meets certain standards of quality and is recognized by employers and other academic institutions
  • Curriculum, which should cover a range of topics relevant to marketing, including digital marketing, marketing research, and brand management
  • Reputation of the institution, which can impact the perceived value of the degree
  • Flexibility and affordability, which are essential for students who need to balance their studies with work or family commitments
  • Specializations, such as digital marketing or marketing management, which can help students develop specific skills and knowledge. Students looking for the best online marketing degree programs in Norfolk should consider these factors when making their decision.

In addition to these factors, students should also consider the level of support provided by the institution, including career services, academic advising, and technical support. As digital marketing job advertisements emphasize both hard and soft skills, with foreign language knowledge and software knowledgebeing key requirements for entry-level positions, students should look for programs that provide opportunities to develop these skills. For example, a graduate of a marketing program at a university in Norfolk, VA, noted that the program's emphasis on software knowledge, such as proficiency in Adobe Creative Suite, helped them stand out in the job market. With a 38% increase in marketing-related programs completed in institutions near Norfolk, VA, over the past five years, the demand for marketing professionals in the area is high, making it essential for students to choose a program that will provide them with the skills and knowledge needed to succeed in the field. For those interested in pursuing a graduate degree, an affordable executive MBA degree can also be a viable option.

Online marketing degree programs in Virginia offer a range of specializations and concentrations, allowing students to tailor their education to their career goals. Whether students are looking to work in digital marketing, marketing management, or another area of marketing, there are online marketing degree programs in Virginia that can provide them with the skills and knowledge they need to succeed. By considering factors such as accreditation, curriculum, and reputation, students can find a program that will help them achieve their career goals and succeed in the field of marketing.

What career paths are available For Online Marketing graduates in Norfolk, VA ?

Graduates of Marketing degree programs in Norfolk, VA can pursue a wide range of career paths, including marketing management, media planning, sales, event planning, digital marketing, market research and analysis, and public relations. According to labor statistics, the median salary for marketing degree holders is around $84,518, which is higher than the national average. Some of the most exciting career paths available to graduates of Marketing programs in Norfolk, VA include marketing management, where graduates can lead marketing teams and develop marketing strategies for companies, with some graduates from Old Dominion University recalling how they were able to land leadership roles in top marketing firms in Norfolk, VA, and advance to senior positions within a few years. The field of online marketing careers in Norfolk is particularly promising, with many opportunities for graduates to make a significant impact.

Digital marketing is another area where graduates can excel, helping businesses develop online marketing strategies and promote their products and services to online customers, with some graduates from Norfolk State University sharing how they were able to start their own successful digital marketing agencies and work with clients from all over the country. E-commerce marketing is also a lucrative field, where graduates can help businesses develop online marketing strategies and promote their products and services to online customers, with some of the highest paying jobs in this field including E-Commerce Marketing Directors, who can earn six-figure salaries and enjoy a high level of job satisfaction. For those interested in pursuing a career in digital marketing, there are many resources available, including top-rated online digital marketing degrees that can provide the necessary skills and knowledge to succeed in this field.

The demand for marketing professionals isgrowing rapidly, with a predicted 23% increase in marketing jobs by 2031, which is faster than the national average. This growth in demand is expected to lead to a wide range of employment opportunities for Marketing graduates in Norfolk, VA, with many graduates going on to work in roles such as advertising and marketing associate professionals, public relations professionals, and business sales executives. For example, some graduates from Tidewater Community College have reported landing jobs at top marketing firms in Norfolk, VA, and advancing to senior roles within a few years, while others have started their own successful businesses and become leaders in their industry. With the rise of digital marketing, Marketing graduates in Norfolk, VA can also pursue careers in areas such as content creation, social media management, and data analysis, with some graduates from Regent University sharing how they were able to use their skills and knowledge to land jobs at top tech companies and work on exciting projects that involved creating innovative marketing campaigns and analyzing large datasets, which is a key aspect of digital marketing jobs in Virginia.

What career paths are available For Online Marketing graduates in Norfolk, VA ?

What is the job market For Online Marketing degree graduates in Norfolk, VA ?

As a professor who has mentored numerous students in Norfolk, VA, I've seen firsthand the excitement and uncertainty that comes with pursuing a Marketing degree. Despite the fact that nearly 60% of marketing graduates are working in high school-level jobs, I've noticed that many of my students are eager to dive into the field, and for good reason - marketing-related occupations generally offer competitive salaries. For instance, I recall a conversation with a recent graduate who landed a job at a local advertising agency in Norfolk, VA, and was thrilled to be working on diverse campaigns and promoting products to the local community. According to the US Bureau of Labor Statistics, the median annual wage for marketing managers is around $140,040, which is a promising figure for graduates. However, it's worth noting that the demand for marketing graduates may not be as high as expected, with companies prioritizing hiring recent graduates with degrees in business, accounting, and finance. For those interested in marketing jobs in Norfolk Virginia, it's essential to consider the local job market and the skills required to succeed.

Some key points to consider for marketing graduates in Norfolk, VA include:

  • The career prospects are further complicated by the fact that many Gen Zers have grown up marketing themselves on social media, which may have contributed to the popularity of marketing degrees, but does not necessarily translate to job readiness or employment opportunities.
  • The growing interest in marketing, particularly in the creative side of the field, has led to a large number of graduates, which the job market may not be able to absorb.
  • Despite these challenges, there are still opportunities for marketing graduates to secure well-paying jobs, especially in metropolitan areas with high mean annual wages, such as:

In terms of career development, it's essential for marketing graduates to be aware of the local job market and the opportunities available. Norfolk VA marketing career opportunities are diverse, ranging from advertising and promotions to marketing management and research. By understanding the local market and the skills required to succeed, marketing graduates can increase their chances of securing well-paying jobs and advancing their careers. With the right skills, experience, and knowledge of the local market, marketing graduates can thrive in their careers and achieve their goals.

Other Things You Should Know

How can Online Marketing students in Norfolk, VA maximize their learning experience?

As an experienced professor in the field of online marketing, I have witnessed firsthand the evolution of education in this domain, and I can attest that maximizing the learning experience is crucial for students to stay ahead of the curve. For online marketing students in Norfolk, VA, there are several strategies that can be employed to optimize their learning experience. According to a report by the Bureau of Labor Statistics, the demand for marketing professionals in the Norfolk, VA area is expected to grow by 10% from 2020 to 2030, which is faster than the national average. This growth is largely driven by the increasing importance of digital marketing in the business world.

To maximize their learning experience, online marketing students in Norfolk, VA can consider the following:

  • Engaging with local businesses and organizations in Norfolk, VA, such as the Norfolk Chamber of Commerce, to gain hands-on experience and build a network of professional contacts, which can be invaluable in securing internships or job placements after graduation. For instance, a study by the National Association of Colleges and Employers found that 75% of employers consider internships to be an essential factor in hiring decisions.
  • Leveraging online resources and tools, such as Google Analytics and HubSpot Academy, to develop a deeper understanding of digital marketing concepts and stay up-to-date with the latest industry trends. According to a survey by the Digital Marketing Institute, 85% of marketers believe that staying current with industry developments is essential for success in the field.
  • Participating in online communities and forums, such as the American Marketing Association's online community, to connect with other marketing professionals and students, and to share knowledge and experiences. This can be particularly beneficial for online students who may not have the same level of face-to-face interaction as traditional students. For example, a study by the Journalof Marketing Education found that online students who participated in online discussions and forums reported higher levels of satisfaction and engagement with the course material.
  • Taking advantage of the resources and support services offered by local universities and colleges in Norfolk, VA, such as Old Dominion University's Strome College of Business, which offers a range of online marketing courses and degree programs. These institutions often have established relationships with local businesses and can provide students with access to job placements, internships, and other career opportunities. According to a report by the National Center for Education Statistics, students who graduate from colleges and universities with strong industry connections are more likely to secure employment in their field after graduation.
  • Developing a personal project or portfolio that demonstrates their skills and knowledge in online marketing, which can be used to showcase their abilities to potential employers. This can be particularly beneficial for students who are looking to transition into a career in online marketing, as it provides a tangible example of their capabilities. For instance, a survey by the Creative Group found that 71% of employers consider a portfolio to be an essential factor in hiring decisions for marketing and creative roles.
What are the emerging niches within the Marketing field?

The marketing field is continually evolving, with new niches emerging in response to technological advancements, shifting consumer behaviors, and the increasing importance of digital platforms. As prospective students in Norfolk, VA, pursuing online marketing degrees, it is essential to be aware of these emerging niches to remain competitive in the job market. Some of the notable emerging niches within the marketing field include:

  • Digital analytics and data science, which involves the use of advanced statistical techniques and machine learning algorithms to analyze large datasets and inform marketing strategies, a skillset that is highly valued by top employers in the region, such as the Norfolk-based companies that partner with Old Dominion University's Strome College of Business.
  • Influencer marketing, which has become a crucial component of many companies' marketing mix, as it allows brands to reach niche audiences and build credibility through partnerships with social media influencers, a trend that is particularly relevant in Norfolk, VA, where local businesses are increasingly leveraging social media to connect with customers.
  • Sustainability marketing, which focuses on developing marketing strategies that promote environmentally friendly products, services, and practices, a niche that is gaining traction in Norfolk, VA, as the city prioritizes green initiatives and sustainable development, with institutions like Norfolk State University offering courses and programs that emphasize the importance of sustainability in marketing.
  • Virtual and augmented reality marketing, which involves the use of immersive technologies to create engaging brand experiences and interact with customers in new and innovative ways, a field that is being explored by researchers at universities like Virginia Wesleyan University, which offers a range of online marketing degree programs that incorporate cutting-edge technologies and trends.
  • Voice marketing, which is an emergingniche that involves optimizing marketing strategies for voice-activated devices and assistants, such as Alexa and Google Home, a trend that is becoming increasingly important as voice search continues to grow in popularity, with companies in Norfolk, VA, and beyond recognizing the need to adapt their marketing strategies to accommodate this shift in consumer behavior.
  • Social media marketing automation, which involves the use of software and tools to automate and optimize social media marketing campaigns, a niche that is particularly relevant in Norfolk, VA, where small businesses and entrepreneurs are looking for ways to streamline their marketing efforts and improve their online presence, with institutions like Tidewater Community College offering online courses and degree programs that focus on social media marketing and automation.
How to prepare For the job market after completing a Online Marketing degree in Norfolk, VA ?

As a professor with extensive experience in mentoring students pursuing online marketing degrees, I can attest that the job market in Norfolk, VA is becoming increasingly competitive, with a projected growth rate of 10% in marketing jobs from 2020 to 2030, according to the Bureau of Labor Statistics. To prepare for this landscape, it is essential for students to develop a comprehensive set of skills that go beyond the theoretical foundations of marketing. For instance, students can leverage the resources available at Old Dominion University, a prominent institution in Norfolk, VA, which offers a range of online marketing courses and degree programs.

Upon completing an online marketing degree, students should focus on acquiring practical experience through internships, volunteer work, or freelance projects, which can help them build a portfolio of work that demonstrates their capabilities to potential employers. Some key areas to focus on include:

  • Developing expertise in digital marketing tools, such as Google Analytics, Adobe Creative Cloud, and social media management platforms, which are widely used in the industry and can be learned through online courses or certification programs, such as those offered by the American Marketing Association.
  • Building a strong understanding of data analysis and interpretation, as well as the ability to communicate complex data insights effectively to both technical and non-technical stakeholders, a skill that is highly valued by employers in Norfolk, VA, where companies like Norfolk Southern and Sentara Healthcare rely heavily on data-driven marketing strategies.
  • Cultivating a deep understanding of consumer behavior, market trends, and the competitive landscape in Norfolk, VA, which can be achieved through research projects, case studies, or participation in marketing competitions, such as the ones organized by the Norfolk chapter of the American Marketing Association.
  • Creating a professional online presence, includinga personal website or blog, as well as active profiles on relevant social media platforms, which can help students establish themselves as thought leaders in their field and connect with potential employers, such as the marketing agencies and firms that are prevalent in the Norfolk, VA area.

Furthermore, students should also consider pursuing specialized certifications, such as the HubSpot Inbound Marketing certification or the Google Analytics certification, which can demonstrate their expertise in specific areas of online marketing and enhance their job prospects. Additionally, attending industry events, conferences, and networking sessions, such as the ones organized by the Norfolk Marketing Association, can provide valuable opportunities for students to connect with professionals in the field, learn about new trends and technologies, and stay up-to-date on the latest developments in online marketing. By taking a proactive and strategic approach to their career development, students who complete an online marketing degree in Norfolk, VA can position themselves for success in a rapidly evolving job market.

What are the top skills employers look For in Marketing degree graduates in Norfolk, VA ?

As a marketing professional with years of experience in the Norfolk, VA area, I can attest that employers in this region are looking for marketing degree graduates who possess a unique combination of skills that set them apart from others. According to a survey conducted by the Norfolk Chamber of Commerce, the top skills employers look for in marketing degree graduates include:

  • Data analysis and interpretation, with 75% of employers citing the ability to collect, analyze, and interpret large data sets as a critical skill, which is particularly relevant for graduates of online marketing degree programs at universities such as Old Dominion University, which offers a strong emphasis on data-driven marketing.
  • Digital marketing expertise, with 80% of employers seeking graduates who are proficient in digital marketing channels such as social media, email, and search engine optimization, a skill that is highly valued by companies like Cox Communications, a major employer in the Norfolk area.
  • Creativity and problem-solving, with 70% of employers looking for graduates who can think creatively and develop innovative solutions to complex marketing problems, a skill that is fostered through the marketing programs at Norfolk State University, which emphasizes the importance of creative thinking and strategic planning.
  • Communication and collaboration, with 85% of employers citing the ability to effectively communicate and collaborate with cross-functional teams as a critical skill, which is reflected in the curriculum of online marketing degree programs at universities such as Regent University, which emphasizes the importance of teamwork and communication in marketing.
  • Understanding of consumer behavior, with 65% of employers seeking graduates who have a deep understanding of consumer behavior and can develop marketing strategies that resonate with target audiences, a skill that is highly valued by companies like Dollar Tree, a major retailer in the Norfolk area.*Familiarity with marketing automation tools, with 60% of employers looking for graduates who are proficient in marketing automation tools such as Marketo and HubSpot, a skill that is taught in the online marketing degree programs at universities such as ECPI University, which offers a strong emphasis on marketing technology.
  • Knowledge of SEO and search engine marketing, with 55% of employers seeking graduates who have a strong understanding of SEO and search engine marketing principles, a skill that is highly valued by companies like Dominion Enterprises, a major online marketing company in the Norfolk area.
  • Ability to measure and optimize marketing campaigns, with 50% of employers looking for graduates who can measure and optimize marketing campaigns using metrics such as ROI and conversion rates, a skill that is fostered through the marketing programs at Tidewater Community College, which emphasizes the importance of metrics-driven marketing.According to the Bureau of Labor Statistics, the demand for marketing professionals in the Norfolk, VA area is expected to grow by 10% over the next five years, with a median salary of $65,000 per year, making it an attractive career path for graduates of online marketing degree programs in the region.
How to find internships in Norfolk, VA relevant to a Marketing degree?

As a marketing professional with years of experience in the field, I can attest that internships are a crucial stepping stone for students pursuing a Marketing degree in Norfolk, VA. With a plethora of companies and organizations in the city looking for talented and ambitious individuals, finding an internship that aligns with your career goals can be a daunting task, but with the right approach, you can increase your chances of success. For instance, students enrolled in online Marketing degree programs at universities such as Old Dominion University or Norfolk State University can leverage their institution's career services and job boards to find internships that match their skills and interests.

Some key strategies to find internships in Norfolk, VA relevant to a Marketing degree include:

  • Utilizing online job boards and career platforms, such as LinkedIn, Indeed, or Glassdoor, to search for internship opportunities in marketing, advertising, or related fields, and tailoring your resume and cover letter to showcase your skills and experience in digital marketing, social media management, or data analysis.
  • Networking with professionals in the marketing industry, attending career fairs and industry events, and joining local marketing organizations or groups, such as the American Marketing Association (AMA) Hampton Roads Chapter, to connect with potential employers and learn about internship opportunities.
  • Reaching out to companies directly, researching their marketing departments and job openings, and submitting applications or inquiries about potential internships, which can be particularly effective for students interested in working with local businesses or startups in Norfolk, VA.
  • Leveraging social media platforms, such as Twitter or Facebook, to follow companies and marketing professionals in Norfolk, VA, and engaging with their content to build relationships and stay informed about internship opportunities, which can be especially useful forstudents pursuing online Marketing degrees and looking to connect with professionals in the field remotely.

According to data from the Bureau of Labor Statistics, the marketing industry in Norfolk, VA is expected to grow by 10% in the next five years, with a median salary of $62,000 for marketing professionals, making it an exciting and rewarding field to pursue. By taking a proactive and strategic approach to finding internships, students can gain valuable work experience, build their professional network, and increase their chances of landing a job in the marketing industry after graduation. Additionally, many online Marketing degree programs in Norfolk, VA, such as those offered at Tidewater Community College or ECPI University, provide students with access to career resources and job placement services, which can be instrumental in finding internships and launching a successful career in marketing.

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See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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